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Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success

Knock 'em Dead Cover Letters - Cover Letters and Strategies to Get the Job You Want (Hardcover, 12th): Martin Yate Knock 'em Dead Cover Letters - Cover Letters and Strategies to Get the Job You Want (Hardcover, 12th)
Martin Yate
R477 R409 Discovery Miles 4 090 Save R68 (14%) Ships in 10 - 15 working days

Cover letters that get noticed, get read, and get the interview! In the newest edition of his classic cover letter guide, job search expert Martin Yate shows you how to dramatically increase your chance of landing an interview. The key, as Yate explains, is to use language drawn from the job posting itself, words that will send your application to the top of database searches. In this completely updated guide, you'll find numerous sample cover letters, along with Yate's tried and proven methods to: Determine relevant keywords to get attention--and use them effectively Clearly display your personal brand and the transferable skills you bring to the job Find the right contact information that gets your material in front of decision-making managers and recruiters Use social media sites such as LinkedIn to create an effective online profile and build professional and personal networks With Martin Yate's expert advice, you'll create unique and compelling cover letters that will grab employers' attention and get you in the door!

How to Talk to Anyone (Paperback, 2nd edition): Leil Lowndes How to Talk to Anyone (Paperback, 2nd edition)
Leil Lowndes
R568 R467 Discovery Miles 4 670 Save R101 (18%) Ships in 10 - 15 working days

Youll not only break the ice, youll melt it away with your new skills.--Larry King


The lost art of verbal communication may be revitalized by Leil Lowndes.--Harvey McKay, author of Swim with the Sharks Without Being Eaten


Leil Lowndes How to Talk to Anyone offers101 time-tested hints, tips, and techniques for confidently communicating with others. A bestselling author and renowned communications consultant, Lowndes focuses on ice-breaking skills and communication techniques that are proven successful when making a positive first impression, establishing instant rapport and credibility, and more.


Packed with basic, no-nonsense advice and solid research evidence about which techniques work best in which areas, How to Talk to Anyone show readers how to:



  • Make small talk not so small
  • Use body language to captivate an audience

  • Look like you know what youre talking about--even when you dont

The Tao of Coaching - Boost Your Effectiveness at Work by Inspiring and Developing Those Around You (Paperback, Main): Max... The Tao of Coaching - Boost Your Effectiveness at Work by Inspiring and Developing Those Around You (Paperback, Main)
Max Landsberg 1
R287 R268 Discovery Miles 2 680 Save R19 (7%) Ships in 12 - 17 working days

The essence and success of The Tao of Coaching has always been its focus on the practical tips and techniques for making work more rewarding through the habit of coaching - and this philosophy continues to underpin this brand new reissue. The book's premise is simple: that to become an effective coach, managers and leaders need master only a few techniques, even though mastery obviously requires practice. Each chapter focuses on a specific technique - or Golden Rule - of coaching to help practice make perfect. Tried and tested by generations within and beyond the workplace, this succinct and engaging book gives readers the tools to: - create more time for themselves, by delegating well - build, and enjoy working with, effective teams - achieve better results - enhance their interpersonal skills. It demonstrates that coaching is not simply a matter of helping others and improving performance, but is also a powerful force for self-development and personal fulfilment.

The Most Powerful Woman in the Room Is You - Command an Audience and Sell Your Way to Success (Paperback): Lydia Fenet The Most Powerful Woman in the Room Is You - Command an Audience and Sell Your Way to Success (Paperback)
Lydia Fenet
R266 Discovery Miles 2 660 Ships in 12 - 17 working days

The Senior Vice President of Christie's and seasoned auctioneer Lydia Fenet, with her "razor-sharp humor and her don't-mess-with-me gavel strike" (Mariska Hargitay, star of Law & Order: Special Victims Unit), shares the secrets of success and the strategies behind her revolutionary sales approach to show you how to embrace and channel your own power in any room. Who is the most powerful woman in the room? She's the one who can raise a million dollars in a minute. She's the one who can command the attention of a group of any size from one person to five thousand. She's the one who can sell anything to anyone. And she can be you. As a senior executive at Christie's, leader in her field, and one of Gotham magazine's Most Influential Women in New York, Lydia Fenet knows firsthand that the one skill that can set women apart in both their personal life and career is the ability to sell. The Most Powerful Woman in the Room Is You equips you with everything you need to know-from how to sell authentically and how to network (or die), to the importance of never apologizing (start negotiating instead), how to perfect your poker face, and always, always, tell the truth. Most of all, she offers plenty of encouragement to take ownership in your position and look for opportunities to innovate. Filled with additional case studies, thoughtful insights, and meaningful advice from some of the most powerful and successful women in business, fashion, journalism, sports, and the arts, The Most Powerful Woman in the Room Is You "is an insightful, inspiring guide for women who are trying to claim their own seat at the table" (New York Journal of Books).

Business Model Shifts - Six Ways to Create New Value For Customers (Paperback): P Van Der Pijl Business Model Shifts - Six Ways to Create New Value For Customers (Paperback)
P Van Der Pijl
R662 Discovery Miles 6 620 Ships in 12 - 17 working days

Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights the opportunities that they present: The Services Shift: the move from products to services The Stakeholder Shift: the move from an exclusive shareholder orientation to creating value for all stakeholders, including employees and society The Digital Shift: the move from traditional business operations to 24/7 connection to customers and their needs The Platform Shift: the move from trying to serve everyone, to connecting people who can exchange value on a proprietary platform The Exponential Shift: the move from seeking incremental growth to an exponential mindset that seeks 10x growth The Circular Shift: the move from take-make-dispose towards restorative, regenerative, and circular value creation Filled with case studies, stories, and in-depth analysis based on the work of hundreds of the world's largest and most intriguing organizations, Business Model Shifts details how these organizations created their own business model shifts in order to create more customer value, and ultimately, a stronger, more competitive business. Whether you're looking for ways to redesign your business due to the latest needs of the marketplace, launching a new product or service, or simply creating more lasting value for your customers, Business Model Shifts is the essential book that will change the way you think about your business and its future.

Un Ano Para Cambiar El Chip (English, Spanish, Paperback): Napoleon Hill Un Ano Para Cambiar El Chip (English, Spanish, Paperback)
Napoleon Hill
R462 R434 Discovery Miles 4 340 Save R28 (6%) Ships in 10 - 15 working days
Why Do I Do This Every Day? - Finding meaning in your work (Paperback, New edition): Fraser Dyer Why Do I Do This Every Day? - Finding meaning in your work (Paperback, New edition)
Fraser Dyer 2
R246 R224 Discovery Miles 2 240 Save R22 (9%) Ships in 12 - 17 working days

Based on the premise that our sense of meaning and fulfilment comes largely from the work we do, this book recognises the sense of disappointment many people experience in their careers and looks at what they can do to bring purpose and self-expression into their job, exploring the idea of 'vocation' and the attitudes with which we approach our work. Drawing heavily on stories of real people and offering practical exercises, the book covers topics such as self-expression through work, assessing all our skills, defining essential criteria for meaningful work, creating a work environment in which you can flourish, embracing change, and building a new relationship with money. This book will be welcomed by all those feeling frustrated in their work and wanting help in finding true meaning in what they do each day.

How to Succeed in any Interview (Paperback, 3rd edition): Ros Jay How to Succeed in any Interview (Paperback, 3rd edition)
Ros Jay 1
R403 R328 Discovery Miles 3 280 Save R75 (19%) Ships in 9 - 15 working days

You've got the interview - now how will you get the job? How to Succeed in any Interview will show you how to present yourself as the best candidate for the job, using proven tips, advice and techniques from the experts to guide you through exactly what interviewers want to see and what impresses them most. Present yourself in the best possible light - every time Understand what impresses interviewers the most Win the job before, during and after the interview Learn how to show yourself in the best possible light and maximise your chances of making a brilliant impression and getting that job.

Fortitude - The Myth of Resilience, and the Secrets of Inner Strength: A Sunday Times Bestseller (Paperback): Bruce Daisley Fortitude - The Myth of Resilience, and the Secrets of Inner Strength: A Sunday Times Bestseller (Paperback)
Bruce Daisley
R295 R231 Discovery Miles 2 310 Save R64 (22%) Ships in 5 - 10 working days

'This is a truly refreshing, captivating and important book that shifted my perception on a topic I thought I knew! A must read.' Steven Bartlett, entrepreneur and host of 'The Diary of a CEO' 'It hooked me right in . . . A fantastic book.' Chis Evans 'Entertaining. Engaging. Educating.' Professor Damian Hughes, co-host of the 'High Performance' podcast ____________________________________________ Resilience is the buzzword of the moment. We're told that if we have it, our lives will be happy and successful ones. If we don't, we need to acquire it. But what if the version of resilience we've been peddled is a myth? Here, Sunday Times bestselling author Bruce Daisley demolishes a concept that has spawned a multi-million pound industry of books, workshops and courses, exposing the highly questionable science it rests on. In its place he outlines a very different approach to good mental health that embraces the latest science and research. Offering empirically tested advice, Fortitude sets out a practical path to greater self-confidence and courage for us all. _____________________________________________ 'Something I never knew I needed to read but I'm so glad I did, its opened up a whole angle of thinking.' Nadiya Hussain 'A fascinating and important pushback against the narrow, joy-eroding version of 'resilience' that would leave us to sink or swim alone, Fortitude is an indispensable guide to a more energising, human, and effective approach to working and thriving in a post-pandemic world.' Oliver Burkeman, author of 'Four Thousand Weeks'

Portfolio Life - The New Path to Work, Purpose, and Passion After 50 (Hardcover): D. D. Corbett Portfolio Life - The New Path to Work, Purpose, and Passion After 50 (Hardcover)
D. D. Corbett
R647 R521 Discovery Miles 5 210 Save R126 (19%) Ships in 12 - 17 working days

Praise for "Portfolio Life"

"Dave Corbett's book turns two simple ideas into a program for life-enrichment, that you can create a life expressly for yourself and that the so-called retirement years are the best time to do it. Drawing on a lifetime of work with people who were rethinking what they wanted and their direction, he shows how to do both those things. Be warned: If you read the book, you're going to be changed. But I think you'll like how you turn out."
--Bill Bridges, author, "Transitions and Job Shift"

"Dave's book reveals a powerful and profound formula for crafting a genuinely rich life. If you agree that retirement is passe, and you are a lifelong learner and have a desire to make your life count in a deeply fulfilling way, you will love this book."
--Fred Harburg, former chief learning officer and president, Motorola University

"Healthy, fit, financially secure, and happy for another 40 years? Is there really that kind of gold over 'them thar' hills? Yes, and Portfolio Life is the guide, leading boomers to a life path never before traveled by so many. Don't pass 50 without it."
--Natalie Jacobson, news anchor, WCVB-TV Boston

"This is the work of a wise, thoughtful author with decades of experience helping people be more successful in the next chapter of their lives. It will help you embrace change and explore the possibilities that come with an additional 20 to 30 productive years to be designed and lived on your own terms."
--Anne Szostak, chairman, The Boys & Girls Clubs of America

"This timely book should be read by anyone of any age who wants his or her life to have meaning and purpose beyond the accumulation of money andthings."
--Millard Fuller, founder, Habitat for Humanity and the Fuller Center for Housing

Persuade - The 4-Step Process to Influence People and Decisions (Hardcover): A Lares Persuade - The 4-Step Process to Influence People and Decisions (Hardcover)
A Lares
R505 Discovery Miles 5 050 Ships in 12 - 17 working days

Transform your ability to persuade and negotiate with this practical new resource In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting. In this important book you'll discover: Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions Real world examples and practical exercises to illustrate and practice the concepts discussed A fun yet rigorous approach of a complex subject that can be practically applied in any business situation Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.

What It Takes - Lessons in the Pursuit of Excellence (Hardcover): Stephen A. Schwarzman What It Takes - Lessons in the Pursuit of Excellence (Hardcover)
Stephen A. Schwarzman 1
R723 R432 Discovery Miles 4 320 Save R291 (40%) Ships in 12 - 17 working days

'This story literally has what it takes: the anecdotes, the insights and, most of all, the values to guide the next generation of entrepreneurs.' Mark Carney 'The real story of what it takes from a man who could turn dreams into realities.' Ray Dalio 'Candid, funny and real, Steve offers wisdom and the gift of much-needed common sense chapter by chapter and experience by experience. A great read!' John Kerry From Blackstone chairman, CEO and co-founder Stephen A. Schwarzman, a long-awaited book that uses impactful episodes from Schwarzman's life to show readers how to build, transform and lead thriving organisations. Whether you are a student, entrepreneur, philanthropist, executive or simply someone looking for ways to maximise your potential, the same lessons apply. People know who Stephen Schwarzman is - at least they think they do. He's the man who took $400,000 and co-founded Blackstone, the investment firm that manages over $500 billion (as of January 2019). He's the CEO whose views are sought by heads of state. But behind these achievements is a man who has spent his life learning and reflecting on what it takes to achieve excellence, make an impact, and live a life of consequence. Folding handkerchiefs in his father's linen shop, Schwarzman dreamed of a larger life, filled with purpose and adventure. After starting his career in finance with a short stint at a financial firm called DLJ, Schwarzman began working at Lehman Brothers where he ascended to run the mergers and acquisitions practice. He eventually partnered with his mentor and friend Pete Peterson to found Blackstone, vowing to create a new and different kind of financial institution. Building Blackstone into the leading global financial institution it is today didn't come easy. Schwarzman's simple mantra 'don't lose money' has helped Blackstone become a leading private equity and real estate investor, and manager of alternative assets for institutional investors globally. From deal-making to investing, leadership to entrepreneurship, philanthropy to diplomacy, Schwarzman has lessons for how to think about ambition and scale, risk and opportunities, and how to achieve success through the relentless pursuit of excellence. Schwarzman not only offers readers a thoughtful reflection on all his own experiences, but in doing so provides a practical blueprint for success.

The Alter Ego Effect - The Power of Secret Identities to Transform Your Life (Hardcover): Todd Herman The Alter Ego Effect - The Power of Secret Identities to Transform Your Life (Hardcover)
Todd Herman
R620 R460 Discovery Miles 4 600 Save R160 (26%) Ships in 12 - 17 working days

Now a Wall Street Journal bestseller. What if the games we played as children were the greatest gift to helping us achieve more today? Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And yet, that natural creativity is slowly squeezed out of us because we think it's childish or it's "time to grow up." Now Todd Herman-backed by scientific research and countless stories from the real world-will show us how to tap into the human imagination to unleash new versions of ourselves, ready-made to kick ass. Herman has been coaching champions in every field for over twenty years, and he's helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World. Anyone attempting ambitious things faces adversity, resistance, and challenges, but Herman confronts these obstacles with a question: Who or what needs to show up to make success inevitable? In The Alter Ego Effect, Herman presents countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives, and historical figures to illustrate how to activate the Heroic Self already nested inside each of us. And he reveals that we may not be using those traits in the moments when we need them the most. From the creative entrepreneur who resisted their craft, to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman's clients have discovered there is no end to the parts of their lives they could improve by using Alter Egos.

For A Good Cause - A Practical Guide to Giving Joyfully (Paperback): Diane Lebson For A Good Cause - A Practical Guide to Giving Joyfully (Paperback)
Diane Lebson
R476 R400 Discovery Miles 4 000 Save R76 (16%) Ships in 10 - 15 working days

"For many volunteers, fundraising is a necessary evil, a dirty F-word that compels them to have uncomfortable conversations with their families and friends . . ." Through her work with countless female philanthropists, Diane Lebson discovered that there was no definitive guide volunteers and activists could turn to for guidance in navigating the day-to-day activities associated with doing good in the world-so she wrote one. Leveraging the skills and experiences she cultivated over more than twenty-five years as a nonprofit executive, board member, and consultant, For A Good Cause offers practical tips on how to "do" philanthropy. In chapters divided up by specific activities-such as serving on a board, advocating for a cause, starting your own philanthropic venture, becoming a fearless fundraiser, and more- Diane offers practical advice on how to professionalize your philanthropic engagement and make a greater impact. Rounded out with information about best practices, checklists, and profiles of inspiring leaders, For A Good Cause is the do-gooder's go-to resource for giving joyfully.

Work. Life. - Lessons from leaders (Paperback): O'Connell Work. Life. - Lessons from leaders (Paperback)
O'Connell
R233 Discovery Miles 2 330 Ships in 9 - 15 working days

A collection of useful and interesting tips, hacks and insights from people who have made a mark in their field, and that readers might find helpful in their professional and personal lives.

Build the Invisible (Paperback): Daniel Geey Build the Invisible (Paperback)
Daniel Geey
R397 R322 Discovery Miles 3 220 Save R75 (19%) Ships in 9 - 15 working days

How do you make your dream job a reality?   I have given career advice to thousands of aspiring sports and entertainment industry executives.   I’ve been asked what makes you stand out? How do you impress when you don’t have anything particularly special to say? And why does no one respond to your emails?   I have distilled everything I know into Build the Invisible, an accessible guide that outlines my philosophy and shows how investing in yourself – building your invisible foundations – leads to a successful and fulfilling career.   I interviewed over 40 high-achieving business people about how they landed their current positions. And blending their experiences with my own insights, I created a roadmap that will get you to where you want to be.

Be All in - Raising Kids for Success in Sports and Life (Hardcover): Christie Pearce Rampone, Kristine Keane Be All in - Raising Kids for Success in Sports and Life (Hardcover)
Christie Pearce Rampone, Kristine Keane; Foreword by Abby Wambach
R861 R767 Discovery Miles 7 670 Save R94 (11%) Ships in 9 - 15 working days
The Power of Positive Thinking - Ten Traits for Maximum Results (Standard format, CD): Norman Vincent Peale The Power of Positive Thinking - Ten Traits for Maximum Results (Standard format, CD)
Norman Vincent Peale; Read by John Bedford Lloyd; Introduction by Clifford Peale
R982 R721 Discovery Miles 7 210 Save R261 (27%) Ships in 10 - 15 working days
The Scout Mindset - Why Some People See Things Clearly and Others Don't (Hardcover): Julia Galef The Scout Mindset - Why Some People See Things Clearly and Others Don't (Hardcover)
Julia Galef
R738 R565 Discovery Miles 5 650 Save R173 (23%) Ships in 10 - 15 working days
If I Did It, You Can Too - Why Some People Are Successful, While Others Are Not (Paperback): Owen Nkosi If I Did It, You Can Too - Why Some People Are Successful, While Others Are Not (Paperback)
Owen Nkosi
R316 R49 Discovery Miles 490 Save R267 (84%) In Stock

This book aims to change the conventional way of looking at things. It also aims to activate the potential within yourself and to inspire passion in all areas of life: career, productivity, relationships, health and finance, so that individual life, community life, that of the nation and the continent Africa may be uplifted.

HBR Emotional Intelligence: Self-Awareness (Paperback): Harvard Business Review, Daniel Goleman, Robert Steven Kaplan, Susan... HBR Emotional Intelligence: Self-Awareness (Paperback)
Harvard Business Review, Daniel Goleman, Robert Steven Kaplan, Susan David, Tasha Eurich
R454 R289 Discovery Miles 2 890 Save R165 (36%) Ships in 12 - 17 working days

Self-awareness is the bedrock of emotional intelligence that enables you to see your talents, shortcomings, and potential. But you won't be able to achieve true self-awareness with the usual quarterly feedback and self-reflection alone.

This book will teach you how to understand your thoughts and emotions, how to persuade your colleagues to share what they really think of you, and why self-awareness will spark more productive and rewarding relationships with your employees and bosses.

This volume includes the work of:

- Daniel Goleman

- Robert Steven Kaplan

- Susan David

HOW TO BE HUMAN AT WORK.

The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Listen Like You Mean It - Reclaiming the Lost Art of True Connection (Hardcover): Ximena Vengoechea Listen Like You Mean It - Reclaiming the Lost Art of True Connection (Hardcover)
Ximena Vengoechea
R498 Discovery Miles 4 980 Ships in 12 - 17 working days

'Could there be a more relevant book for our times? . . . Vengoechea implores us to truly hear other people (maybe for the first time) and is the perfect author of a book on why we should listen like we mean it' - Nir Eyal, author of Hooked and Indistractable Hear me out. Does this sound like you? You end a team meeting and can't recall a single thing that was said. You leave a conversation with a friend feeling disconnected and unfulfilled. You think you and your boss are on the same page, only to find out you haven't been meeting expectations. Fortunately, listening, like any communication skill, can be improved, and Ximena Vengoechea can show you how. As a user researcher, she has spent nearly a decade facilitating hundreds of conversations at LinkedIn, Twitter and Pinterest. It's her job to uncover the truth behind how people use, and really think about, her company's products. In Listen Like You Mean It, she reveals the tips and tricks of the trade, including: - How to quickly build rapport with strangers - Which questions help people unlock what they need to say - When it's time to throw out the script entirely - How to recover from listener's drain

The Wealth Decision - 10 Simple Steps to Achieve Financial Freedom and Build Generational Wealth (Hardcover): Dominique Broadway The Wealth Decision - 10 Simple Steps to Achieve Financial Freedom and Build Generational Wealth (Hardcover)
Dominique Broadway
R388 Discovery Miles 3 880 Ships in 12 - 17 working days

An eye-opening roadmap for becoming a millionaire and building the foundation of generational wealth from a self-made, first-generation multimillionaire. Demystify the path to wealth once and for all with Dominique Broadway's unique strategy for taking control of your finances and becoming a millionaire. Based on simple steps and small decisions that build upon each other that anyone can execute (even those who have never had money or who face debt), The Wealth Decision includes: -What orange juice has to do with building wealth (hint: it's about wanting the good stuff) -Strategies for spending your way to wealth -One single question to determine if you're on top of your money -How to avoid saving your way to debt -A road map to score higher on your credit score -Dominique's framework for picking the best investments for you -What insurance has to do with your legacy Written with millennials and Gen Zers in mind, The Wealth Decision first shows you how to make that one decision to be wealthy. It then takes you through the most important decisions you need to live a life of financial freedom and ensuing strategies to build generational wealth and become a millionaire. Worksheets, resources, visuals, quizzes, and graphs bring Dominique's strategies to life. With information on everything from crypto to day-trading to modern financial trends, The Wealth Decision is a must-have for anyone looking to up-level their financial situation.

How to Win Friends and Influence People in the Digital Age (Paperback): Dale Carnegie How to Win Friends and Influence People in the Digital Age (Paperback)
Dale Carnegie
R476 R359 Discovery Miles 3 590 Save R117 (25%) Ships in 10 - 15 working days

An adaptation of Dale Carnegie's timeless prescriptions for the digital age.
Dale Carnegie's time-tested advice has carried millions upon millions of readers for more than seventy-five years up the ladder of success in their business and personal lives. Now the first and best book of its kind has been rebooted to tame the complexities of modern times and will teach you how to communicate with diplomacy and tact, capitalize on a solid network, make people like you, project your message widely and clearly, be a more effective leader, increase your ability to get things done, and optimize the power of digital tools.
Dale Carnegie's commonsense approach to communicating has endured for a century, touching millions and millions of readers. The only diploma that hangs in Warren Buffett's office is his certificate from Dale Carnegie Training. Lee Iacocca credits Carnegie for giving him the courage to speak in public. "Dilbert "creator Scott Adams called Carnegie's teachings "life-changing." To demonstrate the lasting relevancy of his tools, Dale Carnegie & Associates, Inc., has reimagined his prescriptions and his advice for our difficult digital age. We may communicate today with different tools and with greater speed, but Carnegie's advice on how to communicate, lead, and work efficiently remains priceless across the ages.

Digital You - Real Personal Branding in the Virtual Age (Paperback): William Arruda Digital You - Real Personal Branding in the Virtual Age (Paperback)
William Arruda
R577 Discovery Miles 5 770 Ships in 10 - 15 working days

What's your story? The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value-making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction.

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