Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

Buy Now

Political Marketing - Theoretical and Strategic Foundations (Hardcover) Loot Price: R4,076
Discovery Miles 40 760
Repayment Terms: R382 pm x 12*
Add to cart
Political Marketing - Theoretical and Strategic Foundations (Hardcover): Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

Political Marketing - Theoretical and Strategic Foundations (Hardcover)

Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

 (sign in to rate)
Loot Price R4,076 Discovery Miles 40 760 | Repayment Terms: R382 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

his is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: May 2011
First published: 2011
Authors: Wojciech Cwalina • Andrzej Falkowski • Bruce I. Newman
Dimensions: 229 x 152 x 23mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 352
ISBN-13: 978-0-7656-2291-4
Categories: Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
Promotions
LSN: 0-7656-2291-2
Barcode: 9780765622914

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

An Introduction to Political Communication - Sixth Edition (Paperback, 3rd Edition): Brian McNair
An Introduction to Political…
Brian McNair Paperback R914 Discovery Miles 9 140
Using Technology, Building Democracy - Digital Campaigning and the Construction of Citizenship (Hardcover): Jessica...
Using Technology, Building Democracy…
Jessica Baldwin-Philippi Hardcover R3,566 Discovery Miles 35 660
The Hybrid Media System - Politics and Power (Hardcover, 2nd Revised edition): Andrew Chadwick
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R3,292 Discovery Miles 32 920
The Politics of Consolation - Memory and the Meaning of September 11 (Hardcover): Christina Simko
The Politics of Consolation - Memory and…
Christina Simko Hardcover R3,575 Discovery Miles 35 750
Expect Us - Online Communities and Political Mobilization (Hardcover): Jessica L. Beyer
Expect Us - Online Communities and…
Jessica L. Beyer Hardcover R3,834 Discovery Miles 38 340
The Civic Organization and the Digital Citizen - Communicating Engagement in a Networked Age (Hardcover): Chris Wells
The Civic Organization and the Digital…
Chris Wells Hardcover R3,566 Discovery Miles 35 660
The Hybrid Media System - Politics and Power (Hardcover): Andrew Chadwick
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R3,841 Discovery Miles 38 410
A Research Agenda for Political Marketing (Hardcover): Bruce I. Newman, Todd P. Newman
A Research Agenda for Political…
Bruce I. Newman, Todd P. Newman Hardcover R2,646 Discovery Miles 26 460
Tweeting to Power - The Social Media Revolution in American Politics (Hardcover): Jason Gainous, Kevin M. Wagner
Tweeting to Power - The Social Media…
Jason Gainous, Kevin M. Wagner Hardcover R3,745 Discovery Miles 37 450
The Citizen Marketer (Hardcover): Joel Penney
The Citizen Marketer
Joel Penney Hardcover R3,274 Discovery Miles 32 740
The American Campaign - U.S. Presidential Campaigns and the National Vote (Paperback, Second Edition): James E. Campbell
The American Campaign - U.S…
James E. Campbell Paperback R484 Discovery Miles 4 840
Music and Messaging in the African Political Arena (Hardcover): Uche T Onyebadi
Music and Messaging in the African…
Uche T Onyebadi Hardcover R4,377 Discovery Miles 43 770

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners