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This two-volume edited work explores how businesses shape, and are
shaped by, sustainability forces and phenomena. Major global
developments are inexorably being led by a sustainability agenda,
which, in itself constitutes an integral part of business
evolution. And as context shapes content, shifts in society have
gradually given rise to new regulations, new types of markets,
environmental-excellence criteria for businesses, new economic
standards, and a wide range of green technologies. Reflecting the
purpose of the series, both volumes offer a cross-section of
multi-disciplinary perspectives within business studies. Volume 1
focuses on strategic and managerial approaches to sustainability in
business, including accounts on the historic origins of
sustainability and its contemporary corporate sustainable models.
Volume 2 explores, more contextually, how business and social
sustainability constitute indivisible and inextricable components
of the same nexus. Taken together, they offer an original
perspective on how businesses can help achieve the SDG goals and
targets.
SMEs are significant job creators and drivers of innovation and
competition in most economic sectors. Furthermore, the traditional
constraints of small and medium enterprises, such as geographic
operations, are now being dissolved by technological developments.
This means that there are new opportunities for SMEs, and their
fundamental principles are being redefined: the aims, competencies,
strategy, management, practice, and scope of these businesses are
changing, with wide-ranging implications. This is the second part
of a two volume work that incorporates scientific chapters on SME
business theory and practice. Authors provide a balanced
perspective of the present and future of SMEs across all business
disciplines, for example management, strategy, marketing, economics
and finance. While Volume I focuses on the individual SME and
internal issues such as innovation, quality, and digitization, this
second volume explores external issues such as contextual forces,
the effects of the financial crisis, and macro-economic effects.
This book explores how contemporary organisations are abandoning
conventional tactics in order to survive and grow in an incessantly
shifting business landscape, analysing fundamental aspects of
management, marketing and strategy from an interdisciplinary
perspective. Focusing on the paradigms of neuro-marketing,
innovative change management, motivational creativity, and customer
data management, to name a few, the authors provide practical
learning outcomes which reflect how organisations are seeking to
adopt innovative means to innovative ends, targeting capacity
building in multiple ways. Ultimately, this edited collection
implicitly defines an organisational philosophy that incorporates
functionality, but also embraces business notions pertaining to
wider contextual transformations and environmental developments.
Theoretical and practical contributions highlight the importance of
multidisciplinary research to practical business success, making
this book an invaluable read to both scholars and business
executives.
This book explores how contemporary organisations are abandoning
conventional tactics in order to survive and grow in an incessantly
shifting business landscape, analysing fundamental aspects of
management, marketing and strategy from an interdisciplinary
perspective. Focusing on the paradigms of neuro-marketing,
innovative change management, motivational creativity, and customer
data management, to name a few, the authors provide practical
learning outcomes which reflect how organisations are seeking to
adopt innovative means to innovative ends, targeting capacity
building in multiple ways. Ultimately, this edited collection
implicitly defines an organisational philosophy that incorporates
functionality, but also embraces business notions pertaining to
wider contextual transformations and environmental developments.
Theoretical and practical contributions highlight the importance of
multidisciplinary research to practical business success, making
this book an invaluable read to both scholars and business
executives.
This book examines businesses under crisis conditions through a
composition of contextual accounts. The Editors argue that crises
are transformative, evolutionary and even revolutionary in the
development of organizations, industries and markets. Moreover,
crises reform the context in which organizations operate, including
customers and their behaviour. As such, they need to be viewed as
conduits to change, accelerators of evolution and catalysts of
innovation in organizations. Emphasising the importance of
'context' and its complexities, the book argues that for crisis, as
a concept and notion, context is crucial to any understanding of
the meaning that should or could be attached to it. Drawing on
different types of changes and crises that substantially affect
business, including economic, technological, political, and
environmental, chapters Bringing together scientific research and
case studies on contextual transformations, the book provides a
balanced selection of works across business disciplines, including
management, strategy, marketing and finance as well as geographic
regions, market types and industries. The book examines the context
of crises, its indicators and triggers, and encompasses topics such
as Artificial Intelligence, e-mobility, changes in consumption
patterns, militancy and the impact of pandemics.
From recurring episodes of great depression, oil crises, political
crises, wars, debt crises, to the ongoing climate change, there is
a constant pressure on businesses to cope with critical events.
However, throughout history, crises have been pivotal in advancing
businesses and societies. This contributed volume approaches crisis
not simply as a source of problems, but also as a set of choices.
It seeks to explore critical events as possible opportunities for
sustainability, through process improvement, creativity, innovation
and entrepreneurship. Chapters reveal that times of crisis provide
opportunities for new start-ups, creativity, resilience,
organisational change, and revitalisation. This book also
emphasises the importance of sustainability, driven either by the
market or as a response to critical events. Within the wider
attempt to explore avenues for Innovation, Entrepreneurship and
Sustainability at times of crisis, the book is loosely organised in
three thematic sections: organisational responses to crisis;
digitisation, and how technology facilitates or hinders
sustainability under conditions of crisis; and SMEs, Family Firms
(FF), Entrepreneurship, which explores how critical events offer
opportunities for innovation.
This two-volume edited collection explores the impact of technology
on business advancement. Technology is a multifaceted and
multidimensional phenomenon, carrying opportunities and risks.
Business advancement therefore, can no longer be considered without
technological mediation. Volume I offers insights into
technological improvements in the field of global marketing.
Covering topics such as mobile banking, social media and
neuromarketing tools, the book examines how technology diffusion
drives, negates and facilitates change in marketing processes.
Volume II, on the other hand, focuses on the implications of
changing technology on work and employment. Taken together, the
books move forward the study of organizations and technology and
are ideal resources for students and researchers.
This two-volume edited collection explores the impact of technology
on business advancement. Technology is a multifaceted and
multidimensional phenomenon, carrying opportunities and risks.
Business advancement therefore, can no longer be considered without
technological mediation. While Volume I offers insights into
technological improvements in the field of global marketing, Volume
II focuses on the implications of changing technology on work and
employment. It covers topics such as the role of technology in
change management, digital transformation, and the impact of AI on
employment. Taken together, the books move forward the study of
organizations and technology and are ideal resources for business
students and researchers.
Crises present significant challenges for organizations. But, while
critical events are inevitable, not every business is sufficiently
equipped for when things don't go according to plan. This book
focuses on business under crisis conditions, along with
organizational responses and adaptation. Adaptation can be seen as
a learning process. It encompasses meaningful ways that help
companies sustain their viability over the long term. Companies
that respond quickly, often achieve more than just surviving. Some
organizations will learn from a crisis, develop reactive
resilience, and emerge stronger from the period of turbulence. They
will be able to explore possibilities and create new patterns of
relationships. Bringing together descriptive and prescriptive
research studies, chapters explore adaptation in different sectors,
including public health, tourism, garment, Information Technology,
high-tech companies, global trade networks, hospitality, security
and the social sector. Ultimately, the book covers wide range of
topics, linking strategy, entrepreneurship, and leadership to
reciprocal organizational adaptations that help us delineate
crisis, as well as its interconnections in differing settings.
This book examines businesses under crisis conditions through a
composition of contextual accounts. The Editors argue that crises
are transformative, evolutionary and even revolutionary in the
development of organizations, industries and markets. Moreover,
crises reform the context in which organizations operate, including
customers and their behaviour. As such, they need to be viewed as
conduits to change, accelerators of evolution and catalysts of
innovation in organizations. Emphasising the importance of
'context' and its complexities, the book argues that for crisis, as
a concept and notion, context is crucial to any understanding of
the meaning that should or could be attached to it. Drawing on
different types of changes and crises that substantially affect
business, including economic, technological, political, and
environmental, chapters Bringing together scientific research and
case studies on contextual transformations, the book provides a
balanced selection of works across business disciplines, including
management, strategy, marketing and finance as well as geographic
regions, market types and industries. The book examines the context
of crises, its indicators and triggers, and encompasses topics such
as Artificial Intelligence, e-mobility, changes in consumption
patterns, militancy and the impact of pandemics.
From recurring episodes of great depression, oil crises, political
crises, wars, debt crises, to the ongoing climate change, there is
a constant pressure on businesses to cope with critical events.
However, throughout history, crises have been pivotal in advancing
businesses and societies. This contributed volume approaches crisis
not simply as a source of problems, but also as a set of choices.
It seeks to explore critical events as possible opportunities for
sustainability, through process improvement, creativity, innovation
and entrepreneurship. Chapters reveal that times of crisis provide
opportunities for new start-ups, creativity, resilience,
organisational change, and revitalisation. This book also
emphasises the importance of sustainability, driven either by the
market or as a response to critical events. Within the wider
attempt to explore avenues for Innovation, Entrepreneurship and
Sustainability at times of crisis, the book is loosely organised in
three thematic sections: organisational responses to crisis;
digitisation, and how technology facilitates or hinders
sustainability under conditions of crisis; and SMEs, Family Firms
(FF), Entrepreneurship, which explores how critical events offer
opportunities for innovation.
Crises present significant challenges for organizations. But, while
critical events are inevitable, not every business is sufficiently
equipped for when things don't go according to plan. This book
focuses on business under crisis conditions, along with
organizational responses and adaptation. Adaptation can be seen as
a learning process. It encompasses meaningful ways that help
companies sustain their viability over the long term. Companies
that respond quickly, often achieve more than just surviving. Some
organizations will learn from a crisis, develop reactive
resilience, and emerge stronger from the period of turbulence. They
will be able to explore possibilities and create new patterns of
relationships. Bringing together descriptive and prescriptive
research studies, chapters explore adaptation in different sectors,
including public health, tourism, garment, Information Technology,
high-tech companies, global trade networks, hospitality, security
and the social sector. Ultimately, the book covers wide range of
topics, linking strategy, entrepreneurship, and leadership to
reciprocal organizational adaptations that help us delineate
crisis, as well as its interconnections in differing settings.
SMEs are significant job creators and drivers of innovation and
competition in most economic sectors. Furthermore, the traditional
constraints of small and medium enterprises, such as geographic
operations, are now being dissolved by technological developments.
This means that there are new opportunities for SMEs, and their
fundamental principles are being redefined: the aims, competencies,
strategy, management, practice, and scope of these businesses are
changing, with wide-ranging implications. This is the first part of
a two volume work that incorporates scientific chapters on SME
business theory and practice. Authors provide a balanced
perspective of the present and future of SMEs across all business
disciplines, including management, strategy, marketing, economics,
and finance. While Volume II explores external issues such as
contextual forces, the effects of the financial crisis, and
macro-economic effects, this first volume focuses on the individual
SME and internal issues such as innovation, quality, and
digitization.
SMEs are significant job creators and drivers of innovation and
competition in most economic sectors. Furthermore, the traditional
constraints of small and medium enterprises, such as geographic
operations, are now being dissolved by technological developments.
This means that there are new opportunities for SMEs, and their
fundamental principles are being redefined: the aims, competencies,
strategy, management, practice, and scope of these businesses are
changing, with wide-ranging implications. This is the first part of
a two volume work that incorporates scientific chapters on SME
business theory and practice. Authors provide a balanced
perspective of the present and future of SMEs across all business
disciplines, including management, strategy, marketing, economics,
and finance. While Volume II explores external issues such as
contextual forces, the effects of the financial crisis, and
macro-economic effects, this first volume focuses on the individual
SME and internal issues such as innovation, quality, and
digitization.
The lack of congruence between theory and practice in business
remains a widely discussed topic. This lack of synergy is quietly
and elusively becoming the Achilles' heel of contemporary scholarly
business research and, by extension, of business in general.
Focusing on the deviation of means and ends between business theory
and practice, this book comprises thirteen chapters, which present
an array of theoretical and geographical contexts, and aim to bring
scholarly thinking and scientific analysis together with managerial
rationale and practical applications. Presenting valuable insights
and demonstrating an equalised perception of the theorisation of
practice, and reversely, the practicality of theory, this
innovative book signifies a new philosophy of scientific work and
provides thought-provoking reading for scholars in a range of
business sub-disciplines.
The lack of congruence between theory and practice in business
remains a widely discussed topic. This lack of synergy is quietly
and elusively becoming the Achilles' heel of contemporary scholarly
business research and, by extension, of business in general.
Focusing on the deviation of means and ends between business theory
and practice, this book comprises thirteen chapters, which present
an array of theoretical and geographical contexts, and aim to bring
scholarly thinking and scientific analysis together with managerial
rationale and practical applications. Presenting valuable insights
and demonstrating an equalised perception of the theorisation of
practice, and reversely, the practicality of theory, this
innovative book signifies a new philosophy of scientific work and
provides thought-provoking reading for scholars in a range of
business sub-disciplines.
This second decade of the millennium finds the world changing at a
once unimaginable pace. Businesses, tangled in the interwoven
threads of galloping globalization, technological advances,
cultural diversity, economic recession and deep-rooted human social
evolution, struggle to keep up with incessant changes; consequently
and inexorably experiencing severe difficulties and disorientation.
Executives, much bewildered, habitually turn to conventional,
time-honoured strategies and practices, which increasingly fail to
offer the much-sought answers and means to survival,
competitiveness and growth. We are currently experiencing a
business era of turbulence and dynamic change - an era that
inherently rejects conventionality and orthodox business theory to
reward businesses embracing agility, reflex-style adaptability,
innovation and creativity. This turbulence is, however, not a
parenthesis or even a pattern, but the new reality in which each
business must reinvent and redefine itself. This is a new reality
of stakeholders that shift focus from the external to the internal,
from the tangible to the intangible, and from fact to perception.
This book presents research and paradigms that transcend classical
theory in order to examine how business practice is positively
affected by these conditions. Across a multitude of sectors and
organisational types, scholars of different business
specialisations set the theoretical foundations of contemporary
thinking and present their practical implementations.
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