In this newly revised 10th anniversary edition, Yvon
Chouinard--legendary climber, businessman, environmentalist, and
founder of Patagonia, Inc.--shares the persistence and courage that
have gone into being head of one of the most respected and
environmentally responsible companies on earth. From his youth as
the son of a French Canadian handyman to the thrilling, ambitious
climbing expeditions that inspired his innovative designs for the
sport's equipment, Let My People Go Surfing is the story of a man
who brought doing good and having grand adventures into the heart
of his business life-a book that will deeply affect entrepreneurs
and outdoor enthusiasts alike. "This is the story of an attempt to
do more than change a single corporation--it is an attempt to
challenge the culture of consumption tat is at the hear of the
global ecological crisis." --From the Foreword by Naomi Klein,
bestselling author of This Changes Everything
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Thu, 30 Jan 2020 | Review
by: gabriel L.
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