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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship

Managing Our Margins - Women Entrepreneurs in the Suburbs (Hardcover): Kimberly A. Reed Managing Our Margins - Women Entrepreneurs in the Suburbs (Hardcover)
Kimberly A. Reed
R3,390 Discovery Miles 33 900 Ships in 12 - 17 working days


Managing Our Margins is a qualitative study of middle class women who own small firms. Building upon the knowledge and confidence they gained through employment and the development of careers in business, many women seek to achieve greater control over their working lives by making a transition to entrepreneurship. However, they must negotiate gender norms and gender-related expectations in both business and personal relationships when they become independent dealmakers.

Culture and Enterprise - The Development, Representation and Morality of Business (Hardcover, New): Emily Chamlee-Wright, The... Culture and Enterprise - The Development, Representation and Morality of Business (Hardcover, New)
Emily Chamlee-Wright, The Late Don Lavoie
R4,133 Discovery Miles 41 330 Ships in 12 - 17 working days


Contents:
1. Introduction
I. The Spirit of Enterprise II. The Study of Both Markets and Culture III. Civil Society and Cultural Studies IV. The Development, Representation, and Morality of Business
2. What is Culture and Why Does it Matter?
I. Culture as Context: from the Arts to Morality II. Culture and Economy in the Modernist Epoch III. The Evolution of the Field of Cultural Studies IV. Shifting the Site of 'Politics'
3. But is Cultural Studies Compatible with Economics?
I. On Different Worlds? II. The Universality of Economics, the Diversity of Economic Culture III. Individualism, Communalism and Rights IV. Ethnocentrism and Markets V. Popular Culture and Markets
4. How Does Culture Influence Economic Development?
I. Which Culture Prospers? Comparative Cultural Advantage
a. The meaning of economic development b.Cultural nationalism c. Values conducive to economic development d. Checklist ethnography e. Comparative cultural advantage
II. For Example, Different Kinds of Entrepreneurship
a. Entrepreneurship in its context b. Culture versus rationality? c. Cultural fit d. Cultural studies and public policy
5. The Culture Industry's Representation of Business
I. The Image of Business in Popular Culture II. The Construction of Meaning
a. Reading the texts of popular culture b. resistance and susceptibility in the creation of meaning c. Popular culture and the state
III. A New Cultural Reading of Business
6. The Market Order and the Moral Order
I. Unintended Consequences and the Ethics of Business
a. The invisible hand and the minimalist argument b. Socialism, social responsibility and the traditional defense of market morality c. A renewed challenge to business
II. The Minmalist Defense of the Market
a. The morality of obedience to stockholders b. From stockholders to stakeholders
III. Markets and the Construction of Meaning
a. Room for moral choices b. Resistant readings in the market context c. Doesn't business just co-opt progressive clauses?
7. Conclusion

Women Entrepreneurs - Inspiring Stories from Emerging Economies and Developing Countries (Paperback, New): Mauro F Guillen Women Entrepreneurs - Inspiring Stories from Emerging Economies and Developing Countries (Paperback, New)
Mauro F Guillen
R1,958 Discovery Miles 19 580 Ships in 12 - 17 working days

Women Entrepreneurs offers a collection of almost two dozen cases that explore the process by which women become entrepreneurs, as well as the opportunities and challenges they face in growing their businesses. With a particular focus on the intersection between entrepreneurship and economic development, the cases are drawn from across a range of industries and countries. They offer insights into a number of issues women entrepreneurs face, such as launching a business, diversification and internationalization, as well as covering a number of business functions, including finance, marketing and human resource management. Each case is presented with a summary highlighting the themes it covers, and ends with a set of questions to guide classroom discussion. The book also includes a summary of existing literature on entrepreneurship to help contextualize the cases. This casebook would be the ideal companion in an entrepreneurship class, particularly for students with an interest in female entrepreneurship or economic development. With data from a Goldman Sachs/Lauder Institute study.

Economic Development Through Entrepreneurship - Government, University and Business Linkages (Paperback): Scott Shane Economic Development Through Entrepreneurship - Government, University and Business Linkages (Paperback)
Scott Shane
R1,317 Discovery Miles 13 170 Ships in 12 - 17 working days

Despite a wealth of efforts that examine separately the role entrepreneurs and universities play in economic development, no systematic effort has been made to examine the role universities play in promoting economic development through entrepreneurship. This book fills that gap, focusing on policy aspects of government-university partnerships with a discussion both of best practices and problematic strategies. The book begins by tracing the history of American government-university-industry partnerships that have promoted economic development. In succeeding chapters, well-known scholars focus on linkages in different domains such as: technology transfer, innovation networks, brain drain, cluster-based planning, and manufacturing. Practitioner commentaries follow many of the chapters in order to present an evaluation of the arguments from the perspective of someone directly involved in the fostering of these relationships. Non-technical and accessible in nature, the chapters summarize existing knowledge and research in order to help policymakers, foundations, university officials, business leaders and other stakeholders create and enhance partnerships between universities and governments that encourage economic development through entrepreneurship.

Confessions of a Street Addict (Paperback): James J Cramer Confessions of a Street Addict (Paperback)
James J Cramer
R492 R411 Discovery Miles 4 110 Save R81 (16%) Ships in 10 - 15 working days

Everyone on Wall Street knows Jim Cramer, and Cramer knows Wall Street better than anyone. In the most candid and outrageous look at Wall Street since Liar's Poker, Cramer, co-founder of TheStreet.com, radio and television commentator, and for years a premier money manager, takes readers on the wild ride that is Wall Street -- revealing how the game is played, who breaks the rules, and who gets hurt.

Confessions of a Street Addict takes us from Cramer's roots in the middle-class Philadelphia suburbs to Harvard, where he began managing money, and then to Goldman Sachs, where he went into business with his wife -- Karen, the "Trading Goddess" -- as his partner. He brilliantly describes the life of a money manager: the frenetic pace, the constant pressure to outperform the market and other fund managers, and the sharklike attacks fund managers make as they circle a fund perceived to be in trouble.

Throughout the book Cramer is characteristically outspoken, offering his hard-won insights about the market and everyone in it, himself included. There has never been a more eloquent market insider than Cramer, nor a more high-octane book about Wall Street.

Gendered Capital - Entrepreneurial Women in American Enterprise (Hardcover): Sally Ann Davies-Netzley Gendered Capital - Entrepreneurial Women in American Enterprise (Hardcover)
Sally Ann Davies-Netzley
R1,754 Discovery Miles 17 540 Ships in 10 - 15 working days


Series Information:
Garland Studies in Entrepreneurship

The Emerald Handbook of Entrepreneurship in Latin America - Unleashing a Millennial Potential (Hardcover): Oscar Javier Montiel... The Emerald Handbook of Entrepreneurship in Latin America - Unleashing a Millennial Potential (Hardcover)
Oscar Javier Montiel Mendez, Araceli Almaraz Alvarado
R5,162 Discovery Miles 51 620 Ships in 12 - 17 working days

With contributions from nearly 50 researchers across Latin America, The Emerald Handbook of Entrepreneurship in Latin America: Unleashing a millennial potential contains the most important debates on creativity, innovation, and entrepreneurship in Latin America. Covering the most recent topics that influence Latin America's entrepreneurial dynamics, chapters are written by specialists from Mexico, Brazil, Canada, Chile, Colombia, England, Venezuela, Spain & Peru. The Emerald Handbook of Entrepreneurship in Latin America presents a detailed and extensive review of the most relevant literature published in Latin America, critically analysing and exposing historical processes along with emerging debates, suggesting future paths for its entrepreneurship ecosystems, agents, sectors and regions. The Emerald Handbook of Entrepreneurship in Latin America offers new perspectives and will change the way the global arena sees Latin America. A first must-have reference for present and future researchers, corporate executives, and business schools with the aim to understand the challenges and opportunities this region has in the global, national, and regional arenas, a timely text most relevant than ever given the post pandemic context that present and future generations will confront with.

Forming Entrepreneurial Intentions - An Empirical Investigation of Personal and Situational Factors (Hardcover): David F.... Forming Entrepreneurial Intentions - An Empirical Investigation of Personal and Situational Factors (Hardcover)
David F. Summers
R3,407 R2,786 Discovery Miles 27 860 Save R621 (18%) Ships in 12 - 17 working days

This work examines the relationship between the intention to start a business and specific personal and situational factors. The study is built on the premise that people develop intentions to start a business when they feel that starting a business is desirable; that they can control circumstances by taking action; that they have necessary skills and resources; and when a significant trigger event has taken place in their lives, such as graduation from college, loss of a job, or forming a family.

An Entrepreneurial Theory of the Firm (Hardcover): Frederic Sautet An Entrepreneurial Theory of the Firm (Hardcover)
Frederic Sautet
R5,332 Discovery Miles 53 320 Ships in 12 - 17 working days


Cultural Values and Entrepreneurship (Paperback): Francisco Linan, Ghulam Nabi, Norris Krueger Cultural Values and Entrepreneurship (Paperback)
Francisco Linan, Ghulam Nabi, Norris Krueger
R739 Discovery Miles 7 390 Ships in 12 - 17 working days

Cultural Values and Entrepreneurship aims to broaden and deepen our understanding of which elements of 'culture' influence, or are influenced by, entrepreneurial activity. Differences in entrepreneurial activity among countries, and regions within those countries, are persistent and cannot be fully explained by institutional and economic variables. A substantial number of these differences have been attributed to culture, and it is clear that some socio-cultural practices, values and norms are more conducive to driving or inhibiting entrepreneurial intentions and activity. However, we need to dig deeper into 'how' and 'why' cultural practices, and underlying values and norms, matter in entrepreneurial action, in order to more fully understand the complexities of the processes, without making cross-cultural or cross-national generalisations. Unique cultural, national, and institutional contexts present different practices in terms of opportunities and challenges for driving entrepreneurial action. The contributions in this book consider some of the many different facets of the culture-entrepreneurship relationship, and offer valuable insights to our understanding of the field. This book was originally published as a special issue of Entrepreneurship & Regional Development.

Innovation from Emerging Markets - From Copycats to Leaders (Paperback): Fernanda Cahen, Lourdes Casanova, Anne Miroux Innovation from Emerging Markets - From Copycats to Leaders (Paperback)
Fernanda Cahen, Lourdes Casanova, Anne Miroux
R822 Discovery Miles 8 220 Ships in 12 - 17 working days

In recent years, emerging markets have come to represent the largest share of global GDP and have made gains in economic development and political influence. In turn, emerging market companies have taken on a new level of importance in driving innovation, local development and global competition. Advancing an integrative view that captures the diversity of innovation among companies in emerging markets, this book highlights the rapid evolution of emerging markets from imitators to innovation leaders. Building upon research conducted by the Emerging Multinational Research Network (EMRN) in collaboration with several universities in North and South America, Europe and China, this rich and expansive collection includes studies of innovation in regions yet to receive focused analysis in the field. The authors also re-examine dominant theories of innovation and capability creation based on a broad range of case studies and research insights. Offering a taxonomy of emerging market innovations, this collection reveals the unique drivers, types, and outcomes of innovation in emerging markets.

International Handbook of Women and Small Business Entrepreneurship (Paperback, New edition): Sandra L. Fielden, Marilyn J.... International Handbook of Women and Small Business Entrepreneurship (Paperback, New edition)
Sandra L. Fielden, Marilyn J. Davidson
R1,562 Discovery Miles 15 620 Ships in 12 - 17 working days

The number of women entering small business ownership has increased significantly across the world in recent years. These women make a crucial contribution to the economic growth and development of local, national and global economies. Yet, despite their increasing numbers, they have received comparatively little attention from the academic community. This comprehensive and coherent book redresses the balance and provides an up-to-date, theoretical review of this important area of study. A distinguished group of international contributors presents the latest work from the USA, the UK, Australia, Canada, India and Singapore, which explores practical initiatives and strategies related to the experiences of women entering small business entrepreneurship. Providing a unique balance between theory and practice, this book will be welcomed by scholars and students of women in management and entrepreneurship as well as policymakers and small business service providers.

The Hawke Method - The Three Principles of Marketing that Made Over 3,000 Brands Soar (Paperback): Erik Huberman The Hawke Method - The Three Principles of Marketing that Made Over 3,000 Brands Soar (Paperback)
Erik Huberman
R463 R386 Discovery Miles 3 860 Save R77 (17%) Ships in 10 - 15 working days

Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad. According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful marketing strategy. After helping over 3,000 brands find success through his holistic approach, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without all three, the system fails. From fledgling students to seasoned industry veterans, anyone can gain from the shrewd strategies in The Hawke Method. And use them to fly above the competition.

Geographies of Entrepreneurship (Paperback): Elizabeth A. Mack, Haifeng Qian Geographies of Entrepreneurship (Paperback)
Elizabeth A. Mack, Haifeng Qian
R1,047 Discovery Miles 10 470 Ships in 12 - 17 working days

This book addresses a gap in the present literature on the role that geography plays in the distribution of entrepreneurial activity. Emerging work on entrepreneurial ecosystems suggests it is important entrepreneurship studies move beyond the mere identification of factors that impact entrepreneurial activity to consider the unique geographic contexts in which entrepreneurs operate. These contexts include a variety of interactive elements including regional characteristics, institutions, actors, and connectors. As such, this collection analyses entrepreneurial activity in regions around the globe. The contributions explore a series of diverse regions in terms of their geographic, historical, industrial, and institutional contexts. The book also explores a range of topics, such as patterns of regional/subnational variations in entrepreneurial activity, geographically mediated determinants of entrepreneurship, inter-temporal dynamics, evolution of regional systems of entrepreneurship, and the impact of entrepreneurship on regional development and regional entrepreneurship policy. This book enhances our policy and practical knowledge about the unique regional context in which entrepreneurs operate and demonstrates the important role that geography plays in the spatial distribution of entrepreneurial activity.

Entrepreneurship in a Regional Context (Paperback): Michael Fritsch, David Storey Entrepreneurship in a Regional Context (Paperback)
Michael Fritsch, David Storey
R1,497 Discovery Miles 14 970 Ships in 12 - 17 working days

Enterprise and entrepreneurship is of strong interest to policy-makers because new and small firms can be a key contributor to job and wealth creation. However this contribution varies spatially, with some areas in a country having new firm formation rates that are up to three or four times higher than others. The vast majority of these new firms begin in the geographical area in which the founder lives, works or was born emphasising that entrepreneurship is a local event. The book documents a diversity of research approaches to examining the regional determinants of entrepreneurship in countries as contrasting as India and Sweden. The Editors call is for scholars to better understand the long run factors that influence enterprise at the local and regional level. For policy makers the Editors challenge is for them to be much clearer about the targets for their policies. Is it new firms, new jobs, productivity and does it matter where these targets are delivered? This book was published as a special issue of Regional Studies.

Twelve and a Half - Leveraging the Emotional Ingredients Necessary for Business Success (Hardcover): Gary Vaynerchuk Twelve and a Half - Leveraging the Emotional Ingredients Necessary for Business Success (Hardcover)
Gary Vaynerchuk
R597 Discovery Miles 5 970 Ships in 9 - 15 working days

USA Today Bestseller In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life-and business-success and provides today's (and tomorrow's) leaders with critical tools to acquire and develop these traits. For decades, leaders have relied on "hard" skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren't quantifiable; they can't be measured on a spreadsheet and aren't taught in B-schools or emphasized in institutions. We've been taught that emotional intelligence is a "nice to have" in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it's challenging to understand how to get "better" at being self-aware, curious, or empathetic-or even why it's important to try. In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the "half" is-that emotional ingredient of leadership he's weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own "halves" and offers insight on how to strengthen them. Gary's secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

Filenes (Paperback, Illustrated Ed): George Berkley, Adolph Caso Filenes (Paperback, Illustrated Ed)
George Berkley, Adolph Caso
R590 R459 Discovery Miles 4 590 Save R131 (22%) Ships in 12 - 17 working days

Taking over their father's downtown Boston clothing store in 1890, Edward and Lincoln Filene developed in into the world's largest and, possibly, best known speciality store. In the process, they launched a revolution in retailing and in organisational management.

Entrepreneurial Finance - New Frontiers of Research and Practice (Hardcover): Cristiano Bellavitis, Igor Filatotchev, Dzidziso... Entrepreneurial Finance - New Frontiers of Research and Practice (Hardcover)
Cristiano Bellavitis, Igor Filatotchev, Dzidziso Samuel Kamuriwo, Tom Vanacker
R2,698 Discovery Miles 26 980 Ships in 12 - 17 working days

This book examines the proliferation of new sources of entrepreneurial finance and how these sources have the potential to make it easier for ventures to raise capital and grow. To date, entrepreneurial finance literature has developed a rich tradition of research on venture capital and angel finance. However, the emergence of 'new' sources of finance - such as crowdfunding - and the limited attention paid to 'traditional' debt financing and financial bootstrapping offer opportunities to explore, from different points of view and theoretical perspectives, the challenges that ventures face. The objective of this book is to explore these new and traditional sources of finance; suggest how these phenomena can be better understood conceptually; and guide new ways of understanding the topic in future, especially for researchers. The introduction outlines the new sources of entrepreneurial finance, and in comparing them with more traditional sources, proposes challenges in our conceptual understanding of these new and traditional sources. The subsequent chapters deal with important topics, including looking at the way different funding sources may interact; factors that impede family firms from getting external funding; how best to succeed with equity crowdfunding by looking at pre-selection processes; considering differences in perceptions towards funding sources arising from whether entrepreneurs are native born or immigrants; factors to consider when funding specialized assets in high uncertain sectors such as biotechnology; and the internationalization of business angel activity. This book was originally published as a special issue of the Venture Capital journal.

Korean Immigrant Entrepreneurs - Networks and Ethnic Resources (Hardcover): Jin-Kyung Yoo Korean Immigrant Entrepreneurs - Networks and Ethnic Resources (Hardcover)
Jin-Kyung Yoo
R4,442 Discovery Miles 44 420 Ships in 12 - 17 working days

This book examines the advantages and disadvantages of Korean immigrant entrepreneurs in the mainstream labor market. Immigrants to the U.S. have historically pursued entrepreneurship as a means of achieving economic affluence. Among immigrants since the 1965 Immigration Amendment Act, Koreans have one of the highest rates of entrepreneurship.
This study investigates various structural elements, including enclave and non-enclave economies, to uncover interconnections with personal advantages such as capacities for resource mobilization through networks and human capital utilized to establish businesses. The results show that networks are the most prominent resources that Korean immigrants use for business establishment. However, networks are divided into two elements: family and social. The examination of both types of networks shows how they operate differently and generate different intrinsic to business establishment.
Although previous studies have recognized the economic advantages of immigrants with higher educational backgrounds, this study further demonstrates how higher human capital is utilized through network establishment to benefit business establishment. Also, counter to traditional belief, it is found that ethnic resources are not especially crucial resources for starting a business, but are useful after businesses are established.

Made in Korea - Chung Ju Yung and the Rise of Hyundai (Hardcover): Richard M Steers Made in Korea - Chung Ju Yung and the Rise of Hyundai (Hardcover)
Richard M Steers
R4,645 R3,666 Discovery Miles 36 660 Save R979 (21%) Ships in 10 - 15 working days


Following the fortunes of one of the most successful entrepreneurs to date, this original new book recounts the triumphs of Hyundai's creator: Chung Ju Yung. Illustrated with 32 pages of colour photographs not previously seen in the West, Made in Korea also includes in-depth interviews with key Hyundai executives, including Chung Ju Yung himself. His life is filled with lessons for aspiring entrepreneurs, and is essential reading for those interested in leadership, Asian business culture and Korea's economic development.

Corporate Entrepreneurship (Hardcover): Veronique Bouchard, Alain Fayolle Corporate Entrepreneurship (Hardcover)
Veronique Bouchard, Alain Fayolle
R4,586 Discovery Miles 45 860 Ships in 12 - 17 working days

Entrepreneurship is vital for companies' success, to allow them to adapt and grow in today's interlinked and turbulent business environments. Yet as they grow in size and complexity, many companies become less innovative and more rigid. The challenge of how to deal with these trends has led to the rise of the field of Corporate Entrepreneurship, looking at the development of new business ideas and opportunities within established firms. This book provides an effective entry point to Corporate Entrepreneurship as an academic field and a management practice. Corporate Entrepreneurship leads readers through an overview of real-life Corporate Entrepreneurship; the aims, organisational models, implementation and results. Covering theoretical perspectives, empirical findings and practical concerns, the book also switches between the perspective of the individual and the organisation. Written by two specialists of the discipline, the book includes a wealth of real-life case studies, covering over three decades of Corporate Entrepreneurship practices, by companies of all sizes, geographies and sectors. With coverage of such topics as Internal Corporate Venturing and Participative Innovation, this thoughtful text will be required reading for entrepreneurship students around the world.

Small Business Management and Control of the Uncertain External Environment (Hardcover): Konstantinos Biginas, Stavros... Small Business Management and Control of the Uncertain External Environment (Hardcover)
Konstantinos Biginas, Stavros Sindakis, Antonia Koumproglou, Vlasios Sarantinos, Peter Wyer
R2,804 Discovery Miles 28 040 Ships in 12 - 17 working days

From the vagaries of the economy, through to varying degrees of social unrest, to the impact of adverse weather, businesses of all forms and sizes across the globe must cope with ongoing change, uncertainty, and risk. In this unpredictable environment, how can SMEs react and control external factors? This edited collection investigates the potential impact of long-term planning and strategic awareness on the ability of SMEs to remain competitive in a highly competitive world. The authors and editors demonstrate that whether SMEs are able to identify and act upon externally imposed forces and factors, or not, is the defining indicator of their likelihood to struggle, survive, or even thrive. Outlining the integral development opportunities or threats to existing business activity inherent to the external environment, this book offers a multidisciplinary insight, which brings together different lenses to explore a range of cutting-edge themes from both research and practitioner perspectives. The book also looks ahead, examining the broad market reaction to external forces in order to predict future implications. Given the significance of SMEs for the global economy, the range of different views offered, including but not limited to people management, entrepreneurship and education, provide genuine insights for a diversity of audiences and readers.

Cultural Entrepreneurship - The Cultural Worker's Experience of Entrepreneurship (Hardcover): Annette Naudin Cultural Entrepreneurship - The Cultural Worker's Experience of Entrepreneurship (Hardcover)
Annette Naudin
R4,138 Discovery Miles 41 380 Ships in 12 - 17 working days

This book explores the lived experience of cultural entrepreneurship examining the challenges associated with cultural labour including the insecurities of managing precarious working conditions. Drawing on interviews conducted with cultural workers, Cultural Entrepreneurship focuses on how individuals articulate their experience of entrepreneurship in the cultural and creative industries. Noting the importance of place, the local cultural milieu is examined as a means of situating entrepreneurial practices through cultural and enterprise policies, local networks, and significant relationships. Within this framework, the cultural entrepreneurs' stories reveal means of subverting or re-interpreting identities and the possibility for 'rethinking cultural entrepreneurship.' Aimed at researchers, academics and students investigating cultural entrepreneurship, cultural policy and cultural labour, Cultural Entrepreneurship will additionally be of value to creative industry consultants, cultural policymakers, and those setting up creative enterprises. Researchers from fields such as geography, investigating different aspects of the cultural industries in relation to cultural policy and place, will also find this book to be a useful contribution.

Enterprise and Culture (Hardcover): Colin Gray Enterprise and Culture (Hardcover)
Colin Gray
R4,142 Discovery Miles 41 420 Ships in 12 - 17 working days

This work addresses the fundamental questions concerning the economic reinvigoration of society through policies aimed at encouraging the development of small enterprises. Governments in Europe, the rest of the industrialized world and developing countries are increasingly including small enterprise development as a central feature of economic and social policies. Nowhere was this more evident than during the 1980s in Britain, as the Conservative government sought to establish an enterprise culture. However, despite an impressive growth in the numbers of people turning to self-employment, there is little evidence that British society has become more entrepreneurial or that the pursuit of enterprise has become part of the national culture.

How Creativity Rules the World - The Art and Business of Turning Your Ideas into Gold (Hardcover): Maria Brito How Creativity Rules the World - The Art and Business of Turning Your Ideas into Gold (Hardcover)
Maria Brito
R462 Discovery Miles 4 620 Ships in 12 - 17 working days

Learn to make creativity work for your career. Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation. There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today's most precious skill. How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the business world and beyond. This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs-as well as Maria's own-accessible and actionable for you to take the power of their ideas to the next level. In How Creativity Rules the World, you will learn how to: Overcome limiting thoughts and dispel myths about creativity. Unleash creativity through concrete data, historical passages, and examples of modern entrepreneurship. Develop timeless habits, principles, and tools that worked six centuries ago and continue to work today. Employ creativity in an everyday context to produce extraordinary results. With revealing studies and stories spanning business and art, this book is a deep dive into history, culture, psychology, science, and entrepreneurship; analyzing the elements used by some of the most creative minds today and throughout the last 600 years. Contemporary art curator and founder of The Groove, Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world. After applying the principles in How Creativity Rules the World to her own business, Maria started teaching them to hundreds of people, ranging from entrepreneurs to artists to CEOs. Proven by her students' creative successes, Maria will guide you to strike gold with your ideas as well.

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