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Books > Reference & Interdisciplinary > Communication studies
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Innovations in Communication Theories - The Man Is the Message (Paperback, 1st ed. 2021)
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Innovations in Communication Theories - The Man Is the Message (Paperback, 1st ed. 2021)
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This book offers a novel approach to innovations in theories of
communication and social development. It proposes that "the man is
the message". It argues that communication is woven into the fabric
of people's daily lives, and a scholar with a keen eye, an open
heart and an inquiring mind should be able to capture the
ubiquitous phenomena of communication and turn them into
theoretical observations and even innovations. Although most of the
propositions in this book cannot be tested empirically, at least
for now, owing to the limitations inherent in current research
methods, they complement the empirical studies of communication
based on measurement.With due understanding that Western social
sciences, including communication studies, focus on analytical
thinking and the fine division of disciplines, this book takes a
more synthetic approach to analyzing communication, often
integrating and contextualizing its various factors and channels
and categories in analysis and writing. Providing a holistic
picture of communication that features the crux of the matter-how
to reach and capture the heart and soul of people without any
attempt to manipulate their minds, it is more humanistic than many
other books on communication studies. Although much of the thinking
in the book is seemingly Chinese, it nevertheless has a universal
appeal.
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