Trends have become a commodity-an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. On Trend delves into one of the most powerful forces in global consumer culture. From forecasting to cool hunting to design thinking, the work done by trend professionals influences how we live, work, play, shop, and learn. Devon Powers's provocative insights open up how the business of the future kindles exciting opportunity even as its practices raise questions about an economy increasingly built on nonstop disruption and innovation. Merging industry history with vivid portraits of today's trend visionaries, Powers reveals how trends took over, what it means for cultural change, and the price all of us pay to see-and live-the future.

The world has entered a period of accelerated change. This has everything to do with the disruptive events of 2020, the cognitive rewiring which each of us is going through, and the profound macro shifts reshaping the world as we know it.

We are living through an unprecedented period of rapid and pervasive transition. Every aspect of our reality is shifting, from how we work and play, to how we educate our children and care for the health and wellbeing of our families, ourselves and our neighbours. How does this affect the future of strong, dominant sectors such as tourism and travel, consumer, retail, property, education, health, automotive and financial services, among others?

• Can we rewire these and other sectors for a new reality?
• Do we even have the wherewithal to reimagine the future?
• How do we start the process of pressing the reset button?
• Can we reimagine the world we live in and take proactive steps to play a part in it?
• Do we have the tools to shift our business strategies?
• Are we primed to take advantage of the opportunities on offer?
• Can we sidestep our fear of the unknown and open our minds to exciting new possibilities?

Transport yourself into the future with global future strategist, speaker and disruptor Abdullah Verachia as he leads you through the fundamental shifts taking place at every level and how these will reshape the world as we know it. Envisage a new reality, new cross-border opportunities and new avenues for personal and business growth.

Unlock key insights revealed in Disruption Amplified that will inspire your own rethinking during this remarkable and transformative time, and step boldly into a new tomorrow.

International Marketing Forecasts is the most reliable source of forecast data on consumer markets covering 27 countries worldwide. Packed with vital forecasting intelligence, this book contains growth predictions to 2009 for over 330 consumer products and up to 2018 for socio-economic indicators. Using one source for this information ensures that consumer market and company predictions are fully comparable.

A stunning new insight into how the most crucial lesson you can learn in today's challenging business environment is how to change the fundamentals of what you do, rather than carry on fighting a battle that is already lost.

The near destruction of the music industry at the hands of online piracy and its subsequent recovery on the backs of digital streaming platforms is more than just the biggest story of disruption and reinvention of the digital age. It is also a trove of insights on how to confront the metamorphosis we are all facing in dealing with the Covid-19 era, as accelerating tech and economic changes reshape our work, our play and our very minds. Will Page, Spotify's first chief economist, extrapolates music's journey into eight guiding principles for pivoting through the ubiquitous disruption in nearly all industries. Expect the unexpected with transferable lessons coming from Starbucks, Tupperware and even Groucho Marx.

The notion of 'Tarzan Economics' ties these principles together: a framework for recognising and acting on disruption, by letting go of the old vine and grabbing onto the new. Page joyfully brings these insights to life and provides a guide for knowing not just how to grab the new vine, but when. He assesses the new dynamics of the 'long tail', identifies friends and foes in the battle for scarce attention and provides a practical tool for discovering the right role for each of us to succeed in this new modern world.

As we emerge from the unprecedented disruption of a global pandemic, Tarzan Economics shows all of us - individuals, organisations and institutions - that if the vine we are holding onto is withering, we can have confidence to reach out for a new one in 2021 and beyond.