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Books > Business & Economics > Economics > Economic forecasting
For years, marketers have held on to unwavering beliefs that
have dictated how they market to their consumers. But the hard
truth is that the changes we see in marketing and business are
based on one undeniable factor--the size of the generations we are
selling to. As each generation ages, what they buy and how much
they buy will change. Each product and service has a "best
customer" that sustains a business. As these customers grow up, the
smartest marketers will stay ahead of them--and their money. In
"The Age Curve," marketing guru Kenneth Gronbach shows executives
and entrepreneurs how to anticipate this wave of predictable demand
and ride it to success.
Gronbach reveals how our largest generations, the Baby Boomers
and Generation Y, are redefining how we market and how businesses
can anticipate their needs more effectively. Complete with
entertaining examples of companies like Apple who have perfected
their strategies for building a loyal customer base, as well as
those who haven't (Levi Strauss and Honda Motorcycle), this book
will show readers:
- how to determine their best customers - how successful
companies are earning the loyalty of Generation Y and cultivating
allegiance to their products for years to come - why Generation X
is a much less valuable market than any of us have been led to
believe - and much more
Both shocking and compelling, "The Age Curve" will change the
way companies look at their customers and how they market to
them.
Developing Asia is forecast to expand by 5.9% in 2017 and 5.8% in
2018, a slight upgrade from projections in Asian Development
Outlook 2017. Growth prospects for developing Asia are looking up,
bolstered by a revival in world trade and strong momentum in the
People's Republic of China. Rebounds in international food and fuel
prices are gentler than expected, helping to contain consumer price
pressures. Inflation is likely to dip to 2.4% in 2017, or 0.1
percentage points off the 2016 rate, and pick up to 2.9% in 2018.
Risks to the outlook have become more balanced, as the advanced
economies have so far avoided sharp, unexpected changes to their
macroeconomic policies. Further, the fuel price rise is providing
fiscal relief to oil exporters but is measured enough not to
destabilize oil importers.
The US marijuana market generated a total revenue of $1.6B in 2013,
an estimated increase of 33% over 2012, exceeding industry
estimates by more than $100M. The marijuana market is less than 2%
of the US tobacco market, a $153.5B market that has no medicinal
value, and less than 1% of the alcohol market, which valued at
$197.8B in 2012. This market analysis provides information useful
to investors, existing business owners, entrepreneurs, and law
makers involved in the marijuana market.
Although all advanced industrial societies have urban and regional
developmentpolicies, such policy in the United States historically
has taken on a very distinct form. Compared with the more top-down,
centrally orchestrated approaches of Western European countries, US
cities and, to a lesser degree, states, take the lead, spurred on
by developers and those with interest in rent. This bottom-up
policy creates conflict as one city battles with another for new
investments and as real estate developers fight over the spoils,
resulting in highly contentious politics. In The Politics of Urban
and Regional Development and the American Exception, Cox addresses
the question of why US policy is so unique. In doing so, he
illustrates the essential characteristics of American regional
development through a series of case studies including housing
politics in Silicon Valley; the history of the Dallas-Fort Worth
International Airport; and a major redevelopment project that was
rebuffed in Columbus, Ohio. Cox contrasts these examples with
Western Europe's tradition of centralized governmental involvement
and stronger labor movements that historically have been more
concerned with creating what he calls "the good geography" than
profits for developers, whatever the shortfalls in policy outcomes
might be. The differences illuminate the peculiar nature of
political engagement and local competition in shaping the way US
urban development has evolved.
Hoe gaan Suid-Afrika in 2030 lyk? En hoe gaan die volgende 15 jaar ontvou?
Sedert die bekende scenariobeplanner Frans Cronje se blitsverkoper, A Time Traveller’s Guide to Our Next Ten Years, het die land dramaties verander. Politieke spanning het verhoog, die ekonomie het in die hek geduik en al meer Suid-Afrikaners wend hulle uit frustrasie straat toe.
Wat beteken dit vir die land se toekoms? Gaan die vonk in die kruitvat vlamvat of gaan ’n reenboog sy onverwagse verskyning maak?
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