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Time, Change, and the American Newspaper (Hardcover): George Sylvie, Patricia D. Witherspoon Time, Change, and the American Newspaper (Hardcover)
George Sylvie, Patricia D. Witherspoon
R2,926 Discovery Miles 29 260 Ships in 10 - 15 working days

"Time, Change, and the American Newspaper" focuses on newspapers as organizations, examining the role of change in the newspaper industry and providing a model from which to view and respond to change. Authors George Sylvie and Patricia D. Witherspoon discuss environmental and organizational influences on contemporary newspapers, and they analyze newspapers within the larger context of all organizations. This more general perspective provides insights into the nature of change, the change process, the rationale for organizational changes, resistance to such changes, and initiation and implementation strategies.
In its examination of change, this volume explores the causes of newspaper change, how newspaper change takes shape, and when change does not work. This consideration sets the stage for detailed case studies examining the roles of new technology, product, and people as change agents in newspapers. The discussion concludes with the impact of change--or lack of it--on the contemporary newspaper industry and the subsequent impact of newspaper change on society. Sylvie and Witherspoon propose future directions of change and of newspaper decision-making processes pertaining to change, and they offer suggestions for changes in newspaper structures and thought processes.
Providing a sound, theoretically-based approach to the topic of change and American newspapers, this volume is essential reading for educators and students in journalism, media/newsroom management, media economics, organizational behavior/communication, and related areas. It also provides a wealth of insights and practical knowledge for newspaper publishers, editors, and practicing journalists.

Media Management - A Casebook Approach (Hardcover, 5th edition): Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey, Ann Hollifield Media Management - A Casebook Approach (Hardcover, 5th edition)
Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey, Ann Hollifield
R6,017 Discovery Miles 60 170 Ships in 12 - 17 working days

Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Time, Change, and the American Newspaper (Paperback): George Sylvie, Patricia D. Witherspoon Time, Change, and the American Newspaper (Paperback)
George Sylvie, Patricia D. Witherspoon
R822 Discovery Miles 8 220 Ships in 12 - 17 working days

"Time, Change, and the American Newspaper" focuses on newspapers as organizations, examining the role of change in the newspaper industry and providing a model from which to view and respond to change. Authors George Sylvie and Patricia D. Witherspoon discuss environmental and organizational influences on contemporary newspapers, and they analyze newspapers within the larger context of all organizations. This more general perspective provides insights into the nature of change, the change process, the rationale for organizational changes, resistance to such changes, and initiation and implementation strategies.
In its examination of change, this volume explores the causes of newspaper change, how newspaper change takes shape, and when change does not work. This consideration sets the stage for detailed case studies examining the roles of new technology, product, and people as change agents in newspapers. The discussion concludes with the impact of change--or lack of it--on the contemporary newspaper industry and the subsequent impact of newspaper change on society. Sylvie and Witherspoon propose future directions of change and of newspaper decision-making processes pertaining to change, and they offer suggestions for changes in newspaper structures and thought processes.
Providing a sound, theoretically-based approach to the topic of change and American newspapers, this volume is essential reading for educators and students in journalism, media/newsroom management, media economics, organizational behavior/communication, and related areas. It also provides a wealth of insights and practical knowledge for newspaper publishers, editors, and practicing journalists.

Reshaping the News - Community, Engagement, and Editors (Paperback, New edition): George Sylvie Reshaping the News - Community, Engagement, and Editors (Paperback, New edition)
George Sylvie
R1,230 Discovery Miles 12 300 Ships in 12 - 17 working days

Reshaping the News: Community, Engagement, and Editors is the culmination of a six-year search for an economic resolution to the digital business conundrum facing the newspaper industry. Today's media tend to generate journalism with a low immediate newsroom impact, allowing journalists to continue reporting without considering the audience's increasingly dominant role in a story's longevity. This renders newsrooms as managed rather than led, and turns editors into facilitators-managing project-driven journalism, attempting to match publishers' expectations of diversified income streams, and providing reporters with increased autonomy. In fact, newsrooms require a new kind of leadership, one that rethinks its relationship with the audience. Reshaping the News argues for that alternative, deconstructing the reporting and editing relationship and illustrating the ideal version of editorial oversight. Author George Sylvie dissects reporter communities and culture, as well as the connection between journalism and geographic space/management. The book also examines whether journalists have developed the appropriate infrastructure to assure credibility and avoid potential mishaps, misconduct, and misrepresentation. Though the innovative, non-traditional approach to audience engagement outlined within challenges journalistic boundaries, Reshaping the News posits its new model as necessary and of potential lasting value to the field of journalism.

Media Management - A Casebook Approach (Paperback, 5th edition): Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey, Ann Hollifield Media Management - A Casebook Approach (Paperback, 5th edition)
Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey, Ann Hollifield
R2,404 Discovery Miles 24 040 Ships in 12 - 17 working days

Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Newsroom Decision-Making - Under New Management (Paperback): George Sylvie Newsroom Decision-Making - Under New Management (Paperback)
George Sylvie
R512 Discovery Miles 5 120 Ships in 10 - 15 working days
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