For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In "The Age Curve," marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success.

Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers:

- how to determine their best customers - how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come - why Generation X is a much less valuable market than any of us have been led to believe - and much more

Both shocking and compelling, "The Age Curve" will change the way companies look at their customers and how they market to them.

Developing Asia is forecast to expand by 5.9% in 2017 and 5.8% in 2018, a slight upgrade from projections in Asian Development Outlook 2017. Growth prospects for developing Asia are looking up, bolstered by a revival in world trade and strong momentum in the People's Republic of China. Rebounds in international food and fuel prices are gentler than expected, helping to contain consumer price pressures. Inflation is likely to dip to 2.4% in 2017, or 0.1 percentage points off the 2016 rate, and pick up to 2.9% in 2018. Risks to the outlook have become more balanced, as the advanced economies have so far avoided sharp, unexpected changes to their macroeconomic policies. Further, the fuel price rise is providing fiscal relief to oil exporters but is measured enough not to destabilize oil importers.

The US marijuana market generated a total revenue of $1.6B in 2013, an estimated increase of 33% over 2012, exceeding industry estimates by more than $100M. The marijuana market is less than 2% of the US tobacco market, a $153.5B market that has no medicinal value, and less than 1% of the alcohol market, which valued at $197.8B in 2012. This market analysis provides information useful to investors, existing business owners, entrepreneurs, and law makers involved in the marijuana market.

Although all advanced industrial societies have urban and regional developmentpolicies, such policy in the United States historically has taken on a very distinct form. Compared with the more top-down, centrally orchestrated approaches of Western European countries, US cities and, to a lesser degree, states, take the lead, spurred on by developers and those with interest in rent. This bottom-up policy creates conflict as one city battles with another for new investments and as real estate developers fight over the spoils, resulting in highly contentious politics. In The Politics of Urban and Regional Development and the American Exception, Cox addresses the question of why US policy is so unique. In doing so, he illustrates the essential characteristics of American regional development through a series of case studies including housing politics in Silicon Valley; the history of the Dallas-Fort Worth International Airport; and a major redevelopment project that was rebuffed in Columbus, Ohio. Cox contrasts these examples with Western Europe's tradition of centralized governmental involvement and stronger labor movements that historically have been more concerned with creating what he calls "the good geography" than profits for developers, whatever the shortfalls in policy outcomes might be. The differences illuminate the peculiar nature of political engagement and local competition in shaping the way US urban development has evolved.