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Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Adults

Discourses of Ageing and Gender - The Impact of Public and Private Voices on the Identity of Ageing Women (Hardcover, 1st ed.... Discourses of Ageing and Gender - The Impact of Public and Private Voices on the Identity of Ageing Women (Hardcover, 1st ed. 2019)
Clare Anderson
R2,209 Discovery Miles 22 090 Ships in 18 - 22 working days

This book presents in-depth investigation of the language used about women and ageing in public discourse, and compares this with the language used by women to express their personal, lived experience of ageing. It takes a linguistic approach to identify how messages contained in public discourse influence how individual women evaluate their own ageing, and particularly their ageing appearance. It begins by establishing the wider cultural context that produces prevailing attitudes to women, before turning to an analysis of representations of the ageing female body in beauty and cosmetic advertising and the lifestyle media. The focus then moves to a detailed investigation of women's own perceptions of the process of ageing and of their ageing appearance as revealed through their personal narratives. The final chapters challenge dominant attitudes to women and ageing by presenting two case studies of women who for different reasons and in different ways refuse to conform to cultural expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well as offering meaningful applications in the wider domains of business and advertising.

Art Therapy and Creative Aging - Reclaiming Elderhood, Health and Wellbeing (Hardcover): Raquel Chapin Stephenson Art Therapy and Creative Aging - Reclaiming Elderhood, Health and Wellbeing (Hardcover)
Raquel Chapin Stephenson
R4,205 Discovery Miles 42 050 Ships in 10 - 15 working days

Art Therapy and Creative Aging offers an integrated perspective on engaging with older people through the arts. Drawing from the author's clinical, research and teaching experiences, the book explores how arts engagement can intertwine with and support healthy aging. This book combines analysis of current development theory, existing research on creative programs with elders, and case examples of therapeutic experience to critically examine ageism and demonstrate how art therapy and creative aging approaches can harness our knowledge of the cognitive and emotional development of older adults. Chapters cover consideration of generational, cultural, and historical factors; the creative, cognitive and emotional developmental components of aging; arts and art therapy techniques and methods with older adults with differing needs; and examples of best practices. Creative arts therapists, creative aging professionals, and students who seek foundational concepts and ideas for arts practice with older people will find this book instrumental in developing effective ways of using the arts to promote health and well-being and inspire engagement with this often-underserved population.

Young Adults in Urban China and Taiwan - Aspirations, Expectations, and Life Choices (Paperback): Desiree Remmert Young Adults in Urban China and Taiwan - Aspirations, Expectations, and Life Choices (Paperback)
Desiree Remmert
R1,379 Discovery Miles 13 790 Ships in 10 - 15 working days

This book compares aspirations and life choices among educated young adults in urban China and Taiwan. As two places that share a cultural heritage but very different political and economic systems, it assesses how the socio-economic and political trajectories of China and Taiwan have influenced young people's decision-making and the strategies they apply to realize their goals. Drawing upon ethnographic research, this book analyzes young adults' choices in the areas of education, career and marriage, considering their individual social backgrounds and economic resources. In this context, it also discusses how feelings of hope, doubt and disenchantment are mitigated by the specific societal atmospheres and ideological discourses. Whereas stable employment and marriage appeared to be universal goals, this book demonstrates how young adults in Beijing had more autonomy in decision-making concerning individual life choices than those in Taipei. Among other things, China's demographic controls and urban migration policies appear to increase the independence of young people from their parents. Further, the prevalence of boarding school education in China compared to Taiwan provides an opportunity for earlier autonomy for young people in China. Taking a comparative approach, Young Adults in Urban China and Taiwan will be a valuable resource to students and scholars of Chinese Studies and Taiwan Studies, as well as social and cultural anthropology and youth culture.

Rural Aging in 21st Century America (Hardcover, 2013 ed.): Nina Glasgow, E. Helen Berry Rural Aging in 21st Century America (Hardcover, 2013 ed.)
Nina Glasgow, E. Helen Berry; Adapted by J. V. Oh Edmund
R4,310 R3,509 Discovery Miles 35 090 Save R801 (19%) Ships in 10 - 15 working days

This book investigates sociological, demographic and geographic aspects of aging in rural and nonmetropolitan areas of the United States. Population aging is one of the most important trends of the 20th and 21st centuries, and it is occurring worldwide, especially in more developed countries such as the United States. Population aging is more rapid in rural than urban areas of the U.S. In 2010, 15 percent of the nonmetropolitan compared to 12 percent of the metropolitan population were 65 years of age and older. By definition rural communities have smaller sized populations, and more limited healthcare, transportation and other aging-relevant services than do urban areas. It is thus especially important to study and understand aging in rural environments. "Rural Aging in 21st Century America" contributes evidence-based, policy-relevant information on rural aging in the U.S. A primary objective of the book is to improve understanding of what makes the experience of rural aging different from aging in urban areas and to increase understanding of the aged change the nature of rural places. The book addresses unique features of rural aging across economic, racial/ethnic, migration and other structures and patterns, all with a focus on debunking myths about rural aging and to emphasize opportunities and challenges that rural places and older people experience."""

Getting Old - A Positive and Practical Approach (Hardcover): Rowan Bayne, Carol Parkes Getting Old - A Positive and Practical Approach (Hardcover)
Rowan Bayne, Carol Parkes
R4,486 Discovery Miles 44 860 Ships in 10 - 15 working days

Getting Old offers concise advice and practical suggestions for all readers interested in or worried about ageing, either in themselves or in someone they care about. With a focus on a positive view of ageing, it discusses central physical and mental aspects of getting old, as well as the social and psychological aspects such as choosing where to live and becoming more oneself. Rowan Bayne and Carol Parkes take a pragmatic approach to reviewing what is happening in many aspects of your life as you age. Essential topics covered include mobility; diet and digestion; understanding and improving sleep; memory problems and dementia; being an active participant in consultations about your own healthcare; attitudes to getting old; romantic relationships and loneliness; deciding where to live, moving house and choosing other types of living arrangements; and death and grief. They invite readers to focus on their own life and experience, to understand who they are and what they really want now. An important part of self-understanding is the application of personality theory to changes associated with getting old, and readers are encouraged to reflect on what might work for people with their personality characteristics, and how to improve their stress management, communication and decision making. With suggestions for further reading and useful organisations that offer support, Getting Old offers valuable, affirming guidance for all those and their relatives going through this life stage, as well as health, social care and counselling students and professionals.

Getting Old - A Positive and Practical Approach (Paperback): Rowan Bayne, Carol Parkes Getting Old - A Positive and Practical Approach (Paperback)
Rowan Bayne, Carol Parkes
R778 Discovery Miles 7 780 Ships in 10 - 15 working days

Getting Old offers concise advice and practical suggestions for all readers interested in or worried about ageing, either in themselves or in someone they care about. With a focus on a positive view of ageing, it discusses central physical and mental aspects of getting old, as well as the social and psychological aspects such as choosing where to live and becoming more oneself. Rowan Bayne and Carol Parkes take a pragmatic approach to reviewing what is happening in many aspects of your life as you age. Essential topics covered include mobility; diet and digestion; understanding and improving sleep; memory problems and dementia; being an active participant in consultations about your own healthcare; attitudes to getting old; romantic relationships and loneliness; deciding where to live, moving house and choosing other types of living arrangements; and death and grief. They invite readers to focus on their own life and experience, to understand who they are and what they really want now. An important part of self-understanding is the application of personality theory to changes associated with getting old, and readers are encouraged to reflect on what might work for people with their personality characteristics, and how to improve their stress management, communication and decision making. With suggestions for further reading and useful organisations that offer support, Getting Old offers valuable, affirming guidance for all those and their relatives going through this life stage, as well as health, social care and counselling students and professionals.

Gene, Everywhere - a life-changing visit from my father-in-law (Hardcover): Talya Tate Boerner Gene, Everywhere - a life-changing visit from my father-in-law (Hardcover)
Talya Tate Boerner
R697 R631 Discovery Miles 6 310 Save R66 (9%) Ships in 18 - 22 working days
Ageless Talent - Enhancing the Performance and Well-Being of Your Age-Diverse Workforce (Paperback): Lisa M. Finkelstein,... Ageless Talent - Enhancing the Performance and Well-Being of Your Age-Diverse Workforce (Paperback)
Lisa M. Finkelstein, Donald M. Truxillo, Franco Fraccaroli, Ruth Kanfer
R1,091 Discovery Miles 10 910 Ships in 10 - 15 working days

Ageless Talent: Enhancing the Performance and Well-Being of Your Age-Diverse Workforce provides organizational leaders, managers, and supervisors with clear, evidence-based tactics by which to develop and manage an aging and age-diverse talent pool. This volume provides an easy-to-implement set of tools for addressing the difficult problems related to employee performance and well-being amid ongoing technological and social change. Ageless Talent introduces a straightforward framework (PIERA) that translates scientific advances into actionable steps and strategies. Using this framework, this book provides practical illustrations to help readers design their own small-scale interventions to achieve desirable goals under diverse organizational constraints. Furthermore, the book addresses modern management challenges arising across the globe, and offers suggestions for leaders interested in short-term and long-term change. These suggestions, grounded in time-tested and leading-edge research evidence, include specific step-by-step guidelines, customizable to different types of organizations and industries. With economic, cultural, technological, and demographic shifts making the changing nature of work a pressing concern for organizations around the globe, Ageless Talent is an essential text for practitioners - HR professionals, organizational leaders, and managers - as well as management education programs and professional training and leadership programs. It will also appeal to instructors and students in the field of industrial/organizational psychology.

Creative Arts-Based Research in Aged Care - Photovoice, Photography and Poetry in Action (Hardcover): Evonne Miller Creative Arts-Based Research in Aged Care - Photovoice, Photography and Poetry in Action (Hardcover)
Evonne Miller
R4,483 Discovery Miles 44 830 Ships in 10 - 15 working days

Of interest to all academics and researchers in gerontology, social work, psychology and nursing, as well as those interested in visual and innovative creative arts-based research methods. Uses innovative qualitative research methods in action, including participatory photography and poetry, to show what it is like to live in an aged care home. Stimulates debate and discussion about current practice, and the future of aged care in the context of rapid population ageing and automation.

Ageless Talent - Enhancing the Performance and Well-Being of Your Age-Diverse Workforce (Hardcover): Lisa M. Finkelstein,... Ageless Talent - Enhancing the Performance and Well-Being of Your Age-Diverse Workforce (Hardcover)
Lisa M. Finkelstein, Donald M. Truxillo, Franco Fraccaroli, Ruth Kanfer
R4,060 Discovery Miles 40 600 Ships in 10 - 15 working days

Ageless Talent: Enhancing the Performance and Well-Being of Your Age-Diverse Workforce provides organizational leaders, managers, and supervisors with clear, evidence-based tactics by which to develop and manage an aging and age-diverse talent pool. This volume provides an easy-to-implement set of tools for addressing the difficult problems related to employee performance and well-being amid ongoing technological and social change. Ageless Talent introduces a straightforward framework (PIERA) that translates scientific advances into actionable steps and strategies. Using this framework, this book provides practical illustrations to help readers design their own small-scale interventions to achieve desirable goals under diverse organizational constraints. Furthermore, the book addresses modern management challenges arising across the globe, and offers suggestions for leaders interested in short-term and long-term change. These suggestions, grounded in time-tested and leading-edge research evidence, include specific step-by-step guidelines, customizable to different types of organizations and industries. With economic, cultural, technological, and demographic shifts making the changing nature of work a pressing concern for organizations around the globe, Ageless Talent is an essential text for practitioners - HR professionals, organizational leaders, and managers - as well as management education programs and professional training and leadership programs. It will also appeal to instructors and students in the field of industrial/organizational psychology.

Age, Narrative and Migration - The Life Course and Life Histories of Bengali Elders in London (Paperback): Katy Gardner Age, Narrative and Migration - The Life Course and Life Histories of Bengali Elders in London (Paperback)
Katy Gardner
R1,272 Discovery Miles 12 720 Ships in 10 - 15 working days

Whilst the vast majority of recent research on identity and ethnicity amongst South Asians in Britain has focused upon younger people, this book deals with Bengali elders, the first generation of migrants from Sylhet, in Bangladesh. The book describes how many of these elders face the processes of ageing, sickness and finally death, in a country where they did not expect to stay and where they do not necessarily feel they belong. The ways in which they talk about and deal with this, and in particular, their ambivalence towards Britain and Bangladesh lies at the heart of the book. Centrally, the book is based around the men and womens life stories. In her analysis of these, Gardner shows how narratives play an important role in the formation of both collective and individual identity and are key domains for the articulation of gender and age. Underlying the stories that people tell, and sometimes hidden within their gaps and silences, are often other issues and concerns. Using particular idioms and narrative devices, the elders talk about the contradictions and disjunctions of transmigration, their relationship with and sometimes resistance to, the British State, and what they often present as the breakdown of traditional ways. In addition to this, the book shows that histories, stories and identity are not just narrated through words, but also through the body - an area rarely theorized in studies of migration.

Handbook of Research on Elderly Entrepreneurship (Hardcover, 1st ed. 2019): Adnane Maalaoui Handbook of Research on Elderly Entrepreneurship (Hardcover, 1st ed. 2019)
Adnane Maalaoui
R3,802 Discovery Miles 38 020 Ships in 18 - 22 working days

This handbook introduces readers to the concept of elderly entrepreneurship, and analyzes key issues concerning individuals and institutions. In addition, it presents theoretical and empirical studies exploring the reasons why elderly persons choose to pursue entrepreneurship, despite their advanced age. To investigate this comparatively new entrepreneurial phenomenon, the contributors address psychological, sociological and gerontological aspects, and share unique interdisciplinary insights. The book's chapters are methodologically diverse, and the scale of analysis ranges from individual cases to country-level patterns. At a time when the world's major economies are facing a demographic challenge due to ageing populations, elderly entrepreneurship may provide new economic opportunities and motivate more inclusive policymaking.

Population Aging, Fertility and Social Security (Hardcover, 1st ed. 2017): Akira Yakita Population Aging, Fertility and Social Security (Hardcover, 1st ed. 2017)
Akira Yakita
R3,999 Discovery Miles 39 990 Ships in 10 - 15 working days

This book provides a comprehensive, theory-based analysis of current issues in population economics. It addresses the most important problems caused by demographic changes using the popular overlapping generations growth model by Samuelson and Diamond. Taking into account families' fertility decisions, it examines not only the demographic changes due to longer life expectancy but also the effects of social security policy on demography and labor supply/individual retirement behaviors. Conducting all analyses in a dynamic general equilibrium setting, the book offers a valuable theoretical reference guide in the field of population economics.

The Transformation of Care in European Societies (Hardcover): Margarita Leon The Transformation of Care in European Societies (Hardcover)
Margarita Leon
R3,389 Discovery Miles 33 890 Ships in 10 - 15 working days

This book aims to explore the nature and extent of the 'care deficit' problem in European societies and how effective the different care systems are in dealing with these problems through policy innovation. It combines theoretical and conceptual debates, cross-national comparisons and analytically-driven case studies.

Psychoanalysis of Aging and Maturity - The Concept of Maturescence (Hardcover): Guillermo Julio Montero Psychoanalysis of Aging and Maturity - The Concept of Maturescence (Hardcover)
Guillermo Julio Montero
R4,199 Discovery Miles 41 990 Ships in 10 - 15 working days

As developing countries increasingly confront the issues of an aging population, this important book identifies the key period in the life cycle in which changes to the body, as well as concomitant psychological developments, result in the entering of a new phase of life, maturescence. The author defines the metapsychology of maturescence from a psychoanalytic standpoint, detaching it from the concepts of midlife and middle age. Supported by clinical examples, the book defines the stimuli which are the precursors to this phase, before examining the complete set of psychological challenges it entails. The author also highlights how maturescence has been illustrated in key literary figures in the 20th century and draws parallels with the mythical cycle of the hero. This fascinating and original book will be essential reading for psychoanalysts, psychotherapists and any professional working with issues around aging.

Psychoanalysis of Aging and Maturity - The Concept of Maturescence (Paperback): Guillermo Julio Montero Psychoanalysis of Aging and Maturity - The Concept of Maturescence (Paperback)
Guillermo Julio Montero
R1,114 Discovery Miles 11 140 Ships in 10 - 15 working days

As developing countries increasingly confront the issues of an aging population, this important book identifies the key period in the life cycle in which changes to the body, as well as concomitant psychological developments, result in the entering of a new phase of life, maturescence. The author defines the metapsychology of maturescence from a psychoanalytic standpoint, detaching it from the concepts of midlife and middle age. Supported by clinical examples, the book defines the stimuli which are the precursors to this phase, before examining the complete set of psychological challenges it entails. The author also highlights how maturescence has been illustrated in key literary figures in the 20th century and draws parallels with the mythical cycle of the hero. This fascinating and original book will be essential reading for psychoanalysts, psychotherapists and any professional working with issues around aging.

Men Still at Work - Professionals Over Sixty and On the Job (Hardcover): Elizabeth F Fideler Men Still at Work - Professionals Over Sixty and On the Job (Hardcover)
Elizabeth F Fideler
R1,599 Discovery Miles 15 990 Ships in 10 - 15 working days

Men Still at Work explores the reasons why many men are continuing to work well beyond the traditional retirement age. In today's challenging economy, they are the second-fastest growing group of workers (just behind older women). Filled with profiles of older working men, as well as dynamic interview quotes, Men Still at Work explores thorny issues such as masculinity and the "need to provide," as well as economic issues, job satisfaction, and more.

Fear of Crime Among the Elderly - A Multi-Method Study of the Small Town Experience (Paperback): Mary Dale Craig Fear of Crime Among the Elderly - A Multi-Method Study of the Small Town Experience (Paperback)
Mary Dale Craig
R933 Discovery Miles 9 330 Ships in 10 - 15 working days

First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

Sexual Violence Against Older People (Paperback): Hannah Bows Sexual Violence Against Older People (Paperback)
Hannah Bows
R1,370 Discovery Miles 13 700 Ships in 10 - 15 working days

Research on sexual violence has been a growing area of academic study since the 1970s. However, the focus of these efforts has centred on younger women, leaving older women largely ignored in research. This book presents data from the first UK study to examine the extent, nature and impacts of sexual violence against people aged 60 and over. Drawing on both quantitative analysis of reported cases of sexual violence against people over 60 and qualitative interviews with practitioners in sexual violence and age-related organisations as well as survivors of sexual violence, this book situates the research findings in the context of feminist criminology and gerontology, and sets an agenda for future research, policy and practice. Sexual Violence against Older People is vital reading for practitioners and policymakers, and those engaged in studies of criminology, health and nursing, social work, elder abuse and violence against women.

Aging Policy and Politics in the Trump Era - Implications for Older Americans (Paperback): Edward Alan Miller, Pamela Nadash,... Aging Policy and Politics in the Trump Era - Implications for Older Americans (Paperback)
Edward Alan Miller, Pamela Nadash, Michael Gusmano
R1,440 Discovery Miles 14 400 Ships in 10 - 15 working days

The surprise election of Donald J. Trump to the presidency of the United States marks a singular turning point in the American republic - not only because of his idiosyncratic approach to the office, but also because the Republican Party now holds the presidency and both houses of Congress, presenting a historic opportunity for change. The role of older Americans has been critical in both shaping and reacting to this political moment. Their political orientations and behaviors have shaped it through their electoral support for Republican candidates. But, older Americans stand as highly invested stakeholders in the policy decisions made by the very officials they elected and as beneficiaries of the programs that Republicans have targeted for cuts or elimination. This comprehensive volume explores the ways in which Trump administration policies are likely to significantly undermine the social safety net for near-elderly and older Americans, including long-term care, housing, health care, and retirement. The authors also explore how the Trump administration might shape politics and political behavior through the policy changes made. The response of older voters, in upcoming elections, to efforts by the Trump administration and its Republican allies in Congress to draw back on the federal government's commitment to programs and policies affecting them will shape the direction of aging policy and politics for years to come. This book was originally published as a special issue of the Journal of Aging & Social Policy.

Designing for Older Adults - Case Studies, Methods, and Tools (Paperback): Neil Charness, Sara J Czaja, Wendy A. Rogers, Walter... Designing for Older Adults - Case Studies, Methods, and Tools (Paperback)
Neil Charness, Sara J Czaja, Wendy A. Rogers, Walter Boot
R2,276 Discovery Miles 22 760 Ships in 10 - 15 working days

Designing for Older Adults: Case Studies, Methods, and Tools There are many products, tools, and technologies available that could provide support for older adults. However, their success requires that they are designed with older adults in mind by being aware of, and adhering to, design principles that recognize the needs, abilities, and preferences of diverse groups of older adults. Achieving good design is a process facilitated by seeing principles and guidelines in action. Design success requires understanding how to use the methods and tools available to evaluate initial ideas and prototypes. The goal of this book is to provide illustrative "case studies" of designing for older adults based on real design challenges faced by the researchers of the Center for Research and Education on Aging and Technology Enhancement (CREATE) over the past two decades. These case studies exemplify the use of human factors tools and user-centered design principles to understand the needs of older adults, identify where existing designs failed older users, and examine the effectiveness of design changes to better accommodate the abilities and preferences of the large and growing aging population. Features Reviews important design considerations for older adults and presents a framework for design Provides a series of real-world case studies to ground design principles and guidelines Offers a unique set and broad array of design challenges, from the design of healthcare devices, to computer systems and apps, to transportation systems and robots Gives an overview of emerging technologies, their potential benefits to older adults, anticipated design considerations, and new and emerging approaches to evaluating design Covers these topics with designers in mind, providing the most up-to-date recommendations based on the scientific literature but in an accessible, easy-to-understand, non-technical manner

Keep It Moving - Lessons for the Rest of Your Life (Paperback): Twyla Tharp Keep It Moving - Lessons for the Rest of Your Life (Paperback)
Twyla Tharp
R430 R407 Discovery Miles 4 070 Save R23 (5%) Ships in 18 - 22 working days

A NEW YORK TIMES BESTSELLER One of the world's legendary artists and bestselling author of The Creative Habit shares her secrets-from insight to action-for harnessing vitality, finding purpose as you age, and expanding one's possibilities over the course of a lifetime in her newest New York Times bestseller Keep It Moving. At seventy-eight, Twyla Tharp is revered not only for the dances she makes-but for her astounding regime of exercise and nonstop engagement. She is famed for religiously hitting the gym each morning at daybreak, and utilizing that energy to propel her breakneck schedule as a teacher, writer, creator, and lecturer. This book grew out of the question she was asked most frequently: "How do you keep working?" Keep It Moving is a series of no-nonsense mediations on how to live with purpose as time passes. From the details of how she stays motivated to the stages of her evolving fitness routine, Tharp models how fulfillment depends not on fortune-but on attitude, possible for anyone willing to try and keep trying. Culling anecdotes from Twyla's life and the lives of other luminaries, each chapter is accompanied by a small exercise that will help anyone develop a more hopeful and energetic approach to the everyday. Twyla will tell you what the beauty-fitness-wellness industry won't: chasing youth is a losing proposition. Instead, Keep It Moving focuses you on what's here and where you're going-the book for anyone who wishes to maintain their prime for life.

The Aging Consumer - Perspectives from Psychology and Marketing (Paperback, 2nd edition): Aimee Drolet, Carolyn Yoon The Aging Consumer - Perspectives from Psychology and Marketing (Paperback, 2nd edition)
Aimee Drolet, Carolyn Yoon
R1,586 Discovery Miles 15 860 Ships in 10 - 15 working days

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.

The Aging Consumer - Perspectives from Psychology and Marketing (Hardcover, 2nd edition): Aimee Drolet, Carolyn Yoon The Aging Consumer - Perspectives from Psychology and Marketing (Hardcover, 2nd edition)
Aimee Drolet, Carolyn Yoon
R3,783 Discovery Miles 37 830 Ships in 10 - 15 working days

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.

Psychological Therapies for the Elderly (Paperback): Ian Hanley, Mary Gilhooly Psychological Therapies for the Elderly (Paperback)
Ian Hanley, Mary Gilhooly
R1,101 Discovery Miles 11 010 Ships in 10 - 15 working days

Prior to publication, it had only recently been appreciated that psychology had a great deal to offer in therapeutic terms to a wide range of patients, and was not merely concerned with assessing and identifying problems. This is particularly so with the elderly where physical and mental problems and multiple pathology are compounded, and where psychological aspects of the quality of life are so important. The focus of this book, originally published in 1986, is on therapeutic approaches and the effective implementation of services. While the book is aimed particularly at clinical psychologists, it will also be of great interest to medical, nursing or occupational therapy staff working with elderly people.

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