Technically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way. In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to write for maximum impact and how to make your enthusiasm even more infectious.

In this book Dr. Dannelle D. Stevens offers five key principles that will bolster your knowledge of academic writing, enable you to develop a manageable, sustainable and even enjoyable writing practice, and, in the process, effectively increase your publication output and promote your academic career. A successful and productive book and journal article author, writing coach, the creator of a nationally-recognized, cross-disciplinary faculty writing program, and with a long career as a faculty member and experience as a department chair, Dannelle offers a unique combination of motivation, reflective practices, analytical tools, templates and advice to set you on the path to being a productive and creative writer. Drawing on her experience as a writer, and on her extensive research into the psychology of writing and the craft of scholarly writing, Dannelle starts from the premise that most faculty have never been taught to write, and that writers, both experienced and novice, frequently experience anxiety and self-doubt that erode confidence. She begins by guiding readers to understand themselves as writers, and discover what has impeded or stimulated them in the past to establish positive new attitudes and sustainable habits. Dannelle provides strategies for setting doable goals, organizing a more productive writing life, and demonstrates the benefits of writing groups, including offering a variety of ways in which you can experiment with collaborative practice. In addition, she offers a series of reflections, exercises and activities to spark your writing fluency and creativity. Whether developing journal articles, book chapters, book proposals, book reviews, or conference proposals, this book will help you demystify the hidden structures and common patterns in academic writing and help you match your manuscript to the language, structures and conventions of your discipline be it in the sciences, social sciences or humanities. Most importantly, believing that connecting your passions with your work is essential to stimulating your ideas and enthusiasm, this essential guide offers you the knowledge and skills to write more.

In her well-documented study, Irmtraud Ubbens focuses on the life and work of Moritz Goldstein, a writer and journalist, whose emigration from National-Socialist Germany took him first to Italy and England and, finally, to the USA. Based on her differentiated sources and using Goldstein's correspondence as a backdrop, she provides a vivid account of the A(c)migrA(c) writer's inner conflict, caused by the gradual loss of his mother tongue, his most important tool. The Appendix presents texts written by Goldstein after 1933.

This acclaimed volume is the first to provide a comprehensive overview of Jerzy Grotowski's long and multi-faceted career. It is essential reading for anyone interested in Grotowski's life and work.
Edited by the two leading experts on Grotowski, the sourcebook features:
*essays from the key performance theorists who worked with Grotowski, including Eugenio Barba, Peter Brook, Jan Kott, Eric Bentley, Harold Clurman, and Charles Marowitz
*writings which trace every phase of Grotowski's career from his 'theatre of production' to 'objective drama' and 'art as vehicle'
*a wide-ranging collection of Grotowski's own writings, plus an interview with his closest collaborator and 'heir', Thomas Richards
*an array of photographs documenting Grotowski and his followers in action
*a historical-critical study of Grotowski by Richard Schechner.

After the end of the Second World War, the book-trade in the Soviet Occupation Zone of Germany was faced with major upheavals. Books were censored, and publishers needed a licence from the occupying power before they could conduct their business. The study provides a detailed, handbook-like description of the licensing procedure, presents the institutions and individuals involved in the process and explains the legal regulations and different conditions publishers were confronted with in the respective states and provinces.

Computer systems in newspaper production call for an entirely new form of work organization in all areas of newspaper publishing. The volume centres around an empirical study devised to point up the actual impact of computer systems on the everday work of editors. The study operates with questionnaires and text analyses. It transpires that a number of technical tasks have shifted to the editorial level and also that the internal organization of the various departments has been affected by the use of computers. One example is the emergence of a new job profile, that of the 'technical editor'.

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

Now in its second edition, this internationally best-selling book has been revised and updated. It focuses on helping people overcome some of the most common obstacles to successful publication. Lack of time? An unconscious fear of rejection? Conflicting priorities? In this, the first book to address the subject, Abby Day explains how to overcome these obstacles and create publishable papers for journals most likely to publish them. She shows how to identify a suitable journal and how to plan, prepare and compile a paper that will satisfy its requirements. She pays particular attention to the creative aspects of the process. As an experienced journal editor and publisher, Dr Day is well placed to reveal the inside workings of the reviewing procedure - and the more fully you understand this, the greater the chance that what you submit will be accepted and published. For academic and research staff, in whatever discipline, a careful study of Dr Day's book could be your first step on the road to publication.

A great publisher, who often set the tone during his active professional years, is now retiring. Over the decades Klaus G. Saur has developed and carried out publishing projects of an extent almost unimaginable to us today. An impressive hoard of authors who accompanied Klaus G. Saur on part of his journey, and were an important part of his Berlin years, has put their personal experiences and thoughts to paper on this occasion. The result is a mosaic of encounters, of important and amusing moments, that illustrate the years when Klaus Saur wasChief Executive and Partnerof the publishing house de Gruyter.

Can you really write a play that lasts a minute? The one minute play offers a unique challenge to actors, directors and writers: how do you create a whole world, where actors have room to perform and where audiences have a true experience all in 60 seconds? One Minute Plays: A Practical Guide to Tiny Theatre demystifies the super-short-form play, demonstrating that this rich, accessible format offers great energy and variety not only to audiences but to everyone involved in its creation and performance. This handbook includes: An anthology of 200 one-minute plays selected from the annual Gone in 60 Seconds festival. A toolbox of exercises, methodologies and techniques for educators, practitioners and workshop leaders at all levels. Tips and advice on the demands of storytelling, inclusivity and creative challenges. Detailed practical information about creating your own minute festival, including play selection, running order, staging and marketing. Drawing on a wealth of experience, Steve Ansell and Rose Burnett Bonczek present an invaluable guide for anyone intrigued by the art of creating, producing and performing a one minute play.

This volume represents the first attempt to develop a systematic theory of film along hermeneutic lines and reflects upon the methodological consequences of such an approach for the analysis and interpretation of films. After establishing a definition of cinematic communication based on semiotics and speech-act theory, the author subjects the major structures of cinematic narration (camera work, montage, narrative situations, verbal and non-verbal communication between characters, perspectivization, figurative images) to theoretical and practical (methodological) consideration.

With Point Made, legal writing expert, Ross Guberman, throws a life preserver to attorneys, who are under more pressure than ever to produce compelling prose. What is the strongest opening for a motion or brief? How to draft winning headings? How to tell a persuasive story when the record is dry and dense? The answers are "more science than art," says Guberman, who has analyzed stellar arguments by distinguished attorneys to develop step-by-step instructions for achieving the results you want. The author takes an empirical approach, drawing heavily on the writings of the nation's 50 most influential lawyers, including Barack Obama, John Roberts, Elena Kagan, Ted Olson, and David Boies. Their strategies, demystified and broken down into specific, learnable techniques, become a detailed writing guide full of practical models. In FCC v. Fox, for example, Kathleen Sullivan conjures the potentially dangerous, unintended consequences of finding for the other side (the "Why Should I Care?" technique). Arguing against allowing the FCC to continue fining broadcasters that let the "F-word" slip out, she highlights the chilling effect these fines have on America's radio and TV stations, "discouraging live programming altogether, with attendant loss to valuable and vibrant programming that has long been part of American culture." Each chapter of Point Made focuses on a typically tough challenge, providing a strategic roadmap and practical tips along with annotated examples of how prominent attorneys have resolved that challenge in varied trial and appellate briefs. Short examples and explanations with engaging titles-"Brass Tacks," "Talk to Yourself," "Russian Doll"-deliver weighty materials with a light tone, making the guidelines easy to remember and apply. In addition to all-new examples from the original 50 advocates, this Second Edition introduces eight new superstar lawyers from Solicitor General Don Verrilli, Deanne Maynard, Larry Robbins, and Lisa Blatt to Joshua Rosencranz, Texas Senator Ted Cruz, Judy Clarke, and Sri Srinvasan, now a D.C. Circuit Judge. Ross Guberman also provides provocative new examples from the Affordable Care Act wars, the same-sex marriage fight, and many other recent high-profile cases. Considerably more commentary on the examples is included, along with dozens of style and grammar tips interspersed throughout. Also, for those who seek to improve their advocacy skills and for those who simply need a step-by-step guide to making a good brief better, the book concludes with an all-new set of 50 writing challenges corresponding to the 50 techniques.

The year 1609 saw the first appearance of a weekly newspaper in German. The new medium caught on so quickly that almost every urban centre soon had a newspaper of its own. The newspapers' main readership was made up of court representatives, aldermen, theologicans and scholars but the 'common man' also took a lively interest. Given their widespread dissemination, these newspapers were a major factor in the emergence of a uniform national language. The articles in the present volume examine the textual structures, syntactic patterns and the vocabulary employed in these newspapers. The central issue is the emergence and development of an idiom typical of newspaper style in the 17th century. Further topics are how up-to-the-minute, accurate and comprehensible the reporting was and the contemporary critical response to these newspapers and the language they employed.

An exploration of a surprisingly combative period in the history of English grammar. Heated arguments can break out over many things: slander, insults to a person's honor-and, during one period in English history, grammar. In his new book detailing the controversies and fraught histories that accompanied efforts to regularize English grammar, Bryan A. Garner shows that the grammarians of the eighteenth and nineteenth centuries were a surprisingly contentious and opinionated lot. Taming the Tongue in the Heyday of English Grammar (1711-1851) makes the primers of the period come alive in ways that their concerned and idiosyncratic authors might not have envisioned. The entries in Taming the Tongue-which has nearly five hundred color illustrations-are packed with scrupulously recorded information on the content and publication details of the primers, as well as tantalizing tales from the authors' lives. Combining scholarly rigor with lively anecdotes, Garner sheds light on the controversies and unexpectedly fiery histories of English grammatical disputes.