Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck - for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition - all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn't know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself

This book constitutes the refereed proceedings of the 17th International Conference on Information Security, ISSA 2018, held in Pretoria, South Africa, in August 2018. The 13 revised full papers presented were carefully reviewed and selected from 40 submissions. The papers are dealing with topics such as authentication; access control; digital (cyber) forensics; cyber security; mobile and wireless security; privacy-preserving protocols; authorization; trust frameworks; security requirements; formal security models; malware and its mitigation; intrusion detection systems; social engineering; operating systems security; browser security; denial-of-service attacks; vulnerability management; file system security; firewalls; Web protocol security; digital rights management; distributed systems security.

This book constitutes the refereed proceedings of the 10th International Conference on Digital Forensics and Cyber Crime, ICDF2C 2018, held in New Orleans, LA, USA, in September 2018. The 11 reviewed full papers and 1 short paper were selected from 33 submissions and are grouped in topical sections on carving and data hiding, android, forensic readiness, hard drives and digital forensics, artefact correlation.

One of the first edited collections devoted exclusively to digital comics, Perspectives on Digital Comics demonstrates the varied ways one can read, interpret, view, and use digital comics. These original essays discuss digital comics made specifically for web consumption, digital reproductions of print-comics, and scanned comics. Written for those who may not be familiar with digital comics and/or digital comic scholarship, the contributors explore theories for understanding and reading digital comics, criticism and analysis of specific digital comic titles, the global reach of digital comics, and how digital comics can be used in educational settings.

Grab your phone and your friends and start making fame-worthy content today! Get TikTok Famous Fast is a bite-sized guide to building your own empire on TikTok and using it as a launchpad for your personal brand and media career. Top TikTok stars and industry insiders provide their tips on how be a hit, how to make your content the best possible, how to tap into the latest memes and trends, how to edit and - most importantly - how to grow your following.

This edited collection explores ways to better understand the rhetorical workings of political executives, especially the United States president. Scholars of the presidency, rhetorical theorists and critics, and various authors examine the ways in which presidents use the institution, the media, and popular culture to instantiate, expand, and wield executive power.

This book examines the right to be forgotten and finds that this right enjoys recognition mostly in jurisdictions where privacy interests impose limits on freedom of expression. According to its traditional understanding, this right gives individuals the possibility to preclude the media from revealing personal facts that are no longer newsworthy, at least where no other interest prevails. Cases sanctioning this understanding still abound in a number of countries. In today's world, however, the right to be forgotten has evolved, and it appears in a more multi-faceted way. It can involve for instance also the right to access, control and even erase personal data. Of course, these prerogatives depend on various factors and competing interests, of both private and public nature, which again require careful balancing. Due to ongoing technological evolution, it is likely that the right to be forgotten in some of its new manifestations will become increasingly relevant in our societies.

Moving Sounds explores the unique animating symbiosis that develops whenever previously unrelated technologies become intertwined and form a mutually invigorating relationship. When "car" and "radio" became permanently inculcated, it changed how both cars and radio were designed and experienced. Moving Sounds is the first book-length study exploring the relationship between the car and the radio. While much scholarship has been devoted to the general history of radio, radio's unique relationship with the open road has been largely overlooked. The nascent interconnectivity between the early car and radio developers, and what they did to help each other, is another aspect of cultural history that is explored in Moving Sounds.

Moving Sounds explores the unique animating symbiosis that develops whenever previously unrelated technologies become intertwined and form a mutually invigorating relationship. When "car" and "radio" became permanently inculcated, it changed how both cars and radio were designed and experienced. Moving Sounds is the first book-length study exploring the relationship between the car and the radio. While much scholarship has been devoted to the general history of radio, radio's unique relationship with the open road has been largely overlooked. The nascent interconnectivity between the early car and radio developers, and what they did to help each other, is another aspect of cultural history that is explored in Moving Sounds.

Information and communication technology (ICT) has boosted economic development in China. To understand China's modernization, it is therefore necessary to consider the development of ICT. The book reflects how a catch-up country with a fast modernization process develops into a relatively modern country and the consequences of the fast development. It focuses on the development of media in China by examining the diffusion of ICT and providing a case study in an indigenous place to explore the modernization process. The book offers a new perspective to understand modernization and contributes knowledge to understand China's media, technology diffusion, indigenous culture transformation into modern culture and social changes.

This Brief presents the overarching framework in which each nation is developing its own cyber-security policy, and the unique position adopted by France. Modern informational crises have penetrated most societal arenas, from healthcare, politics, economics to the conduct of business and welfare. Witnessing a convergence between information warfare and the use of "fake news", info-destabilization, cognitive warfare and cyberwar, this book brings a unique perspective on modern cyberwarfare campaigns, escalation and de-escalation of cyber-conflicts. As organizations are more and more dependent on information for the continuity and stability of their operations, they also become more vulnerable to cyber-destabilization, either genuine, or deliberate for the purpose of gaining geopolitical advantage, waging wars, conducting intellectual theft and a wide range of crimes. Subsequently, the regulation of cyberspace has grown into an international effort where public, private and sovereign interests often collide. By analyzing the particular case of France national strategy and capabilities, the authors investigate the difficulty of obtaining a global agreement on the regulation of cyber-warfare. A review of the motives for disagreement between parties suggests that the current regulation framework is not adapted to the current technological change in the cybersecurity domain. This book suggests a paradigm shift in handling and anchoring cyber-regulation into a new realm of behavioral and cognitive sciences, and their application to machine learning and cyber-defense.

The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertising research, claiming that it is worth looking at what theories are used in public relations and advertising space. This book provides an overview of key studies and contributions to the theories, as well as explores how the theoretical concepts can be applied in public relations. The practical solutions set out in this book focus on various public and private sectors. The studies analysed and the applications proposed are particularly valuable in terms of how public relations and advertising theories respond in practice. For this reason, this book will be an important work both for academics and practitioners working in the field of public relations and advertising.

The digital era we are in is presenting a series of innovations every day. Today, technology is becoming a decisive factor in everyday life as well as in professional life. Every day, new media, which develop at a fast pace, influence many areas from everyday relations to professions and transform media. For example, the traditional media today has to adapt to new communication technologies and new media-based platforms. However, new forms of journalism and their tendencies are the ones that have a negative effect on the traditional media. Therefore, it is important to understand the situation of the traditional media in the new media age. This book will serve as a guide to understanding the new media - which stand as a great power against the traditional media today - as well as the structure of its environments and its potentialities.

This edited collection explores ways to better understand the rhetorical workings of political executives, especially the United States president. Scholars of the presidency, rhetorical theorists and critics, and various authors examine the ways in which presidents use the institution, the media, and popular culture to instantiate, expand, and wield executive power.

This book constitutes the refereed proceedings of the 5th Conference on Digital Encounters with Cultural Heritage, DECH 2017, and the First Workshop on Research and Education in Urban History in the Age of Digital Libraries, UHDL 2017, held in Dresden, Germany, in March 2017. The 11 revised full papers from DECH 2017 and two revised full papers from UHDL 2017 presented in this volume were carefully reviewed and selected from 33 joint submissions. The papers are organized in topical sections on research on architectural and urban cultural heritage; technical access; systematization; education in urban history; organizational perspectives.

This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. If you had told Roger McNamee three years ago that he would soon be devoting himself to stopping Facebook from destroying democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes Brexit and the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, Facebook's leaders still duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travellers who share his concerns, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly - to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. This is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.

New technologies have brought about radical changes in almost all areas of life. The best concept to describe this period is "digimodernism" in which there occur many transformations, from shopping to information, socialization to banking, education to communication. People, who become increasingly dependent on technology, computer and internet, are forced to attach themselves to the new social structure in a society that changes in parallel with digitalization. The Digimodern period has substantially affected the media as almost every point of life and caused great transformations. At this point, the main theme of the book is to reveal the structure of the media in the digital period.

In higher education, professional online identities have become increasingly important. A rightly worded tweet can cause an academic blog post to go viral. A wrongly worded tweet can get a professor fired. Regular news items in The Chronicle of Higher Education and Inside Higher Ed provide evidence that reputations are both built and crushed via online platforms. Ironically, given the importance of digital identities to job searches, the promotion and distribution of scholarly work, pedagogical innovation, and many other components of an academic life, higher education professionals receive little to no training about how to best represent themselves in a digital space. Managing Your Professional Identity Online: A Guide for Higher Education fills this gap by offering higher education professionals the information and guidance they need to: craft strong online biographical statements for a range of platforms; prioritize where and how they want to represent themselves online in a professional capacity; intentionally and purposefully create an effective brand for their professional identity online; develop online profiles that are consistent, professional, accurate, organized, of good quality, and representative of their academic lives; regularly update and maintain an online presence; post appropriately in a range of online platforms and environments; and< successfully promote their professional accomplishments. Managing Your Professional Identity Online is practical and action-oriented. In addition to offering a range of case studies demonstrating concrete examples of effective practices, the book is built around activities, templates, worksheets, rubrics, and bonus materials that walk readers through a step-by-step guide of how to design, build, and maintain professional online identities.

In higher education, professional online identities have become increasingly important. A rightly worded tweet can cause an academic blog post to go viral. A wrongly worded tweet can get a professor fired. Regular news items in The Chronicle of Higher Education and Inside Higher Ed provide evidence that reputations are both built and crushed via online platforms. Ironically, given the importance of digital identities to job searches, the promotion and distribution of scholarly work, pedagogical innovation, and many other components of an academic life, higher education professionals receive little to no training about how to best represent themselves in a digital space. Managing Your Professional Identity Online: A Guide for Higher Education fills this gap by offering higher education professionals the information and guidance they need to: craft strong online biographical statements for a range of platforms; prioritize where and how they want to represent themselves online in a professional capacity; intentionally and purposefully create an effective brand for their professional identity online; develop online profiles that are consistent, professional, accurate, organized, of good quality, and representative of their academic lives; regularly update and maintain an online presence; post appropriately in a range of online platforms and environments; and< successfully promote their professional accomplishments. Managing Your Professional Identity Online is practical and action-oriented. In addition to offering a range of case studies demonstrating concrete examples of effective practices, the book is built around activities, templates, worksheets, rubrics, and bonus materials that walk readers through a step-by-step guide of how to design, build, and maintain professional online identities.

From Blackface to Black Twitter: Reflections on Black Humor, Race, Politics, & Gender traces the roots and fruits of comedy over the centuries to analyze and offer insights into the intersections of race, gender, and politics in humor that is by, for, and/or about black people.

Regulating Social Media in China: Foucauldian Governmentality and the Public Sphere is the first in-depth study to apply the Foucauldian notion of governmentality to China's field of social media. This book provokes readers to contemplate the democratizing potential of social media in China. By deploying Foucault's theory of governmentality as an explanatory framework, author Bei Guo explores the seemingly paradoxical relationship of the Chinese party-state to the expansion of social media platforms. Guo argues that the Chinese government has several interests in promoting community participation and engagement through the internet platform Weibo, including extending the presence of its own agencies on Weibo while simultaneously controlling the discourse in many important ways. This book provides an important corrective to overly sanguine accounts that social media promotes a Habermasian public sphere along liberal democratic lines. It demonstrates how China, as an authoritarian country, responds to its citizens' voracious hunger for information and regulates this by carefully adopting both liberal and authoritarian techniques.

The second volume of Ethics for a Digital Age contains a selection of research presented at the fifth and sixth Annual International Symposia on Digital Ethics hosted by the Center for Digital Ethics and Policy at Loyola University Chicago's School of Communication. Thematically organized around the most pressing ethical issues of the digital age from a professional (parts one and two) and a philosophical perspective (part three), the chapters of this volume offer the reader a window into some of the hot-button ethical issues facing a society where digital has become the new normal. Just as was the case in the first volume, this collection attempts to bridge applied and theoretical approaches to digital ethics. The case studies in this work are grounded in theory and the theoretical pieces are linked back to specific cases, reflecting the multi-methodological and multi-disciplinarian approach espoused by Loyola's Center of Digital Ethics and Policy during its eight years of existence. With contributions by experts from a variety of academic disciplines, this work will appeal to philosophers, communication scientists, and moral philosophers alike.

Since the advent of the Internet and increasingly mobile devices, we have witnessed dramatic changes in computer-mediated technologies and their roles in our lives. In the late 1990s, researchers began to identify problematic forms of Internet use, such as difficulty controlling the amount of time spent online. Today, people live in a perpetually digital and permanently connected world that presents many serious types of problematic Internet use besides deficient self-regulation. Thousands of studies have been published on interpersonal problems such as cyberbullying, cyberstalking, relationship conflicts about online behavior, and the increasingly problematic use of mobile devices during in-person interactions. The Changing Face of Problematic Internet Use: An Interpersonal Approach also examines future trends, including the recent development of being constantly connected to mobile devices and social networks. Research in these areas is fraught with controversy, inconsistencies, and findings that are difficult to compare and summarize. This book offers students and researchers an organized, theory-based, synthesis of research on these problems and explains how interpersonal theory and research help us better understand the problems that online behavior plays in our personal lives and social interactions.

Today, globalisation has reached its peak not only due to economic integration, but also by the multiplier effect stemmed from digital communication technologies. The concept of "global village", mentioned nearly half a century ago by Marshall McLuhan, confronts us as actual reality. Of course, this approach creates radical impact on all management practices. Public relations is one of the management instruments which is affected most by the emergent change in approach within this context. In this volume, the authors define public relations through an international perspective within the context of both theory and practice. Consisting of fifteen sections, the book describes what intra- and extra-organisational public relation theories and practices correspond to in the present day.

This book brings a rich and nuanced analysis of selfie culture. It shows how selfies gain their meanings, illustrates different selfie practices, explores how selfies make us feel and why they have the power to make us feel anything, and unpacks how selfie practices and selfie related norms have changed or might change in the future. As humans, we have a long history of being drawn to images, of communicating visually, and being enchanted with (our own) faces. Every day we share hundreds of millions of photos on Facebook, Instagram and Snapchat. Selfies are continually and passionately talked about. People take vast amounts of selfies, and generate more attention than most other social media content. But selfies are persistently attacked as being unworthy of all of this attention: they lack artistic merit; indicate a pathological fascination with one's self; or attribute to dangerously stupid behaviour. This book explores the social, cultural and technological context surrounding selfies and their subsequent meaning.