Books > Reference & Interdisciplinary > Communication studies
|
Buy Now
The End of Television? - Its Impact on the World (So Far) (Hardcover)
Loot Price: R3,304
Discovery Miles 33 040
|
|
The End of Television? - Its Impact on the World (So Far) (Hardcover)
Series: The ANNALS of the American Academy of Political and Social Science Series
Expected to ship within 12 - 17 working days
|
Is television dead? The classic television era of the 1950s and
1960s, characterized by limited choices of programs broadcast on
over the air channels to families as if they were seated around a
hearth - and to a nation as if gathered around a campfire - has
indeed ended. That early stage of "sharedness" and "scarcity" gave
way to the television of "plenty," when satellite and cable and
competition reigned, choice was suddenly expanded, and every room
in the home had its own television set. And now television offers
infinite choices where we can view what we like; when we like;
where we like; on a variety of screens, telephones, and Web sites.
Some researchers assert that television is not dead but has merely
moved from a "collectivist" to an "individualist" phase. Throughout
the drastic evolution of this media, thousands of studies have
examined the short-term effects of television, such as the
evaluation of persuasion campaigns. Yet there is scant research on
the overreaching sociological impacts of television and its
centrality to Western culture over the past 60 years. This
compelling volume of The ANNALS is the first collection of rigorous
articles devoted to studying ways in which television has impacted
our values, ideologies, institutions, social structure, and
culture. Focusing on classic television, these leading experts in
media studies delve into the effects on social institutions (namely
family and politics) and its effects on values and everyday
behavior. These seminal articles lay the groundwork for innovative
studies of the numerous ways that television has impacted
democracy; social integration (nation and family); trust and
suspiciousness; materialism; and identity (social and physical).
Students and researchers will find a wealth of inspiration for new
research projects. It is a must-have resource for social scientists
interested in media studies.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.