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Consumer Behavior in Travel and Tourism (Hardcover): Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld Consumer Behavior in Travel and Tourism (Hardcover)
Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld
R4,604 Discovery Miles 46 040 Ships in 12 - 17 working days

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinationsFull of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

Principles of Management for the Hospitality Industry (Hardcover): Dana Tesone Principles of Management for the Hospitality Industry (Hardcover)
Dana Tesone; Series edited by Abraham Pizam
R5,447 Discovery Miles 54 470 Ships in 12 - 17 working days

It is vital for hospitality management students to understand key management concepts as part of the complex and intimate nature of the services industry. Principles of Management for the Hospitality Industry is designed specifically for hospitality students who need to be able to use management tools and techniques to become successful hospitality managers. By placing you at the heart of an imaginary workplace this book offers the opportunity to work through all of the items of discussion for each topic. The chapter begins with a scenario to prompt an exploration of a given topic, and concludes with the outcome of this scenario to reinforce the lessons learnt throughout the chapter. Highly practical in approach, this is an up-to-date and skilful integration of all core areas of management. It is packed with tools and techniques to aid learning and understanding, enabling you to: improve your professional management vocabulary with definitions in each chapter, and a complete glossary of terms visualize key concepts with over one hundred explanatory diagrams gain confidence by testing your understanding on the accompanying website practical applications of theory are illustrated in international case studies throughout the book discussion questions prompt an exploration of key concepts. This title also has a companion website for lecturers which includes an Instructors' manual, PowerPoint slides and quizzes to aid teaching and learning.

Tourism, Security and Safety - From Theory to Practice (Hardcover): Yoel Mansfeld, Abraham Pizam Tourism, Security and Safety - From Theory to Practice (Hardcover)
Yoel Mansfeld, Abraham Pizam
R5,298 Discovery Miles 52 980 Ships in 12 - 17 working days

The topic of safety and security in the tourism industry is of vital importance globally. In recent years, and mainly after the 9/11 event, both academics and practitioners have started to look into crisis management issues seeking workable solutions in order to mitigate the negative impacts of safety and security incidences on the tourism industry and affected destinations.
Tourism, Safety and Security: a multi dimensional analysis brings together the writings of international leading academics and practitioners in this field to discuss prevention measures and crisis management options, in incidences of tourism safety and security. The layout and content of the book are aimed at analyzing different types of safety and security problems as well as finding managerial strategies and tactics to address them.
Divided into four sections this book looks at:
-Tourism and security issues: including the impact of terror in the hotel market in Israel
-Tourism and crime issues: including premises liability, drug trafficking, theft and street robbery
-Tourism and safety Issues: including the impact of SARS in Asia and Foot and Mouth Disease in the UK
-Tourism crisis management issues: including the 9/11 crisis, public relations, and the aftermath of the Bali bombings
Each chapter has a user friendly structure including study objectives, concept definitions and review questions.
-Global view on the relationship between tourism and safety& security issues
-The only book that addresses the subject matter from a multi dimensional perspective incorporating the disciplines of hospitality, tourism, geography, management, sociology, psychology, criminology, etc.
-Chapters that cover various aspects and methodologies, such as theoretical, empirical and case studies.

Consumer Behavior in Travel and Tourism (Paperback): Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld Consumer Behavior in Travel and Tourism (Paperback)
Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld
R1,690 Discovery Miles 16 900 Ships in 12 - 17 working days

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

International Encyclopedia of Hospitality Management (Hardcover, 2nd edition): Abraham Pizam International Encyclopedia of Hospitality Management (Hardcover, 2nd edition)
Abraham Pizam
R8,743 Discovery Miles 87 430 Ships in 12 - 17 working days

The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality industry. There are 185 Hospitality Management degrees in the UK alone. This new edition updates and significantly revises twenty five per cent of the entries and has an additional twenty new entries. New online material makes it the most up-to-date and accessible hospitality management encyclopedia on the market.

It covers all of the relevant issues in the field of hospitality management from a sectoral level (lodging, restaurants/food service, time-share, clubs and events) as well as a functional one (accounting and finance, marketing, strategic management, human resources, information technology and facilities management).

Its unique, user-friendly structure enables readers to find exactly the information they require at a glance; whether they require broad detail that takes a more cross-sectional view across each subject field or more focused information that looks closely at specific topics and issues within the hospitality industry today.

International Dictionary of Hospitality Management (Paperback, Abridged Ed): Abraham Pizam, Judy Holcomb International Dictionary of Hospitality Management (Paperback, Abridged Ed)
Abraham Pizam, Judy Holcomb
R1,674 Discovery Miles 16 740 Ships in 12 - 17 working days

The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality management. With over 728 entries, it covers everything you need to know, from a concise definition of back office systems, to management accounting and yield management. It covers all of the relevant issues in the field of hospitality management from both a sectoral level: Lodging; Restaurants and Food service; Time-share; Clubs; Events as well as a functional one: Accounting and Finance; Marketing; Strategic Management; Human Resources; Information Technology; and Facilities Management.An abridged version of the successful International Encyclopedia of Hospitality Management, its user friendly layout provides readers with quick and concise answers across this diverse area of industry. This is the ideal companion for all studying or working in the hospitality industry providing thorough and easily digestible solutions. It contains concise definitions for over 700 terms in the field of hospitality management. It features a user-friendly layout that covers all relevant issues in hospitality management from a sectoral as well as functional level.

Destination Marketing and Management - Theories and Applications (Hardcover): Deborah Breiter Destination Marketing and Management - Theories and Applications (Hardcover)
Deborah Breiter; Edited by Youcheng Wang; Contributions by Dimitrios Buhalis; Edited by Abraham Pizam; Contributions by Richard Butler, …
R3,062 Discovery Miles 30 620 Ships in 12 - 17 working days

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

International Dictionary of Hospitality Management (Hardcover): Abraham Pizam, Judy Holcomb International Dictionary of Hospitality Management (Hardcover)
Abraham Pizam, Judy Holcomb
R5,293 Discovery Miles 52 930 Ships in 12 - 17 working days

The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality management. With over 728 entries, it covers everything you need to know, from a concise definition of back office systems, to management accounting and yield management.It covers all of the relevant issues in the field of hospitality management from both a sectoral level: Lodging Restaurants and Food service Time-share Clubs EventsAs well as a functional one: Accounting and Finance Marketing Strategic Management Human Resources Information Technology Facilities ManagementAn abridged version of the successful International Encyclopedia of Hospitality Management, its user friendly layout provides readers with quick and concise answers across this diverse area of industry.

Principles of Management for the Hospitality Industry (Paperback, New): Dana Tesone Principles of Management for the Hospitality Industry (Paperback, New)
Dana Tesone; Series edited by Abraham Pizam
R1,898 Discovery Miles 18 980 Ships in 12 - 17 working days

It is vital for hospitality management students to understand key management concepts as part of the complex and intimate nature of the services industry. Principles of Management for the Hospitality Industry is designed specifically for hospitality students who need to be able to use management tools and techniques to become successful hospitality managers.

By placing you at the heart of an imaginary workplace this book offers the opportunity to work through all of the items of discussion for each topic. The chapter begins with a scenario to prompt an exploration of a given topic, and concludes with the outcome of this scenario to reinforce the lessons learnt throughout the chapter. Highly practical in approach, this is an up-to-date and skilful integration of all core areas of management. It is packed with tools and techniques to aid learning and understanding, enabling you to:

  • improve your professional management vocabulary with definitions in each chapter, and a complete glossary of terms
  • visualize key concepts with over one hundred explanatory diagrams
  • gain confidence by testing your understanding on the accompanying website
  • practical applications of theory are illustrated in international case studies throughout the book
  • discussion questions prompt an exploration of key concepts.

This title also has a companion website for lecturers which includes an Instructors' manual, PowerPoint slides and quizzes to aid teaching and learning.

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