Experiments have consistently been used in the hard sciences, but in recent decades social scientists have adopted the practice. Randomized trials have been used to design policies to increase educational attainment, lower crime rates, elevate employment rates, and improve living standards among the poor.

This book tells the stories of radical researchers who have used experiments to overturn conventional wisdom. From finding the cure for scurvy to discovering what policies really improve literacy rates, Leigh shows how randomistas have shaped life as we know it. Written in a “Gladwell-esque” style, this book provides a fascinating account of key randomized control trial studies from across the globe and the challenges that randomistas have faced in getting their studies accepted and their findings implemented. In telling these stories, Leigh draws out key lessons learned and shows the most effective way to conduct these trials.

The evolution of cognitive psychology, traced from the beginnings of a rigorous experimental psychology at the end of the nineteenth century to the "cognitive revolution" at the end of the twentieth, and the social and cultural contexts of its theoretical developments. Modern psychology began with the adoption of experimental methods at the end of the nineteenth century: Wilhelm Wundt established the first formal laboratory in 1879; universities created independent chairs in psychology shortly thereafter; and William James published the landmark work Principles of Psychology in 1890. In A History of Modern Experimental Psychology, George Mandler traces the evolution of modern experimental and theoretical psychology from these beginnings to the "cognitive revolution" of the late twentieth century. Throughout, he emphasizes the social and cultural context, showing how different theoretical developments reflect the characteristics and values of the society in which they occurred. Thus, Gestalt psychology can be seen to mirror the changes in visual and intellectual culture at the turn of the century, behaviorism to embody the parochial and puritanical concerns of early twentieth-century America, and contemporary cognitive psychology as a product of the postwar revolution in information and communication. After discussing the meaning and history of the concept of mind, Mandler treats the history of the psychology of thought and memory from the late nineteenth century to the end of the twentieth, exploring, among other topics, the discovery of the unconscious, the destruction of psychology in Germany in the 1930s, and the relocation of the field's "center of gravity" to the United States. He then examines a more neglected part of the history of psychology-the emergence of a new and robust cognitive psychology under the umbrella of cognitive science.

Ortega's response is an original contribution to the psychology of perception. But, as was his habit, Ortega ranges far beyond his ostensible subject; the book may properly be characterized as an heroic attempt to clarify the nature and grounds of truth. It develops ideas contained in his first book, Meditations on Quixote, and introduces new concepts--such as core or nodal problems in any field of inquiry--which would have lasting consequences in his work. This volume includes an appendix, "Toward a Philosophical Dictionary," which defines terms important to lectures.

The bombing of Pearl Harbor, the assassination of President Kennedy, the explosion of the space shuttle Challenger: every generation has unforgettable events, the shared memory of which can create fleeting intimacy among strangers. These public memories, combined with poignant personal moments--the first day of college, a baseball game with one's father, praise from a mentor--are the critical shaping events of individual lives. Although experimental memory studies have long been part of empirical psychology, and psychotherapy has focused on repressed or traumatizing memories, relatively little attention has been paid to the inspiring, touching, amusing, or revealing moments that highlight most lives. What makes something unforgettable? How do we learn to share the significance of memories? David Pillemer's research, brought together in this gracefully written book, extends the current study of narrative and specific memory. Drawing on a variety of evidence and methods--cognitive and developmental psychology, cross-cultural study, psychotherapy case studies, autobiographies and diaries--Pillemer elaborates on five themes: the function of memory; how children learn to construct and share personal memories; memory as a complex interactive system of image, emotion, and narrative; individual and group differences in memory function and performance; and how unique events linger in memory and influence lives. A provocative last chapter, full of striking examples, considers potential variations in memory across gender, culture, and personality. Momentous Events, Vivid Memories is itself a compelling and memorable book.

Are images an important means of recalling information from memory and solving problems? Or are images just display lights on the mind's computer? In "Image and Mind," Stephen Kosslyn makes an impressive case for the view that images are critically involved in the life of the mind. In a series of ingenious experiments, he provides hard evidence that people can construct elaborate mental images, search them for specific information, and perform such other internal operations as mental rotation. Kosslyn demonstrates that these results are best explained by a two-tiered model in which images are stored in abstract form in long-term memory and then assembled for internal display in much the way that images on a TV screen can be created from files in a computer memory.

Kosslyn shows how this model can be used to solve many of the persistent questions which have traditionally plagued theories of imagery that attempted to install imagery as the exclusive medium of mental representation.

Unlike any other work on imagery, Image and Mind provides an integrated account of most of the modern empirical results from imagery research within the framework of a coherent theory. The book also introduces a host of new experimental techniques and major hypotheses to guide future research. The result is a landmark book and a major event in the study of the mind.

Die neue Reihe zur allgemeinen Psychologie erscheint in 5 kompakten Banden. Je nach Studien- und Prufungsschwerpunkt koennen die benoetigten Module zusammengestellt werden. Dieser Band enthalt alle prufungsrelevanten Themen des Fachs "Wahrnehmung und Aufmerksamkeit" - von den Prinzipien der Wahrnehmung und den Eigenschaften der Sinnessysteme uber die Psychophysik bis hin zu zentralen Themen der Aufmerksamkeitsforschung. Alle Themen sind lernfreundlich aufbereitet, die begleitende Website enthalt Lerntools fur Studierende und Materialien fur Dozenten.