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Offering an original contribution to the field of luxury and
fashion studies, this edited collection takes a philosophical
perspective, addressing the idea that humans need luxury. From this
framework it delves deep into two particular dimensions of luxury,
emotions and society, and concludes with cases of brand building in
order to illustrate the two dimensions at work. Comparative
analysis between countries is brought together with an emphasis on
China. Chapters address the ongoing growth in the market, as well
as the significant changes in the sector brought about by fast
international expansion and an increased focus on ethical supply
and sustainability, making the book an insightful read for scholars
of fashion business, luxury and branding.
Offering an original contribution to the field of luxury and
fashion studies, this edited collection takes a philosophical
perspective, addressing the idea that humans need luxury. From this
framework it delves deep into two particular dimensions of luxury,
emotions and society, and concludes with cases of brand building in
order to illustrate the two dimensions at work. Comparative
analysis between countries is brought together with an emphasis on
China. Chapters address the ongoing growth in the market, as well
as the significant changes in the sector brought about by fast
international expansion and an increased focus on ethical supply
and sustainability, making the book an insightful read for scholars
of fashion business, luxury and branding.
This book represents a major milestone in the endeavour to
understand how communication is impacting on the fashion industry
and on societal fashion-related practices and values in the digital
age. It presents the proceedings of FACTUM 19, the first in a
series of fashion communication conferences that highlights
important theoretical and empirical work in the field. Beyond
documenting the latest scientific insights, the book is intended to
foster the sharing of methodological approaches, expand the
dialogue between communications' studies and fashion-related
disciplines, help establish an international and interdisciplinary
network of scholars, and offer encouragement and fresh ideas to
junior researchers. It is of high value to academics and students
in the fields of fashion communication, fashion marketing, visual
studies in fashion, digital transformation of the fashion industry,
and the cultural heritage dimension of fashion. In addition, it is
a key resource for professionals seeking sound research on fashion
communication and marketing.
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Fashion Communication - Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Hardcover, 1st ed. 2021)
Teresa Sadaba, Nadzeya Kalbaska, Francesca Cominelli, Lorenzo Cantoni, Marta Torregrosa Puig
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R4,747
R4,338
Discovery Miles 43 380
Save R409 (9%)
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Ships in 9 - 15 working days
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These conference proceedings are the output of one of the first
academic events of its nature happening globally, targeting fashion
from a communication sciences perspective, including, in a broad
sense, cultural heritage studies and marketing. The chapters
present theoretical and empirical interdisciplinary work on how
various communication practices impact the fashion industry and on
societal fashion-related practices and values. The special focus of
this volume is how digital transformation is changing the field and
its utility to practitioners. Using these academic insights,
practitioners can understand the core causes and reasons for trends
and developments in the field of fashion communication and
marketing.
These conference proceedings are the output of one of the first
academic events of its nature happening globally, targeting fashion
from a communication sciences perspective, including, in a broad
sense, cultural heritage studies and marketing. The chapters
present theoretical and empirical interdisciplinary work on how
various communication practices impact the fashion industry and on
societal fashion-related practices and values. The special focus of
this volume is how digital transformation is changing the field and
its utility to practitioners. Using these academic insights,
practitioners can understand the core causes and reasons for trends
and developments in the field of fashion communication and
marketing.
This book represents a major milestone in the endeavour to
understand how communication is impacting on the fashion industry
and on societal fashion-related practices and values in the digital
age. It presents the proceedings of FACTUM 19, the first in a
series of fashion communication conferences that highlights
important theoretical and empirical work in the field. Beyond
documenting the latest scientific insights, the book is intended to
foster the sharing of methodological approaches, expand the
dialogue between communications' studies and fashion-related
disciplines, help establish an international and interdisciplinary
network of scholars, and offer encouragement and fresh ideas to
junior researchers. It is of high value to academics and students
in the fields of fashion communication, fashion marketing, visual
studies in fashion, digital transformation of the fashion industry,
and the cultural heritage dimension of fashion. In addition, it is
a key resource for professionals seeking sound research on fashion
communication and marketing.
Over the past few years, coverage of terror attacks has featured
prominently in numerous media outlets. Drawing on both popular and
academic articles, the essays in Media, Terrorism, and Theory: A
Reader analyze the larger issues surrounding media's portrayal of
terrorism, including terrorism as a media event, war and media,
nationalism and media, public responsibility, and journalistic
accountability. Renowned contributors from around the world explore
these issues as they relate to a global community. From such
diverse fields as cultural studies, political science, media
studies, architecture, and information science, each brings a
distinctive perspective. Answering a growing need to understand
media discourse on terrorism, Media, Terrorism, and Theory
complements readings in upper-level mass communication courses and
will appeal to students and scholars of international media and
terrorism.
Over the past few years, coverage of terror attacks has featured
prominently in numerous media outlets. Drawing on both popular and
academic articles, the essays in Media, Terrorism, and Theory: A
Reader analyze the larger issues surrounding media's portrayal of
terrorism, including terrorism as a media event, war and media,
nationalism and media, public responsibility, and journalistic
accountability. Renowned contributors from around the world explore
these issues as they relate to a global community. From such
diverse fields as cultural studies, political science, media
studies, architecture, and information science, each brings a
distinctive perspective. Answering a growing need to understand
media discourse on terrorism, Media, Terrorism, and Theory
complements readings in upper-level mass communication courses and
will appeal to students and scholars of international media and
terrorism.
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