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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Political Marketing - Theoretical and Strategic Foundations (Hardcover) Loot Price: R4,146
Discovery Miles 41 460
Repayment Terms: R389 pm x 12*
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Political Marketing - Theoretical and Strategic Foundations (Hardcover): Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

Political Marketing - Theoretical and Strategic Foundations (Hardcover)

Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

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Loot Price R4,146 Discovery Miles 41 460 | Repayment Terms: R389 pm x 12*

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his is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: May 2011
First published: 2011
Authors: Wojciech Cwalina • Andrzej Falkowski • Bruce I. Newman
Dimensions: 229 x 152 x 23mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 352
ISBN-13: 978-0-7656-2291-4
Categories: Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 0-7656-2291-2
Barcode: 9780765622914

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