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Management der Business-to-Business-Kommunikation (German, Paperback, 2003 ed.) Loot Price: R1,313
Discovery Miles 13 130
Repayment Terms: R123 pm x 12*
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Management der Business-to-Business-Kommunikation (German, Paperback, 2003 ed.): Wolfgang Fuchs

Management der Business-to-Business-Kommunikation (German, Paperback, 2003 ed.)

Wolfgang Fuchs

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Loot Price R1,313 Discovery Miles 13 130 | Repayment Terms: R123 pm x 12*

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Ausgehend von den Besonderheiten des BtB-Marketing und der BtB-Marktkommunikation stellt Wolfgang Fuchs detailliert den Management-Prozess der Kommunikation im BtB-Sektor vor. Dabei arbeitet er sowohl die einzelnen konzeptionellen Schritte als auch die spezifischen Kommunikations-Instrumente heraus. Zwei Fallbeispiele aus der Praxis demonstrieren die konkrete Umsetzung der Kommunikationsarbeit.

General

Imprint: Gabler
Country of origin: Germany
Release date: December 2003
First published: 2003
Authors: Wolfgang Fuchs
Dimensions: 244 x 170 x 13mm (L x W x T)
Format: Paperback
Pages: 236
Edition: 2003 ed.
ISBN-13: 978-3-409-12432-4
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-409-12432-2
Barcode: 9783409124324

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