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Management Von Luxusmarken - Konzeption Und Best Practices (German, Hardcover) Loot Price: R859
Discovery Miles 8 590
Repayment Terms: R81 pm x 12*
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Management Von Luxusmarken - Konzeption Und Best Practices (German, Hardcover): Wolfgang Muller

Management Von Luxusmarken - Konzeption Und Best Practices (German, Hardcover)

Wolfgang Muller; Susanna Wassel

Series: Markt-Management, 9

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Loot Price R859 Discovery Miles 8 590 | Repayment Terms: R81 pm x 12*

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Die Zielsetzung dieser Arbeit besteht darin, einen umfassenden Einblick in die unterschiedlichen strategischen und operativen Entscheidungsfelder des Markenmanagements zu liefern. Neben dem Innovationsmanagement und dem Management der am Markt bereits etablierten Produkte kann das Markenmanagement als ein dritter grundlegender Teilbereich der Angebotspolitik betrachtet werden. Als zentrale Aspekte werden hierbei die Markenarchitektur, Markenpositionierung, sowie die Markierungspolitik behandelt und mit Hilfe von Best-Practice-Beispielen aus dem Luxussegment veranschaulicht.

General

Imprint: Peter Lang Ag
Country of origin: Switzerland
Series: Markt-Management, 9
Release date: May 2013
First published: May 2013
Editors: Wolfgang Muller
Authors: Susanna Wassel
Dimensions: 210 x 148 x 10mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 113
ISBN-13: 978-3-631-60775-6
Languages: German
Categories: Books > Business & Economics > Economics > Development economics
Books > Humanities > History > History of specific subjects > Economic history
Books > Business & Economics > Economics > Economic systems > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > History > History of specific subjects > Economic history
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LSN: 3-631-60775-X
Barcode: 9783631607756

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