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Books > Business & Economics > Business & management > Consultancy & grants for businesses
Though it's a potentially lucrative enterprise, the reality of
independent consulting seldom matches the dream. Most solo
consultants and boutique consulting firms are perpetually within
six months of bankruptcy due to the sputtering unreliability of
their new business engines. The problem, according to international
consulting expert David A. Fields, is twofold: 1) lack of a
consistent, proven plan, and 2) fundamental misunderstanding about
what clients want in a consultant. Fields, who has helped hundreds
of consultants and boutique firms worldwide build lucrative,
sustainable practices, replaces the typical consultant's mindset of
emphasizing expertise and differentiated processes with a focus on
building relationships, engendering trust, and solving clients'
existing problems. In The Irresistible Consultant's Guide to
Winning Clients: Six Steps to Unlimited Clients and Financial
Freedom, Fields synthesizes his decades of experience into a
step-by-step approach to winning more projects from more clients at
higher fees. From nuts-and-bolts business advice and tactics to a
deeply insightful breakdown of the human side of a very human
profession, Fields delivers a comprehensive guidebook that is at
once highly approachable and satisfyingly detailed.
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