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This book proposes a model of internal communication based on
empirical research to demonstrate how contemporary organizations
strategize, organize, perform, and measure it. Internal
communication is the management of communication between an
organization and its members to inform, motivate, engage, and
cocreate meanings to make organizations more effective. The book
presents key concepts defining the successful implementation and
execution of internal communication: internal communication
satisfaction, employee engagement, employer branding,
organizational support, and psychological contract fulfillment.
Including an extensive literature review and informed by in-depth
interviews conducted with corporate communication directors and
human resource management directors in 25 Croatian organizations,
the book uses original research to give practical guidance on
internal communication best practices. The book is an ideal
resource for researchers and advanced students of public relations
and corporate communication broadly and internal and employee
communication specifically.
Responding to the increasing need in academia and the public
relations profession, this volume presents the current state of
knowledge in public relations measurement and evaluation. The book
brings together ideas and methods that can be used throughout the
world, and scholars and practitioners from the United States,
Europe, Asia, and Africa are represented.
This edited book delves into important current issues and trends in
internal communication from a strategic communication perspective.
It presents recent research findings, theories, best practices, and
cases in internal communication on a global scale. The book
discusses emerging and important long-standing issues in-depth,
including topics such as employee advocacy, internal social media,
internal issue management and crisis communication, employee
activism, purposeful communication, leadership communication,
internal CSR communication, cross-cultural/global internal
communications, internal communication, and employee well-being.
Within these topics, the chapters address the function of internal
communications in contemporary times, the role of leaders, how to
integrate emerging technologies, building an internal brand, and
measuring the effectiveness of internal communication. This book
will be a comprehensive source on internal communication,
especially on its new theoretical development related to the
emerging issues and trends, best practices, and future directions
for research and practice.
Responding to the increasing need in academia and the public
relations profession, this volume presents the current state of
knowledge in public relations measurement and evaluation. The book
brings together ideas and methods that can be used throughout the
world, and scholars and practitioners from the United States,
Europe, Asia, and Africa are represented.
This edited book delves into important current issues and trends in
internal communication from a strategic communication perspective.
It presents recent research findings, theories, best practices, and
cases in internal communication on a global scale. The book
discusses emerging and important long-standing issues in-depth,
including topics such as employee advocacy, internal social media,
internal issue management and crisis communication, employee
activism, purposeful communication, leadership communication,
internal CSR communication, cross-cultural/global internal
communications, internal communication, and employee well-being.
Within these topics, the chapters address the function of internal
communications in contemporary times, the role of leaders, how to
integrate emerging technologies, building an internal brand, and
measuring the effectiveness of internal communication. This book
will be a comprehensive source on internal communication,
especially on its new theoretical development related to the
emerging issues and trends, best practices, and future directions
for research and practice.
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