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The twin impact of globalization and digitization is deeply
affecting how technology and innovation are managed in firms. This
contributed volume analyzes the changing dynamics in the interplay
of technology, business and society and the resultant implications
for innovation management at firm and policy levels. Leading
experts connect global megatrends with open & user innovation,
globalization of R&D, frugal innovation, sustainability and
innovation ecosystems. The contributed volume is a Festschrift for
Prof. Dr. Cornelius Herstatt to mark his 60th birthday.
India is still perceived by some as a developing country that has
yet to create world-class products of its own. However, this book
shows that in recent years India has emerged as a lead market for
frugality-driven innovations that are affordable, robust and
successful even outside its geographic boundaries. Many global
companies have recognized these changes and are ramping up their
local R&D capabilities. At the same time, several Indian firms
are venturing out to international shores and gaining access to new
markets. Using a top-down approach, the book takes a closer look at
systems of innovation at work and presents examples of successful,
corporate innovations in multiple industries and their contextual
conditions.
India is still perceived by some as a developing country that has
yet to create world-class products of its own. However, this book
shows that in recent years India has emerged as a lead market for
frugality-driven innovations that are affordable, robust and
successful even outside its geographic boundaries. Many global
companies have recognized these changes and are ramping up their
local R&D capabilities. At the same time, several Indian firms
are venturing out to international shores and gaining access to new
markets. Using a top-down approach, the book takes a closer look at
systems of innovation at work and presents examples of successful,
corporate innovations in multiple industries and their contextual
conditions.
This book focuses on the small car segment of India's automotive
industry to explain the emergence of lead markets.
The authors contend that the current
understanding of lead markets does not sufficiently explain the
business practices that are born out of the intensified
globalization of innovation. Lead markets are considered crucial
for the global diffusion of new products and this book investigates
whether sustainable lead markets can also emerge in developing
economies, and if so, under which conditions. The authors question
the conventional wisdom and propose updates and extensions to the
lead market theory to better reflect the changing ground realities
on ground.
This book focuses on the small car segment of India's automotive
industry to explain the emergence of lead markets. The authors
contend that the current understanding of lead markets does not
sufficiently explain the business practices that are born out of
the intensified globalization of innovation. Lead markets are
considered crucial for the global diffusion of new products and
this book investigates whether sustainable lead markets can also
emerge in developing economies, and if so, under which conditions.
The authors question the conventional wisdom and propose updates
and extensions to the lead market theory to better reflect the
changing ground realities on ground.
Die Autoren untersuchen Technologien, Funktionen, Nutzerakzeptanz
und den strategischen Mehrwert von Mobile Banking. Sie zeigen in
der Studie auf Basis empirischer Untersuchungen die veranderten
Erfolgsfaktoren beim Einsatz von Mobile Banking als Instrument
einer Multi-Kanal-Absatzstrategie auf. Sie stellen dar, wie die
aktuelle, rasante technologische Weiterentwicklung von
UEbertragungstechnologien und mobilen Endgeraten zu stetigen
Veranderungen bei der Nutzung und Akzeptanz von mobilen
Bankdienstleistungen fuhrt. Die Studie verdeutlicht, dass es sich
heute bei Mobile Banking einerseits um ein klares Bekenntnis zu
Innovationsfahigkeit, andererseits um eine notwendige Reaktion auf
veranderte Rahmenbedingungen handelt.
The impressive and sustained growth of India's automobile industry
in recent years has catapulted it into the league of the world's
top-seven producers of four-wheelers. In the past decade, its
exports have surged more than 25 percent a year on average. The
turning point was arguably the 1991 policy of economic
liberalization, but the impact of the reforms might have been
subdued, if the Government of India had not played a pivotal role
in the industry's evolution. This apparent "paradox" may be the key
to understanding why the industry has adjusted so quickly to
globalization, even though economic reforms began relatively late.
This study identifies the main thrusts of policy regimes for the
automobile sector since 1947, which began in an overregulation mode
in the early period of independence. Nonetheless, the government
consciously attempted to create and sustain favorable "innovation
systems" at national, regional, and sectoral levels. Especially
since 1991, many policy initiatives have benefited the industry and
helped it reach the growth path it is following today.
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