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This important source for students, researchers, advertisers and
parents reviews the debates and presents new research about
advertising to children. Chapters cover food and alcohol
advertising, the effects of product placement and new media
advertising, and the role of parents and teachers in helping
children to learn more about advertising.
Research shows that, while people around the world consistently
nominate television as their most important news source, much of
the content of news bulletins is lost to viewers within moments. In
response, Barrie Gunter argues that this can be explained by the
way in which televised news is written, packaged and presented.
Research shows that, while people around the world consistently
nominate television as their most important news source, much of
the content of news bulletins is lost to viewers within moments. In
response, Barrie Gunter argues that this can be explained by the
way in which televised news is written, packaged and presented.
There is widespread and growing concern about the use of alcohol in
society, especially by young people. Although overall volumes of
alcohol consumption may be levelling off, the occurrences of
excessive or 'binge' drinking, especially among teenagers and young
adults, are increasingly commonplace. Tackling irresponsible
drinking, which is linked to other antisocial behaviour and health
problems, has focused attention on the promotion of alcohol by its
producers as an important causal factor. This has led to calls for
tougher regulation of alcohol marketing, including restrictions on
where it can occur and the form it is allowed to take. Empirical
research evidence, often emanating from government funded enquiries
and endorsed by health lobbies, has been cited in support of an
allegedly primary role played by advertising in triggering interest
in and the onset of alcohol consumption among young people and in
encouraging regular and heavy drinking. Close examination of this
evidence, however, reveals that the research is not always as cut
and dried as it may first appear. Methodological weaknesses abound
in studies of the purported effects of alcohol advertising and
other forms of marketing and the significance specifically of
advertising as an agent that shapes young people's alcohol
consumption could be weaker than often thought. This book sets out
a review and critique of the evidence on alcohol advertising and
marketing effects on young people and considers this evidence in
relation to codes of advertising and marketing practice.
In an examination of the relationship between pets and people,
Barrie Gunter illustrates the many psychological benefits that
animal companionship can bestow upon us: providing security for the
anxious, companionship for the lonely and status symbols for the
image conscious. This book examines the phenomenon of pet ownership
and the importance placed upon this strange relationship by people
in modern society. Gunter concludes with the ultimately positive
elements of the relationships between pets and people on our social
lives, self esteem and general health.
The book works from the outside of the home to the inside. It
begins by examining what psychological factors are linked to choice
of neighbourhood and what types of property are favoured by
different types of people. It then moves inside the home to examine
what we can learn about occupants from the allocation of space, the
use of rooms and the way rooms are decorated and furnished.
There is widespread and growing concern about the use of alcohol in
society, especially by young people. Although overall volumes of
alcohol consumption may be levelling off, the occurrences of
excessive or 'binge' drinking, especially among teenagers and young
adults, are increasingly commonplace. Tackling irresponsible
drinking, which is linked to other antisocial behaviour and health
problems, has focused attention on the promotion of alcohol by its
producers as an important causal factor. This has led to calls for
tougher regulation of alcohol marketing, including restrictions on
where it can occur and the form it is allowed to take. Empirical
research evidence, often emanating from government funded enquiries
and endorsed by health lobbies, has been cited in support of an
allegedly primary role played by advertising in triggering interest
in and the onset of alcohol consumption among young people and in
encouraging regular and heavy drinking. Close examination of this
evidence, however, reveals that the research is not always as cut
and dried as it may first appear. Methodological weaknesses abound
in studies of the purported effects of alcohol advertising and
other forms of marketing and the significance specifically of
advertising as an agent that shapes young people's alcohol
consumption could be weaker than often thought. This book sets out
a review and critique of the evidence on alcohol advertising and
marketing effects on young people and considers this evidence in
relation to codes of advertising and marketing practice.
This important source for students, researchers, advertisers and
parents reviews the debates and presents new research about
advertising to children. Chapters cover food and alcohol
advertising, the effects of product placement and new media
advertising, and the role of parents and teachers in helping
children to learn more about advertising.
Eine traditionelle Kernaufgabe von Marketing-Entscheider betrifft
die Planung und Gestaltung solcher Massnahmen, die der Bearbeitung
umfassender Markte oder von Marktsegmenten dienen. Ihren konkreten
betrieblichen Niederschlag findet diese Aufgabe sehr oft im
Produktmanagement. Diesem Aufgabenfeld, wie es sich speziell fur
Business-to-Business-Markte darstellt, ist der vorliegende Band des
mehrbandigen Grundwerks "Technischer Vertrieb" gewidmet. Behandelt
werden Methoden und Ansatze zum Management des Leistungsprogramms,
der Distribution, der Kommunikation, des Leistungsentgelts und der
Vertragsgestaltung. Die Perspektive ist dabei branchenubergreifend
und umfasst die gesamte Breite des Business-to-Business-Bereichs,
also klassische Industriebranchen genauso wie den industriellen
Dienstleistungssektor.
Eine traditionelle Kernaufgabe von Marketing-Entscheider betrifft
die Planung und Gestaltung solcher MaAnahmen, die der Bearbeitung
umfassender MArkte oder von Marktsegmenten dienen. Ihren konkreten
betrieblichen Niederschlag findet diese Aufgabe sehr oft im
Produktmanagement. Diesem Aufgabenfeld, wie es sich speziell fA1/4r
Business-to-Business-MArkte darstellt, ist der vorliegende Band des
mehrbAndigen Grundwerks "Technischer Vertrieb" gewidmet. Behandelt
werden Methoden und AnsAtze zum Management des Leistungsprogramms,
der Distribution, der Kommunikation, des Leistungsentgelts und der
Vertragsgestaltung. Die Perspektive ist dabei
branchenA1/4bergreifend und umfaAt die gesamte Breite des
Business-to-Business-Bereichs, also klassische Industriebranchen
genauso wie den industriellen Dienstleistungssektor.
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