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Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation---and stop worrying about market share
The number one issue for financial professionals is capacity. What is the number one way to constantly build capacity in your financial services business? What blind spot is holding you back from achieving more? Does it seem there is never enough time to grow? It's time for you to implement the missing practice management processes into your financial business so you can build your ideal business. Based on extensive financial industry practice management research, proven marketing strategies from Guerrilla Marketing legend Jay Conrad Levinson and over 27 years of unique financial industry experience, Grant Hicks has created simple yet easy to implement strategies for any financial professional to build and manage capacity in their practice. Research shows that a majority of financial professionals do not have detailed practice management processes including: a unique value proposition clearly articulated, a formal feedback system for clients, a clear definition of an ideal client and a process for attracting ideal clients. Learn strategies to build your ideal capacity, and increase your revenue by up to 33%, through unique practice management processes. Quickly learn how to: Identify and attract better ideal clients to manage your growth effectively Manage your time to achieve consistent double digit growth and manage capacity issues Gather more revenue and get more referrals by implementing proven processes Inspire clients to act quickly through articulating your ideal client experience and case studies Build key practice management processes to build ideal capacity such as feedback and your value proposition Save yourself valuable time. By implementing just one new process, you will be on the path to your ideal capacity and ultimately your ideal practice.
Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 "Classified secrets" that will help authors sell their work before and after it's published. This life range of weapons-practical low-cost and no-cost marketing techniques-will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
The internet arrived with a boom changing the landscape for
business and opening up a global marketplace like nothing before.
The pace of change has been building with exponential momentum, the
impact has hit, and the game has changed.
"Falling Down Getting Up" is about an incredible journey in life.
It begins with a personal and revealing story of the author,
Michael Harris, and his falling down in life. There were a few big
falls like losing more than half of his liver in an accident at 12
years old, becoming an alcoholic by 16, and nearly losing his legs
from vascular disease at 27. Once Michael gets you through the gory
details of the mess he found himself in, he'll tell you what he did
to get back up out of that mess. Perhaps as you read "Falling Down
Getting Up," you will chuckle a little (or a lot) and be
entertained as Michael shares his journey of falling down and
getting back up. If you find yourself falling down in life,
hopefully the suggestions in "Falling Down Getting Up" just might
help you get back up too. Michael Harris is a writer, business
coach, and popular yoga teacher. He is driven by an incredible
enthusiasm for living a full life. Michael has been interviewed by
a broad range of media including NBC, NPR, BBC, The Los Angeles
Times, The Oregonian, and The Bend Bulletin. Michael loves to
travel and, in his spare time, you can find him hiking the
mountains near his home in Bend, Oregon.
Feeling stuck on autopilot, or totally off course?
What Others Say About Part Time Income Enterprise: ""Jerry has the unique ability to teach a proven money making system while motivating the student to take action. The examples he uses make it very easy to understand."" -Gary, Newport News, VA ""The forms for self evaluation and action taking are worth 10 times the cost of this book."" -Patsy Lee, Bentleyville, PA ""Reading this book is in itself a transforming experience. You get inside the minds of everyday people who took action and became entrepreneurial thinkers. Jerry lets you see how you can take action and create wealth."" -Michael, Jacksonville, FL ""Part Time Income Enterprise is a easy to follow blueprint that, if followed, will change your life"" -Scott, Steam Boat Springs, CO ""A powerful program for anyone who is serious about earning extra income. This information will work for people of all ages, teenagers to retirees."" -Lynn, San Diego, CA ""So many books promise you pie in the sky, hard to understand information. Jerry gets you in and gets you out with plain easy to understand strategies using real examples that keep you interested throughout the book."" -Doris, Morgantown, WVA ""If nothing else this book will give you the kick in the butt you need to get you from in front of the TV and start you thinking about how you can satisfy your needs and the needs of your family."" -Justice, 2ndLt., U.S.Army ""This is a great look at how normal ordinary every day people no matter where you live can make extra money. If you can't get excited about making extra money after reading this book, you need to check your pulse! You're Dead."" -Marinka, Holland
Christine's Kilimanjaro: My Suburban Climb Up the Mountain of Life began with the author writing a thank-you letter to God. Christine found herself at a crossroads in her life when she stumbled across an episode of The Oprah Winfrey Show one day. There she sat transfixed before the television, not expecting that her reality in an ordinary world would ever change. She never saw it coming-that this was the day her dreams would begin to change her life forever. "For the first time, I was going to be my own tour guide up my mountain. I could take a new path, instead of the tired one I had become accustomed to. I discovered something new-something that was no longer impossible-along the way, learning as I wrote that life is going to be messy, hurtful, confusing, even magical at times. But if I don't stop to enjoy my view in the climb, when and if I finally make it to the top, the top will be nothing more than that. The 'top' of a mountain!" A beautifully written story about one woman's quest to be the change she wishes to see in this world. A spiritual awakening took place as the author wrote out snapshots of her life, standing up to her past and a few demons she really never faced until she began to write her memoir. A moving and poignant path to self-discovery about her present and what she envisions her future to become. "Please stay seated, keep all hands and arms inside the moving vehicle at all times. It's going to be a bumpy ride, people!" That is, unless when you are reading this book you want to stand up and shout WOO-HOO with me. Face it, some rules are meant to be broken!"
Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Put another way, applying what you are about to learn can help make your business grow very quickly for low or even zero-cost and real-life case studies (including the author s own experience of going from zero to 4 million customers in 30 days) will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time."
What makes the Guerrilla Marketing book series unique? Within Guerrilla Marketing Volume One, Jason Myers and Merrilee Kimble reviewed the strong foundational elements of Guerrilla Marketing. Guerrilla Marketing Volume Two included many new Guerrilla Marketing tools, tactics, and tips-giving readers even more options to choose from. But Guerrilla Marketing Volume Three, the newest edition in this series, provides a great refresher of the strong foundation elements of Guerrilla Marketing while diving into the Guerrilla Marketing toolbox packed full of successful tools, tactics, and tips to try. For those who are new to Guerrilla Marketing (or those who want to learn more), Jason and Merrilee offer a FREE companion course (visit gMarketing.com/Club) to help anyone build their rock-solid Guerrilla Marketing foundation. This FREE companion course includes video tutorials, exercises, and the necessary tools for readers to build a crucial foundation from which their Guerrilla Marketing success will be born. Please know this: businesses with a poor foundation will fail. How will you use this All New series of Guerrilla Marketing books for your success? Jason and Merrilee are thrilled for readers who have selected to add Guerrilla Marketing Volume Three to their collection of the All New series of Guerrilla Marketing books. Guerrilla Marketing is a 360-degree consistent methodology that weaves through every aspect of a business. With each marketing tactic woven together, each volume will refer readers to other related sections and tactics in the current book their reading or within volumes, so that business owners can develop a cohesive and consistent marketing approach that works for them. Guerrilla Marketing is intelligent marketing that utilizes knowledge, strategy, and a plan that is supported with a toolbox of tactics. With this All New series of Guerrilla Marketing books, readers can access a toolbox full of low-cost, unconventional, and creative tactics to choose from, in order to convey and promote their compelling product(s) or service(s) and to drive their competition mad.
Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can: Offer expert advice over the internet with podcasts Send out an e-mail blast to quickly reach consumers about the latest products or services Connect with their clients on social networking sites Conduct effective virtual seminars Build out their website in order to build name recognition
Ride on the natural partnership between Guerrilla Marketing and
Facebook
Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Put another way, applying what you are about to learn can help make your business grow very quickly for low or even zero-cost and real-life case studies (including the author s own experience of going from zero to 4 million customers in 30 days) will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time."
A BLUEPRINT FOR SUCCESS WITHOUT STRESS, NOW AND IN THE FUTURE. The face of entrepreneurial business has changed drastically in recent years, and the 21st century promises to bring the most dramatic alterations to the business paradigm to date, calling for an overall revision of the structures and attitudes with which guerrillas set up shop. By following The Way of the Guerrilla, new and seasoned entrepreneurs alike will discover that achieving and maintaining a professionally and personally balanced life is the way to achieve emotional and financial success, now and in the century to come. In this invaluable guide to your future business success, best-selling author and guru of the guerrilla lifestyle Jay Conrad Levinson will help you: ?Prepare a focused mission statement ?Hire responsible employees ?Delegate effectively ?Respond to technological advances ?Maintain business flexibility ?Find more time for yourself ?Improve your community ?Sustain passion for your work
With over 14 million Guerrilla Books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history; because it works. Guerrilla Marketing for Franchisees teaches franchisees; How to write a powerful,7-step marketing plan and prepare a successful marketing attack. How to successfully launch & maintain an ongoing marketing attack using up to 100 marketing weapons; 62 of which are low cost or cost next to nothing. How to understand their role as a franchisee when it comes to their own local store marketing. How to reach and even exceed their sales and profit goals and much more. Guerrilla Marketing for Franchisees teaches franchisees how to take action and provides them with the tools and know-how to do so.
Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: "How can we make this book unique?" After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That's a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today's Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison's unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one's SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.
Learn how to have "more time in your life, more life in your time" with easy and profound methods and tools which will enhance not only your time management but also the quality of your life. This book is strongly based on the most recent evolutions of personal and professional development so that what you will find inside is really applicable for effective change in your life. Save more time, discover what you really want and get the best out of your time.
START BUILDING YOUR MILLION-DOLLAR COACHING BUSINESS TODAY
Why a book on guerrilla deal-making? Because people envy those who
are more powerful than they are. They want to bring the big dog
down to their own level. If they succeed, they'll feel better about
themselves. That's why Jay Conrad Levinson's guerrilla books have
sold over 30 million copies--Jay doesn't just promise to empower
small businessmen, he actually becomes the wind beneath their
wings. It's a natural Empowerment How to get powerful people--big
dogs--to do what you--the small guerrilla--want them to do Your
impossible dream--actually controlling big dogs--seems within your
reach. (A lot better than just catching their attention.) So
millions of people buy Jay's books. And when they're in serious
negotiations with big dogs, they'll buy "Guerrilla Deal-Making"
The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. "This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!" —Brian Tracy, author The Psychology of Achievement. "Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you're a beginner or you've been in the business for years, if you can't find at least 12 great ideas in every chapter that will increase your performance, you're not reading! I am recommending it as a resource to all my clients." —Judy Lanier, author 50 Ways to Motivate & Inspire Your Call Center Teams Past National President, American Telemarketing Association. "Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful." —Erik Lounsbury, Editor Telemarketing® & Call Center SolutionsTM.
Attn: Independent bands and record labels; festival and concert promoters; theatre and publishing companies; retailers and service providers Guerrilla Street Team Marketing can boost sales and improve the market visibility of any band, business, service or product! Learn how to: *Develop a Guerrilla Street Team Marketing Strategy and Calendar *Recruit, train and motivate street team members *Design effective newsletters and street team invitations *Maximize promotional materials' effectiveness *Research your target demographics *Set budgets and measure success *Refine your image and sales goals The music industry is becoming more accessible by the minute and grassroots marketing is one of the only ways beginning artists can gain a presence in the marketplace. In addition to the music industry, the same tactics that work for bands will work for any business!
When Guerrilla Marketing was first published in 1983, Jay Levinson
revolutionized marketing strategies for the small-business owner
with his take-no-prisoners approach to finding clients. Based on
hundreds of solid ideas that really work, Levinson's philosophy has
given birth to a new way of learning about market share and how to
gain it. In this completely updated and expanded fourth edition,
Levinson offers a new arsenal of weaponry for small-business
success including
Do you long to run your own business? Guerrilla Business Secrets will captivate you. By living vicariously through Steve Savage's desolate disasters & tremendous triumphs, you will gain knowledge of nearly every facet of starting & running a business. Most people think about doing something on their own, but are afraid to try. They stay in the safe corporate life they are used to. It is now common knowledge that a big corporation is not really safe anymore. Guerrilla Business Secrets will show you how to break out and do it. Are you a go-getter who yearns for the dream of running your own business? Great! You will experience with Steve his incredible years, developing dazzling products & building successful sales forces. Guerrilla Business Secrets tells how hundreds of men and women trained by Steve were able to fulfill themselves & stretch to the outer limits of their potential. Do you want to get out of the corporate rat race? You will be inspired & motivated.
The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. Present your skills in creative new ways that stand out in today's hyper-competitive job marketEmploy little-known search engine optimization tricks used by top headhuntersIntegrated web site updated bi-weekly to remain state-of-the-momentPart of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.
Guerrilla Marketing's Greatest Hits-Updated, Adapted, Remastered... The only book to deliver The Best of Guerrilla Marketing-a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books-updated for a new generation. "When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter." -Seth Godin, author of Poke the Box "This book is the culmination of Guerrilla Marketing's huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible." -Jill Lublin, international speaker and author, Jilllublin.com "For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter-and, of course, Internet access." -David Garfinkel, author of Advertising Headlines That Make You Rich "21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring." -Roger C. Parker, www.PublishedandProfitable.com "Guerrilla Marketing has always been about helping the 'little guy' market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. " -Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com "Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years - and sold it! His brilliant marketing know-how played a huge role in our dramatic success. " -Steve Savage, president, Savage International "Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language." -Orvel Ray Wilson, CSP, marketing coach, sales trainer and author "Jay's original Guerrilla Marketing validated all the marketing I'd been already doing, and opened my eyes to many new possibilities. Since that time, I've read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there's more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively." -Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert "Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!" -David Fagan, owner, The Icon Builder "In the marketing jungle the Guerrilla is king!" -David Perry, Perry-Martel International "Guerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top." -Al Lautenslager, www.marketforprofits.com "Jay Conrad Levinson's Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable." -Michael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary Agents Contributions from 35 Guerrilla hits, including: The Guerrilla Marketing Handbook Guerrilla Publicity Guerrilla Marketing in 30 Days Guerrilla Marketing for Writers Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Networking Guerrilla Negotiating Guerrilla Selling Guerrilla Public Speaking Guerrilla Multilevel Marketing Guerrilla Profits Guerrilla Financing Guerrilla Business Secrets Guerrilla Breakthrough Strategies Guerrilla Retailing Guerrilla Rainmaking Guerrilla Marketing for Consultants Guerrilla Marketing Goes Green Guerrilla Marketing for Nonprofits |
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