Guerrilla Marketing, 4th Edition (Paperback, 4 Revised Edition)

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

General

Imprint:	Houghton Mifflin (Trade)
Country of origin:	United States
Release date:	May 2007
First published:	May 2007
Authors:	Jay Conrad Levinson
Dimensions:	229 x 154 x 24mm (L x W x T)
Format:	Paperback
Pages:	368
Edition:	4 Revised Edition
ISBN-13:	978-0-618-78591-9
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	0-618-78591-4
Barcode:	9780618785919

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