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Showing 1 - 6 of 6 matches in All Departments
"Time, Change, and the American Newspaper" focuses on newspapers as
organizations, examining the role of change in the newspaper
industry and providing a model from which to view and respond to
change. Authors George Sylvie and Patricia D. Witherspoon discuss
environmental and organizational influences on contemporary
newspapers, and they analyze newspapers within the larger context
of all organizations. This more general perspective provides
insights into the nature of change, the change process, the
rationale for organizational changes, resistance to such changes,
and initiation and implementation strategies.
Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
"Time, Change, and the American Newspaper" focuses on newspapers as
organizations, examining the role of change in the newspaper
industry and providing a model from which to view and respond to
change. Authors George Sylvie and Patricia D. Witherspoon discuss
environmental and organizational influences on contemporary
newspapers, and they analyze newspapers within the larger context
of all organizations. This more general perspective provides
insights into the nature of change, the change process, the
rationale for organizational changes, resistance to such changes,
and initiation and implementation strategies.
Reshaping the News: Community, Engagement, and Editors is the culmination of a six-year search for an economic resolution to the digital business conundrum facing the newspaper industry. Today's media tend to generate journalism with a low immediate newsroom impact, allowing journalists to continue reporting without considering the audience's increasingly dominant role in a story's longevity. This renders newsrooms as managed rather than led, and turns editors into facilitators-managing project-driven journalism, attempting to match publishers' expectations of diversified income streams, and providing reporters with increased autonomy. In fact, newsrooms require a new kind of leadership, one that rethinks its relationship with the audience. Reshaping the News argues for that alternative, deconstructing the reporting and editing relationship and illustrating the ideal version of editorial oversight. Author George Sylvie dissects reporter communities and culture, as well as the connection between journalism and geographic space/management. The book also examines whether journalists have developed the appropriate infrastructure to assure credibility and avoid potential mishaps, misconduct, and misrepresentation. Though the innovative, non-traditional approach to audience engagement outlined within challenges journalistic boundaries, Reshaping the News posits its new model as necessary and of potential lasting value to the field of journalism.
Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
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