Managing Corporate Social Responsibility - A Communication Approach (Hardcover, New)

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives * Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model * Discusses ways to maximize the use of social media and traditional media throughout the process * Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. * Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

General

Imprint:	Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Country of origin:	United Kingdom
Release date:	August 2011
First published:	October 2011
Authors:	WT Coombs
Dimensions:	237 x 167 x 19mm (L x W x T)
Format:	Hardcover
Pages:	196
Edition:	New
ISBN-13:	978-1-4443-3629-0
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	1-4443-3629-0
Barcode:	9781444336290

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