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One key for success of an entrepreneur is to obtain sales (revenue)
and profits as quickly as possible upon launching the venture.
Entrepreneurial Marketing focuses on the essential elements of
success in order to achieve these needed sales and revenues and to
grow the company. The authors build a comprehensive,
state-of-the-art picture of entrepreneurial marketing issues,
providing major theoretical and empirical evidence that offers a
clear, concise view of entrepreneurial marketing. Through an
international approach that combines both theoretical and empirical
knowledge of entrepreneurship and marketing, this book informs and
enhances the entrepreneurs' creativity, their ability to bring
innovations to the market, and their willingness to face risk that
changes the world. Key components addressed include: identifying
and selecting the market; determining the consumer needs
cost-effectively; executing the basic elements of the marketing mix
(product, price, distribution, and promotion); and competing
successfully in the domestic and global markets through
implementing a sound marketing plan. Numerous illustrative examples
throughout the book bring the content to life. The mix of
theoretical content, examples, empirical analyses, and case studies
make this book an excellent resource for students, professors,
researchers, practitioners, and policymakers all over the world.
Elgar Advanced Introductions are stimulating and thoughtful
introductions to major fields in the social sciences and law,
expertly written by the world's leading scholars. Designed to be
accessible yet rigorous, they offer concise and lucid surveys of
the substantive and policy issues associated with discrete subject
areas. In this unique and original Advanced Introduction, Robert
Hisrich pinpoints the essential principles of forging a new venture
in an existing corporate context. In this environment, starting and
operating a new business includes considerable risk and requires
effort to overcome inertia to create something new of value both to
the organization as well as to the market and the individuals. This
accessible and practical guide to the nature of the entrepreneurial
process discusses the basic aspects of corporate venturing before
diving into topics such as innovation, creativity, opportunity
analysis, market disruption, and the critical development of
business plans. The result is an applicable illustration of how an
individual might organize, control and effectively implement a
corporate venture, including methods for evaluating results and
using creative problem solving. This highly readable guide will be
an invaluable text and resource for students of entrepreneurship,
strategy and innovation.
One key for success of an entrepreneur is to obtain sales (revenue)
and profits as quickly as possible upon launching the venture.
Entrepreneurial Marketing focuses on the essential elements of
success in order to achieve these needed sales and revenues and to
grow the company. The authors build a comprehensive,
state-of-the-art picture of entrepreneurial marketing issues,
providing major theoretical and empirical evidence that offers a
clear, concise view of entrepreneurial marketing. Through an
international approach that combines both theoretical and empirical
knowledge of entrepreneurship and marketing, this book informs and
enhances the entrepreneurs' creativity, their ability to bring
innovations to the market, and their willingness to face risk that
changes the world. Key components addressed include: identifying
and selecting the market; determining the consumer needs
cost-effectively; executing the basic elements of the marketing mix
(product, price, distribution, and promotion); and competing
successfully in the domestic and global markets through
implementing a sound marketing plan. Numerous illustrative examples
throughout the book bring the content to life. The mix of
theoretical content, examples, empirical analyses, and case studies
make this book an excellent resource for students, professors,
researchers, practitioners, and policymakers all over the world.
Bob Hisrich is uniquely talented and experienced to offer a book of
this nature. His international teaching and business experience,
combined with his broad scholarship are a potent source of unique
insights and lessons. Students at all levels will benefit from this
provocative new book.' - Thomas N. Duening, El Pomar Chair of
Business and Entrepreneurship and Director, Center for
Entrepreneurship, University of Colorado at Colorado Springs,
US'Governments worldwide recognize that entrepreneurial behavior is
essential to economic health and prosperity. Universities have
responded with an explosion of entrepreneurship courses. Hisrich
answers the demand for education with innovation. He shows how
entrepreneurship and innovation connect, and he takes an innovative
approach in this book. He introduces the latest in research
findings with a storyteller's enthusiasm. This is the rare textbook
that readers will have trouble putting down. When they do, they
will have skills to be successful in entrepreneurial careers.' -
Frank Hoy, Director of the Collaborative for Entrepreneurship &
Innovation at Worcester Polytechnic Institute, US Elgar Advanced
Introductions are stimulating and thoughtful introductions to major
fields in the social sciences, business and law, expertly written
by the world's leading scholars. Designed to be accessible yet
rigorous, they offer concise and lucid surveys of the substantive
and policy issues associated with discrete subject areas. Renowned
entrepreneurship scholar Robert D. Hisrich provides insights into
the venture creation process, as well as the entrepreneur as a
person. He outlines the characteristics, motivations and decision
making processes of the entrepreneur in different settings
(including businesses, government organizations and
non-profits/social enterprises) to provide a comprehensive
understanding of the individual who creates a new venture. Key
features include: - Insights into how creativity and innovation
provide a base for developing an idea - A history of the
development of entrepreneurship and the changing nature of the
entrepreneur - A focus on important aspects of a business plan -
Unique perspectives from corporate executives, entrepreneurs and
small business managers - Ideas on building a lasting company
and/or ending the venture. Offering a concise, accessible and
timely introduction to entrepreneurship, this thoughtful book will
prove a valuable supplement to advanced students as well as
practitioners of entrepreneurship and anyone interested in the
field. Contents: Entrepreneurship - A Historical Perspective 2. The
Entrepreneur and Entrepreneurial Decision Making 3. Corporate,
Government and Social Entrepreneurship 4. Creativity and Innovation
5. Identifying Opportunity 6. Creating and Protecting the Business
Idea 7. The Business Plan 8. The Marketing Plan 9. The Financial
Plan 10. The Organizational Plan 11. Obtaining Capital and other
Resources 12. Launching the Venture 13. Growing the Venture 14.
Building a Lasting Company and Ending the Venture Index
'After more than twenty years in public office and ten years
traveling the world for my Foundation, I've concluded that the best
outcomes occur when a strong, effective private sector works
together with an innovative, entrepreneurial government to promote
the economy. I know that as you read this book, you ll gain
invaluable insights about the type of government that will succeed
in the twenty-first century.' - From the foreword by President
William Jefferson Clinton Challenging the traditional view that
entrepreneurship is exclusively a private-sector concern,
Governpreneurship presents a compelling argument for increased
focus on entrepreneurship in public sector organizations. The only
book to date to focus specifically on government entrepreneurship,
this innovative volume combines Robert D. Hisrich's vast
theoretical knowledge with the practical experience of Amr
Al-Dabbagh, who applied entrepreneurship in the Saudi public sector
with excellent results. Featuring forewords by former US President
Bill Clinton and former Malaysian Prime Minister Dr. Mahathir
Mohamad, as well as four case studies that demonstrate the
effectiveness of government entrepreneurship in action, this
fascinating book breaks new ground in a rapidly growing field. In a
time when government funds are being reduced and its services
increasingly questioned, fostering an entrepreneurial spirit within
the government becomes a vital concern. Although there is no ideal
model for achieving government entrepreneurship, this volume
outlines a number of innovative strategies designed to help public
sector managers undertake their public mission while developing an
entrepreneurial culture within their organization. The authors
offer thorough and indispensible advice covering every aspect of
government entrepreneurship, from framework to policy to funding
and beyond. Finally, the book concludes with four case studies that
explore successful government entrepreneurial undertakings in
Ireland, Singapore, Saudi Arabia and Switzerland. Government
officials and other leaders in the public sector will find this
book an indispensible guide to establishing an entrepreneurial
focus in their organizations. Professors and students working in
entrepreneurship, public sector management, and other
business-related fields will also have much to admire in this
innovative addition to the literature.
Elgar Advanced Introductions are stimulating and thoughtful
introductions to major fields in the social sciences and law,
expertly written by the world's leading scholars. Designed to be
accessible yet rigorous, they offer concise and lucid surveys of
the substantive and policy issues associated with discrete subject
areas. In this unique and original Advanced Introduction, Robert
Hisrich pinpoints the essential principles of forging a new venture
in an existing corporate context. In this environment, starting and
operating a new business includes considerable risk and requires
effort to overcome inertia to create something new of value both to
the organization as well as to the market and the individuals. This
accessible and practical guide to the nature of the entrepreneurial
process discusses the basic aspects of corporate venturing before
diving into topics such as innovation, creativity, opportunity
analysis, market disruption, and the critical development of
business plans. The result is an applicable illustration of how an
individual might organize, control and effectively implement a
corporate venture, including methods for evaluating results and
using creative problem solving. This highly readable guide will be
an invaluable text and resource for students of entrepreneurship,
strategy and innovation.
Bob Hisrich is uniquely talented and experienced to offer a book of
this nature. His international teaching and business experience,
combined with his broad scholarship are a potent source of unique
insights and lessons. Students at all levels will benefit from this
provocative new book.' - Thomas N. Duening, El Pomar Chair of
Business and Entrepreneurship and Director, Center for
Entrepreneurship, University of Colorado at Colorado Springs,
US'Governments worldwide recognize that entrepreneurial behavior is
essential to economic health and prosperity. Universities have
responded with an explosion of entrepreneurship courses. Hisrich
answers the demand for education with innovation. He shows how
entrepreneurship and innovation connect, and he takes an innovative
approach in this book. He introduces the latest in research
findings with a storyteller's enthusiasm. This is the rare textbook
that readers will have trouble putting down. When they do, they
will have skills to be successful in entrepreneurial careers.' -
Frank Hoy, Director of the Collaborative for Entrepreneurship &
Innovation at Worcester Polytechnic Institute, US Elgar Advanced
Introductions are stimulating and thoughtful introductions to major
fields in the social sciences, business and law, expertly written
by the world's leading scholars. Designed to be accessible yet
rigorous, they offer concise and lucid surveys of the substantive
and policy issues associated with discrete subject areas. Renowned
entrepreneurship scholar Robert D. Hisrich provides insights into
the venture creation process, as well as the entrepreneur as a
person. He outlines the characteristics, motivations and decision
making processes of the entrepreneur in different settings
(including businesses, government organizations and
non-profits/social enterprises) to provide a comprehensive
understanding of the individual who creates a new venture. Key
features include: - Insights into how creativity and innovation
provide a base for developing an idea - A history of the
development of entrepreneurship and the changing nature of the
entrepreneur - A focus on important aspects of a business plan -
Unique perspectives from corporate executives, entrepreneurs and
small business managers - Ideas on building a lasting company
and/or ending the venture. Offering a concise, accessible and
timely introduction to entrepreneurship, this thoughtful book will
prove a valuable supplement to advanced students as well as
practitioners of entrepreneurship and anyone interested in the
field. Contents: Entrepreneurship - A Historical Perspective 2. The
Entrepreneur and Entrepreneurial Decision Making 3. Corporate,
Government and Social Entrepreneurship 4. Creativity and Innovation
5. Identifying Opportunity 6. Creating and Protecting the Business
Idea 7. The Business Plan 8. The Marketing Plan 9. The Financial
Plan 10. The Organizational Plan 11. Obtaining Capital and other
Resources 12. Launching the Venture 13. Growing the Venture 14.
Building a Lasting Company and Ending the Venture Index
In recent years, entrepreneurs and SMEs have been forced to adapt
to a rapidly changing, increasingly globalized world, an evolution
that has had a profound impact on marketing strategies. This timely
volume identifies the many new opportunities available to
entrepreneurs and SMEs in the global marketplace, and offers
tactical and strategic marketing approaches to help them succeed in
the modern business world.The book provides solutions to current
marketing challenges and leads the reader through the marketing
process, supported with real-life examples. Discussions of hyper
competition and the opportunities arising from
information-communication technology offer a deeper understanding
of modern consumers and ways to create added value through
products, services and other entities. The authors stress the
importance of an SME's web presence and internationalization, as
well as innovation and branding processes. Additional key topics
include the development of services and experiences with customer
co-creation, value-based pricing using new market channels and
adapted communication tools (including social media), and how these
approaches can lead to increased customer engagement and improved
long-term relationships. This comprehensive book will be a useful
resource for both scholars and practitioners with an interest in
entrepreneurship, marketing, and business and management. Contents:
Preface Part I: Understanding Marketing for Entrepreneurs and SMEs
and the Challenges they Face 1. An Understanding of Marketing for
Entrepreneurs and SMEs 2. Value, Satisfaction and Customer Loyalty
3. Marketing Plan 4. The Trends and Challenges for SMEs Marketing
in the 21st Century Part II: Understanding the Market and Consumers
5. Analyzing the Marketing Environment 6. Conducting Market
Research and Forecasting Demand in SMEs 7. Consumer Purchase
Behavior Part III: Developing an Approach to Strategic Marketing 8.
Target Marketing: Segmentation, Targeting and Positioning 9.
Challenges and Opportunities for SMEs to Market Diverse Entities
10. Innovation Process in SMEs 11. Branding in SMEs 12. Setting the
Price in SMEs 13. Designing Marketing Channels in SMEs 14.
Marketing Communications in SMEs Index
'After more than twenty years in public office and ten years
traveling the world for my Foundation, I've concluded that the best
outcomes occur when a strong, effective private sector works
together with an innovative, entrepreneurial government to promote
the economy. I know that as you read this book, you ll gain
invaluable insights about the type of government that will succeed
in the twenty-first century.' - From the foreword by President
William Jefferson Clinton Challenging the traditional view that
entrepreneurship is exclusively a private-sector concern,
Governpreneurship presents a compelling argument for increased
focus on entrepreneurship in public sector organizations. The only
book to date to focus specifically on government entrepreneurship,
this innovative volume combines Robert D. Hisrich's vast
theoretical knowledge with the practical experience of Amr
Al-Dabbagh, who applied entrepreneurship in the Saudi public sector
with excellent results. Featuring forewords by former US President
Bill Clinton and former Malaysian Prime Minister Dr. Mahathir
Mohamad, as well as four case studies that demonstrate the
effectiveness of government entrepreneurship in action, this
fascinating book breaks new ground in a rapidly growing field. In a
time when government funds are being reduced and its services
increasingly questioned, fostering an entrepreneurial spirit within
the government becomes a vital concern. Although there is no ideal
model for achieving government entrepreneurship, this volume
outlines a number of innovative strategies designed to help public
sector managers undertake their public mission while developing an
entrepreneurial culture within their organization. The authors
offer thorough and indispensible advice covering every aspect of
government entrepreneurship, from framework to policy to funding
and beyond. Finally, the book concludes with four case studies that
explore successful government entrepreneurial undertakings in
Ireland, Singapore, Saudi Arabia and Switzerland. Government
officials and other leaders in the public sector will find this
book an indispensible guide to establishing an entrepreneurial
focus in their organizations. Professors and students working in
entrepreneurship, public sector management, and other
business-related fields will also have much to admire in this
innovative addition to the literature.
In recent years, entrepreneurs and SMEs have been forced to adapt
to a rapidly changing, increasingly globalized world, an evolution
that has had a profound impact on marketing strategies. This timely
volume identifies the many new opportunities available to
entrepreneurs and SMEs in the global marketplace, and offers
tactical and strategic marketing approaches to help them succeed in
the modern business world.The book provides solutions to current
marketing challenges and leads the reader through the marketing
process, supported with real-life examples. Discussions of hyper
competition and the opportunities arising from
information-communication technology offer a deeper understanding
of modern consumers and ways to create added value through
products, services and other entities. The authors stress the
importance of an SME's web presence and internationalization, as
well as innovation and branding processes. Additional key topics
include the development of services and experiences with customer
co-creation, value-based pricing using new market channels and
adapted communication tools (including social media), and how these
approaches can lead to increased customer engagement and improved
long-term relationships. This comprehensive book will be a useful
resource for both scholars and practitioners with an interest in
entrepreneurship, marketing, and business and management. Contents:
Preface Part I: Understanding Marketing for Entrepreneurs and SMEs
and the Challenges they Face 1. An Understanding of Marketing for
Entrepreneurs and SMEs 2. Value, Satisfaction and Customer Loyalty
3. Marketing Plan 4. The Trends and Challenges for SMEs Marketing
in the 21st Century Part II: Understanding the Market and Consumers
5. Analyzing the Marketing Environment 6. Conducting Market
Research and Forecasting Demand in SMEs 7. Consumer Purchase
Behavior Part III: Developing an Approach to Strategic Marketing 8.
Target Marketing: Segmentation, Targeting and Positioning 9.
Challenges and Opportunities for SMEs to Market Diverse Entities
10. Innovation Process in SMEs 11. Branding in SMEs 12. Setting the
Price in SMEs 13. Designing Marketing Channels in SMEs 14.
Marketing Communications in SMEs Index
This book focuses on gender and family entrepreneurship, as they
are interrelated concepts particularly important in today's global
society. The book highlights the significance of the role of gender
in the development and growth of family businesses. It helps
readers understand the role of family dynamics in business,
particularly in terms of succession planning, strategic development
and internationalization. Often, both gender and family
entrepreneurship are studied independently, but this book aims to
marry both perspectives with a novel approach. This creates a
synergy between gender and family entrepreneurship that increases
the potential value to entrepreneurship scholarship, policy and
business practice. This edited book is a useful and insightful
addition to the entrepreneurship field.
This book combines theoretical perspectives and empirical evidence
on open innovation and entrepreneurship as two essential ways to
help entrepreneurial businesses grow and achieve a competitive
advantage. Discussing essential issues at the nexus of
entrepreneurship and open innovation, such as enterprise growth,
creating competitive advantage, implementation of open innovation,
and the overall corporate strategy, the respective contributions
demonstrate how open innovation can provide a vital impetus to the
growth of entrepreneurial businesses and pave a new way to
achieving a competitive edge.
This book focuses on gender and family entrepreneurship, as they
are interrelated concepts particularly important in today's global
society. The book highlights the significance of the role of gender
in the development and growth of family businesses. It helps
readers understand the role of family dynamics in business,
particularly in terms of succession planning, strategic development
and internationalization. Often, both gender and family
entrepreneurship are studied independently, but this book aims to
marry both perspectives with a novel approach. This creates a
synergy between gender and family entrepreneurship that increases
the potential value to entrepreneurship scholarship, policy and
business practice. This edited book is a useful and insightful
addition to the entrepreneurship field.
With the increasing interest in entrepreneurship, a wealth of new
ideas and technologies, and a need for new sources of revenue, the
focus of this book is to provide insights on the process, elements,
and activities needed for a university to successfully create new
entrepreneurial ventures. The topics covered include: establishing
the process itself, patents and copyrights, the role of incubators
and accelerators, and funding sources for starting and growing the
new ventures. This book provides the basics for a university to
fulfill its third mission - to positively impact the well being of
the surrounding area and the local, national, and world economies.
Combining comprehensive coverage with a wide variety of real-life
cases, International Entrepreneurship: Starting, Developing, and
Managing a Global Venture gives entrepreneurs the tools they need
to successfully launch international ventures in today's
hypercompetitive world. Bestselling author Dr. Robert D. Hisrich
helps students and entrepreneurs develop global business plans,
select international opportunities, and determine the best entry
strategy. The text also covers practical considerations such as
legal concerns, the global monetary systems, global marketing, and
global human resource management for entrepreneurs. The Third
Edition provides increased attention to culture and reflects recent
changes in our increasingly globalized world. Readers will also be
exposed to new cases featuring international activities of
entrepreneurs and ventures throughout the world.
This book combines theoretical perspectives and empirical evidence
on open innovation and entrepreneurship as two essential ways to
help entrepreneurial businesses grow and achieve a competitive
advantage. Discussing essential issues at the nexus of
entrepreneurship and open innovation, such as enterprise growth,
creating competitive advantage, implementation of open innovation,
and the overall corporate strategy, the respective contributions
demonstrate how open innovation can provide a vital impetus to the
growth of entrepreneurial businesses and pave a new way to
achieving a competitive edge.
This textbook provides a comprehensive overview of the essential
issues in effective entrepreneurial management. It first introduces
readers to the fundamentals of entrepreneurial management, the
nature of entrepreneurial managers and business planning, before
exploring the specific topics of creativity and innovation, risk
management, entrepreneurial marketing and organization as well as
financing. The authors then move to contemporary topics such as
entrepreneurial growth strategies, e-commerce challenges, ethical
and socially responsible entrepreneurial management, franchising,
and managing entrepreneurial family ventures. Each chapter provides
a case study and several practice-based examples to help explain
the concepts. By providing a truly international approach, this
text offers ample theoretical and empirical insights into
entrepreneurship and small business management. It is a valuable
and up-to-date resource for teachers and students of
entrepreneurship.
This textbook provides a comprehensive overview of the essential
issues in effective entrepreneurial management. It first introduces
readers to the fundamentals of entrepreneurial management, the
nature of entrepreneurial managers and business planning, before
exploring the specific topics of creativity and innovation, risk
management, entrepreneurial marketing and organization as well as
financing. The authors then move to contemporary topics such as
entrepreneurial growth strategies, e-commerce challenges, ethical
and socially responsible entrepreneurial management, franchising,
and managing entrepreneurial family ventures. Each chapter provides
a case study and several practice-based examples to help explain
the concepts. By providing a truly international approach, this
text offers ample theoretical and empirical insights into
entrepreneurship and small business management. It is a valuable
and up-to-date resource for teachers and students of
entrepreneurship.
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