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Perspectives on Consumer Behaviour - Theoretical Aspects and Practical Applications (Hardcover, 1st ed. 2020) Loot Price: R4,916
Discovery Miles 49 160
Repayment Terms: R461 pm x 12*
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Perspectives on Consumer Behaviour - Theoretical Aspects and Practical Applications (Hardcover, 1st ed. 2020): Wlodzimierz Sroka

Perspectives on Consumer Behaviour - Theoretical Aspects and Practical Applications (Hardcover, 1st ed. 2020)

Wlodzimierz Sroka

Series: Contributions to Management Science

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Loot Price R4,916 Discovery Miles 49 160 | Repayment Terms: R461 pm x 12*

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This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Series: Contributions to Management Science
Release date: June 2020
First published: 2020
Editors: Wlodzimierz Sroka
Dimensions: 235 x 155mm (L x W)
Format: Hardcover
Pages: 338
Edition: 1st ed. 2020
ISBN-13: 978-3-03-047379-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 3-03-047379-1
Barcode: 9783030473792

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