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Books > Business & Economics > Business & management > Business communication & presentation
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Managing Corporate Social Responsibility - A Communication Approach (Hardcover, New)
Loot Price: R2,067
Discovery Miles 20 670
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Managing Corporate Social Responsibility - A Communication Approach (Hardcover, New)
Expected to ship within 12 - 19 working days
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Managing Corporate Social Responsibility offers a strategic,
communication-centred approach to integrating CSR into
organizations. Drawing from a variety of disciplines and written in
a highly accessible style, the book guides readers in a focused
progression providing the key points they need to successfully
navigate the benefits and implications of managing CSR. * Chapters
are organized around a process model for CSR that outlines steps
for researching, developing, implementing, and evaluating CSR
initiatives * Emphasizes stakeholder engagement as a foundation
throughout the CSR Process Model * Discusses ways to maximize the
use of social media and traditional media throughout the process *
Offers international examples drawn from a variety of industries
including: The Forest Stewardship Council, Starbucks Coffee, and
IKEA. * Draws upon theories grounded in various disciplines,
including public relations, marketing, media, communication, and
business
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