Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

The book provides an overview of developments in the field of entrepreneurship education, with special reference to global perspectives on innovations and best practices, as well as research in the emerging economy context. It focuses on various experiments in curriculum design, review and reform in addition to the innovative processes adopted for developing new content for entrepreneurship courses, in many cases with an assessment of their impact on students' entrepreneurial performance. Further, it discusses the pedagogical methods introduced by teachers and trainers to enhance the effectiveness of students' learning and their development as future entrepreneurs. It explains the various initiatives generally undertaken to broaden the scope of entrepreneurship education by extending it beyond regular students and offering it to other groups such as professionals, technicians, artisans, war veterans, and the unemployed. The book is a valuable resource for researchers and academics working in the field of entrepreneurship education as well as for trainers, consultants, mentors and policy makers.

NESsT is an organization that develops sustainable social enterprises to solve critical social problems in emerging market economies. NESsT believes that social enterprise is a powerful tool that provides marginalized communities the skills, accessibility and technology needed to overcome social barriers and break the cycle of poverty.
Drawing on NESsT's unique methodology for identifying and building the capacity of early-stage social enterprises, as well as on surveys of relevant stakeholders, Social Enterprise in Emerging Market Countries provides a clear picture of where social enterprises are and where they need to go, and identifies key players in the social enterprise field and how they can take the bold steps needed to facilitate the growth and impact of these models. Etchart and Camolli focus on NESsT's research in Latin America and Central Europe, the two regions where it has operated for over 15 years, particularly in Argentina, Brazil, Chile, Ecuador, and Peru, with some cases from other countries in Latin America. For the purpose of illustrating important models and innovative programs and policies, this book also highlights cases and experiences from Central Europe.

Corporate venturing is of great strategic importance in today's world of accelerated change in business and technology. In one of the best and most current books on the subject, Van den Bosch and Duysters guide readers through carefully-selected case studies that will enlighten the practitioner and academic alike.' - Dana T. Redford, Portuguese Catholic University and President, Platform for Entrepreneurship Education in Portugal'Before an innovation gets the green light in large corporations, it needs to be proved that the innovation will be successful: successful and lucrative. And that's exactly what you can't ever know in advance for a true innovation. Corporate Venturing: Organizing for Innovation shows how corporate oil tankers can take full advantage of innovative speedboats.' - Danny Mekic, Entrepreneur Large organizations can struggle to keep up with today's fast-changing market and technological developments. However, an increasing number of businesses now engage in corporate venturing as a way to enhance their innovation process. This book fills the gap in management literature by providing a detailed account of best practices in the organization and management of such corporate ventures. The authors highlight eight main cases of organizations that employ corporate venturing within their firms. The cases illustrate how leading corporations organize their corporate venturing process and highlight the best practices that can be distilled from their experience. Jessica van den Bosch and Geert Duysters explain how the ideal corporation is one that is able to combine the scale and pure power of a large organization with the creativity, flexibility and resilience of a small one. With a compendium of useful case studies, and practical guidelines on corporate venturing, this book will appeal to managers, consultants and all leaders involved in the process of creating new ventures within large organizations. Contents: 1. Corporate Venturing in Health Care: A Cbusinez Case 2. Corporate Venturing in the Chemical Industry: A Colourful Case 3. BAC BV: The Successful Exit of a Unilever Spin-Out 4. Document Services Valley: A Lifeline for the Printing Industry? 5. Innovation Projects and Venturing at Rabobank: Creating a New Dynamic 6. Eindhoven University of Technology's Innovationlab: Commercializing Scientific Research for Scientific Research Itself 7. Sanomaventures: Innovating by Attracting Entrepreneurial Talent 8. Nrc.Next: Reinventing Printed News 9. Discussion and Conclusions 10. Top 10 Best Practices for Managing Corporate Ventures Index

In the past, family-owned and operated businesses contributed greatly to the economy. Now, however, these types of entrepreneurship models are almost nonexistent due to large, corporate companies taking control of the market. For the family trade to survive, those in the industry need to research strategies specifically designed for family businesses. The Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business is a collection of innovative research on business and leadership strategies that can be applied to family firms in order to boost efficiency, competitiveness, and optimal use of resource allocation to compete internationally. While highlighting topics including global leadership, knowledge creation, and market performance, this book is ideally designed for business managers, management professionals, executives, researchers, academicians, and students seeking current research on the entrepreneurship role of family businesses in the modern economic age.

Entrepreneurship and innovation are increasingly viewed as key contributors to global economic and social development. University-based entrepreneurship ecosystems (U-BEEs) provide a supportive context in which entrepreneurship and innovation can thrive. In that vein, this book provides critical insight based on cutting-edge analyses of how to frame, design, launch, and sustain efforts in the area of entrepreneurship. Seven success factors were derived from an in-depth analysis of six leading, and very different, university-based entrepreneurship ecosystems in North America, Latin America, Europe, and Asia. These seven success factors are: (1) senior leadership vision, engagement and sponsorship; (2) strong programmatic and faculty leadership; (3) sustained commitment over a long period of time; (4) commitment of substantial financial resources; (5) commitment to continuing innovation in curriculum and programs; (6) an appropriate organizational infrastructure; and (7) commitment to building the extended enterprise and achieving critical mass. Based on these success factors, the authors provide a series of recommendations for the development of a comprehensive university-based entrepreneurship ecosystem. This major assessment of how best to drive university-based entrepreneurship ecosystems is essential reading for anyone involved in higher education (particularly provosts, deans, and professors), government agencies concerned with socio-economic development, and all those concerned with helping entrepreneurship ecosystems to flourish. Contributors: J.M. Aguirre Guillen, K. Allen, J.S. Butler, J. Byrne, A. Fayolle, M.L. Fetters, A.T. Garcia, K. Giordano, P.G. Greene, Y.-P. Ho, M. Lieberman, M.P. Rice, A. Singh, P.-K. Wong

In this book the author investigates the role of entrepreneurship in the socio-economic development of emerging economies, highlighting its vital part in implementing development programs and policy initiatives. In search of efficient ways to stimulate entrepreneurial activities, Entrepreneurship in Emerging Economies reviews recent academic research and accumulated policy implementation experiences to identify measures and instruments which can be adopted within emerging countries' institutional context. Particular attention is given to three issues which have dominated the debate on the macroeconomic impact of entrepreneurship at the turn of the twenty-first century: job creation, innovation, and international trade and economic cooperation. In the final chapter the author offers a holistic model of entrepreneurship policy to address the particular needs of emerging economies, encompassing entrepreneurship policy, favourable institutional environments and pragmatic principles for implementing selective policy measures.

Can you learn to be an entrepreneur in a week? The book focuses on short entrepreneurship education initiatives and includes eleven courses from European research-based universities. The book provides insights on best practice and lessons learned from experience for potential and current organizers of such initiatives. Entrepreneurship initiatives are a common response to top-down decisions to include entrepreneurship in all disciplines and study programs. There is often also a regional or societal goal for these activities. Different types of programme are analysed, from those aiming to instil an entrepreneurial mindset, those preparing the individual for an entrepreneurial career to those based on collaborations between universities. The authors make comparisons of the audiences, goals, organization and pedagogical approaches in each case to answer whether entrepreneurship can be taught in one week. By reading this book university managers, course designers and those delivering entrepreneurship initiatives will be able to make a more informed decision regarding if and how they should be organized. Contributors include: L. Aaboen, V.L. Ausrod, O. Belousova, A. Blesa, C. Cantu, S. Costa, S. Delanoe-Gueguen, A. Groen, J. Guldager, J. Heinonen, U. Hytti, P.P. Iglesias-Sanchez, A. Jacobsson, A. La Rocca, H. Landstroem, E.M. Laviolette, C.J. Maldonado, L. Martinez, G.-B. Neergard, A. Ouendag, M. Ripolles, C.A.F. Rosenstand, E. Simmons, R. Sorheim, P. Stenholm, C. Tollestrup

'DNA of the Young Entrepreneur' is a compelling mixture of philosophy, personal experience, and practical advice. The book takes the reader on a journey through knowledge, attitudes, values, and actions that spell the difference between success and failure in starting and running a small business -- or between running an enterprise on a business-as-usual level and pushing it to great success.

The book is the distilled wisdom from the authors own self-made journey from poverty to wealth. It provides a readable and compelling description of all the pieces required to change any intelligent and motivated young entrepreneur into a fulfilled, productive, and wealthy human being.

'DNA of the Young Entrepreneur' goes beyond the mere quest for materialism that limits the effectiveness of similar books in the field. It addresses the foundational characteristics that form the basis of real success.

Provides practicing social entrepreneurs, whether nonprofit or for-profit, with a guiding framework and practical recommendations for scaling. It is filled with ideas and examples to make it easier for practitioners to make major strides in resolving serious social problems involving, poverty, health, education, and the environment.

'Of course, entrepreneurship can be taught, and this books shows how. Using scholarly research as the foundation, the authors have crafted a set of practices to foster entrepreneurial thinking that should be incorporated in all courses across the entire curriculum.' - Tina Seelig, Stanford University, US 'Practice makes perfect and Babson professors Neck, Greene and Brush lead the way for global management education s thirst for excellence in entrepreneurship education. Teaching Entrepreneurship is an excellent read and detailed guide for creating a strong program that inspires innovation and entrepreneurial strategies for business academics and practitioners.' - John Fernandes, President and Chief Executive Officer, AACSB International 'Teaching Entrepreneurship further validates how thoroughly Heidi, Patricia, and Candida understand the future of this incredibly vital field. The idea that aspiring entrepreneurs and their professors should be instructed in a method that increases their emotional intelligence and their business acumen is extraordinary. This is the book that the faculty at Paul Quinn College and I have been waiting for. That applause you hear in the background is our current and future students and the lives they will change through this version of entrepreneurship.' - Michael J. Sorrell, President, Paul Quinn College, US Teaching Entrepreneurship moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship using a portfolio of practices, which includes play, empathy, creation, experimentation, and reflection. Together these practices help students develop the competency to think and act entrepreneurially in order to create, find, and exploit opportunities of all kinds in a continuously changing and uncertain world. Divided into two parts, the book is written for those educators who want their students to develop a bias for action and who are willing to explore new approaches in their own classrooms. A set of 42 exercises with detailed teaching notes is also included to help educators effectively teach the practices in their curriculum. Entrepreneurship educators will find a great deal of useful knowledge in this volume, which provides relevant, targeted exercises for immediate application in the classroom. Contents: 1. Teaching Entrepreneurship as a Method that Requires Practice The Practices of Entrepreneurship Education: The Theory 2. The Practice of Play 3. The Practice of Empathy 4. The Practice of Creation 5. The Practice of Experimentation 6. The Practice of Reflection The Practices of Entrepreneurship Education: The Application 7. Exercises to Practice Play 8. Exercises to Practice Empathy 9. Exercises to Practice Creation 10. Exercises to Practice Experimentation 11. Exercises to Practice Reflection 12. A Final Note: The Practices Support Accreditation Index

The 12th edition of Entrepreneurship provides an understanding of the people and processes that create and grow new ventures on an international basis. It focuses on the risk and effort of creating something new and overcoming inertia through each of its five major sections: The Entrepreneurial Perspective, From the Idea to the Opportunity, From the Opportunity to the Business Plan, From the Business Plan to Funding the Venture, and From Funding the Venture to Launching, Growing and Ending the New Venture. Each chapter begins with learning objectives and a profile of an entrepreneur whose career is especially relevant to the chapter material. Numerous business examples occur throughout each chapter along with important websites to assist the reader in getting started. Boxed summaries of articles in the news (As Seen in Business News) illustrate the chapter discussions and Ethics boxes discussing ethical issues are found in all the chapters. Each chapter concludes with research tasks, class discussion questions, and selected readings for further research and study. At the end of the book is a selection of Cases that can be used along with any chapter, as well as listing of other appropriate cases on a chapter-by-chapter basis.

Silicon Valley and the industrial districts of Italy, where shared identity, superior skills, regional specialization and trust-based networking among local firms have produced dynamic and flexible ecosystems, are inspiring examples of the successful promotion of thriving technology and business clusters. Cluster studies, besides acknowledging (the potential of) concentration and spill-overs in a dynamic network of larger companies and new start-up firms, also pay attention to the importance of investors, universities and other supportive institutions that contribute to the international and longer-term competitiveness of local industry clusters.

This book looks at why certain regions are successful in creating an innovative technology cluster (with chapters on Silicon Valley and the Italian Food districts) and why aspiring communities and districts seek to learn from those examples and create an internationally successful region or sector (with chapters on the Dutch Biopartner program to stimulate entrepreneurship in the life sciences, on high-tech Israel and on the Italian Slow Food Movement). In some cases internationally renowned universities and/or research laboratories inspire engineers and scientists to become entrepreneurs and take the lead in cluster development (e.g. in the chapters on Food Valley Wageningen, the Knowledge Pearl Leuven-Flanders and the Scandinavian Oresund cluster). In other cases indigenous flagship firms, collaborating with each other and outsourcing many activities to smaller companies, may act as a regiona (TM)s catalyst (e.g. in the chapters on Flanders Vegetable Valley, the Dutch horticultural industry and the Defence Diversification Agency in theUK). Chapters on North Carolinaa (TM)s Research Triangle Park and the recent initiative to stimulate innovativeness in East Netherlands show that also an active government can stimulate emerging clusters by making local resources and funds available (e.g. risk capital, high-quality infrastructure), attracting foreign firms to invest and building ties between the private sector, knowledge institutions and local authorities.

This Handbook charts the development of venture capital research in light of the global financial crisis, starting with an analysis of the current venture capital market and the changing nature of the business angel market. Looking at governance structures, the performance of venture capitalists in terms of investments, economic impact and human capital, and the geographical organization of business angels and venture capital global 'hotspots', this book also analyzes the current state of venture capital research and offers a roadmap for the future. Contributors: A. Avdeitchikova, G. Avnimelech, D. Cumming, D. De Clercq, D. Dimov, S. Harel, S.A. Johan, H. Landstrom, D. Lingelbach, H. Lu, C. Mason, A. Parhankangas, J. Sohl, R. Sorheim, Y. Tan

The book gives practical guidance for policy makers, analysts and researchers on how to make the most of the potential of Foresight studies. Based on the concept of evidence-based policy-making, Foresight studies are common practice in many countries and are commonly understood as a supportive tool in designing future-oriented strategies. The book outlines approaches and experiences of integrating such Foresight studies in the making and implementation of science, technology and innovation (STI) policies at different national levels. It delivers insights into practical approaches of developing STI policy measures oriented towards future societal and technological challenges based on evidence drawn from comparable policy measures worldwide. Authors from leading academic institutions, international organizations and national governments provide a sound theoretical foundation and framework as well as checklists and guidelines for leveraging the potential impact of STI policies.

Virtual Trainers the world over turn to Master Trainer Alex Mandossian to expose and get more marketing reach for their clear, compelling, and consistent marketing messages ... faster, better, and easier. By demystifying for millions the power within electronic broadcast media such as teleseminars, webinars, podcasts and most recently, Google Hangouts, his followers learn to earn millions on their own terms. Alex s lifetime goal is to become the world's 1st ""work-at-home"" billionaire by creating over one thousand other Internet marketing millionaires before his 77th birthday. Since 1993, Alex has generated almost $400 million in sales and profits for his marketing students, clients, and strategic alliance partners on five continents.

The purpose of this volume is to analyze the microfoundations of knowledge spillovers. The microeconomic analysis of spillovers leads to the insight that the spillover and flow of knowledge is not at all automatic. Instead, this volume suggests that a filter exists between knowledge and its economic application. The focus of this volume is on several key mechanisms that serve to reduce this filter and facilitate the flow of knowledge. In particular, the volume draws on an emerging literature identifying the role of knowledge spillovers to investigate significance of labor mobility and informal networks as mechanisms facilitating the flow of knowledge.

No field in economics has dealt extensively with the microeconomics of knowledge spillovers. This volume brings together scholars from a broad spectrum of fields including labor economics, regional economics, the economics of innovation and technological change, and sociology to introduce new insights yielded from the microfoundations of knowledge spillovers.

Entrepreneurship has seen an influx of industry-leading women. With this shift, women are now impacting a mainly male-dominated field and face ongoing challenges within this domain. Examining the Role of Women Entrepreneurs in Emerging Economies is a critical scholarly resource that examines the influence and impact of women entrepreneurs in emerging economies. Featuring coverage on a broad range of topics such as women empowerment, financial management strategies, and discriminatory practices, this book is a vital resource for business managers, organizational leaders, professionals, and researchers seeking current research on women-related issues in different types of work communities and environments.

Technology Transfer and US Public Sector Innovation provides an overview of US technology policies that are the genesis for observed technology transfer activities. By describing the technology transfer process from US federal laboratories and other public sector organizations, this exploration informs the reader in detail of how the transfer process behaves and the social benefits associated with it. Empirical information and evidence are presented on myriad forms of technology transfer including, but not limited to, patents, licenses and CRADA activity. Publications are a form of technology transfer as are new metrics that quantify the efficiency of the technology transfer process. Link and Oliver's work will be of great use to public policy makers in industrialized countries, scientists in federal laboratories worldwide and academic researchers. In addition, it will hold an important position in national and academic libraries.

This book presents multidisciplinary research that expands our understanding of the innovation system (IS) and the entrepreneurial ecosystem (EE) perspectives on regional economic development. It critically reviews the two concepts and explores the promise and the limits of bridging IS and EE, particularly as applied outside of the bubbling global hubs or to the types of entrepreneurship different from the high-growth variety. Building on these insights, it delves deeper into the links between the academic knowledge and its practical applications in a variety of contexts - from a vibrant London suburb to Latin American countries - with the goal of offering place-specific policy implications. Additionally, the authors advance the inquiry by examining some of the overlooked dimensions of the systemic approaches to economic development such as informal and social entrepreneurship and offers a comprehensive view of the current research at the intersection of the IS and the EE frameworks from the practical perspective. Entrepreneurship and innovation - and relatively new ways to study and understand those within the systems framework - are at the forefront of scholarly and policy debate on economic growth at the moment, making this an important and timely work for academics and policy makers. Contributors include: V. Andonova, M. Belitski, J.E. Cassiolato, A.P. da Costa e Silva Lima, C. De Fuentes, G. de Oliveira Santos, M. del Carmen Roman Roig, N.A. Dentchev, A. Diaz Gonzalez, J. Federico, A. Godley, M. Gonzalo, A. Guerrero Alvarado, S. Ibarra Garcia, H. Kantis, R. Lebre La Rovere, M.C.J. Lustosa, H.M. Martins Lastres, F. Modrego, J.A. Peerally, J. A. Perez-Lopez, M.G. Pessoa de Matos, M.G. Pezzi, R. Pugh, M.G.v. B. Podcameni, J. Schmutzler, V. Servantie, A. Tsvetkova, J.M. Zabala-Iturriagagoitia

This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a "survival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality of life and more on the amount of dollars to be gained. The divide between the 1% and 99% leaves lower-income individuals at a significant disadvantage and threatens both economic and societal advancement. The author offers clear, intelligible solutions to accomplish this such as eliminating discrimination, providing opportunities for new ideas and industries, enhancing quality of life, and encouraging more competition so that radical innovations can emerge and make a positive difference. This book will appeal to leaders and researchers across marketing, economics, management, and accounting looking for answers on how to get the American economy back on track.