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Strategic communication as a research field and a professional
practice is becoming increasingly relevant for organizations.
Bringing together contributions from almost 60 leading
international scholars, this dynamic Research Handbook on Strategic
Communication is a timely contribution to a vivid and developing
academic field. Divided into three key parts - fundamentals,
perspectives, and processes - the Research Handbook provides a
holistic overview of target-oriented communication in and between
organizations and society. The Handbook begins by addressing core
issues in the discipline, introducing theories of communication,
strategy, propaganda, and the public sphere. Chapters further
explore strategic communication from a range of institutional,
democratic, spatial, gendered, professional, and technological
perspectives. The final section covers an extensive array of
strategic communication processes, from corporate branding,
communication management, and public diplomacy to corporate social
responsibility, political communication, and social media. Offering
an advanced overview of relevant theories, concepts, and methods in
strategic communication, this comprehensive Research Handbook will
be an essential resource for graduate students and scholars of
communication studies, sociology, social psychology, organizational
theory, marketing, and public relations. Practitioners will benefit
from its combination of theoretical and practical insights.
Listening has many positive effects for organizations. The
listening increases trust, commitment, job satisfaction among many
other things. Despite the positive impact and that organizations
have more communication channels than ever before, too little time
is spent listening to customers, employees, and significant other
stakeholders. How can it be so? The simple answer is that it is
difficult, but it is possible to get better at it, both as an
organization and as an employee. Organizations need to manage
listening as a strategic issue to be able to exploit this great
potential. At the same time as managers and employees need to be
made aware of the importance of listening and practice it.
Listening is an aspect of communication that has received much
attention the last couple of years, and the pandemic made the
importance of listening in organizations even more important. In
communication between humans, listening is a particularly important
part of creating and maintaining good relationships, trust, and
psychological safety. Research shows that when managers are bad at
listening, it can lead to higher turnover, burnout,
dissatisfaction, and low commitment among employees. Listening to
customers is another aspect that also has got more attention both
in practice and research. The main aim of the book is to increase
knowledge about listening and help organizations and individuals
become better at strategic listening. And through this, contribute
to strengthening the listening skills of organizations and
individuals. The book provides both theoretical explanations and
practical tools, and in the last chapter the authors present their
model of how organizations can work more systematically with
listening.
Listening has many positive effects for organizations. The
listening increases trust, commitment, job satisfaction among many
other things. Despite the positive impact and that organizations
have more communication channels than ever before, too little time
is spent listening to customers, employees, and significant other
stakeholders. How can it be so? The simple answer is that it is
difficult, but it is possible to get better at it, both as an
organization and as an employee. Organizations need to manage
listening as a strategic issue to be able to exploit this great
potential. At the same time as managers and employees need to be
made aware of the importance of listening and practice it.
Listening is an aspect of communication that has received much
attention the last couple of years, and the pandemic made the
importance of listening in organizations even more important. In
communication between humans, listening is a particularly important
part of creating and maintaining good relationships, trust, and
psychological safety. Research shows that when managers are bad at
listening, it can lead to higher turnover, burnout,
dissatisfaction, and low commitment among employees. Listening to
customers is another aspect that also has got more attention both
in practice and research. The main aim of the book is to increase
knowledge about listening and help organizations and individuals
become better at strategic listening. And through this, contribute
to strengthening the listening skills of organizations and
individuals. The book provides both theoretical explanations and
practical tools, and in the last chapter the authors present their
model of how organizations can work more systematically with
listening.
What is internal communication? What role does it play in
contemporary organizations? What are the consequences of
malfunctioning internal communication? There are many aspects of
internal communication - work related, social, formal, informal,
vertical, horizontal, between coworkers, between coworkers and
managers, communication before and under organizational changes,
internal crisis communications and so forth. We think of different
forms of communication channels such as intranet, staff magazines,
electronic billboards and internal television. This book
interconnects these different parts and emphasizes the strategic
value and importance of internal communication. We understand
internal communication as an unused capital with a large potential
for organizational success. Further, we understand internal
communication as a basic prerequisite of organizations that is
performed by all members of an organization - managers, coworkers
and communication professionals. Traditionally, there has been too
much emphasis on the work and function of communication
professionals when internal communication is discussed, but most of
the communication value is actually produced by managers and
coworkers. However, communication professionals are the
communication experts in organizations that strategically
facilitate the organization. This book is based on a cooperation
between Susanne Dahlman, senior communication consultant, and Mats
Heide, Professor in Strategic Communication at Lund University.
Hence, this book has a unique approach that covers both practical
and academic aspects of internal communication. This book is a
response to the demand for a book that covers the strategic aspects
of internal communication in practice, and as such is ideal reading
for both practitioners and advanced students.
This textbook provides an overview of the core concepts, theories
and methods in strategic communication, using examples from
research and experiences from practice. Strategic Communication
begins by explaining the fundamental concepts related to
communication, organizations and strategy, and then explores the
communication processes within leadership, reputation, crisis and
change. The authors work to present a framework for the future,
underpinned by the concept of Communicative Organizations. The
content of this 2nd edition has been fully updated to incorporate
the latest research and practice examples, including a new chapter
on 'The Future of Strategic Communication'. The new edition also
features enhanced pedagogical features to aid learning, such as key
takeaways, and new international case studies and examples
throughout. After reading the book the student or reader will be
able to define and reflect upon strategic communication as an
academic field and professional practice, describe relevant
theories and apply these to communication problems. It is primarily
aimed towards Undergraduate students studying Strategic
Communication, Corporate Communications, Public Relations and
Marketing, as well as reflective practitioners looking to gain a
more thorough and applied introduction to the field.
This textbook provides an overview of the core concepts, theories
and methods in strategic communication, using examples from
research and experiences from practice. Strategic Communication
begins by explaining the fundamental concepts related to
communication, organizations and strategy, and then explores the
communication processes within leadership, reputation, crisis and
change. The authors work to present a framework for the future,
underpinned by the concept of Communicative Organizations. The
content of this 2nd edition has been fully updated to incorporate
the latest research and practice examples, including a new chapter
on 'The Future of Strategic Communication'. The new edition also
features enhanced pedagogical features to aid learning, such as key
takeaways, and new international case studies and examples
throughout. After reading the book the student or reader will be
able to define and reflect upon strategic communication as an
academic field and professional practice, describe relevant
theories and apply these to communication problems. It is primarily
aimed towards Undergraduate students studying Strategic
Communication, Corporate Communications, Public Relations and
Marketing, as well as reflective practitioners looking to gain a
more thorough and applied introduction to the field.
Today almost everyone in the developed world spends time online and
anyone involved in strategic communication must think digitally.
The magnitude of change may be up for debate but the trend is
unstoppable, dramatically reconfiguring business models,
organisational structures and even the practice of democracy.
Strategic Communication, Social Media and Democracy provides a
wholly new framework for understanding this reality, a reality that
is transforming the way both practitioners and theoreticians
navigate this fast-moving environment. Firmly rooted in empirical
research, and resisting the lure of over-optimistic communication
dreams, it explores both the potential that social media offers for
changing the relationships between organisations and stakeholders,
and critically analyses what has been achieved so far. This
innovative text will be of great interest to researchers, educators
and advanced students in strategic communications, public
relations, corporate communication, new media, social media and
communication management.
We live in a crisis society, with traditional media responding on a
minute-by-minute basis on daily, seemingly inevitable,
organizational crises. Whether crises have become more prevalent or
we're simply more aware of them, they are now of great concern to
organizations and crisis management and communication is a
priority. Most organizations have a crisis response plan; many have
dedicated crisis and security management staff. Yet much of the
emphasis has been on action outside of the organization. Neglecting
communication between managers and employees, they risk poor,
inconsistent crisis management and the very real possibility of
crisis escalation. Crisis management, like charity, begins in the
home. Internal Crisis Communication is one of the first guides to
communication inside organizations, before, during and after a
crisis - not just on the acute crisis phase - to provide a complete
and holistic guide for managers that will help them manage and
contain crises. It includes an in-depth real-life case study,
referred to throughout, from the author's own experience, which
makes practical application explicit and the methodology clear.
Strengthened by rigorous academic research and tested in real-life
crisis situations, the methods included in this book will be
invaluable for communication professionals, security officers and
crisis managers, as well as valuable reading for students and
researchers interested in crisis and risk management.
Today almost everyone in the developed world spends time online and
anyone involved in strategic communication must think digitally.
The magnitude of change may be up for debate but the trend is
unstoppable, dramatically reconfiguring business models,
organisational structures and even the practice of democracy.
Strategic Communication, Social Media and Democracy provides a
wholly new framework for understanding this reality, a reality that
is transforming the way both practitioners and theoreticians
navigate this fast-moving environment. Firmly rooted in empirical
research, and resisting the lure of over-optimistic communication
dreams, it explores both the potential that social media offers for
changing the relationships between organisations and stakeholders,
and critically analyses what has been achieved so far. This
innovative text will be of great interest to researchers, educators
and advanced students in strategic communications, public
relations, corporate communication, new media, social media and
communication management.
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