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The Strategic Communication Imperative - For Mid- and Long-Term Issues Management (Hardcover) Loot Price: R4,559
Discovery Miles 45 590
Repayment Terms: R427 pm x 12*
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The Strategic Communication Imperative - For Mid- and Long-Term Issues Management (Hardcover): James Mahoney

The Strategic Communication Imperative - For Mid- and Long-Term Issues Management (Hardcover)

James Mahoney

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Loot Price R4,559 Discovery Miles 45 590 | Repayment Terms: R427 pm x 12*

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* Presents a new research-based model for directly aligning strategic communication with organisational business planning; * Blends theory and practice and is full of tips on how to apply the model in professional practice; * Written accessibly with a student and practitioner market in mind by a leading PR practitioner, academic and textbook author.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: December 2021
First published: 2022
Authors: James Mahoney
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 232
ISBN-13: 978-1-03-201141-7
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-03-201141-6
Barcode: 9781032011417

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