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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Marketing Research and Modeling: Progress and Prospects - A Tribute to Paul E. Green (Hardcover, 2004 ed.) Loot Price: R6,523
Discovery Miles 65 230
Repayment Terms: R611 pm x 12*
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Marketing Research and Modeling: Progress and Prospects - A Tribute to Paul E. Green (Hardcover, 2004 ed.): Yoram Wind, Paul E....

Marketing Research and Modeling: Progress and Prospects - A Tribute to Paul E. Green (Hardcover, 2004 ed.)

Yoram Wind, Paul E. Green

Series: International Series in Quantitative Marketing, 14

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Loot Price R6,523 Discovery Miles 65 230 | Repayment Terms: R611 pm x 12*

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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

General

Imprint: Springer-Verlag New York
Country of origin: United States
Series: International Series in Quantitative Marketing, 14
Release date: December 2003
First published: December 2003
Editors: Yoram Wind • Paul E. Green
Dimensions: 235 x 155 x 20mm (L x W x T)
Format: Hardcover
Pages: 346
Edition: 2004 ed.
ISBN-13: 978-1-4020-7596-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-4020-7596-0
Barcode: 9781402075964

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