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Books > Food & Drink > Beverages > Alcoholic beverages

A Tour of Tasmania - A Journey of Wine (Paperback): Winery Essentials A Tour of Tasmania - A Journey of Wine (Paperback)
Winery Essentials
R231 Discovery Miles 2 310 Ships in 18 - 22 working days
New Orleans Cocktails - An Elegant Collection of Over 100 Recipes Inspired by the Big Easy (Hardcover): Sarah Baird New Orleans Cocktails - An Elegant Collection of Over 100 Recipes Inspired by the Big Easy (Hardcover)
Sarah Baird
R589 R554 Discovery Miles 5 540 Save R35 (6%) Ships in 18 - 22 working days

N'awlins. Crescent City. The Big Easy. New Orleans is full of culture and at the heart of this culture...cocktails! Immerse yourself in the magic and mystery of the city with this fun and elegant new guide to the best bars and cocktails of New Orleans. Far more than just a cocktail recipe book, New Orleans Cocktails features signature creations by the best mixologists in the Big Easy, inspired by Crescent City musicians, writers, and revolutionaries alike featuring: - More than 100 of New Orleans' most exciting cocktails and bartender originals, including: New Orleans classics like the Sazerac (at the Sazerac Bar, of course) and Arnaud's twist on the French 75, drinks inspired by the city's history, like the absinthe-filled Jean LaFitte Cocktail - A Brief History of New Orleans cocktails - Soundtrack suggestions to transport you to the birthplace of Jazz - Bartending techniques and preparations to make exquisite cocktails at home - Tips for the first-time New Orleans visitor drinking their way around the city - Cocktail terminology for understanding what you hear and what you read - Iconic drinks like the Classic Hurricane that will transport you to Bourbon Street You'll also find invaluable insider tips from local bartenders, including a Q&A with Ann Tuennerman, founder of Tales of the Cocktail! Concoct your own authentic Mardi Gras celebration without ever leaving your zip code with this comprehensive guide to the art of New Orleans cocktail making.

With Alcohol Anything is Popsicle - 60 Frozen Cocktails (Hardcover): Jassy Davis With Alcohol Anything is Popsicle - 60 Frozen Cocktails (Hardcover)
Jassy Davis 1
R299 R275 Discovery Miles 2 750 Save R24 (8%) Ships in 9 - 17 working days

Boozy ice lollies you can make at home. The sun is out, the mercury is finally hitting 30 degees ... what better way to toast the start of summer than with a frozen cocktail - on a stick! With the onset of summer, the alcoholic ice-lolly trend is getting BIG. The adult popsicle market is one of the fastest-growing product areas in the ice cream market, with sales up 23% to GBP40m in the past year, according to Kantar Worldpanel. From high-end gourmet ice pops on the festival scene to mass-market popsicles that were a sell-out at Aldi, people's appetite for frozen booze is growing. Even Fortnum and Mason have produced their own alcoholic ice-lollies for the best people. But why go for shop-bought, when you can easily mix and freeze these drinks at home, and never spill a drop. This book provides 60 recipes for popsicles, slushies and ice-creamy frozen drinks, with stylish photography.

Beer Craft - The no-nonsense guide to making and enjoying damn good craft beer at home (Hardcover): Jon Finch Beer Craft - The no-nonsense guide to making and enjoying damn good craft beer at home (Hardcover)
Jon Finch 1
R447 Discovery Miles 4 470 Ships in 10 - 15 working days

Fact: If you can make soup, you can make beautiful and delicious craft beer. Armed with this book, a stock pot and a mesh bag, you'll be drinking your own freshly crafted, hoppy aromatic beers in a matter of weeks. BEER CRAFT will teach you how to make awesome beer, mix tasty beer cocktails and rustle up mouth-watering food, as well as providing a guide to some of the best breweries the craft beer world has to offer. Brewing beer needn't be a complicated, drawn-out process involving a cupboard full of equipment straight out of a laboratory and ingredients you can only order from overseas! BEER CRAFT gives readers a simplified approach to the process, translating the necessary science into layman's terms and making the process fun, approachable and just a little bit rock and roll. A must-have buy for absolutely anyone who likes beer, not just the geeks. Welcome to your new favourite hobby.

European Wine Collect and Scratch Print (Sheet map, rolled): European Wine Collect and Scratch Print (Sheet map, rolled)
R398 Discovery Miles 3 980 Ships in 10 - 15 working days
Tiki - Modern Tropical Cocktails (Hardcover): Shannon Mustipher Tiki - Modern Tropical Cocktails (Hardcover)
Shannon Mustipher
R722 R628 Discovery Miles 6 280 Save R94 (13%) Ships in 9 - 17 working days

Tiki is the endless summer, an instant vacation, a sweet and colourful ticket to paradise with no baggage fees. Romanticized since mid-century but too long overlooked as the province of suburban lodges and family resorts, the tiki cocktail is stepping into its moment with sophisticated spirits lovers, skilled mixologists, and intrepid foodies. In Tiki, Brooklyn-based rum expert Shannon Mustipher brings focus on refreshing flavours, fine spirits, and high-impact easy-to-execute presentation. Dozens of easy-to-follow recipes present new versions of classic tiki drinks along with original cocktails using quality rums, infused and fat-washed spirits, liqueurs, fresh fruit juices, and homemade syrups. Tastemakers in the contemporary tiki boom, including Nathan Hazard, Brother Cleve, Laura Bishop, and Ean Bancroft, contribute their recipes. As a true aficionado, Mustipher breaks down Caribbean rums and spirits with practical tasting notes. Fans of classic tiki bibles such as Smuggler s Cove and Potions of the Caribbean can embrace Tiki s modern style and spirit while new tiki fans learn from Mustipher s expertise, accessible recipes, and clear instruction.

The Engagement Arrangement - An accidentally-in-love rom-com sure to warm your heart - 'a lovely summer read'... The Engagement Arrangement - An accidentally-in-love rom-com sure to warm your heart - 'a lovely summer read' (Paperback)
Jaci Burton
R274 Discovery Miles 2 740 Ships in 10 - 15 working days

If you love Holly Martin, Sarah Morgan and Jill Shalvis, you'll love Jaci Burton! What readers are saying about The Engagement Arrangement! 'What a lovely summer read! The vineyard setting was so idyllic and romantic' Don't miss The Best Man Plan - out now! A 'sweet and hot friends-to-lovers story' set in a gorgeous vineyard! 'Always sexy, romantic and charming' Jill Shalvis 'The characters leap off the page and the romance sparkles' Romantic Times What do you do when you develop feelings for your fake fiance? Jaci Burton's next Boots and Bouquets novel is an accidentally-in-love romance sure to warm your heart. Brenna Bellini is never going to get married again. She's thrilled to be her friend's bridesmaid though - that is, until she realizes who else is in the wedding party. Brenna's going to have to spend four days in the company of not only her ex-husband, but also her high school nemesis. There's no way she'll let the fact she's single be rubbed in her face all weekend. She's going to find herself a fake fiance. Finn Nolan has had it bad for Brenna ever since he came from Ireland to work at the Bellini family vineyard. After falling for Brenna from afar, this Irish cowboy is determined to take the chance to show the woman of his dreams that he is her Mr Right. So what does a confirmed never-getting-married-again woman do when the man of her dreams unexpectedly lands right in front of her? Because for the first time, she might not be able to walk away. This time it might be forever. Want more fun romance? Look out for more cowboys and weddings in the Boots and Bouquets series and check out Jaci's gorgeously romantic Hope series beginning with Hope Flames. Or, to turn up the heat, look out for Jaci's sizzling Brotherhood by Fire and Play-By-Play series which began with The Perfect Play.

The Brewmaster's Table - Discovering The Pleasures Of Real Beer With Real Food (Paperback): Garrett Oliver The Brewmaster's Table - Discovering The Pleasures Of Real Beer With Real Food (Paperback)
Garrett Oliver
R616 Discovery Miles 6 160 Ships in 10 - 15 working days

Traditional craft-brewed beer can transform a meal from everyday to extraordinary. It's an affordable, accessible luxury. Yet most people are only familiar with the mass-market variety. Have you tasted the real thing? In The Brewmaster's Table, Garrett Oliver, America's foremost authority on beer and brewmaster of the acclaimed Brooklyn Brewery, reveals why real beer is the perfect partner to any dining experience. He explains how beer is made, relays its fascinating history, and, accompanied by Denny Tillman's exquisite photographs, conducts an insider's tour through the amazing range of flavors displayed by distinct styles of beer from around the world. Most important, he shows how real beer, which is far more versatile than wine, intensifies flavors when it's appropriately paired with foods, creating brilliant matches most people have never imagined: a brightly citric Belgian wheat beer with a goat cheese salad, a sharply aromatic pale ale to complement spicy tacos, an earthy German bock beer to match a porcini risotto, even a fruity framboise to accompany a slice of chocolate truffle cake. Whether you're a beer aficionado, a passionate cook, or just someone who loves a great dinner, this book will indeed be a revelation.

The The Artisanal Kitchen: Classic Cocktails - The Very Best Martinis, Margaritas, Manhattans, and More (Hardcover): Nick... The The Artisanal Kitchen: Classic Cocktails - The Very Best Martinis, Margaritas, Manhattans, and More (Hardcover)
Nick Mautone
R343 Discovery Miles 3 430 Ships in 10 - 15 working days

Learn to master the proportions of a classic Martini or effortlessly put the finishing touches on a Moscow Mule with this essential guide to making classic cocktails. With the guidance of master mixologist Nick Mautone, anyone can learn to create these classic cocktails at home. With recipes taken from Raising the Bar (Artisan, 2004), this jam-packed cocktail handbook will teach readers liquor fundamentals, basic mixing techniques, how to prep certain drinks ahead of time, and what drinkware to use for each cocktail. Within the pages are brunch staples like the Mimosa and Bloody Mary, but also cult favourites, including the Cosmopolitan and Margarita, and spirit-forward cocktails that never go out of style, like the Old Fashioned and Sazerac. With all these favourite recipes at their fingertips, home bartenders can rely on Classic Cocktails for foolproof, easy-to-make cocktails anytime.

Beer - Tap into the Art and Science of Brewing (Hardcover, 3rd Revised edition): Charles Bamforth Beer - Tap into the Art and Science of Brewing (Hardcover, 3rd Revised edition)
Charles Bamforth
R1,134 Discovery Miles 11 340 Ships in 10 - 15 working days

Written by one of the world's leading authorities and hailed by American Brewer as "brilliant" and "by a wide margin the best reference now available," Beer offers an amusing and informative account of the art and science of brewing, examining the history of brewing and how the brewing process has evolved through the ages. The third edition features more information concerning the history of beer especially in the United States; British, Japanese, and Egyptian beer; beer in the context of health and nutrition; and the various styles of beer. Author Charles Bamforth has also added detailed sidebars on prohibition, Sierra Nevada, life as a maltster, hopgrowing in the Northwestern U.S., and how cans and bottle are made. Finally, the book includes new sections on beer in relation to food, contrasting attitudes towards beer in Europe and America, how beer is marketed, distributed, and retailed in the US, and modern ways of dealing with yeast.

Persian Pleasures - How Iranian Relaxed Through the Centuries with Food, Drink and Drugs (Hardcover): Willem Floor, Hasan Javadi Persian Pleasures - How Iranian Relaxed Through the Centuries with Food, Drink and Drugs (Hardcover)
Willem Floor, Hasan Javadi
R2,036 R1,767 Discovery Miles 17 670 Save R269 (13%) Ships in 10 - 15 working days
Champagne For Dummies (Paperback): E. Mccarthy Champagne For Dummies (Paperback)
E. Mccarthy
R433 Discovery Miles 4 330 Ships in 18 - 22 working days

What's the difference between brut and extra dry? Is Vintage Champagne worth the extra money? How good are Champagne-style sparkling wines from California? If you find shopping for Champagne a challenge, try the fun, friendly, pretense-free guide Champagne For Dummies and find out just how easy it is to select the perfect bottle of bubbly.

Discover how to

  • Appreciate various Champagne styles
  • Store and serve Champagnes
  • Pair Champagne with food
  • Evaluate sparkling wines from the United States and other countries
With complete coverage of 25 great Champagne houses, you can enjoy the author's favorite Champagnes. Here's what French Champagne-house Director Christian Pol-Roger had to say about Author Ed McCarthy and Champagne For Dummies:
"A spiritual man, lover and devotee of Champagne, and one who expresses this passion with great talent. Magical words, effervescent phrases, and fizzy formulas celebrate a wine bubbling with crazy ideas. I raise my glass to Ed McCarthy to thank him for evoking his ebullience for Champagne with such humor."

Celebrate the new millennium with the crisp, classic, delicate elegance of Champagne For Dummies!

Water of Life - A History of Wine-distilling and Spirits from 500 BC to AD 2000 (Hardcover): C.Anne Wilson Water of Life - A History of Wine-distilling and Spirits from 500 BC to AD 2000 (Hardcover)
C.Anne Wilson
R900 Discovery Miles 9 000 Ships in 10 - 15 working days

This important book looks at the entire history of distilling in the Middle East and Europe from the earliest experiments by the Pythagorean alchemists of Ptolomaic Egypt in the fourth century BC to the commerical production of spirits to drink in the British Isles to the year 2000. It is important because Ms Wilson has explored byways of early history that have been little noticed by previous scholars. She links the art of distilling to alchemical practice; to the Dionysian cults of ancient Greece and Rome; to the development of the art by the Gnostic mystic Christian sects (who greatly influenced the Coptic church in lower Egypt and Ethiopia); to the researches of the Persians and Arabs; to the preservation of the art by various heretic cults in western Europe such as the Bogomils and Cathars and, of course, the Templars; then into more mainstream development by the medieval and Renaissance alchemists; before comparative relaxation into the domestic history of distilling in England for the manufacture of strong liquor and the making of medicinal and perfumed waters by members of the landed gentry. This is Dan Brown and the "Da Vinci Code" but written by a scholar and dealing with real-life matters not soft brain-candy. There are twelve chapters divided into three sections. The first is 'The Ancient and Early Medieval World'; 'The Eastern Mediterranean Region'; 'The Later Middle Ages'; 'Western Europe'; and 'From Early Modern Times to AD2000: The British Isles'. While treating extensively of the mystical, cultish and religious origins of distilling, as well as its links to early science, Ms Wilson looks closely at all forms of distilling in the British Isles. This work includes the manufacture of spiritous liquors such as whisky, gin, and others and the central part played in country house domestic life by cordial waters and other distillations manufactured with great skill by generations of housewives as home medicine and perfumery. The book does not treat, at any length, the history of spiritous liquors, including brandy, on mainland Europe.

Meehan's Bartender Manual - [A Cocktail Reference and Recipe Book] (Hardcover): Jim Meehan Meehan's Bartender Manual - [A Cocktail Reference and Recipe Book] (Hardcover)
Jim Meehan
R990 R840 Discovery Miles 8 400 Save R150 (15%) Ships in 9 - 17 working days
Margarita in Retrograde: Cocktails for Every Sign (Hardcover): Vanessa Li, Bowen Goh Margarita in Retrograde: Cocktails for Every Sign (Hardcover)
Vanessa Li, Bowen Goh
R473 R447 Discovery Miles 4 470 Save R26 (5%) Ships in 18 - 22 working days

Unique and dangerously drinkable cocktail recipes for every astrological sign, so the stars can guide your imbibing as much as they do the rest of your lifeThe movements of the heavens have the power to rule our lives-from who we date or how we express ourselves to when we make career moves or whether we make that big purchase. Why shouldn't we let them rule how we drink as well?Featuring everything from chili-infused tequila for the adventurous Aquarius to an espresso-based cocktail for the unstoppable Virgo, these recipes will give you the tools you need to pay tribute to the sign of your choice, whether you love that sign, hate that sign, or are that sign. With names such as Sorry I Ghosted You, What's My Age Again?, and Pillow Talk, and featuring ingredients ranging from gummy bears and CBD drops to star anise and oat milk, these tempting cocktails have been expertly tailored to every sector of the zodiac, with four recipes dedicated to each sun sign plus more for the moon signs, the rising signs, and various cosmic events. Witty, wise, and welcoming to cocktail makers of all levels, Margarita in Retrograde is a loving tribute and essential resource for every enlightened mixologist.

The New California Wine - A Guide to the Producers and Wines Behind a Revolution in Taste (Hardcover): Jon Bonne The New California Wine - A Guide to the Producers and Wines Behind a Revolution in Taste (Hardcover)
Jon Bonne
R889 R793 Discovery Miles 7 930 Save R96 (11%) Ships in 18 - 22 working days

This is a comprehensive guide to the must-know wines and producers of California's 'new generation, ' and the story of the iconoclastic young winemakers who have changed the face of California viniculture in recent years

Romance of Wine (Hardcover, Uk Ed.): Ben Gale Romance of Wine (Hardcover, Uk Ed.)
Ben Gale
R401 Discovery Miles 4 010 Ships in 10 - 15 working days

This splendidly festive book, with its pithy quotations, lucid explanations and colourful illustrations explains the history and flavourful culture of wine. So this year, before you lift your cup to celebrate, add some history, some fun and some culture to your evening with "The Romance of Wine".

Spritz - Italy's Most Iconic Aperitivo Cocktail, with Recipes (Hardcover): Talia Baiocchi, Leslie Pariseau, Editors of... Spritz - Italy's Most Iconic Aperitivo Cocktail, with Recipes (Hardcover)
Talia Baiocchi, Leslie Pariseau, Editors of Punch 1
R512 R413 Discovery Miles 4 130 Save R99 (19%) Ships in 10 - 15 working days
Are You Afraid of the Dark Rum? - and Other Cocktails for '90s Kids (Paperback): Sam Slaughter Are You Afraid of the Dark Rum? - and Other Cocktails for '90s Kids (Paperback)
Sam Slaughter
R304 R286 Discovery Miles 2 860 Save R18 (6%) Ships in 18 - 22 working days

A nostalgic cocktail gift book with recipes for recreating adult versions of your favorite '90s childhood drinks from Yoo-hoo to Hi-C to Ssips Iced Tea. '90s nostalgia in a glass! Grown-Up Drinks is a tongue in cheek cocktail book for the former '90s kid and those just discovering how cool old-school Nickelodeon and Delia*s once were. With recipes for alcoholic versions of childhood favorites like Ecto-Cooler and Mondo as well as creative pop-culture inspired originals like the Rum and Stimpy and Semi-Warmed Kind of Cider, this is a clever concept that's fully on trend. A perfectly giftable mix of humor, nostalgia, and tasty recipes.

How to Drink Like a Rock Star - Recipes for the Cocktails and Libations that Inspired 100 Music Legends (Hardcover): Apollo... How to Drink Like a Rock Star - Recipes for the Cocktails and Libations that Inspired 100 Music Legends (Hardcover)
Apollo Publishers
R440 Discovery Miles 4 400 Ships in 9 - 17 working days

Pairing history's 100 greatest rock stars with recipes for their iconic drink of choice, How to Drink Like a Rock Star is the perfect guide to summoning the muse for music fans, rock and roll bartenders, and cocktail enthusiasts. Have you longed for a taste of the rock and roll lifestyle without the trashed hotel rooms, constrictive leather pants, and weeks lost on a cramped tour bus? Whether you want to know what fueled Ozzy Osbourne's bat-biting Prince of Darkness persona, quaff a Jack and Coke like Motoerhead's Lemmy, or learn Madonna's recipe for a perfect dirty martini, How to Drink Like a Rock Star will delight fans of all genres of rock and roll and anyone searching for the perfect cocktail. From AC/DC to ZZ Top, this lavish illustrated follow-up to How to Drink Like a Writer offers 100 spirited drink recipes, fascinating rock star profiles, a special sections dedicated to epic rock clubs to drink, dance, and perform in, and even unusual hangover cures and favorite food pairings, all accompanied by original illustrations of ingredients and finished cocktails, and a wealth of photographs. This remarkable book, the result of a deep dive into interviews, backstage tour riders, and much more, is sure to inspire, impress, and inebriate. Sure, becoming a rock legend takes dedication, connections, and talent, but it also takes vodka, gin, tequila, and whiskey.

The Craft Cocktail Party - Amazing Drinks for Every Occasion (Hardcover): Julie Reiner The Craft Cocktail Party - Amazing Drinks for Every Occasion (Hardcover)
Julie Reiner
R701 Discovery Miles 7 010 Ships in 10 - 15 working days

Julie Reiner, the co-owner of The Clover Club in Brooklyn and The Flatiron Lounge in Manhattan, has written a book that provides inspiration for the rest of us, not only the cocktail geeks. She wants to balance the needs of the everyday drinker with those of the passionate mixologist. Recipes are organized around seasonality and occasion, with different events and themes appropriate to the specific time of the year. Each section will include a mixture of holiday-inspired drinks, classic cocktails, and innovative new drinks, all along with fun cocktail lore. Tricks, tips, and techniques--such as batching and infusions, tools of the trade, notes on spirit types, and easy substitutions to utilize what you already have on hand--will round out the amazing amount of information in Reiner's book.

Distilled - From absinthe & brandy to gin & whisky, the world's finest artisan spirits unearthed, explained & enjoyed... Distilled - From absinthe & brandy to gin & whisky, the world's finest artisan spirits unearthed, explained & enjoyed (Paperback)
Neil Ridley, Joel Harrison 1
R438 R401 Discovery Miles 4 010 Save R37 (8%) Ships in 9 - 17 working days

Fortnum & Mason Food & Drink Awards Drink Book of the Year 2015. Annual Spirited Awards - Nominated for Best New Spirits Book 2015. Today's world of spirits is experiencing an explosive increase in craft distillers and pioneers of new distillates. It's about men and women tearing up rule books and creating new spirits with extraordinary personality and passion. This book uncovers the best spirits the world has to offer. These are not necessarily the best-known examples on the planet - though if they are good, they have a place here - but the best crafted and most interesting. Spirit by spirit Joel Harrison and Neil Ridley explain what you need to know to appreciate a spirit - its ingredients, its classic forms, the choices a distiller makes in creating it - and offer their picks to 'Drink Before You Expire' - the world's best examples of their type, from gin and rum to shochu and tequila. There are plenty of suggestions for how to drink too, with innovative and classic cocktails and their insider tips on getting the best out of your spirits.

Brewing Revolution - Pioneering the Craft Beer Movement (Paperback): Frank Appleton Brewing Revolution - Pioneering the Craft Beer Movement (Paperback)
Frank Appleton
R674 R390 Discovery Miles 3 900 Save R284 (42%) Ships in 10 - 15 working days
101 Award-Winning Cocktails from the World's Best Bartenders (Hardcover): Paul Martin 101 Award-Winning Cocktails from the World's Best Bartenders (Hardcover)
Paul Martin 1
R589 Discovery Miles 5 890 Ships in 10 - 15 working days

Award-winning cocktail recipes from the world's very best mixologists! If you are looking to mix some of the most inspired creations ever developed, the drinks that have swept up the global awards for the last 20 years, the creations of some of the most skilled and inspirational mixologists ever to grace the bars of the world, then this book is for you. 101 Award-Winning Cocktails is a truly unique offering for the cocktail book genre. Each recipe is an award-winning creation from one of the world's top cocktail mixologists, accompanied by the mixologist's profile, the story behind the creation of their recipes, the competition won and a 'from-the-horse's-mouth' guide to recreating their fabulous mixes. Along with stunning full colour photographs of each drink, this book opens the door to the hitherto unseen world of the greatest mixologists, sharing for the first time ever, the very finest, award-winning cocktail creations, from the world's most talented bartending superstars. Written and compiled by Paul Martin, himself a multiple champion and cocktail mixing world-record holder. Paul has drawn on the pool of incredible cocktail mixing talent that has made up his global social circle over the last 30 years. It is his own relationship with these giants of the cocktail world that has led to them sharing their amazing, revered recipes with the general public for the first time ever.

Contemporary Wine Studies - Dancing with Bacchus (Hardcover): Gareth Morgan, Richard Tresidder Contemporary Wine Studies - Dancing with Bacchus (Hardcover)
Gareth Morgan, Richard Tresidder
R4,782 Discovery Miles 47 820 Ships in 10 - 15 working days

The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses. This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.

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