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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Perspectives on Consumer Behaviour - Theoretical Aspects and Practical Applications (Hardcover, 1st ed. 2020) Loot Price: R5,135

Discovery Miles 51 350

Repayment Terms: R481 pm x 12*

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Perspectives on Consumer Behaviour - Theoretical Aspects and Practical Applications (Hardcover, 1st ed. 2020): Wlodzimierz Sroka

Perspectives on Consumer Behaviour - Theoretical Aspects and Practical Applications (Hardcover, 1st ed. 2020)

Wlodzimierz Sroka

Series: Contributions to Management Science

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Loot Price R5,135 Discovery Miles 51 350 | Repayment Terms: R481 pm x 12*

Expected to ship within 10 - 15 working days

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This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Contributions to Management Science
Release date:	July 2020
First published:	2020
Editors:	Wlodzimierz Sroka
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	338
Edition:	1st ed. 2020
ISBN-13:	978-3-03-047379-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	3-03-047379-1
Barcode:	9783030473792