This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Research shows that, while people around the world consistently nominate television as their most important news source, much of the content of news bulletins is lost to viewers within moments. In response, Barrie Gunter argues that this can be explained by the way in which televised news is written, packaged and presented.

Research shows that, while people around the world consistently nominate television as their most important news source, much of the content of news bulletins is lost to viewers within moments. In response, Barrie Gunter argues that this can be explained by the way in which televised news is written, packaged and presented.

There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.

In an examination of the relationship between pets and people, Barrie Gunter illustrates the many psychological benefits that animal companionship can bestow upon us: providing security for the anxious, companionship for the lonely and status symbols for the image conscious. This book examines the phenomenon of pet ownership and the importance placed upon this strange relationship by people in modern society. Gunter concludes with the ultimately positive elements of the relationships between pets and people on our social lives, self esteem and general health.

The book works from the outside of the home to the inside. It begins by examining what psychological factors are linked to choice of neighbourhood and what types of property are favoured by different types of people. It then moves inside the home to examine what we can learn about occupants from the allocation of space, the use of rooms and the way rooms are decorated and furnished.

There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Eine traditionelle Kernaufgabe von Marketing-Entscheider betrifft die Planung und Gestaltung solcher Massnahmen, die der Bearbeitung umfassender Markte oder von Marktsegmenten dienen. Ihren konkreten betrieblichen Niederschlag findet diese Aufgabe sehr oft im Produktmanagement. Diesem Aufgabenfeld, wie es sich speziell fur Business-to-Business-Markte darstellt, ist der vorliegende Band des mehrbandigen Grundwerks "Technischer Vertrieb" gewidmet. Behandelt werden Methoden und Ansatze zum Management des Leistungsprogramms, der Distribution, der Kommunikation, des Leistungsentgelts und der Vertragsgestaltung. Die Perspektive ist dabei branchenubergreifend und umfasst die gesamte Breite des Business-to-Business-Bereichs, also klassische Industriebranchen genauso wie den industriellen Dienstleistungssektor.

Eine traditionelle Kernaufgabe von Marketing-Entscheider betrifft die Planung und Gestaltung solcher MaAnahmen, die der Bearbeitung umfassender MArkte oder von Marktsegmenten dienen. Ihren konkreten betrieblichen Niederschlag findet diese Aufgabe sehr oft im Produktmanagement. Diesem Aufgabenfeld, wie es sich speziell fA1/4r Business-to-Business-MArkte darstellt, ist der vorliegende Band des mehrbAndigen Grundwerks "Technischer Vertrieb" gewidmet. Behandelt werden Methoden und AnsAtze zum Management des Leistungsprogramms, der Distribution, der Kommunikation, des Leistungsentgelts und der Vertragsgestaltung. Die Perspektive ist dabei branchenA1/4bergreifend und umfaAt die gesamte Breite des Business-to-Business-Bereichs, also klassische Industriebranchen genauso wie den industriellen Dienstleistungssektor.