This book explores key factors associated with consumer behaviour,
from both a theoretical and practical perspective. It particularly
focuses on the consumer in the 21st century - educated and
conscious, but also impatient, disloyal and capricious. The book is
divided into three main parts: the first part discusses the
theoretical and legal aspects of consumers' behaviour, analysing
the government's role in regulating consumer behaviour and the role
of the European Union. The second part then examines organisational
strategies, such as omni-channel retailing and branding products.
And lastly, the third part describes consumer behaviours in the
context of individual products and services, from coffee to energy.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
