Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

This book aims to describe and demystify what makes criminal gangs so culturally powerful. It examines their codes of conduct, initiation rites, secret communications methods, origin myths, symbols, and the like that imbue the gangsters with the pride and nonchalance that goes hand in hand with their criminal activities. Mobsters are everywhere in the movies, on television, and on websites. Contemporary societies are clearly fascinated by them. Why is this so? What feature and constituents of organized criminal gangs make them so emotionally powerful-to themselves and others? These are the questions that have guided the writing of this textbook, which is intended as an introduction to organized crime from the angle of cultural analysis. Key topics include: * An historic overview of organized crime, including the social, economic, and cultural conditions that favour its development; * A review of the type of people who make up organized gangs and the activities in which they engage; * The symbols, rituals, codes and languages that characterize criminal institutions; * The relationship between organized crime and cybercrime; * The role of women in organized crime; * Drugs and narco-terrorism; * Media portrayals of organized crime. Organized Crime includes case studies and offers an accessible, interdisciplinary approach to the subject of organized crime. It is essential reading for students engaged with organized crime across criminology, sociology, anthropology and psychology.

The serial killer has become an obsession ever since Jack the Ripper became a media sensation, embedding a new and horrifying type of murderer into our cultural consciousness - one who kills darkly and in the dark. All popular media - print, radio, television, and so on - have become absorbed by this new figure. This book traces its diffusion through all media and discusses what this reveals about modern society. Using the Dexter saga of novels and television programs as its basis, the book argues that a "Dexter Syndrome" has emerged whereby we no longer see a difference between real and fictional serial killers. The psychological and social reasons for this are explored by tracing pop culture texts themselves (movies, novels, etc.). Above all else, Dexter's concept of a "moral code" forms a thematic thread that allows the author to argue that our contemporary moral nihilism has produced the demand for horror and horrific characters like serial killers, who have replaced medieval demons and monsters.

This book provides a fundamental reassessment of mathematics education in the digital era. It constitutes a new mindset of how information and knowledge are processed by introducing new interconnective and interactive pedagogical approaches. Math education is catching up on technology, as courses and materials use digital sources and resources more and more. The time has come to evaluate this new dynamic, which transcends all previous use of ancillary devices to supplement classroom math instruction. Interactivity and interconnectivity with the online world of math and math texts (such as television programs and internet sites) can be integrated with our traditional modes for delivery of math instruction. This book looks at how this integration can unfold practically by applying these relevant pedagogical principles to elementary topics such as numeration, arithmetic, algebra, story problems, combinatorics, and basic probability theory. The book further exemplifies how mathematics can be connected to topics in popular culture, information technologies, and other such domains.

Demonstrating how semiotic theory and method can be applied to decoding false representations and dangerous discourses, this book explores how semiotics can be used as a potentially powerful science of conscience. Confronting the sometimes negative perception of semiotics as academically inward-looking and lacking in morality, Marcel Danesi turns this view on its head. Instead, Danesi highlights how the same techniques that have allowed the use of semiotics for self-serving commercial purposes, such as advertising or marketing, could also be applied to deciphering current world problems. Through describing the semiotic notions and methods that can be used to analyze misrepresentations, propaganda, or meaning collapses, the book enables readers to become conscientiously aware of their hidden meanings and the harmful effects that they have on society. Identifying key issues of concern, such as climate change and anti-science discourses, it shows how they can be interpreted in terms of basic semiotic theory. This analysis of crucial issues demonstrates how semiotics can be used to raise awareness of critically important matters in modern society, and to encourage the development of more robust and ethical attitudes towards them.

This volume offers a practical introduction to the use of neuroscience to teach second languages. It provides information on the relation between how the brain learns and how this can be used to construct classroom activities, evaluates methods, syllabi, approaches, etc. from the perspective of brain functioning. It illustrates how teaching can unfold with actual examples in several languages.

Many attack pop culture as a crude 'sexual' and 'celebrity-based' culture that is purportedly bringing about the end of moral values. Renowned semiotician Marcel Danesi adds his signature insight to the debate by delving deep into pop culture through a consideration of symbols. Danesi's treatment of letters, such as the X in 'X-Rated,' the 'i' in 'iPod,' and other such symbols, reveals an ancient mythic structure that blends the sacred and profane dimensions of human psychic life. Danesi takes the reader on a remarkable exploration of the radical turns in American society, a society in which the search for pleasure and sexual expression often reign supreme. X-Rated! is a fascinating trip through what gives pop culture its secret appeal.

The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Politics, Lies and Conspiracy Theories: A Cognitive Linguistic Perspective shows how language influences mechanisms of cognition, perception and belief, and by extension its power to manipulate thoughts and beliefs. This exciting and original work is the first to apply cognitive linguistics to the analysis of political lies and conspiracy theories, both of which have flourished in the internet age and which many argue are threatening democracy. It unravels the verbal mechanisms that make these "different truths" so effective and proliferative, dissecting the verbal structures (metaphor, irony, connotative implications etc) of the words of a variety of real-life cases in the form of politicians, conspiracy theorists and influencers. Marcel Danesi goes on to demonstrate how these linguistic structures "switch on" or "switch off" alternative mind worlds. This book is essential reading for students of cognitive linguistics and will enrich the studies of any student or researcher in language and linguistics more broadly, as well as discourse analysis, rhetoric or political science.

Warning signs are all around us. In ancient Egypt, tombs were lavishly adorned with signs and symbols warning of the dire consequences that would befall any robbers and thieves. And yet these signs were often read as provocations and challenges. Why was this? And how could we more effectively communicate dangers from our world, such as toxic waste, to future civilizations? This book examines and evaluates the kinds of signs, symbols, narratives and other semiotic strategies humans have used across time to communicate the sense of danger. From paleolithic cave art and ancient monuments to the dangers of nuclear waste, carbon emissions and other pollution, Marcel Danesi explores how danger has been encoded in language, discourse, and symbolism. At the same time, the book puts forward a plan for a more effective 'semiotising' of risk and peril, calling on linguists, semioticians and agencies to face up our collective responsibilities, and work together to more clearly communicate vitally important warnings about the dangers we've left behind to civilizations beyond the semiotic gap.

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi's book is an important contribution to the field of marketing and communications.

This book treats eighteenth-century Italian philosopher Giambattista Vico’s theory of poetic logic for the first time as the originating force in mathematics, transforming instinctive counting and spatial perception into poetic (metaphorical) symbolism that dovetails with the origin of language. It looks at current work on mathematical cognition (from Lakoff and Núñez to Butterworth, Dehaene, and beyond), matching it against the poetic logic paradigm. In a sense, it continues from where Kasner and Newman left off, connecting contemporary research on the mathematical mind to the idea that the products of early mathematics were virtually identical to the first forms of poetic language. As such, this book informs the current research on mathematical cognition from a different angle, by looking back at a still relatively unknown philosopher within mathematics. The aim of this volume is to look broadly at what constitutes the mathematical mind through the Vichian lens of poetic logic. Vico was among the first to suggest that the essential nature of mind could be unraveled indirectly by reconstructing the sources of its “modifications” (his term for “creations”); that is, by examining the creation and function of symbols, words, and all the other uniquely human artifacts—including mathematics—the mind has allowed humans to establish “the world of civil society,” Vico’s term for culture and civilization. The book is of interest to cognitive scientists working on math cognition. It presents the theory of poetic logic as Vico articulated it in his book The New Science, examining its main premises and then applying it to an interpretation of the ongoing work in math cognition. It will also be of interest to the general public, since it presents a history of early mathematics through the lens of an idea that has borne fruit in understanding the origin of language and symbols more broadly.

This book aims to describe and demystify what makes criminal gangs so culturally powerful. It examines their codes of conduct, initiation rites, secret communications methods, origin myths, symbols, and the like that imbue the gangsters with the pride and nonchalance that goes hand in hand with their criminal activities. Mobsters are everywhere in the movies, on television, and on websites. Contemporary societies are clearly fascinated by them. Why is this so? What feature and constituents of organized criminal gangs make them so emotionally powerful-to themselves and others? These are the questions that have guided the writing of this textbook, which is intended as an introduction to organized crime from the angle of cultural analysis. Key topics include: * An historic overview of organized crime, including the social, economic, and cultural conditions that favour its development; * A review of the type of people who make up organized gangs and the activities in which they engage; * The symbols, rituals, codes and languages that characterize criminal institutions; * The relationship between organized crime and cybercrime; * The role of women in organized crime; * Drugs and narco-terrorism; * Media portrayals of organized crime. Organized Crime includes case studies and offers an accessible, interdisciplinary approach to the subject of organized crime. It is essential reading for students engaged with organized crime across criminology, sociology, anthropology and psychology.

This book brings together ideas from experts in cognitive science, mathematics, and mathematics education to discuss these issues and to present research on how mathematics and its learning and teaching are evolving in the Information Age. Given the ever-broadening trends in Artificial Intelligence and the processing of information generally, the aim is to assess their implications for how math is evolving and how math should now be taught to a generation that has been reared in the Information Age. It will also look at the ever-spreading assumption that human intelligence may not be unique-an idea that dovetails with current philosophies of mind such as posthumanism and transhumanism. The role of technology in human evolution has become critical in the contemporary world. Therefore, a subgoal of this book is to illuminate how humans now use their sophisticated technologies to chart cognitive and social progress. Given the interdisciplinary nature of the chapters, this will be of interest to all kinds of readers, from mathematicians themselves working increasingly with computer scientists, to cognitive scientists who carry out research on mathematics cognition and teachers of mathematics in a classroom.

Politics, Lies and Conspiracy Theories: A Cognitive Linguistic Perspective shows how language influences mechanisms of cognition, perception and belief, and by extension its power to manipulate thoughts and beliefs. This exciting and original work is the first to apply cognitive linguistics to the analysis of political lies and conspiracy theories, both of which have flourished in the internet age and which many argue are threatening democracy. It unravels the verbal mechanisms that make these "different truths" so effective and proliferative, dissecting the verbal structures (metaphor, irony, connotative implications etc) of the words of a variety of real-life cases in the form of politicians, conspiracy theorists and influencers. Marcel Danesi goes on to demonstrate how these linguistic structures "switch on" or "switch off" alternative mind worlds. This book is essential reading for students of cognitive linguistics and will enrich the studies of any student or researcher in language and linguistics more broadly, as well as discourse analysis, rhetoric or political science.

The human body is a primary source of meaning-making, with the body conveying over two-thirds of our messages. But how can we understand these physical communicative cues? How are they being expressed and exploited in new media and multimodal online and mobile interaction? Offering an in-depth guide to help you investigate and understand real and virtual nonverbal communication using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics. With in-depth, comparative case studies, each chapter deals with a traditional aspect of nonverbal communication, such as facial expressions, touch, and gesture, before extending the discussion to new media and cyberspace. Explaining the issues step by step and supported by exercises, directed further reading and a glossary of key terms, Understanding Nonverbal Communication provides you with all the tools you need to understand how nonverbal communication unfolds in all kinds of contexts, and the kinds of messages that it makes possible.

This concise volume offers an accessible introduction to state-of-the-art artificial intelligence (AI) language models, providing a platform for their use in textual interpretation across the humanities and social sciences. The book outlines the affordances of new technologies for textual analysis, which has historically employed established approaches within the humanities. Neuman, Danesi, and Vilenchik argue that these different forms of analysis are indeed complementary, demonstrating the ways in which AI-based perspectives echo similar theoretical and methodological currents in traditional approaches while also offering new directions for research. The volume showcases examples from a wide range of texts, including novels, television shows, and films to illustrate the ways in which the latest AI technologies can be used for "dialoguing" with textual characters and examining textual meaning coherence. Illuminating the potential of AI language models to both enhance and extend research on the interpretation of texts, this book will appeal to scholars interested in cognitive approaches to the humanities in such fields as literary studies, discourse analysis, media studies, film studies, psychology, and artificial intelligence.

This is an anthology of contemporary studies from various disciplinary perspectives written by some of the world's most renowned experts in each of the areas of mathematics, neuroscience, psychology, linguistics, semiotics, education, and more. Its purpose is not to add merely to the accumulation of studies, but to show that math cognition is best approached from various disciplinary angles, with the goal of broadening the general understanding of mathematical cognition through the different theoretical threads that can be woven into an overall understanding. This volume will be of interest to mathematicians, cognitive scientists, educators of mathematics, philosophers of mathematics, semioticians, psychologists, linguists, anthropologists, and all other kinds of scholars who are interested in the nature, origin, and development of mathematical cognition.

This book explores the many disciplinary and theoretical links between language, linguistics, and mathematics. It examines trends in linguistics, such as structuralism, conceptual metaphor theory, and other relevant theories, to show that language and mathematics have a similar structure, but differential functions, even though one without the other would not exist

This is the first textbook on the linguistic relativity hypothesis, presenting it in user-friendly language, yet analyzing all its premises in systematic ways. The hypothesis claims that there is an intrinsic interconnection between thought, language, and society. All technical terms are explained and a glossary is provided at the back of the volume. The book looks at the history and different versions of the hypothesis over the centuries, including the research paradigms and critiques that it has generated. It also describes and analyzes the relevant research designed to test its validity in various domains of language structure and use, from grammar and discourse to artificial languages and in nonverbal semiotic systems as well. Overall, this book aims to present a comprehensive overview of the hypothesis and its supporting research in a textbook fashion, with pedagogical activities in each chapter, including questions for discussion and practical exercises on specific notions associated with the hypothesis. The book also discusses the hypothesis as a foundational notion for the establishment of linguistic anthropology as a major branch of linguistics. This essential course text inspires creative, informed dialogue and debate for students of anthropology,linguistics, cultural studies, cognitive science, and psychology.

This is the first textbook on the linguistic relativity hypothesis, presenting it in user-friendly language, yet analyzing all its premises in systematic ways. The hypothesis claims that there is an intrinsic interconnection between thought, language, and society. All technical terms are explained and a glossary is provided at the back of the volume. The book looks at the history and different versions of the hypothesis over the centuries, including the research paradigms and critiques that it has generated. It also describes and analyzes the relevant research designed to test its validity in various domains of language structure and use, from grammar and discourse to artificial languages and in nonverbal semiotic systems as well. Overall, this book aims to present a comprehensive overview of the hypothesis and its supporting research in a textbook fashion, with pedagogical activities in each chapter, including questions for discussion and practical exercises on specific notions associated with the hypothesis. The book also discusses the hypothesis as a foundational notion for the establishment of linguistic anthropology as a major branch of linguistics. This essential course text inspires creative, informed dialogue and debate for students of anthropology,linguistics, cultural studies, cognitive science, and psychology.

The fifth edition of Marcel Danesi's Popular Culture is an accessible, engaging introduction for popular culture, media and society, and sociology of the media courses.The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality, and streaming services. Pop culture surrounds us. It infuses the movies we watch, the music we listen to, the books we read, the clothes we wear, and the food we eat. It comes to us on our televisions, phones, computers, radio, and in every storefront and billboard we pass on the street. Danesi delves into the social structures that create and promote pop culture, showing how it validates our common experiences. Offering a variety of perspectives on its many modes of creations and delivery, Danesi shows why pop culture will always be something we love to hate and hate to love.

As the famous Pythagorean statement reads, 'Number rules the universe', and its veracity is proven in the many mathematical discoveries that have accelerated the development of science, engineering, and even philosophy. A so called "art of the mind", mathematics has guided and stimulated many aspects of human innovation down through the centuries. In this book, Marcel Danesi presents a historical overview of the ten greatest achievements in mathematics, and dynamically explores their importance and effects on our daily lives. Considered as a chain of events rather than isolated incidents, Danesi takes us from the beginnings of modern day mathematics with Pythagoras, through the concept of zero, right the way up to modern computational algorithms. Loaded with thought-provoking practical exercises and puzzles, Pythagoras' Legacy allows the reader to apply their knowledge and discover the significance of mathematics in their everyday lives.