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It is critical for the food industry to maintain a current
understanding of the factors affecting food choice, acceptance and
consumption since these influence all aspects of its activities.
This subject has matured in recent years and, for the first time,
this book brings together a coherent body of knowledge which draws
on the experiences in industrial and academic settings of an
international team of authors. Written for food technologists and
marketeers, the book is also an essential reference for all those
concerned with the economic, social, and psychological aspects of
the subject.
The food industry, and those with interest in it, will want this
book about the influences on people's eating habits, and how these
influences affect behavior -- particularly purchasing behavior.
This book analyzes the meal as a critical eating occasion from a
multidisciplinary standpoint. Readers will benefit from a uniquely
practical overview of the subject and a thorough review of its
large and growing literature.
It is critical for the food industry to maintain a current
understanding of the factors affecting food choice, acceptance and
consumption since these influence all aspects of its activities.
This subject has matured in recent years and, for the first time,
this book brings together a coherent body of knowledge which draws
on the experiences in industrial and academic settings of an
international team of authors. Written for food technologists and
marketeers, the book is also an essential reference for all those
concerned with the economic, social, and psychological aspects of
the subject.
Meat and Meat Replacements: An Interdisciplinary Assessment of
Current Status and Future Directions provides an interdisciplinary
view on the production and consumption of food, challenges to the
traditional meat industry, and potential meat replacements. This
reference includes chapters on basic food science and technology of
meat products and meat replacements as well as coverage of their
nutritional value. Sensory and consumer research is addressed, as
are the economics of these products, the environmental
consequences, and ethical considerations related to the environment
and to the products themselves. Meat and Meat Replacements is a
helpful resource for food scientists, food and nutrition
researchers, food engineers, product development scientists and
managers, economists, and students studying meats and meat
replacements.
Emotion Measurement, Second Edition highlights key elements of
emotions that should be considered in the measurement of emotions
in both academic and commercial environments. This edition begins
with an updated review of basic studies of emotion, including the
theory, physiology, and psychology of emotions, as these are the
foundational studies which food scientists as well as product
developers and marketing professionals need to be aware of. The
second section highlights methods for studying emotions, and
reviews the different approaches to emotion measurement:
questionnaire self-report, behavioral, and physiological. This
section explores the merits of intrinsic versus extrinsic measures
of emotion. Some new measurement approaches have emerged since the
first edition of this book. The book then presents practical
applications, with chapters on emotion research in food and
beverage, as well as in a range of products and clinical settings.
The experience in testing product emotions has increased since the
first edition when product emotion research was newer. Finally,
Emotion Measurement, Second Edition provides coverage of
cross-cultural research on emotions. This is critical because much
of the newer commercial research is aimed at markets around the
world, requiring methods that work in many cultures. And the
universality of emotions has been a topic of research for decades.
Taking both an academic and applied approach, Emotion Measurement,
Second Edition will be an invaluable reference for those conducting
basic academic research on emotions and for sensory and consumer
scientists, and the product developers and marketing professionals
they work alongside.
Context: The Effects of Environment on Product Design and
Evaluation addresses the environment, or context, in which we
consume products and the impact of context on choice and
acceptability. The book explores what context is, how it influences
design by specialists, and acceptance by consumers. Chapters
discuss the basics of context, food and drink in context, testing a
range of other products, and other contextual variables.
Historically, research on context has been done in the laboratory
and various natural locations, but rapid growth in other methods to
study context, including evoked contexts, immersive contexts,
virtual reality contexts, and more have widened research
possibilities. Appealing to the professional, academic and
commercial markets, this book will be of interest to those who
conduct research in product development and product testing, to
those who study what controls product usage, including eating from
the health perspective, and to those who make decisions about
product and space development.
Emotion Measurement reviews academic and applied studies in order
to highlight key elements of emotions which should be considered in
the development and validation of newer commercial methods of
emotion measurement. The goal of the book is practical, but the
approach will be both academic and applied. It is aimed primarily
at sensory scientists and the product developers they work
alongside who require knowledge of measuring emotion to ensure high
levels of consumer acceptability of their products. The book begins
with a review of basic studies of emotion, including the theory,
physiology, and psychology of emotions - these are the standard
studies of which food and sensory scientists as well as product
developers need to be aware. The next section highlights methods
for studying emotions on a relatively basic level. The book then
moves to practical applications, with chapters on emotion research
in food and beverage, as well as in a range of product and clinical
settings. Finally, there is a treatment of cross-cultural research
on emotions. This is critical because much of the newer commercial
research is aimed at markets around the world, requiring methods
which work in many cultures. The book ends with an integrative
summary of the material presented.
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