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Broadcasting in the Third World (Hardcover, Reprint 2014 ed.): Elihu Katz, George Wedell Broadcasting in the Third World (Hardcover, Reprint 2014 ed.)
Elihu Katz, George Wedell
R1,545 R1,397 Discovery Miles 13 970 Save R148 (10%) Ships in 10 - 15 working days

Broadcasting has long been considered one of the keys to modernization in the developing world. Able to leap the triple barrier of distance, illiteracy, and apathy, it was seen as a crucial clement in the development of new nations. Recently, however, these expectations have been disappointed by broadcasting's failures to reach the rural masses and the urban unemployed. Broadcasting has also come under attack as serious questions have been raised about its uncritical importation of western culture. Now, in "Broadcasting in the Third World," Elihu Katz and George Wedell offer the first complete coverage of the problems and promises of broadcasting in the third world. Their findings, often controversial and always illuminating, will be of considerable value to sociologists, political scientists, communications specialists, and students of development.

"Broadcasting in the Third World" is based on field research in eleven developing countries (Algeria, Brazil, Cyprus, Indonesia, Iran, Nigeria, Peru, Senegal, Singapore, Tanzania, and Thailand) and secondary source material from a further eighty countries. In looking at the role of broadcasting in national development, the authors focus on three areas of promise: national integration, socio-economic development, and cultural continuity and change. They describe the ways in which the technology and content of broadcasting have been transferred from the developed west to the third world, and the go on to show that western broadcasting must be adapted to suit the specific political, economic and social structures of each developing country.

The authors conclude with a series of recommendations which challenge most of the assumptions upon which the principles and practices of broadcasting are based. Well-researched, extensively documented, it will challenge policy-makers and provide important data for researchers.

Election Studies - What's Their Use? (Hardcover): Elihu Katz, Yael Warshel Election Studies - What's Their Use? (Hardcover)
Elihu Katz, Yael Warshel
R3,994 Discovery Miles 39 940 Ships in 12 - 17 working days

Academic studies of elections are not in the business of predicting outcomes. They are in the business of explaining them. The best studies treat voting data as raw material with which to explore socio-psychological processes such as individual decision-making and such sources of influence as issues, personality, media, socio-economic background, and party loyalty. The ebb and flow of ideologies and the comparative workings of different political systems are core topics on which election studies shed light. Looking back on more than fifty years of voting research, some of its major practitioners and critics reflect here on what has--and has not--been accomplished.

Personal Influence - The Part Played by People in the Flow of Mass Communications (Hardcover): Elihu Katz, Paul F. Lazarsfeld,... Personal Influence - The Part Played by People in the Flow of Mass Communications (Hardcover)
Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
R4,012 Discovery Miles 40 120 Ships in 12 - 17 working days

First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

The End of Television? - Its Impact on the World (So Far) (Hardcover): Elihu Katz, Paddy Scannell The End of Television? - Its Impact on the World (So Far) (Hardcover)
Elihu Katz, Paddy Scannell
R3,057 Discovery Miles 30 570 Ships in 12 - 17 working days

Is television dead? The classic television era of the 1950s and 1960s, characterized by limited choices of programs broadcast on over the air channels to families as if they were seated around a hearth - and to a nation as if gathered around a campfire - has indeed ended. That early stage of "sharedness" and "scarcity" gave way to the television of "plenty," when satellite and cable and competition reigned, choice was suddenly expanded, and every room in the home had its own television set. And now television offers infinite choices where we can view what we like; when we like; where we like; on a variety of screens, telephones, and Web sites. Some researchers assert that television is not dead but has merely moved from a "collectivist" to an "individualist" phase. Throughout the drastic evolution of this media, thousands of studies have examined the short-term effects of television, such as the evaluation of persuasion campaigns. Yet there is scant research on the overreaching sociological impacts of television and its centrality to Western culture over the past 60 years. This compelling volume of The ANNALS is the first collection of rigorous articles devoted to studying ways in which television has impacted our values, ideologies, institutions, social structure, and culture. Focusing on classic television, these leading experts in media studies delve into the effects on social institutions (namely family and politics) and its effects on values and everyday behavior. These seminal articles lay the groundwork for innovative studies of the numerous ways that television has impacted democracy; social integration (nation and family); trust and suspiciousness; materialism; and identity (social and physical). Students and researchers will find a wealth of inspiration for new research projects. It is a must-have resource for social scientists interested in media studies.

Election Studies - What's Their Use? (Paperback): Elihu Katz, Yael Warshel Election Studies - What's Their Use? (Paperback)
Elihu Katz, Yael Warshel
R1,540 Discovery Miles 15 400 Ships in 12 - 17 working days

Academic studies of elections are not in the business of predicting outcomes. They are in the business of explaining them. The best studies treat voting data as raw material with which to explore socio-psychological processes such as individual decision-making and such sources of influence as issues, personality, media, socio-economic background, and party loyalty. The ebb and flow of ideologies and the comparative workings of different political systems are core topics on which election studies shed light. Looking back on more than fifty years of voting research, some of its major practitioners and critics reflect here on what has--and has not--been accomplished.

Personal Influence - The Part Played by People in the Flow of Mass Communications (Paperback, 2nd ed.): Elihu Katz, Paul F.... Personal Influence - The Part Played by People in the Flow of Mass Communications (Paperback, 2nd ed.)
Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
R1,369 Discovery Miles 13 690 Ships in 12 - 17 working days

First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that ""Personal Influence" was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberationsamore than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld. "Elihu Katz" teaches at the Annenberg School for Communication at the University of Pennsylvania, and is Emeritus Professor of Sociology and Communication at the Hebrew University of Jerusalem. He is the coauthor or coeditor of more than 20 books including "Medical Innovation: A Diffusion Study. Paul F. Lazarsfeld" (1901-1976), one of the major figures in twentieth-century sociology, was the founder of Columbia University's Bureau for Applied Social Research. He is the coauthor of "Marienthal," available from Transaction. "Elmo Roper" (died 1971) founded the Roper Center for Public Opinion Research, located at the University of Connecticut, just after World War II.

Remembering the Holocaust - A Debate (Hardcover): Jeffrey C Alexander Remembering the Holocaust - A Debate (Hardcover)
Jeffrey C Alexander; As told to Martin Jay, Bernhard Giesen, Michael Rothberg, Robert Manne, …
R1,160 Discovery Miles 11 600 Ships in 12 - 17 working days

Remembering the Holocaust explains why the Holocaust has come to be considered the central event of the 20th century, and what this means. Presenting Jeffrey Alexander's controversial essay that, in the words of Geoffrey Hartman, has already become a classic in the Holocaust literature, and following up with challenging and equally provocative responses to it, this book offers a sweeping historical reconstruction of the Jewish mass murder as it evolved in the popular imagination of Western peoples, as well as an examination of its consequences.
Alexander's inquiry points to a broad cultural transition that took place in Western societies after World War II: from confidence in moving past the most terrible of Nazi wartime atrocities to pessimism about the possibility for overcoming violence, ethnic conflict, and war. The Holocaust has become the central tragedy of modern times, an event which can no longer be overcome, but one that offers possibilities to extend its moral lessons beyond Jews to victims of other types of secular and religious strife. Following Alexander's controversial thesis is a series of responses by distinguished scholars in the humanities and social sciences--Martin Jay, Bernhard Giesen, Michael Rothberg, Robert Manne, Nathan Glazer, and Elihu & Ruth Katz--considering the implications of the universal moral relevance of the Holocaust. A final response from Alexander in a postscript focusing on the repercussions of the Holocaust in Israel concludes this forthright and engaging discussion.
Remembering the Holocaust is an all-too-rare debate on our conception of the Holocaust, how it has evolved over the years, and the profound effects it will have on the way we envision the future.

Media Events - The Live Broadcasting of History (Paperback, Revised): Daniel Dayan, Elihu Katz Media Events - The Live Broadcasting of History (Paperback, Revised)
Daniel Dayan, Elihu Katz
R841 Discovery Miles 8 410 Ships in 12 - 17 working days

Constituting a new television genre, live broadcasts of "historic" events have become world rituals which, according to Daniel Dayan and Elihu Katz, have the potential for transforming societies even as they transfix viewers around the globe. Analyzing such public spectacles as the Olympic games, the wedding of Prince Charles and Lady Diana, John F. Kenndy's funeral, the moon landing, and Pope John II's visits to Poland, they offer an ethnography of how media events are scripted, negotiated, performed, celebrated, shamanized, and reviewed.

The End of Television? - Its Impact on the World (So Far) (Paperback): Elihu Katz, Paddy Scannell The End of Television? - Its Impact on the World (So Far) (Paperback)
Elihu Katz, Paddy Scannell
R1,760 Discovery Miles 17 600 Ships in 10 - 15 working days

Is television dead? The classic television era of the 1950s and 1960s, characterized by limited choices of programs broadcast on over the air channels to families as if they were seated around a hearth - and to a nation as if gathered around a campfire - has indeed ended.

Throughout the drastic evolution of this media, thousands of studies have examined the short-term effects of television, such as the evaluation of persuasion campaigns. Yet there is scant research on the overreaching sociological impacts of television and its centrality to Western culture over the past 60 years. This compelling volume of The ANNALS is the first collection of rigorous articles devoted to studying ways in which television has impacted our values, ideologies, institutions, social structure, and culture.

The Influentials - People Who Influence People (Hardcover): Gabriel Weimann The Influentials - People Who Influence People (Hardcover)
Gabriel Weimann; Volume editing by Elihu Katz
R523 R434 Discovery Miles 4 340 Save R89 (17%) Out of stock

In this study of opinion leadership, Weimann (sociology, U. of Haifa) provides a systematic, multi-disciplinary presentation of the definitions, typologies, methods and findings of opinion leadership, from its early formulation and the emergence of the first empirical evidence to the most recent research. He examines growing criticism of the curren

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