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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship

From Madison Avenue to Rikers Island - The Making of a Social Entrepreneur (Hardcover): Mark L Goldsmith From Madison Avenue to Rikers Island - The Making of a Social Entrepreneur (Hardcover)
Mark L Goldsmith
R740 R656 Discovery Miles 6 560 Save R84 (11%) Ships in 10 - 15 working days

From Corporate Professional to Passion-Driven Retiree

Mark Goldsmith enjoyed a 35-year career in the cosmetic business, managing household name brands during Madison Avenue’s Mad Men heyday. Looking for new challenges in retirement, Goldsmith took his wife’s suggestion to volunteer for the Principal for a Day program, specifically asking to be sent to the toughest New York City school available—which turned out to be Horizon Academy at the city’s infamous Rikers Island jail.

Goldsmith instantly connected with the men of Rikers, leveraging the skills he’d honed in decades of corporate experience and his strong desire to help. This passion ultimately led to the creation of his not-for-profit organization Getting Out and Staying Out (GOSO), which has helped thousands of young men pursue their goals for their education, employment, and emotional well-being to create a new life for themselves beyond the criminal justice system.

The Tell-Tale Entrepreneur - A Guide to Storytelling in Business (Hardcover): Bernard Murphy The Tell-Tale Entrepreneur - A Guide to Storytelling in Business (Hardcover)
Bernard Murphy
R636 R579 Discovery Miles 5 790 Save R57 (9%) Ships in 10 - 15 working days
Contemporary Developments in Entrepreneurial Finance - An Academic and Policy Lens on the Status-Quo, Challenges and Trends... Contemporary Developments in Entrepreneurial Finance - An Academic and Policy Lens on the Status-Quo, Challenges and Trends (Hardcover, 1st ed. 2020)
Alexandra Moritz, Joern H. Block, Stephan Golla, Arndt Werner
R3,657 Discovery Miles 36 570 Ships in 10 - 15 working days

More extensive regulations, new technologies, and new means of communication have significantly changed the financing landscape for startups and small to medium-sized companies (SMEs). This volume provides a contemporary research-based overview of the latest trends in entrepreneurial finance and outlines expected future developments. Starting with the status quo in market regulations and the financing structure of SMEs, it addresses a broad range of new financing alternatives for innovative startups (e.g. business angel financing, venture capital and corporate venture capital), as well as recent social phenomena (e.g. crowdfunding and initial coin offerings (ICOs)). Incorporating qualitative, quantitative and mixed analytical methods, the book contributes to a better understanding of the financing world by reflecting both the researcher's and the practitioner's perspective.

Big Strategies for Small Business - Exceptional Projects in Europe (Hardcover): H. Goegl, C. Schedler Big Strategies for Small Business - Exceptional Projects in Europe (Hardcover)
H. Goegl, C. Schedler
R2,895 Discovery Miles 28 950 Ships in 10 - 15 working days

This book is a new look at models of cooperation for trades of the future. Using seven in-depth case studies, this book looks at how globalization affects the competitiveness of small businesses. It explores the opportunities that are open to them today, and the successful strategies and models that promote development.

Sustainable Luxury, Entrepreneurship, and Innovation (Hardcover, 1st ed. 2018): Miguel Angel Gardetti, Subramanian... Sustainable Luxury, Entrepreneurship, and Innovation (Hardcover, 1st ed. 2018)
Miguel Angel Gardetti, Subramanian Senthilkannan Muthu
R3,865 Discovery Miles 38 650 Ships in 12 - 19 working days

This book highlights different roles in entrepreneurship and innovation, based on the act of setting up a new venture in the area of sustainable luxury and fashion, which also involves cognitive and motivational characteristics. It also discusses the fact that many sustainability-promoting innovations require substantial technological advances.

Starting up on your own - How to succeed as an independent consultant or freelance (Paperback): Mike Johnson Starting up on your own - How to succeed as an independent consultant or freelance (Paperback)
Mike Johnson
R706 Discovery Miles 7 060 Ships in 12 - 19 working days

""I wish this book had been available when I began my independent career. There's only one word for it - PRICELESS ""

-Shay McConnon, psychologist, trainer, coach, magician and mentor

""Grounded in common-sense and humour and very clear about what can send you off track."

- Norman Walker, former global head of Human Resources for Novartis, now an independent senior executive coach and consultant on leadership

"A"MUST read, for anyone thinking about life outside the organisation""

- Goran Hultin former Deputy Director General at the ILO (International Labour Office), now a successful independent consultant

""

HOW TO WORK FOR YOURSELF AND MAKE IT WORK

Are you thinking of starting up on your own and working for yourself? Do you need to know the nuts and bolts of setting up; marketing yourself and prospecting for new business; keeping things running on a day-to-day basis? Have you already made the leap and want to get more work, new clients, higher fees? This practical, no-nonsense book pulls no punches and gives you all the guidance you need to set yourself up and get work in the first place, plus all the know-how you need to survive, prosper and expand once you're up and running.

See the book's website at www.pearson-books.com/startinguponyourownfor up-to-the minute financial and tax information for small businesses and the self-employed.

This book was previously known as "Smarter Consulting."

IF YOU NEVER WANT TO WORK FOR SOMEBODY ELSE AGAIN, YOU NEED "STARTING UP ON YOUR OWN "

Chances are that if you're looking at this book you are at least thinking about taking the big step of going it alone. Or you're already in business as an independent and you want to get better at it. Well, you've come to the right place. "Starting Up On Your Own" covers everything you need to get ready to work for yourself and, once you've taken the plunge, how to develop your business and stay the course.

If you're not already in business, the first step is to decide if this is the right path for you. To help you with this critical decision, this book takes you through the reality of what's involved and has a unique self-assessment quiz to help you check out your suitability for the independent working lifestyle.

You're probably an expert in your chosen field. That's great: you'll be selling your expertise. But when you're working for yourself you have to be good at a whole lot of other things too. "Starting Up On Your Own" covers everything you need to do to make money and survive as an independent.

* Where do I start?

* How should I market myself?

* How can I get repeat business from my clients?

* How do I win new clients?

* What should I charge and what do I need to do to make sure I get paid on time?

* When can I put up my fees? (And when shouldn't I?)

* Can I work from home?

* How much will I need to invest?

* Should I hire someone else to work for me?

* How shall I organise my time?

The answers to all these questions and more are right here. What are you waiting for?

Mike Johnsonbegan life as an independent, freelance consultant in 1982, before founding a corporate communications firm in Brussels and London, following a career in journalism and corporate communication for multinational corporations. In 1999 he started again as an independent consultant and freelance. This book is about what he has learned on his freelance journey. His focus today centres around the world of work, talent management and corporate communication for both private and public organizations The author of eleven books on business and management issues, including "Winning the People Wars," "Talent Magnet" and "The New Rules of Engagement," Mike also developed a series of World of Work studies for the "Financial Times" and "The Economist""and for many international corporations and consulting firms." A frequent speaker at conferences and seminars around the globe, he is the founder and chairman of the independent global think-tank the FutureWork Forum (www.futureworkforum.com). Oh, yes, he's also quite good at working for himself

Inside the Chinese Business Mind - A Tactical Guide for Managers (Hardcover, New): Ted Sun Inside the Chinese Business Mind - A Tactical Guide for Managers (Hardcover, New)
Ted Sun
R2,226 Discovery Miles 22 260 Ships in 10 - 15 working days

An insightful look at how Chinese business people think and live, offering executives and entrepreneurs a better way to understand a country in which business opportunities are still growing. Inside the Chinese Business Mind: A Tactical Guide for Managers focuses on helping Western business leaders and managers get an understanding of the core values and beliefs that drive business in China. It is a perfect tool for helping business people gain insights into the vastly different, surprisingly diverse Chinese business culture-and for learning more about themselves and their own values and behaviors in the process. At the core of Inside the Chinese Business Mind is an in-depth survey which gathered responses from over 200 business leaders in both the United States and China. Going beyond the scope of traditional guidebooks, the study incorporates elements of psychology, resulting in a fascinating portrait of the Chinese people, one that finds clear distinctions in behaviors and priorities across different regions, among various age groups, and within other demographic categories. This specific information will help business leaders develop the kind of cultural awareness that leads to greater opportunities and stronger relationships in China, at home, and within themselves. Original research involving over 200 Chinese and American business people, based on a survey that applies fundamental theories in psychology and business to international business Supplies figures and drawings to illustrate trends and key points Includes a multicultural bibliography of significant materials from the fields of history, business, and psychology A helpful index offers access to the entries by key words

Intrapreneurship and Sustainable Human Capital - Digital Transformation Through Dynamic Competences (Hardcover, 1st ed. 2020):... Intrapreneurship and Sustainable Human Capital - Digital Transformation Through Dynamic Competences (Hardcover, 1st ed. 2020)
Joao Leitao, Antonio Nunes, Dina Pereira, Veland Ramadani
R2,912 Discovery Miles 29 120 Ships in 10 - 15 working days

This book elaborates on the combined challenges regarding intrapreneurship, sustainability of human resources management (HRM) and digital transformation faced by today's organizations. Representing the first such attempt in current management literature, it explores the sustainable HRM approach, which focuses on connecting internal and external factors so as to achieve positive outcomes not only for the respective organization but also for the society, economy, and environment. It also discusses cases related to HRM's role in establishing a corporate sustainability culture, while also working to promote employee engagement, satisfaction, performance and well-being. In closing, the book discusses the new opportunities provided by digitalization and connectivity in the field of intellectual capital, which make employees the central focus of the organization in order to create sustainable competitive advantages.

Signing Service Secrets Revealed - A Guide On How To Start Your Own Signing Service Service Company (Hardcover): Gary... Signing Service Secrets Revealed - A Guide On How To Start Your Own Signing Service Service Company (Hardcover)
Gary Pierre-Louis
R628 R571 Discovery Miles 5 710 Save R57 (9%) Ships in 10 - 15 working days
Success Habits - Proven Principles for Greater Wealth, Health, and Happiness (Paperback): Napoleon Hill Success Habits - Proven Principles for Greater Wealth, Health, and Happiness (Paperback)
Napoleon Hill
R288 Discovery Miles 2 880 Ships in 12 - 19 working days

In Success Habits, Napoleon Hill outlines his principles of success, a set of key tenets and beliefs that provide a basis for life-changing success. Hill, the legendary author of the classic bestseller Think and Grow Rich, has been immortalized for his contribution to the self-help genre. This never-before-published work provides even more of the kind of wisdom that has changed the lives of millions. With straightforward engaging language, Hill explains the fundamental rules that lead to a prosperous life. From the importance of having a definite purpose to the inexorable influence of the cosmic habit force, Hill's principles offer a new way of thinking about intention, self-discipline, and the way we lead our lives. Originally delivered as a series of speeches, Success Habits is filled with personal anecdotes and stories to illustrate the principles of success. Hill's insights apply to every facet of life, inspiring readers to leverage his principles to achieve their own aspirations and create the successful lives they have always dreamed of.

Transformative Entrepreneurs - How Walt Disney, Steve Jobs, Muhammad Yunus, and Other Innovators Succeeded (Hardcover): J.... Transformative Entrepreneurs - How Walt Disney, Steve Jobs, Muhammad Yunus, and Other Innovators Succeeded (Hardcover)
J. Harris
R1,189 R996 Discovery Miles 9 960 Save R193 (16%) Ships in 10 - 15 working days

Provides a fascinating perspective on those enterprises and entrepreneurs that have changed the landscape of society while highlighting the challenges and excitement of launching new innovative businesses. Meticulously researched with fresh insights into the entrepreneurial process, Jeffrey Harris brings the in-depth perceptions from his nearly thirty years of venture capital experience to provide a thorough understanding of the transformative ideas and leadership abilities that separate the winners and losers. From Fred Smith's Federal Express to Hugh Hefner's Playboy, and Ted Turner's CNN to Steve Jobs' Apple, the pioneering business models and execution skills of the founders come to life providing an inspirational lens for those chasing the dream.

Great entrepreneurs included are:

Josiah Wedgwood

George Eastman

Henry Ford

Christo and Jeane-Claude

Walt Disney

Hugh Hefner

Steve Jobs

Howard Schultz

Larry Page and Sergey Brin

Robert Swanson and Dr. Herb Boyer

American Perspectives on Learning Communities and Opportunities in the Maker Movement (Hardcover): Bradley S Barker American Perspectives on Learning Communities and Opportunities in the Maker Movement (Hardcover)
Bradley S Barker
R5,026 Discovery Miles 50 260 Ships in 10 - 15 working days

The maker movement culture emphasizes informal, peer-led, and shared learning, while driving innovation. Even though some experts view the maker movement as a move backward to pre-industrial revolution manufacturing, the purpose of making is not to have an abundance of tools in one space; rather, it is about helping participants create personally meaningful projects with the help of mentors, experts, and peers in ad-hoc learning communities. American Perspectives on Learning Communities and Opportunities in the Maker Movement is an essential reference source that discusses the maker movement in the United States, artisanal perspectives, and the learning-through-doing perspective. Featuring research on topics such as educational spaces, management, creativity labs, makerspaces, and operating procedures, this book is ideally designed for entrepreneurs, artisans, academicians, researchers, manufacturing professionals, and students.

Franchising Globally - Innovation, Learning and Imitation (Hardcover): I. Alon Franchising Globally - Innovation, Learning and Imitation (Hardcover)
I. Alon
R2,890 Discovery Miles 28 900 Ships in 10 - 15 working days

"Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world"--Provided by publisher.

Book-keeping and Accounts for Entrepreneurs (Paperback, New): Martin Quinn Book-keeping and Accounts for Entrepreneurs (Paperback, New)
Martin Quinn 1
R402 Discovery Miles 4 020 Ships in 12 - 19 working days

"Book-keeping and Accounts" is an ideal book for first-time or relatively novel entrepreneurs. It follows the cycle of events of a typical new business venture from an accounting view.

After a grounding in some fundamental accounting concepts and terms, the reader is guided on the accounting elements of a business plan and sources of finance for a business venture. Basic book-keeping is then explained and this leads into the preparation of key financial statements - the income statement, balance sheet and cash flow statement. Finally, guidance on how to analyse accounts and value a business is given, both of which are particularly relevant to the entrepreneur who is ready to move on to the next venture or expand an existing one.

Examples in plain English throughout the book explain key book-keeping and accounting topics. Additionally, QuickBooks accounting software is used in several chapters to augment these examples and expose the benefits of accounting software to a busy entrepreneur.

The Startup Community Way - Evolving an Entrepreneurial Ecosystem (Hardcover): Brad Feld, Ian Hathaway The Startup Community Way - Evolving an Entrepreneurial Ecosystem (Hardcover)
Brad Feld, Ian Hathaway
R639 R590 Discovery Miles 5 900 Save R49 (8%) Ships in 12 - 19 working days

The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world. And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with entrepreneurs as well as they could. Too often, these actors try to control activity or impose their view from the top-down, rather than supporting an environment that is led from the bottom-up. We continue to see a disconnect between an entrepreneurial mindset and that of many actors who wish to engage with and support entrepreneurship. There are structural reasons for this, but we can overcome many of these obstacles with appropriate focus and sustained practice. No one tells this story better than Brad Feld and Ian Hathaway. The Startup Community Way: Evolving an Entrepreneurial Ecosystem explores what makes startup communities thrive and how to improve collaboration in these rapidly evolving, complex environments. The Startup Community Way is an explanatory guide for startup communities. Rooted in the theory of complex systems, this book establishes the systemic properties of entrepreneurial ecosystems and explains why their complex nature leads people to make predictable mistakes. As complex systems, value creation occurs in startup communities primarily through the interaction of the "parts" - the people, organizations, resources, and conditions involved - not the parts themselves. This continual process of bottom-up interactions unfolds naturally, producing value in novel and unexpected ways. Through these complex, emergent processes, the whole becomes greater and substantially different than what the parts alone could produce. Because of this, participants must take a fundamentally different approach than is common in much of our civic and professional lives. Participants must take a whole-system view, rather than simply trying to optimize their individual part. They must prioritize experimentation and learning over planning and execution. Complex systems are uncertain and unpredictable. They cannot be controlled, only guided and influenced. Each startup community is unique. Replication is enticing but impossible. The race to become "The Next Silicon Valley" is futile - even Silicon Valley couldn't recreate itself. This book: Offers practical advice for entrepreneurs, community builders, government officials, and other stakeholders who want to harness the power of entrepreneurship in their city Describes the core components of startup communities and entrepreneurial ecosystems, as well as an explanation of the differences between these two related, but distinct concepts Advances a new framework for effective startup community building based on the theory of complex systems and insights from systems thinking Includes contributions from leading entrepreneurial voices Is a must-have resource for entrepreneurs, venture capitalists, executives, business and community leaders, economic development authorities, policymakers, university officials, and anyone wishing to understand how startup communities work anywhere in the world

Tilting at the Windmills of Transition - An Empirical Analysis of Spatial Systems of Entrepreneurship and Institutions in... Tilting at the Windmills of Transition - An Empirical Analysis of Spatial Systems of Entrepreneurship and Institutions in Russia (Hardcover, 1st ed. 2021)
Michael Schlattau
R2,908 Discovery Miles 29 080 Ships in 10 - 15 working days

This book investigates spatial institutional variation and its influence on entrepreneurial activity in the Russian Federation, building on an innovative geometric clustering approach. The book looks into how entrepreneurial entry can be explained by institutional factors at the regional level. Furthermore, it examines the relevance of understanding entrepreneurial ecosystems as systems of interrelated elements whose overall function may be impeded by individual components. Most importantly, substantial evidence is presented that higher levels of regional democratization and the liberties that come with them are essential prerequisites for higher rates of entrepreneurial entry and innovation in Russia. The author draws on a comprehensive panel dataset and an unconventional prediction model approach to account for the interrelatedness of institutions with regard to their effects on entrepreneurship. The heterogeneous transition context of the Russian Federation, which continues to have one of the lowest shares of innovative founders, provides an ideal setting for investigating the tedious efforts to tilt at the windmills of transition. Accordingly, the book is a must-read for researchers, scholars, practitioners and policymakers seeking a better understanding of spatial economics, entrepreneurship, economic development, transition economics, public administration and political studies.

Managing Knowledge Intensive Entrepreneurship (Hardcover): Maureen McKelvey, Astrid Heidemann Lassen Managing Knowledge Intensive Entrepreneurship (Hardcover)
Maureen McKelvey, Astrid Heidemann Lassen
R2,990 Discovery Miles 29 900 Ships in 12 - 19 working days

This original and exciting work differs from existing books on entrepreneurship by focusing specifically on the relationship between knowledge and entrepreneurship.The book uniquely combines an academic review of theoretical and empirical contributions with an analysis of the practical implications for engaging in and learning about venture creation. The authors concentrate on specific types of firms reliant upon advanced knowledge and show how a systemic perspective of entrepreneurship is required, involving design thinking, in order to capture the relationships between individual, venture and eco-system. Managing Knowledge Intensive Entrepreneurship will be insightful for academics and practitioners, as well as advanced students on entrepreneurship courses. Contents: Preface 1. Introduction 2. The KIE Creation Model 3. Accessing Resources and Ideas 4. Managing and Developing the Knowledge Intensive Entrepreneurship Venture 5. Evaluating Performance and Outputs 6. Design Thinking as a Tool for Entrepreneurship 7. Societal Impacts of Knowledge Intensive Entrepreneurship and the Role of Public Policy Appendix References Index

Research Handbook on Start-Up Incubation Ecosystems (Hardcover): Adam Novotny, Einar Rasmussen, Tommy H. Clausen, Johan Wiklund Research Handbook on Start-Up Incubation Ecosystems (Hardcover)
Adam Novotny, Einar Rasmussen, Tommy H. Clausen, Johan Wiklund
R5,717 Discovery Miles 57 170 Ships in 12 - 19 working days

This insightful and comprehensive Research Handbook explores the concept of start-up incubation ecosystems and investigates the various factors that interact to provide a nurturing environment suitable for the creation and successful development of start-ups. Chapters employ a range of approaches for the study of incubation ecosystems, including literature reviews, theoretical studies, and empirical research featuring both quantitative and qualitative methods. An international team of authors analyze data from a diverse range of countries to cover topics including: multi-level approaches to incubation ecosystems; start-up support mechanisms such as incubators, accelerators and co-working spaces; and the role of organizations involved in incubation ecosystems such as universities, government agencies and multinational companies. The Handbook thus illustrates the critical part played by the early development of start-ups within entrepreneurial ecosystems. Scholars and doctoral students working in entrepreneurship and innovation will find this Handbook invaluable to their understanding of start-up incubation ecosystems and in illuminating future research agendas. It will also prove useful to practitioners and policymakers working with start-ups and organizations that support them. Contributors include: B.W. Amo, C. Bellavitis, P. Benneworth, P.M. Bican, A. Billstroem, J.J. Bragelien, M. Breivik-Meyer, A. Brem, E. Carlsson, T.H. Clausen, C.M. DaSilva, M. Good, J. Grande, M. Gulbrandsen, J.O. Hansen, R.R. Hermann, E.J. Isaksen, A. Jensen, A.R. Johnson, E.J.B. Jorgensen, K. Kassel, M. Knockaert, L. Kolvereid, M. Landoni, K. Lesniak, A. Mariussen, K.E. Masyn, A. McKelvie, K. Messeghem, S. Mitchell, D. Modic, N. Nguyen, G. Nonet, N. Nordling, A. Novotny, A. O'Connor, I.B. Pettersen, R. Pugh, E. Rasmussen, T. Ratinho, S. Saarenketo, S.R. Sardeshmukh, M. Sargent, R.M. Smith, R. Sorheim, O. Straub, C. Theodoraki, E. Thomas, L. Torkkeli, E. van der Lingen, H. Velt, K.H. Voldsund, J. Wiklund, T. Yoshioka-Kobayashi

My Good Fortune - Memoir of a Chinese Orphan's Success in America (Hardcover): Lu Chi Fa, Lorin Lee Cary My Good Fortune - Memoir of a Chinese Orphan's Success in America (Hardcover)
Lu Chi Fa, Lorin Lee Cary
R744 Discovery Miles 7 440 Ships in 10 - 15 working days
Crowdsourcing - Concepts, Methodologies, Tools, and Applications, VOL 1 (Hardcover): Information Reso Management Association Crowdsourcing - Concepts, Methodologies, Tools, and Applications, VOL 1 (Hardcover)
Information Reso Management Association
R9,178 Discovery Miles 91 780 Ships in 10 - 15 working days
Shared Entrepreneurship - A Path to Engaged Employee Ownership (Hardcover): F. Shipper Shared Entrepreneurship - A Path to Engaged Employee Ownership (Hardcover)
F. Shipper
R4,309 Discovery Miles 43 090 Ships in 12 - 19 working days

Today's views of leadership and management have significantly expanded to incorporate a variety of elements such as rewards, visions, and worker participation. However, most perspectives still view leadership as something that is assigned to a designated person who then exercises influence downward toward subordinate followers. In many ways the persistent top-down command and control theme that supports established leadership thought and practice prevents organizations from fully tapping into their human resources, in turn limiting their flexibility to meet the challenges of increasingly dynamic, complex, and competitive environments. Shared Entrepreneurship replaces the top-down approaches of the past with a new framework that draws strengths and innovation from collaboration and sharing. This book is divided into two main sections. The first section consists of six chapters which provide an in-depth overview and discussion of shared entrepreneurship. The second section consists of eight original case studies commissioned by the authors, featuring such companies as Herman Miller, Inc., SRC Holdings, and W.L. Gore & Associates.

Marketing for Entrepreneurs (Paperback): Jurgen Wolff Marketing for Entrepreneurs (Paperback)
Jurgen Wolff 1
R461 Discovery Miles 4 610 Ships in 12 - 19 working days

Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well.

The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn't about theory and metrics; instead, it's a practical guide that starts with the basis of all marketing: the proper mindset.

The book:

  • de-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers.
  • offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, communicating with the use of questions, and the power of language patterns in speech and written copy.
  • shows how to use both new and old media to best effect, with special attention to blogs, podcasts, viral videos, and social networking sites.
  • shows how to put all of these elements together into a marketing master plan that you can formulate a one-year plan and then break down into a six-month, three month, and one month segments.
How to Grow Your Business- For Entrepreneurs (Paperback): Alex Blyth How to Grow Your Business- For Entrepreneurs (Paperback)
Alex Blyth 1
R403 Discovery Miles 4 030 Ships in 12 - 19 working days

Entrepreneurs face a constant struggle to make a profit. They are entirely caught up in the day-to-day race against ever more demanding customers, rising material costs, a mounting tax and regulatory burden, increased international competition, and an ever more challenging labour market.

They rarely have time to get away from this ongoing struggle, to think about what they could do to find new customers, manage existing customers more effectively, cut operating costs, minimise their red tape, and get their staff working more productively. Yet, they know that if they could make even small improvements in those areas they would be able to revolutionise their businesses and their lives.

They are not alone in this. Few executives at larger companies have the time to address these issues. However, executives at larger companies usually do have the budget to hire consultants to advise them in all these areas. Entrepreneurs don't. They have neither the time nor the money to address these issues.

Furthermore, entrepreneurs tend to be conquerors, rather than empire builders. Very often those who are best equipped to make it through the early years, are least well-equipped to build on that early success. Yet they are desperately keen to see a reward for all the work they put in to get their enterprises off the ground. They have both a need and a desire for advice on how to take their businesses forward.

This book is a practical guide, showing them how they can make those improvements with minimal investment of time or money. The ideas will be simply expressed, the action points will be clearly achievable, and the theory will be illustrated with examples of small businesses that have already grown by following this path.

By reading this book, and by following each of the action points, every entrepreneur will be able, over time, to cut costs, increase sales and boost profits. It will revolutionise those businesses.

Entrepreneurship for Rural Start-ups - Lessons and Guidance for New Venture Creation (Paperback): Gloria Jimenez Marin,... Entrepreneurship for Rural Start-ups - Lessons and Guidance for New Venture Creation (Paperback)
Gloria Jimenez Marin, Alejandro Lopez Rodriguez, Miguel Torres Garcia, Jose Guadix Martin
R763 Discovery Miles 7 630 Ships in 9 - 17 working days

Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society. This book focuses on the basics, treating each part of the business canvas as a discipline itself that must be mastered. The book illustrates key lessons learned and offers guidance on essential topics for new venture success in mainstream markets. It expands critical lessons learned and points of guidance across several key topics for new venture creation. Noteworthy is the role of context, financial understanding, building business development skills and start-up communications. Entrepreneurship for Rural Start-ups will be of interest to students, academics and researchers in the field of entrepreneurship, and will be of use to individuals looking to start a local business to take advantage of the rural environment and the possibilities it offers.

Dropshipping - How to generate passive income using e-commerce advanced strategies, Shopify, Amazon FBA and eBay (Hardcover):... Dropshipping - How to generate passive income using e-commerce advanced strategies, Shopify, Amazon FBA and eBay (Hardcover)
Gary Loomer
R513 Discovery Miles 5 130 Ships in 10 - 15 working days
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