Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations, and communication studies.

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

* Presents a new research-based model for directly aligning strategic communication with organisational business planning; * Blends theory and practice and is full of tips on how to apply the model in professional practice; * Written accessibly with a student and practitioner market in mind by a leading PR practitioner, academic and textbook author.

* Presents a new research-based model for directly aligning strategic communication with organisational business planning; * Blends theory and practice and is full of tips on how to apply the model in professional practice; * Written accessibly with a student and practitioner market in mind by a leading PR practitioner, academic and textbook author.

Whilst a great deal of progress has been made in recent decades, concerns persist about the course of the social sciences. Progress in these disciplines is hard to assess and core scientific goals such as discovery, transparency, reproducibility, and cumulation remain frustratingly out of reach. Despite having technical acumen and an array tools at their disposal, today's social scientists may be only slightly better equipped to vanquish error and construct an edifice of truth than their forbears - who conducted analyses with slide rules and wrote up results with typewriters. This volume considers the challenges facing the social sciences, as well as possible solutions. In doing so, we adopt a systemic view of the subject matter. What are the rules and norms governing behavior in the social sciences? What kinds of research, and which sorts of researcher, succeed and fail under the current system? In what ways does this incentive structure serve, or subvert, the goal of scientific progress?

In this comparative-historical analysis of Spanish America, James Mahoney offers a new theory of colonialism and postcolonial development. The book explores why certain kinds of societies are subject to certain kinds of colonialism and why these forms of colonialism give rise to countries with differing levels of economic prosperity and social well-being. Mahoney contends that differences in the extent of colonialism are best explained by the potentially evolving fit between the institutions of the colonizing nation and those of the colonized society. Moreover, he shows how institutions forged under colonialism bring countries to relative levels of development that may prove remarkably enduring in the postcolonial period. The argument is sure to stir discussion and debate, both among experts on Spanish America who believe that development is not tightly bound by the colonial past, and among scholars of colonialism who suggest that the institutional identity of the colonizing nation is of little consequence.

This review of the accomplishments and future agendas of comparative historical research in the social sciences explores its strengths in explaining important worldwide outcomes (e.g., revolutions, social provision, democracy). It includes sections on substantive research accomplishments, methodology, and theory, and features essays by some of the most important political scientists and sociologists currently working.

Against the backdrop of an explosion of interest in new techniques for data collection and theory testing, this volume provides a fresh programmatic statement about comparative-historical analysis. It examines the advances and distinctive contributions that CHA has made to theory generation and the explanation of large-scale outcomes that newer approaches often regard as empirically intractable. An introductory essay locates the sources of CHA's enduring influence in core characteristics that distinguish this approach, such as its attention to process and its commitment to empirically grounded, deep case-based research. Subsequent chapters explore broad research programs inspired by CHA work, new analytic tools for studying temporal processes and institutional dynamics, and recent methodological tools for analyzing sequences and for combining CHA work with other approaches. This volume is essential reading for scholars seeking to learn about the sources of CHA's enduring influence and its contemporary analytical and methodological techniques.

In this comparative-historical analysis of Spanish America, James Mahoney offers a new theory of colonialism and postcolonial development. The book explores why certain kinds of societies are subject to certain kinds of colonialism and why these forms of colonialism give rise to countries with differing levels of economic prosperity and social well-being. Mahoney contends that differences in the extent of colonialism are best explained by the potentially evolving fit between the institutions of the colonizing nation and those of the colonized society. Moreover, he shows how institutions forged under colonialism bring countries to relative levels of development that may prove remarkably enduring in the postcolonial period. The argument is sure to stir discussion and debate, both among experts on Spanish America who believe that development is not tightly bound by the colonial past, and among scholars of colonialism who suggest that the institutional identity of the colonizing nation is of little consequence.

This book contributes to emerging debates in political science and sociology on institutional change. Its introductory essay proposes a new framework for analyzing incremental change that is grounded in a power-distributional view of institutions and that emphasizes ongoing struggles within but also over prevailing institutional arrangements. Five empirical essays then bring the general theory to life by evaluating its causal propositions in the context of sustained analyses of specific instances of incremental change. These essays range widely across substantive topics and across times and places, including cases from the United States, Africa, Latin America, and Asia. The book closes with a chapter reflecting on the possibilities for productive exchange in the analysis of change among scholars associated with different theoretical approaches to institutions.

A heartfelt narrative on the many ways animals touch our lives From wild Asian elephants to chimpanzees in a research laboratory to "lowly" field mice, this beautifully written narrative tells the stories of all kinds of animals and the many profound ways they have touched the life of longtime veterinarian James Mahoney. From Elephants to Mice is a collection of stories about the animals Dr. Mahoney has treated throughout his career as a veterinarian and observed throughout his life as an animal lover. He thoughtfully explores such issues as whether animals experience the same types of emotions as humans do, whether it is right to use animals in medical research, and whether animals might have a sense of humor. * Each stand-alone story introduces a unique character or cast of characters who are sure to touch the heart * The book is not just a sentimental memoir, but raises thought-provoking ideas and profound ethical issues relating to the interactions between animals and people* Stories show animals in many relatable situations, such as struggling to maintain their dignity, expressing love for one another, and striving to remain free against the odds Whether you're a dedicated animal activist or just a compassionate animal lover, From Elephants to Mice will leave you affected. This revolutionary book gives voice to the animals who touch our hearts and souls.

A groundbreaking logic-based approach to bridging the scientific-constructivist divide in social science The Logic of Social Science offers new principles for designing and conducting social science research. James Mahoney uses set-theoretic analysis to develop a fresh scientific constructivist approach that avoids essentialist biases in the production of knowledge. This approach recognizes that social categories depend on collective understandings for their existence, but it insists that this recognition need not hinder the use of explicit procedures for the rational assessment of truth. Mahoney shows why set-theoretic analysis enables scholars to avoid the pitfalls of essentialism and produce findings that rest on a firm scientific foundation. Extending his previous work and incorporating new material, Mahoney presents specific tools for formulating and evaluating theories in the social sciences. Chapters include discussions of models of causality, procedures for testing propositions, tools for conducting counterfactual and sequence analysis, and principles for knowledge accumulation. Equal focus is placed on theory building and explanatory tools, including principles for working with general theoretical orientations and normative frameworks in scientific research. Mahoney brings a novel perspective to understanding the relationship among actors, social rules, and social resources, and he offers original ideas for the analysis of temporality, critical events, and path dependence. Bridging the rift between those who take a scientific approach and those who take a constructivist one, The Logic of Social Science forges an ambitious way forward for social science researchers.

Against the backdrop of an explosion of interest in new techniques for data collection and theory testing, this volume provides a fresh programmatic statement about comparative-historical analysis. It examines the advances and distinctive contributions that CHA has made to theory generation and the explanation of large-scale outcomes that newer approaches often regard as empirically intractable. An introductory essay locates the sources of CHA's enduring influence in core characteristics that distinguish this approach, such as its attention to process and its commitment to empirically grounded, deep case-based research. Subsequent chapters explore broad research programs inspired by CHA work, new analytic tools for studying temporal processes and institutional dynamics, and recent methodological tools for analyzing sequences and for combining CHA work with other approaches. This volume is essential reading for scholars seeking to learn about the sources of CHA's enduring influence and its contemporary analytical and methodological techniques.

This book contributes to emerging debates in political science and sociology on institutional change. Its introductory essay proposes a new framework for analyzing incremental change that is grounded in a power-distributional view of institutions and that emphasizes ongoing struggles within but also over prevailing institutional arrangements. Five empirical essays then bring the general theory to life by evaluating its causal propositions in the context of sustained analyses of specific instances of incremental change. These essays range widely across substantive topics and across times and places, including cases from the United States, Africa, Latin America, and Asia. The book closes with a chapter reflecting on the possibilities for productive exchange in the analysis of change among scholars associated with different theoretical approaches to institutions.

This review of the accomplishments and future agendas of comparative historical research in the social sciences explores its strengths in explaining important worldwide outcomes (e.g., revolutions, social provision, democracy). It includes sections on substantive research accomplishments, methodology, and theory, and features essays by some of the most important political scientists and sociologists currently working.

Whilst a great deal of progress has been made in recent decades, concerns persist about the course of the social sciences. Progress in these disciplines is hard to assess and core scientific goals such as discovery, transparency, reproducibility, and cumulation remain frustratingly out of reach. Despite having technical acumen and an array tools at their disposal, today's social scientists may be only slightly better equipped to vanquish error and construct an edifice of truth than their forbears - who conducted analyses with slide rules and wrote up results with typewriters. This volume considers the challenges facing the social sciences, as well as possible solutions. In doing so, we adopt a systemic view of the subject matter. What are the rules and norms governing behavior in the social sciences? What kinds of research, and which sorts of researcher, succeed and fail under the current system? In what ways does this incentive structure serve, or subvert, the goal of scientific progress?

Some in the social sciences argue that the same logic applies to both qualitative and quantitative methods. In "A Tale of Two Cultures," Gary Goertz and James Mahoney demonstrate that these two paradigms constitute different cultures, each internally coherent yet marked by contrasting norms, practices, and toolkits. They identify and discuss major differences between these two traditions that touch nearly every aspect of social science research, including design, goals, causal effects and models, concepts and measurement, data analysis, and case selection. Although focused on the differences between qualitative and quantitative research, Goertz and Mahoney also seek to promote toleration, exchange, and learning by enabling scholars to think beyond their own culture and see an alternative scientific worldview. This book is written in an easily accessible style and features a host of real-world examples to illustrate methodological points.

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.

Some in the social sciences argue that the same logic applies to both qualitative and quantitative methods. In "A Tale of Two Cultures," Gary Goertz and James Mahoney demonstrate that these two paradigms constitute different cultures, each internally coherent yet marked by contrasting norms, practices, and toolkits. They identify and discuss major differences between these two traditions that touch nearly every aspect of social science research, including design, goals, causal effects and models, concepts and measurement, data analysis, and case selection. Although focused on the differences between qualitative and quantitative research, Goertz and Mahoney also seek to promote toleration, exchange, and learning by enabling scholars to think beyond their own culture and see an alternative scientific worldview. This book is written in an easily accessible style and features a host of real-world examples to illustrate methodological points.

Despite their many similarities, Central American countries during the twentieth century were characterized by remarkably different political regimes. In a comparative analysis of Guatemala, El Salvador, Costa Rica, Honduras, and Nicaragua, James Mahoney argues that these political differences were legacies of the nineteenth-century liberal reform period. Presenting a theory of "path dependence," Mahoney shows how choices made at crucial turning points in Central American history established certain directions of change and foreclosed others to shape long-term development.

By the middle of the twentieth century, three types of political regimes characterized the five nations considered in this study: military-authoritarian (Guatemala, El Salvador), liberal democratic (Costa Rica), and traditional dictatorial (Honduras, Nicaragua). As Mahoney shows, each type is the end point of choices regarding state and agrarian development made by these countries early in the nineteenth century. Applying his conclusions to present-day attempts at market creation in a neoliberal era, Mahoney warns that overzealous pursuit of market creation can have severely negative long-term political consequences.

"The Legacies of Liberalism" presents new insight into the role of leadership in political development, the place of domestic politics in the analysis of foreign intervention, and the role of the state in the creation of early capitalism. The book offers a general theoretical framework that will be of broad interest to scholars of comparative politics and political development, and its overall argument will stir debate among historians of particular Central American countries.

A groundbreaking logic-based approach to bridging the scientific-constructivist divide in social science The Logic of Social Science offers new principles for designing and conducting social science research. James Mahoney uses set-theoretic analysis to develop a fresh scientific constructivist approach that avoids essentialist biases in the production of knowledge. This approach recognizes that social categories depend on collective understandings for their existence, but it insists that this recognition need not hinder the use of explicit procedures for the rational assessment of truth. Mahoney shows why set-theoretic analysis enables scholars to avoid the pitfalls of essentialism and produce findings that rest on a firm scientific foundation. Extending his previous work and incorporating new material, Mahoney presents specific tools for formulating and evaluating theories in the social sciences. Chapters include discussions of models of causality, procedures for testing propositions, tools for conducting counterfactual and sequence analysis, and principles for knowledge accumulation. Equal focus is placed on theory building and explanatory tools, including principles for working with general theoretical orientations and normative frameworks in scientific research. Mahoney brings a novel perspective to understanding the relationship among actors, social rules, and social resources, and he offers original ideas for the analysis of temporality, critical events, and path dependence. Bridging the rift between those who take a scientific approach and those who take a constructivist one, The Logic of Social Science forges an ambitious way forward for social science researchers.