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Marketing Services and Resources in Information Organizations (Paperback)
Loot Price: R1,748
Discovery Miles 17 480
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Marketing Services and Resources in Information Organizations (Paperback)
Series: Chandos Information Professional Series
Expected to ship within 12 - 19 working days
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With the rapid development of information and communication
technology and increasingly intense competition with other
organizations, information organizations face a pressing need to
market their unique services and resources and reach their user
bases in the digital age. Marketing Services and Resources in
Information Organizations explores a variety of important and
useful topics in information organisations based on the author's
marketing courses and his empirical studies on Australian academic
librarians' perceptions of marketing services and resources. This
book provides an introduction to marketing, the marketing process,
and marketing concepts, research, mix and branding, and much more.
Readers will learn strategic marketing planning, implementation,
and evaluation, effective techniques for promoting services and
resources, and effective social media and Web 2.0 tools used to
promote services and resources. Marketing Services and Resources in
Information Organizations is survey-based, theoretical and
practical. The advanced statistical techniques used in this book
distinguish the findings from other survey research products in the
marketing field, and will be useful to practitioners when they
consider their own marketing strategies. This book provides
administrators, practitioners, instructors, and students at all
levels with effective marketing techniques, approaches, and
strategies as it looks at marketing from multiple perspectives. Dr.
Zhixian (George) Yi is a Leadership Specialization Coordinator and
Ph.D. supervisor in the School of Information Studies at Charles
Sturt University, Australia. He received a doctorate in information
and library sciences and a PhD minor in educational leadership from
Texas Woman's University, and he was awarded his master's degree in
information science from Southern Connecticut State University. In
2009, he was awarded the Eugene Garfield Doctoral Dissertation
Fellowship from Beta Phi Mu, the International Library and
Information Studies Honor Society. He was selected for inclusion
into Who's Who in America in 2010.
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