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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Political Marketing - Theoretical and Strategic Foundations (Paperback) Loot Price: R1,414
Discovery Miles 14 140
Repayment Terms: R133 pm x 12*
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Political Marketing - Theoretical and Strategic Foundations (Paperback): Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

Political Marketing - Theoretical and Strategic Foundations (Paperback)

Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

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Loot Price R1,414 Discovery Miles 14 140 | Repayment Terms: R133 pm x 12*

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This is the first integrated theory-to-practice text on marketing's role in the political process. It

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: May 2011
First published: 2011
Authors: Wojciech Cwalina • Andrzej Falkowski • Bruce I. Newman
Dimensions: 229 x 152 x 19mm (L x W x T)
Format: Paperback
Pages: 352
ISBN-13: 978-0-7656-2916-6
Categories: Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 0-7656-2916-X
Barcode: 9780765629166

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