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Books > Health, Home & Family > Cookery / food & drink etc > Beverages > Alcoholic beverages > Beers
In Craft Brew: An American Beer Revolution, M. B. Mooney tells the
stories of more than a dozen of the best independent brewers from
across the nation. For these brewers, their business is to help
those new to beer find that special brew and to offer veteran beer
drinkers new and exciting tastes. But more than that, they know
that they are extending an invitation to join a warm community and
share in a vibrant culture. Mooney explores their stories of
passion and caring, history and innovation, creativity and
influence, fellowship and rebellion, and, most of all, great beer.
Craft Brew: An American Beer Revolution offers the beer enthusiast
a chance to be immersed in the stories and culture of the brewing
community. But if you are unlucky enough to have not yet found that
beer you like, Craft Brew will open your eyes to possibilities and
just might send you in search of that special brew that will usher
you into the ranks of the converted.
Just about anyone with a modest amount of beer knowledge will tell
you that right here, right now is the best time in the history of
mankind to be a beer drinker. With the most breweries in the United
States since Prohibition and a global culture that is thriving and
innovating, there are choices on tap like never before, using
ingredients that a generation ago would have been considered taboo
by beer makers. And looking around at any one of the 4,800
breweries currently operating in the U.S. will reveal a clientele
as diverse as the nation itself. The truth, however, is that while
it is a great time to be a beer drinker, it's also a confusing
time. Poor quality, misinformation about flavors, and, perhaps, too
much choice. Moreover, for every good news story about diversity of
taste and positive economic impact, there's a dark side: Unfair
business practices like large breweries paying for a tap instead of
earning it by popular demand, small brewers denied access to
ingredients by larger brewers monopolizing them, unsafe working
conditions, and an undercurrent of sexism among brewers that still
favors white males above all others. Quality often suffers as
breweries try to grow too quickly and "craft" beers promote bitter,
strong flavors at the expense of the more subtle brews. To drink
beer is easy. Pour, put to lips, and swallow. To think critically
about beer is much harder. Appreciating and conscientiously
participating in beer culture today is about more than downing
pints and understanding flavors. It requires an understanding of
everything it took to get that beer into your glass, looking and
tasting the way it does, priced the way it is, and sold at that
particular venue. Drawing on history, economics, and countless
interviews with industry insiders, expert John Holl here provides a
complete guide to beer today, exploring how beer and breweries are
building communities, changing tastes, and shaping lives.
Beer. Friends. Fun. Put them together, and you have a beer fest!
Join M. B. Mooney as he travels the United States to bring you the
delights of Beer Fest USA. While beer has always been an important
part of American culture, the last three decades have seen an
explosion in the popularity of craft brews and microbrews, and,
along with them, beer festivals. Modeled on their German
counterparts such as Munich's Oktoberfest, beer festivals allow
brewers to introduce customers to their creations, to educate the
public about the differences between various craft beers, to learn
from beer drinkers, and to promote friendship. Beer Fest USA
introduces beer enthusiasts-novices and seasoned beer geeks
alike-to thirteen of the biggest and best beer festivals in the US,
giving you a taste of the unique history and flavor of each. So get
ready to drink up, laugh with friends, and start planning your next
beer festival vacation.
Beer. Friends. Fun. Put them together, and you have a beer fest!
Join M. B. Mooney as he travels the United States to bring you the
delights of Beer Fest USA. While beer has always been an important
part of American culture, the last three decades have seen an
explosion in the popularity of craft brews and microbrews, and,
along with them, beer festivals. Modeled on their German
counterparts such as Munich's Oktoberfest, beer festivals allow
brewers to introduce customers to their creations, to educate the
public about the differences between various craft beers, to learn
from beer drinkers, and to promote friendship. Beer Fest USA
introduces beer enthusiasts-novices and seasoned beer geeks
alike-to thirteen of the biggest and best beer festivals in the US,
giving you a taste of the unique history and flavor of each. So get
ready to drink up, laugh with friends, and start planning your next
beer festival vacation.
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