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Social eCommerce (Paperback)
Loot Price: R718
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Social eCommerce (Paperback)
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Want to make money online? Then ignore social media at your own
risk. Social media is vital if you want to your business to thrive,
and though you can't control the conversations, you can influence
them. This book will teach you how. If mismanaged, social media can
create more noise than signal. It can be a time and energy suck -
for you and your audience. Or worse still, it can become an echo
chamber for negative PR. If done well, guerrilla social media
marketing can help you persuade, command attention, establish
dialogue, differentiate yourself, capture new markets, and
outmaneuver the competition - all on a shoestring budget. Whether
you're selling digital goods and services, physical goods, or local
services, this book has the answers. Strategize and optimize your
social presence in ways you didn't know were possible Drive more
clicks and sales with better-performing Facebook ads Develop
remarkable content with viral potential Manage your online
reputation, instead of letting it manage you Integrate social media
into your SEO strategy, and vice versa Leverage online influencers
to promote your brand, and become an influencer yourself
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