0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Marketing Research and Modeling: Progress and Prospects - A Tribute to Paul E. Green (Hardcover, 2004 ed.) Loot Price: R6,748
Discovery Miles 67 480
Marketing Research and Modeling: Progress and Prospects - A Tribute to Paul E. Green (Hardcover, 2004 ed.): Yoram Wind, Paul E....

Marketing Research and Modeling: Progress and Prospects - A Tribute to Paul E. Green (Hardcover, 2004 ed.)

Yoram Wind, Paul E. Green

Series: International Series in Quantitative Marketing, 14

 (sign in to rate)
Loot Price R6,748 Discovery Miles 67 480 | Repayment Terms: R632 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

General

Imprint: Springer-Verlag New York
Country of origin: United States
Series: International Series in Quantitative Marketing, 14
Release date: December 2003
First published: December 2003
Editors: Yoram Wind • Paul E. Green
Dimensions: 235 x 155 x 20mm (L x W x T)
Format: Hardcover
Pages: 346
Edition: 2004 ed.
ISBN-13: 978-1-4020-7596-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-4020-7596-0
Barcode: 9781402075964

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners