This book is devoted to Agroecological Crop Protection, which is the declension of the principles of agroecology to crop protection. It presents the concepts of this innovative approach, case studies and lessons and generic keys for agroecological transition. The book is intended for a wide audience, including scientists, experimenters, teachers, farmers, students. It represents a new tool, proposing concrete keys of action on the basis of feedbacks validated scientifically. Beyond the examples presented, it is therefore of general scope and proposes recommendations for all temperate and tropical cropping systems. It contributes to the training and teaching modules in this field and it is an updated information support for professionals and a teaching aid for students (agronomy, crop protection, biodiversity management, agroecology).

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

The classic television series Space Patrol was a stellar success for ABC from 1950 to 1955. As a pioneer in the hair-raising world of live television, the show had a huge fan base of both children and adults. The magic hinged on the cast: Commander Buzz Corry, Cadet Happy, Carol, Major Robertson and Tonga--five 30th-century personalities whose lives entwined with soap opera strength as they undertook ""missions of daring in the name of interplanetary justice."" A personal appearance by the cast at a Los Angeles department store drew 30,000 fans. But TV viewers had no idea that the actors and crew faced dramatic as well as galactic peril. In the course of producing an action-packed show live before the nation, with special effects in their infancy, what could go wrong usually did. Ed Kemmer, a real-life World War II fighter pilot shot down and captured by Nazis, who later starred as Commander Corry, learned to improvise for nervous, tongue-tied guest actors and to lean casually against scenery about to fall. This book recounts stories of early television and the risk-taking ABC crew who invented equipment and ingenious special effects that laid the groundwork for TV today. It tells of the personal heroics of Kemmer and other cast members, both on- and off-screen. Included are interviews with Kemmer, as well as TV writer Norman Jolley (who penned many classic series, including Wagon Train); director Dick Darley; radio writer Lou Huston; and veteran announcers Jack Narz and Dick Tufeld. (Tufeld once announced the Grammy Awards from a men's restroom--the tile walls and floor provided a great reverberating acoustic venue). The book also profiles William ""Mike"" Moser, the show's creator, and provides details about how the early shows came together and the events in the first year that took Space Patrol from a local station to the network. Many details are given about the adventure that was putting on a live television show along with live commercials. Stories from fans demonstrate how Space Patrol gave them ideals and values they still hold today. The book explores changes in television that led to the demise of action-adventure shows that featured strong role models and tells how Kemmer, who portrayed the heroic Buzz Corry, came to terms with his impact on countless young lives. (Fifty years later, he was still receiving letters from grateful fans.) Included are episode guides covering the 210 half-hour network TV shows, as well as the radio shows, and memorabiia collectors can feast on the galaxy's most complete guide to Space Patrol premiums.

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noel Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.

The aim of this book is to fill the gap between the standard textbooks of obstetrics & gynecology - which do not cover (conservative) infertility treatment - and the specialized textbooks on ART - which don't address topics such as ovulation induction/IUI and the typical treatment of disorders associated with infertility, such as hyperandrogenism and endometriosis. In many countries, the management of infertility treatment is not done by IVF specialists but by general gynecologists or primary health practitioners. In most countries, specific training and/or a license is required to do 'invasive' infertility treatments, such as IVF/ICSI; however, conservative or semi-conservative treatments - such as IUI with or without ovulation induction - can be done without specific training/licensing. This concise, clinically oriented handbook is predominantly written for gynecologists, primary health practitioners, and medical students who want to improve their knowledge on this aspect of their work. Furthermore the aim is to highlight which types of disorders may be treated by conservative means and which types of disorder should be treated by invasive treatment options such as IVF/ICSI.

Profiles Jean Shrimpton, Suzy Parker, Capucine, and other leading models of a period when the fashion ideal was a sophisticated adult woman, rather than the more childlike figure that became popular in the late 1960s.

This book is devoted to Agroecological Crop Protection, which is the declension of the principles of agroecology to crop protection. It presents the concepts of this innovative approach, case studies and lessons and generic keys for agroecological transition. The book is intended for a wide audience, including scientists, experimenters, teachers, farmers, students. It represents a new tool, proposing concrete keys of action on the basis of feedbacks validated scientifically. Beyond the examples presented, it is therefore of general scope and proposes recommendations for all temperate and tropical cropping systems. It contributes to the training and teaching modules in this field and it is an updated information support for professionals and a teaching aid for students (agronomy, crop protection, biodiversity management, agroecology).

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

A fun festive card game for the whole family to enjoy. Contains 26 pairs of cards featuring vibrant illustrations of festive objects such as snowmen, reindeer, and stockings to match and win the game. A great way for young children to develop word and picture matching skills.

This handbook delivers a complete and practice-oriented overview of the fundamentals of today's telecommunications networks and the future prospects for next generation networks (NGN). The very clear and concise text is supplemented by many colour illustrations and embedded into a functional four-colour layout.

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

Computerization of the radiological image (digitization, com puted tomography), the diagnostic contributions of ultra sonography, and the advent of magnetic resonance imaging all herald a new era in radiology. While this discipline retains its clinical nature, and continues to group together various specialities, the technical "common denominator" plays an increasingly important role, and requires a more global ap proach to the clinical problem. Centralization of state-of-the-art equipment in technical imaging centers - strategic points in future hospitals - will al low clinical radiologists to perform all of the examinations re quired for diagnosis and follow-up with a high degree of reli ability, under optimum security, and at the lowest possible cost. This is the right moment to publish this treatise, as we begin to apply this new approach to radiological studies. For purposes of clarity, the lymphomatous processes have been dealt with by anatomical location; more important, though, is the discussion of the multiple aspects of diagnosis, with particular emphasis on recent noninvasive modalities (characteristic visceral lesions; analysis and characterization of the anatomical and tissue components of these lesions with the highest possible degree of precision; regional disease ex tension and anatomical features; information on concomitant regional involvement and distant sites), allowing selection of appropriate therapy and surveillance strategies."

Power Transducers for Sonics and Ultrasonics approaches all aspects of high-power problems in electroacoustic transducers. The eighteen lectures contained in this book focus on topics in sonar and macrosonic transducer design, new material developments for transducers, transducer modelling, and power electronics. Possible future trends and developments are outlined.

Only a few years ago, most treatises on sonography covered all the diagnostic applications of ultrasound, de scribing organs from the brain down to the placenta. Dr. Bruneton and his associates must be thanked for pre senting this book devoted to the spleen. It probably offers the most complete presentation of details and the richest images available in its field. This book will thus become the ultimate reference in most libraries of books on son ography. March 1988 F. Weill The authors wish to thank Christine Rostagni, Fran ise Fein, and Bernard Fontaine for their assistance in the preparation of this book. Contents 1 Sonographic Anatomy of the Normal Spleen, Normal Anatomic Variants, and Pitfalls B. Senecail . . . . . . . . . . . . . . . . . . . . . . 1 1. 1 Anatomy of the Spleen. . . . . . . . . . . . . . . . 1 1. 1. 1 Morphology and Structure . . . . . . . . . . . . . 1 1. 1. 2 Location and Relations of the Spleen. . . . . . . . 3 1. 1. 3 Average Dimensions of the Cadaver Spleen . . . . 5 1. 1. 4 Congenital Anomalies and Normal Variants. . . . 5 1. 1. 4. 1 Fissured Spleen. . . . . . . . . . . . . . . . . . . . 5 1. 1. 4. 2 Lobulated Spleen. . . . . . . . . . . . . . . . . . . 5 1. 1. 4. 3 Spleen with Two Hili. . . . . . . . . . . . . . . . . 5 1. 1. 4. 4 Wandering or Ectopic Spleen . . . . . . . . . . . . 6 1. 1. 4. 5 Numeric Anomalies . . . . . . . . . . . . . . . . . 6 Ultrasonography of the Spleen . . . . . . . . . . . 1. 2 6 1. 2. 1 Equipment . . . . . . . . . . . . . . . . . . . . . . 6 1. 2. 2 Patient Examination . . . . . . . . . . . . . . . . . 7 1. 2. 3 Scanning Technique . . . . . . . . . . . . . . . . . 7 1. 3 Sonographic Features of the Normal Spleen. . . . 7 1. 3. 1 Splenic Contour . . . . . . . . . . . . . . . . . . . 7 1. 3. 2 Echo Pattern of the Splenic Parenchyma. . . . . ."

Imaging of Gastrointestinal Tract Tumors describes current imaging practice for the most commonly encountered benign and malignant digestive tract tumors and gives a review of the literature for less frequent tumors. General features (anatomic data, frequency, clinical and biologic signs, treatment) are discussed for all pathologies prior to description of imaging techniques, which include barium studies, ultrasonography and angiography, and above all CT. MRI appears particularly indicated for esophageal carcinoma and pelvic recurrences of colorectal cancers. The book is divided into three main section - benign tumors, malignant tumors, and tumors with an indeterminate prognosis - reflecting the value of different imaging strategies as a function of a tumor's natural history. The thorough analysis of literature for both frequent and less common tumors allows global evaluation of the diagnostic possibilities of imaging techniques, making Imaging of Gastrointestinal Tract Tumors a reference work for all specialists concerned with digestive tract pathologies.

Owing to the anatomic complexity of the neck and the diver sity of pathologic entities affecting it, the cervical region has long been of great semiological interest. Physical examination is an easy means of evaluating the size and origin of a solitary cervical mass, yet valid interpretation can prove difficult when the normal morphology of the neck has been altered; excellent examples are patients with extensive fibrosis or scarring secondary to previous irradiation or surgery. Like wise, physical examination cannot assess the relations of a pathologic process to adjacent structures - e. g., invasion can not be distinguished from simple displacement -and it is un suitable for monitoring therapeutic efficacy, such as the re sponse of metastatic nodes to medical management. Between physical examination, which remains fundamental, and exploratory surgical procedures, which are often the only means of obtaining indispensable anatomic proof for diagno sis, lie a number of recent imaging techniques including com puted tomography and magnetic resonance imaging using surface coils that provide invaluable information for the in vestigation of cervical pathologies. Real-time ultrasonogra phy occupies a privileged position because of its noninvasive ness, rapidity, and reliability, especially when performed by a specially trained examiner."

La pathologie vasculaire a ete tres marquee par les progres biologiques de ces vingt demieres annees. Le systeme arteriel est main tenant considere comme un organe a part entiere. Modelee au cours de l'organogenese par les facteurs hemodynamiques, Ie paroi arterielle maintient une structure hautement organisee et des proprietes mecaniques qui dependent directement des conditions de pression et de debit. La monocouche endotheliale developpe 2 une surface de plusieurs centaines de m a l'interface sang-tissu; elle est a la fois un organe endocrine complexe synthetisant de nombreuses proteines qui participent a l'hemostase, une surface thromboresistante et hemocompatible, une barriere de permeabilite contr6lant les echanges sang-tissus. Les cellules musculaires lisses constituent un tissu multifonctionnel, contractile, assurant la synthese des composants structuraux responsables des proprietes mecaniques de la paroi arterielle, la transmission de la force contractile, et une etonnante activite reparatrice en reponse aux agressions. Tout ceci est soumis a un ensemble complexe de communications cellulaires qui font de l'endothelium un veritable systeme recepteur pour la paroi vasculaire. Parallelement, ou a la suite de ces progres, l'angeiologie s'est progressivement affirmee comme une specialite clinique. Debordant Ie cadre de la chirurgie vasculaire, elle integre les concepts physiopathologiques au diagnostic et au traitement des maladies arterielles. De cet effort d'integration est ne cet ouvrage, cherchant a concilier les connaissances fondamentales es plus recentes et la demarche clinique.

Thermodynamic Models for Chemical Engineering gives an overview of the main thermodynamic models used by engineers and in engineering researcher processes. These fall into two main families, equations of state and activity coefficient models. The book presents the state-of-the-art of purely predictive models.

Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite of and parallel to mass media.

What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon? Jean-Noel Kapferer examines the theory and practice of rumors, focusing on specific areas such as entertainment, criminal behavior, business and finance, and politics. He describes the kinds of conditions that give birth to rumors, why we believe them, and the hidden messages they convey. Kapferer points out that rumors frequently serve useful social purposes and present rich examples. He speculates about how rumors can be controlled, changed, and prevented.

Drawing upon contributions of disciplines ranging from psychology to history, and integrating the insights of Europeans with the latest work of American researchers, this is the most comprehensive examination of rumors, gossip, and urban legends yet published. Translated into nine languages, this edition was updated with advances in theory and research since the book's original French publication in 1987. Its brisk, accessible style makes the book of interest to psychologists, economists, political scientists, sociologists, and folklore analysts, as well as the general reader who is curious about the origins of this fascinating social phenomenon.

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.