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"Time, Change, and the American Newspaper" focuses on newspapers as
organizations, examining the role of change in the newspaper
industry and providing a model from which to view and respond to
change. Authors George Sylvie and Patricia D. Witherspoon discuss
environmental and organizational influences on contemporary
newspapers, and they analyze newspapers within the larger context
of all organizations. This more general perspective provides
insights into the nature of change, the change process, the
rationale for organizational changes, resistance to such changes,
and initiation and implementation strategies.
In its examination of change, this volume explores the causes of
newspaper change, how newspaper change takes shape, and when change
does not work. This consideration sets the stage for detailed case
studies examining the roles of new technology, product, and people
as change agents in newspapers. The discussion concludes with the
impact of change--or lack of it--on the contemporary newspaper
industry and the subsequent impact of newspaper change on society.
Sylvie and Witherspoon propose future directions of change and of
newspaper decision-making processes pertaining to change, and they
offer suggestions for changes in newspaper structures and thought
processes.
Providing a sound, theoretically-based approach to the topic of
change and American newspapers, this volume is essential reading
for educators and students in journalism, media/newsroom
management, media economics, organizational behavior/communication,
and related areas. It also provides a wealth of insights and
practical knowledge for newspaper publishers, editors, and
practicing journalists.
Media Management: A Casebook Approach provides a detailed
consideration of the manager's role in today's media organizations,
highlighting critical skills and responsibilities. Using
media-based cases that promote critical thinking and
problem-solving, this text addresses topics of key concern to
managers: diversity, group cultures, progressive discipline,
training, and market-driven journalism, among others. The cases
provide real-world scenarios to help students anticipate and
prepare for experiences in their future careers. Accounting for
major changes in the media landscape that have affected every media
industry, this Fifth Edition actively engages these changes in both
discussion and cases. The text considers the need for managers to
constantly adapt, obtain quality information, and be
entrepreneurial and flexible in the face of new situations and
technologies that cannot be predicted and change rapidly in
national and international settings. As a resource for students and
young professionals working in media industries, Media Management
offers essential insights and guidance for succeeding in
contemporary media management roles.
"Time, Change, and the American Newspaper" focuses on newspapers as
organizations, examining the role of change in the newspaper
industry and providing a model from which to view and respond to
change. Authors George Sylvie and Patricia D. Witherspoon discuss
environmental and organizational influences on contemporary
newspapers, and they analyze newspapers within the larger context
of all organizations. This more general perspective provides
insights into the nature of change, the change process, the
rationale for organizational changes, resistance to such changes,
and initiation and implementation strategies.
In its examination of change, this volume explores the causes of
newspaper change, how newspaper change takes shape, and when change
does not work. This consideration sets the stage for detailed case
studies examining the roles of new technology, product, and people
as change agents in newspapers. The discussion concludes with the
impact of change--or lack of it--on the contemporary newspaper
industry and the subsequent impact of newspaper change on society.
Sylvie and Witherspoon propose future directions of change and of
newspaper decision-making processes pertaining to change, and they
offer suggestions for changes in newspaper structures and thought
processes.
Providing a sound, theoretically-based approach to the topic of
change and American newspapers, this volume is essential reading
for educators and students in journalism, media/newsroom
management, media economics, organizational behavior/communication,
and related areas. It also provides a wealth of insights and
practical knowledge for newspaper publishers, editors, and
practicing journalists.
Reshaping the News: Community, Engagement, and Editors is the
culmination of a six-year search for an economic resolution to the
digital business conundrum facing the newspaper industry. Today's
media tend to generate journalism with a low immediate newsroom
impact, allowing journalists to continue reporting without
considering the audience's increasingly dominant role in a story's
longevity. This renders newsrooms as managed rather than led, and
turns editors into facilitators-managing project-driven journalism,
attempting to match publishers' expectations of diversified income
streams, and providing reporters with increased autonomy. In fact,
newsrooms require a new kind of leadership, one that rethinks its
relationship with the audience. Reshaping the News argues for that
alternative, deconstructing the reporting and editing relationship
and illustrating the ideal version of editorial oversight. Author
George Sylvie dissects reporter communities and culture, as well as
the connection between journalism and geographic space/management.
The book also examines whether journalists have developed the
appropriate infrastructure to assure credibility and avoid
potential mishaps, misconduct, and misrepresentation. Though the
innovative, non-traditional approach to audience engagement
outlined within challenges journalistic boundaries, Reshaping the
News posits its new model as necessary and of potential lasting
value to the field of journalism.
Media Management: A Casebook Approach provides a detailed
consideration of the manager's role in today's media organizations,
highlighting critical skills and responsibilities. Using
media-based cases that promote critical thinking and
problem-solving, this text addresses topics of key concern to
managers: diversity, group cultures, progressive discipline,
training, and market-driven journalism, among others. The cases
provide real-world scenarios to help students anticipate and
prepare for experiences in their future careers. Accounting for
major changes in the media landscape that have affected every media
industry, this Fifth Edition actively engages these changes in both
discussion and cases. The text considers the need for managers to
constantly adapt, obtain quality information, and be
entrepreneurial and flexible in the face of new situations and
technologies that cannot be predicted and change rapidly in
national and international settings. As a resource for students and
young professionals working in media industries, Media Management
offers essential insights and guidance for succeeding in
contemporary media management roles.
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