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Examine today's best practices and key issues impacting
international marketing with the best-selling, upper-level
international marketing text -- Czinkota/Ronkainen/Cui's
INTERNATIONAL MARKETING, 11E. This innovative resource offers
cutting-edge international marketing strategies and guidelines
using the latest examples. You explore the range of international
marketing topics, from start-up operations and new market entry
considerations to key international issues confronting today's
giant global marketers. Updates address international e-commerce
and technology as well as the impact of culture and government on
marketing throughout the world. Case studies highlight the latest
marketing practices in real organizations, while Internet exercises
focus on online opportunities. This in-depth coverage prepares you
for success in today's international business world, whether you
are an upcoming international marketer or practicing executive.
Professor Czinkota shares with us his practical insights into the
modern world trading system and the complexities that exist within.
It provides an invaluable framework for future global leaders in
their endeavors to solve global trade crises and find opportunities
for furthering the free flow of goods and services across borders.
It is rare to find such practical insights into the rationale of
why the world is what it is today and makes for some interesting
guidance for the future. Anyone who reads this book will be better
equipped to tackles the challenges of operating in the world
economy and working their way out of conflicts. The book also
addresses the weaknesses present in current world structures, such
as the World Trade Organization and its inability to suppress
China, guiding the reader on how to achieve business success in a
world of instability and diplomatic tensions. The concept of
Curative International Marketing is a unique framework fathered by
Professor Czinkota and is deeply explored in this book.
We hear a lot about the growth of world trade, globalization, and
imbalanced distribution of incomes. Yet, how does one understand
all the issues, thoughts and arguments? How does one develop a time
frame and context for these issues? This book helps you to do so.
Following on the heels of his first successful book on opinions and
insights As I Was Saying...Observations on International Business
and Trade Policy, Exports, Education, and the Future, Michael
Czintoka has invited us into his world again, to get a better
perspective of issues, campaigns, and phenomena. Inside, you'll be
able to easily follow the commentary format, allowing you to escape
the frequent feeling that learning is unpleasant. Each article and
the accompanying cartoon (remember, a picture can be worth a
thousand words) represent a thought opportunity to chew on.
With a Foreword by Philip Kotler, the S.C. Johnson & Son
Distinguished Professor of International Marketing at the Kellogg
School of Management at Northwestern University, and the artistic
touch by David Clark - an award winning and syndicated cartoonist -
this exciting new title by Michael Czinkota is the perfect read for
businesspeople to better understand just what is at stake in
understanding and strategizing about international issues and
opportunities. Czinkota quickly takes the reader on a voyage
between sight and word, and even hard core analysts will not be
able to avoid cracking the occasional smile. A long-term vision,
accompanied by ongoing analysis of the key international business
and marketing issues that shape our global world is just a little
of what you'll find inside. There is the old saying that "When
storms come about, little birds seek to shelter, while eagles
soar." By reading and enjoying this book, you are hopefully likely
to prefer the altitude of the eagles!
The context of international business has evolved over the years,
and has always reflected the climate of the time. This book
addresses three major changes that have taken place in the last
decade in a series of articles compiled by the authors.
Marketing Internacional; 10ª Ed. Se ha convertido en un texto
necesario para quienes desean aprender o están inmersos en el
ambiente del Marketing y los Negocios Internacionales. La
adaptabilidad que han logrados los autores al entorno real hace de
la lectura de este título, un aprendizaje dinámico y útil para
estudiantes en Nivel Superior y Posgrado. El libro abarca temas de
marketing que van desde la puesta en marcha de Operaciones a Nivel
Internacional, las consideraciones que existen de entrada a Nuevos
Mercados, hasta el análisis de situaciones a las que se enfrentan
los mercadólogos en el ámbito global.
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for
anyone seeking success in this fast-paced field. You will discover
topics ranging from beginning start-up operations to confronting
giant global marketers. This in-depth text will prepare you to
conquer the international business world
International Marketing is aimed primarily at intermediate and
advanced undergraduate and postgraduate students taking
International Marketing modules. Due to its applied coverage, the
book is also an excellent choice at MBA and post-experience levels.
The book covers the entire range of international marketing topics,
logically divided into four Parts: * Part One outlines the core
concepts of international marketing, and discuses the environmental
forces which the international marketer has to consider. * Part Two
focuses on international market entry and development, addressing
strategic planning for internationalisation, including preparing
(through research) and executing the entry. * Part Three addresses
the elements of the marketing mix that are most important for firms
at the initial stage of internationalisation * Part Four discusses
the marketing management issues most relevant to the expanded
global operations of multinational corporations.
Japanese distribution has been a major issue of concern for
policymakers, business executives and academics internationally.
Business executives around the world have complained for decades
that JapanUs distribution system is essentially closed and does not
permit external access to the Japanese market. Japanese business
executives themselves, as well as Japanese government officials,
have begun to introduce measures to open these distribution
channels. Japanese Distribution Strategy brings together a
collection of state-of-the-art articles highlighting the complexity
of the Japanese distribution system from a variety of perspectives:
Japanese, American and European. It does so by placing a greater
emphasis on the business, policy, and research aspects.
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