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The Routledge Handbook of Tourism Experience Management and
Marketing offers a comprehensive and thorough inquiry into both
customary and emergent issues of tourism experience and
co-creation. Drawing together contributions from 83 authors from 28
countries with varied backgrounds and interdisciplinary interests,
the handbook highlights multiple representations and
interpretations of the theme. It also integrates a selection of
illustrative global case studies to effectively present its chapter
contents. Tourism experience drives the contemporary tourist's
behavior as they travel in pursuit of experiencing unique and
unusual destinations and activities. Creating a memorable and
enduring experience is therefore a prerequisite for the all tourism
business organizations irrespective of the nature of their products
or services. This handbook focuses on conceptualizing, designing,
staging, managing and marketing paradigms of tourism experiences
from both supply and demand perspectives. It sheds substantial
light on the contemporary theories, practices and future
developments in the arena of experiential tourism management and
marketing. Encompassing the latest thinking and research themes,
this will be an essential reference for upper-level students,
researchers, academics and industry practitioners of hospitality as
well as those of tourism, gastronomy, management, marketing,
consumer behavior, cultural studies, development studies and
international business, encouraging dialogue across disciplinary
boundaries.
This timely and significant book explores the characteristics and
complexities of Asian urban tourism, considering the extent to
which Western paradigms can be transferred to Asian settings and
the striking contrasts that exist within the region. In an era of
unprecedented urban expansion in Asian cities, this book comes at a
time of great urgency, illuminating the possible problems and
opportunities that arise when a destination emerges as a tourism
hotspot. Split into three parts; introducing Asian urban tourism
and urbanization, the management and marketing of Asian cities, and
emerging trends and issues associated with Asian urban tourism, the
book offers a range of varying and vibrant perspectives from
international and interdisciplinary experts in the field. Chapters
include studies on a wide range of destinations such as Hong Kong,
Macau, Cambodia, Phuket, Kolkata, Busan, Delhi, and Sri Lanka among
many others, and explore crucial contemporary themes such as
overtourism, urbanization and administrative challenges, world
heritage, smart cities and the use of technologies such as VR in
urban tourism experience creation. It will be a vital resource for
upper-level students, researchers, and academics in tourism, city
tourism, Asian studies, development studies, cultural studies, and
sustainability, as well as professionals in the field of tourism
management.
Consumer behaviour includes individual decision-making (IDM). IDM
has implications in customer satisfaction, loyalty, and other
behavioural intentions toward the organisations’ products and
services. Consumer Behaviour in Hospitality and Tourism targets to
study consumers and tourists in different leisure and touristic
places such as hotels, convention centres, amusement parks,
national parks, and the transportation sector. The aim of this book
is to provide a broad view of novel topics and presents the current
scenario in the hospitality and business arena. This edited volume
has seven chapters and each chapter addresses varied themes
relating to consumer behaviour, ranging from sustainable tourism,
environmental issues, and green tourism to the impact of hotel
online reviews using social media. It will be of great interest to
researchers and scholars interested in Consumer Behaviour,
Hospitality, and Tourism. The chapters in this book were originally
published as a special issue of the Journal of Global Scholars of
Marketing Science.
Tourism is one of the fastest growing industries in India,
contributing enormously to the Indian economy. Indian civilization
and culture have followed the tradition of Atithi Devo Bhava
(treating Guest as God) from time immemorial. Tourism in India is
fairly rich and diverse in terms of its attractions and resources
nevertheless the body of knowledge of tourism as a discipline is
relatively unexplored in terms of scholarly research. The tourism
industry in India has not been able to perform to its most
impeccable potential due to several obstructions. Lack of efficient
marketing and positioning of its tourism resources in the global
market is one of the prominent causes of this. The Indian tourism
industry cannot achieve the desired growth and impetus unless it is
backed by intense promotional and marketing strategies abreast of
the global business arena. In this volume, an effort has been made
to uncover a deeper understanding of marketing perspectives of
tourism in India using an interdisciplinary approach. The chapters
in this book reflect the prevailing scenario in the hospitality and
tourism business in India as posited by renowned global experts on
this subject. The book is an essential resource to students,
researchers, and scholars interested in examining the existing
marketing strategies as well as exploring the suggested strategies
that can be adopted to promote tourism in India. The chapters in
this book were originally published as a special issue of Anatolia.
This timely and significant book explores the characteristics and
complexities of Asian urban tourism, considering the extent to
which Western paradigms can be transferred to Asian settings and
the striking contrasts that exist within the region. In an era of
unprecedented urban expansion in Asian cities, this book comes at a
time of great urgency, illuminating the possible problems and
opportunities that arise when a destination emerges as a tourism
hotspot. Split into three parts; introducing Asian urban tourism
and urbanization, the management and marketing of Asian cities, and
emerging trends and issues associated with Asian urban tourism, the
book offers a range of varying and vibrant perspectives from
international and interdisciplinary experts in the field. Chapters
include studies on a wide range of destinations such as Hong Kong,
Macau, Cambodia, Phuket, Kolkata, Busan, Delhi, and Sri Lanka among
many others, and explore crucial contemporary themes such as
overtourism, urbanization and administrative challenges, world
heritage, smart cities and the use of technologies such as VR in
urban tourism experience creation. It will be a vital resource for
upper-level students, researchers, and academics in tourism, city
tourism, Asian studies, development studies, cultural studies, and
sustainability, as well as professionals in the field of tourism
management.
Consumer behaviour is one of the most explored topics in tourism
and hospitality marketing, interchangeably denoted by the terms
'traveller behaviour', 'tourist behaviour' or 'guest behaviour'.
Consumer behaviour acts as an origin for every tourism and
hospitality marketing activity. It offers an understanding of why
people tend to choose certain products or services and what sort of
factors influence them in making their decision. The decision
process of buying tourism products or services takes time, because
they are mostly intangible in nature due to which there are many
risks involved in their buying process. The Routledge Handbook of
Consumer Behaviour in Hospitality and Tourism aims to explore and
critically examine current debates, critical reflections of
contemporary ideas, controversies and pertinent queries relating to
the rapidly expanding discipline of consumer behaviour in
hospitality and tourism. The Handbook offers a platform for
dialogue across disciplinary and national boundaries and areas of
study through its diverse coverage. It is divided into six parts:
Part I offers an overview of consumer behaviour; Part II focuses on
the service quality perspectives of consumer behaviour; Part III
deliberates on customer satisfaction and consumer behaviour
linkages; Part IV explores the re-patronage behaviour of consumers;
Part V addresses the vital issues concerning online consumer
behaviour; and Part VI elaborates upon other emerging paradigms of
consumer behaviour. Although there is no dearth of empirical
studies on different viewpoints of consumer behaviour, there is a
scarcity of literature providing conceptual information. The
present Handbook is organised to offer a comprehensive theoretical
body of knowledge narrating consumer behaviour, especially for
hospitality and tourism businesses and operations. It attempts to
fill this research gap by offering a 'globalised' volume comprising
chapters organised using both practical and academic approaches.
This Handbook is essential reading for students, researchers and
academics of Hospitality as well as those of Tourism, Marketing,
International Business and Consumer Behaviour.
The Routledge Handbook of Gastronomic Tourism explores the rapid
transformations that have affected the interrelated areas of
gastronomy, tourism and society, shaping new forms of destination
branding, visitor satisfaction, and induced purchase decisions.
This edited text critically examines current debates, critical
reflections of contemporary ideas, controversies and queries
relating to the fast-growing niche market of gastronomic tourism.
This comprehensive book is structured into six parts. Part I offers
an introductory understanding of gastronomic tourism; Part II deals
with the issues relating to gastronomic tourist behavior; Part III
raises important issues of sustainability in gastronomic tourism;
Part IV reveals how digital developments have influenced the
changing expressions of gastronomic tourism; Part V highlights the
contemporary forms of gastronomic tourism; and Part VI elaborates
other emerging paradigms of gastronomic tourism. Combining the
knowledge and expertise of over a hundred scholars from thirty-one
countries around the world, the book aims to foster synergetic
interaction between academia and industry. Its wealth of case
studies and examples make it an essential resource for students,
researchers and industry practitioners of hospitality, tourism,
gastronomy, management, marketing, consumer behavior, business and
cultural studies.
Consumer behaviour includes individual decision-making (IDM). IDM
has implications in customer satisfaction, loyalty, and other
behavioural intentions toward the organisations' products and
services. Consumer Behaviour in Hospitality and Tourism targets to
study consumers and tourists in different leisure and touristic
places such as hotels, convention centres, amusement parks,
national parks, and the transportation sector. The aim of this book
is to provide a broad view of novel topics and presents the current
scenario in the hospitality and business arena. This edited volume
has seven chapters and each chapter addresses varied themes
relating to consumer behaviour, ranging from sustainable tourism,
environmental issues, and green tourism to the impact of hotel
online reviews using social media. It will be of great interest to
researchers and scholars interested in Consumer Behaviour,
Hospitality, and Tourism. The chapters in this book were originally
published as a special issue of the Journal of Global Scholars of
Marketing Science.
Tourism is one of the fastest growing industries in India,
contributing enormously to the Indian economy. Indian civilization
and culture have followed the tradition of Atithi Devo Bhava
(treating Guest as God) from time immemorial. Tourism in India is
fairly rich and diverse in terms of its attractions and resources
nevertheless the body of knowledge of tourism as a discipline is
relatively unexplored in terms of scholarly research. The tourism
industry in India has not been able to perform to its most
impeccable potential due to several obstructions. Lack of efficient
marketing and positioning of its tourism resources in the global
market is one of the prominent causes of this. The Indian tourism
industry cannot achieve the desired growth and impetus unless it is
backed by intense promotional and marketing strategies abreast of
the global business arena. In this volume, an effort has been made
to uncover a deeper understanding of marketing perspectives of
tourism in India using an interdisciplinary approach. The chapters
in this book reflect the prevailing scenario in the hospitality and
tourism business in India as posited by renowned global experts on
this subject. The book is an essential resource to students,
researchers, and scholars interested in examining the existing
marketing strategies as well as exploring the suggested strategies
that can be adopted to promote tourism in India. The chapters in
this book were originally published as a special issue of Anatolia.
Wine tourism or enotourism or oenotourism or winery tourism or
vinitourism is a special interest tourism that empowers local
culture and spawns business opportunities for the local community.
The comprehensive Routledge Handbook of Wine Tourism offers a
thorough inquiry into both regular and emerging issues of wine
tourism. Modern wine tourism extends beyond the mere cultivation of
grapes and the production and selling of wine. The Routledge
Handbook of Wine Tourism examines the complex interplay of market
profiling, sustainable regional development, and innovative
experiential marketing constructs which, when successful,
contribute to the growth and sustainable evolution of global wine
tourism. This handbook examines how the success of various
enotourism events such as vineyard visits, winery tours, wine
festivals and wine trails can stimulate the development of
wine-producing regions and territories. Incorporating the latest
philosophies and research themes, this handbook will be an
essential reference for students, researchers, academics and
industry practitioners of hospitality and tourism, gastronomy,
management, marketing, cultural studies, development studies,
international business and for encouraging dialogue across
disciplinary boundaries.
The Routledge Handbook of Gastronomic Tourism explores the rapid
transformations that have affected the interrelated areas of
gastronomy, tourism and society, shaping new forms of destination
branding, visitor satisfaction, and induced purchase decisions.
This edited text critically examines current debates, critical
reflections of contemporary ideas, controversies and queries
relating to the fast-growing niche market of gastronomic tourism.
This comprehensive book is structured into six parts. Part I offers
an introductory understanding of gastronomic tourism; Part II deals
with the issues relating to gastronomic tourist behavior; Part III
raises important issues of sustainability in gastronomic tourism;
Part IV reveals how digital developments have influenced the
changing expressions of gastronomic tourism; Part V highlights the
contemporary forms of gastronomic tourism; and Part VI elaborates
other emerging paradigms of gastronomic tourism. Combining the
knowledge and expertise of over a hundred scholars from thirty-one
countries around the world, the book aims to foster synergetic
interaction between academia and industry. Its wealth of case
studies and examples make it an essential resource for students,
researchers and industry practitioners of hospitality, tourism,
gastronomy, management, marketing, consumer behavior, business and
cultural studies.
This book examines and offers insights into original,
transdisciplinary, conceptual, and methodological perspectives on
gastronomic tourism experiences from both tourists and service
providers' perspectives. Gastronomic experiences for tourists can
take many forms, including cooking classes, sustainable gastronomy,
visiting farms, attending food festivals, and eating with locals in
their home, among others. From an experiential marketing
perspective, gastronomic tourist experiences provide an opportunity
to further understand co-creation opportunities for chefs,
destinations and other service providers. Service providers play a
key role in packaging and promoting such experiences to
differentiate destinations and build their reputation and
destination image. The various chapters in this book cover a wide
range of gastronomic experiences from different continents
including Australia, Asia and Europe. The book also provides a
review of current research themes on the topic, thus identifying
areas where further research is needed. Gastronomic Tourism
Experiences and Experiential Marketing is an essential read for
both undergraduate and postgraduate students of Tourism,
Hospitality, Management and Consumer Behaviour. This book will also
be beneficial for industry practitioners and service providers who
have an interest in understanding tourists who partake in
gastronomic experiences. The chapters in this book were originally
published as a special issue of Tourism Recreation Research.
The Routledge Handbook of Tourism Experience Management and
Marketing offers a comprehensive and thorough inquiry into both
customary and emergent issues of tourism experience and
co-creation. Drawing together contributions from 83 authors from 28
countries with varied backgrounds and interdisciplinary interests,
the handbook highlights multiple representations and
interpretations of the theme. It also integrates a selection of
illustrative global case studies to effectively present its chapter
contents. Tourism experience drives the contemporary tourist's
behavior as they travel in pursuit of experiencing unique and
unusual destinations and activities. Creating a memorable and
enduring experience is therefore a prerequisite for the all tourism
business organizations irrespective of the nature of their products
or services. This handbook focuses on conceptualizing, designing,
staging, managing and marketing paradigms of tourism experiences
from both supply and demand perspectives. It sheds substantial
light on the contemporary theories, practices and future
developments in the arena of experiential tourism management and
marketing. Encompassing the latest thinking and research themes,
this will be an essential reference for upper-level students,
researchers, academics and industry practitioners of hospitality as
well as those of tourism, gastronomy, management, marketing,
consumer behavior, cultural studies, development studies and
international business, encouraging dialogue across disciplinary
boundaries.
Consumer behaviour is one of the most explored topics in tourism
and hospitality marketing, interchangeably denoted by the terms
'traveller behaviour', 'tourist behaviour' or 'guest behaviour'.
Consumer behaviour acts as an origin for every tourism and
hospitality marketing activity. It offers an understanding of why
people tend to choose certain products or services and what sort of
factors influence them in making their decision. The decision
process of buying tourism products or services takes time, because
they are mostly intangible in nature due to which there are many
risks involved in their buying process. The Routledge Handbook of
Consumer Behaviour in Hospitality and Tourism aims to explore and
critically examine current debates, critical reflections of
contemporary ideas, controversies and pertinent queries relating to
the rapidly expanding discipline of consumer behaviour in
hospitality and tourism. The Handbook offers a platform for
dialogue across disciplinary and national boundaries and areas of
study through its diverse coverage. It is divided into six parts:
Part I offers an overview of consumer behaviour; Part II focuses on
the service quality perspectives of consumer behaviour; Part III
deliberates on customer satisfaction and consumer behaviour
linkages; Part IV explores the re-patronage behaviour of consumers;
Part V addresses the vital issues concerning online consumer
behaviour; and Part VI elaborates upon other emerging paradigms of
consumer behaviour. Although there is no dearth of empirical
studies on different viewpoints of consumer behaviour, there is a
scarcity of literature providing conceptual information. The
present Handbook is organised to offer a comprehensive theoretical
body of knowledge narrating consumer behaviour, especially for
hospitality and tourism businesses and operations. It attempts to
fill this research gap by offering a 'globalised' volume comprising
chapters organised using both practical and academic approaches.
This Handbook is essential reading for students, researchers and
academics of Hospitality as well as those of Tourism, Marketing,
International Business and Consumer Behaviour.
The tourism, hospitality and events industries comprise one of the
largest and most diverse workforces in the world, creating high
demand for graduates with strong technical and managerial
competencies. Case-based learning encourages students to think,
understand, and apply the concepts and theories they're taught into
practical, everyday situations faced in the world of work.
Providing a broad selection of extensive global cases, this book
forms a comprehensive one-stop-shop resource for readers to test
their analytical skill and abilities in solving complex management
issues. Cases include teaching notes to reflect theoretical
perspectives, as well as questions, detailed learning activities,
and solutions. The book covers: General management, including
innovation, ethics, and sustainability; Strategic management,
including business models, SWOT analyses and internationalization;
Human resource management, including motivating employees, conflict
management and work-life balance; Marketing, including managing
service quality, branding and new service development; Financial
management, including budgeting, risk management and forecasting;
Operations management, including food and beverage delivery,
revenue management, and health and safety. A useful and engaging
read for students of tourism, hospitality and events, this book is
also a valuable compilation of examples of practice for people
working in industry.
Tourism has registered a phenomenal growth in India in recent past,
so much so that it made the government sit up and see the potential
of tourism as a large income generating source. Thought a lot still
needs to be done in this sphere to lead it to its zenith, but its
stride towards progress in continued and has achieved
satisfactorily, the predetermined objectives in its long past
journey. Most of the people involved in this trade lack the basic
pros and cons substantiality. This book will certainly help them to
go through this intense observation. The details in terms of
various famous sites, government's intentions, vital steps taken,
increasing significance and their removal and many more factual
propositions can be easily availed from this book.
The success of any sector or organisation largely depends on its
foundation management. Management is considered to be the soul' for
any sectoral or organisational development. Lacking proper
management might be accountable to crumbling of the whole edifice.
There should always be proper knowledge about the detail and pros
and cons before moving towards venturing in any field. This book
reflects and vivid comprehension of management tolls to be adopted
to make efforts towards creating a niche. This book is endowed with
diverse sort of facts and guidelines comprising proper staff
training, working with proper channel system, employee's direct
interaction with management head, advertisements, providing basic
facilities to tourists, care about their security, trained,
educated and soft spoken guides, smart field boys, proper
infrastructural system, proper knowledge of public dealing, unity
of command, hierarchical system, span of control, etc. For someone
who is serious about entering the arena of tourism, the present
book must prove to be a recourse to ensure success. The book
divulges basic guidelines, a successful organisation looks for.
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