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Books > Social sciences > Psychology > Psychological methodology > General
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.
How do young people cope with the multitude of difficult situations and scenarios that are associated with growing up, like anxiety and depression, as well as illness, rejection and family breakdown? How can we facilitate and encourage, through a combination of health, well-being and positive mindset, healthy development during adolescence and beyond? With a substantial focus on the positive aspects of coping, including an emphasis on developing resilience and the achievement of happiness, Erica Frydenberg presents the latest developments in the field of coping. Adolescent Coping highlights the ways in which coping can be measured and implemented in a wide range of circumstances and contexts, with suggestions for the development of coping skills and coping skills training, and it provides strong scholarly evidence for the concepts and constructs that it promotes as providing a pathway to resilience. The work is framed as an ongoing interaction between individuals and their environments as represented by the psychosocial ecological model of Bronfenbrenner. The major theories of coping are articulated that take account of the transactional model, resources theories and proactive models of coping. Areas of recent interest such as neuroscience and epigenetics are included, alongside a new chapter, 'Cyberworld', which provides insights on new and relevant topics such as mindfulness and the impact of social media as they relate to coping in the contemporary context. Adolescent Coping will be of interest to practitioners in psychology, social work, sociology, education and youth and community work as well as to students on courses in adolescent development in these fields.
This important new collection provides not only a comprehensive overview of how organizational interventions can improve health and well-being in the workplace - addressing its causes rather than the symptoms - but also the practical issues faced in their design, implementation and evaluation. Drawing on a range of case studies and empirical investigations, it is the first book to seriously examine each element of the intervention process, and to recognize the individual, group, leader and organizational factors that researchers should consider. The authors describe the various challenges to such collaborative processes, as well as the specific methods and tools that can be used in response. Each chapter offers practical, evidence-based guidance. Featuring a final section examining new directions and approaches in organizational intervention research, the book features contributions from some of the leading international researchers in the field. It will be essential reading for any researcher or practitioner interested in the practical issues involved in improving the organization, design and management of the contemporary workplace.
This latest edition has been fully updated to accommodate the needs of users of SPSS Releases 17, 18 and 19 while still being applicable to users of SPSS Releases 15 and 16. As with previous editions, Alan Bryman and Duncan Cramer continue to offer a comprehensive and user-friendly introduction to the widely used IBM SPSS Statistics. The simple, non-technical approach to quantitative data analysis enables the reader to quickly become familiar with SPSS and with the tests available to them. No previous experience of statistics or computing is required as this book provides a step-by-step guide to statistical techniques, including: Non-parametric tests Correlation Simple and multiple regression Analysis of variance and covariance Factor analysis. This book comes equipped with a comprehensive range of exercises for further practice, and it covers key issues such as sampling, statistical inference, conceptualization and measurement and selection of appropriate tests. The authors have also included a helpful glossary of key terms. The data sets used in Quantitative Data Analysis with IBM SPSS 17, 18 and 19 are available online at http://www.routledgetextbooks.com/textbooks/_author/bryman-9780415579193/; in addition, a set of multiple-choice questions and a chapter-by-chapter PowerPoint lecture course are available free of charge to lecturers who adopt the book.
This Instructor's Manual consists of two parts, each arranged in the order in which the chapters appear in the text. The first part is a collection of over 500 test questions; the second gives answers to the questions in the Student Work book. Clearly, the Instructor's Manual should never be shown to students. Great care should be taken to see that no student (except a graduate assistant who needs it for scoring papers) ever gets to borrow it or, worse yet, to "borrow" it. Most of the test questions are multiple choice, but some matehing exercises are also included. Within each chapter, the multiple choice items are givenfirst. The text page on which the answer is found is given in ( ) at the right of the problem. The answer is indicated by a + sign at the left of the correct item alternative. In some items, parts of the item, especially in the wrong alternatives, may not appear untillater chapters. Such questions are clearly labelIed LATER by using LATER in place of a +and should not be used until all the material in them has been covered. They are OK for final examinations and for some rnidterm examinations, but they obviously cannot be used in their present form assoon as their prirnary topic has been covered in class. Tell your typist that when she prepares one of your tests, she should omit +, LATER, the parenthetical page numbers, and, of course, the answers to all matehing items."
While empirical, scientific research has much to offer to the practice-oriented therapist in training, it is often difficult to effectively engage the trainee, beginning practitioner, or graduate student in the subject of research. This fully revised and expanded edition of Research for the Psychotherapist is an engaging, accessible guide that bridges the gap between gathering, analyzing, presenting, and discussing research and incorporating that research into practice. The authors present concise chapters that distill research findings and clearly apply them to practical issues, while also helping readers progress as consumers of relevant research.
Mismatch negativity (MMN) is the electrophysiological change-detection response of the brain. MMN is stimulated when there is any discernible change to a repetitive sequence of sound, occurring even in the absence of attention. MMN is an automatic response and causes an involuntary attentional shift, representing a function which is of vital significance. A parallel response can also be detected in the other sensory modalities- visual, somatosensory, and olfactory. MMN occurs in different species, and across the different developmental stages, from infancy to old age. Importantly, the MMN response is affected in different cognitive brain disorders, providing an index to the severity of the disorder and consequently, a guide to the effectiveness of different treatments. MMN has become extremely popular around the world for investigating a wide range of clinical populations. It is a versatile tool for studying perception, memory, and learning functions in both the healthy and dysfunctional brain. Furthermore, being elicited irrespective of attention, it is ideal for investigating inattentive participants, such as sleeping infants or patients in a coma, whose cognitive processes are otherwise hard to access. Written by pioneers and leading authorities in the subject, this book provides an introduction to MMN and its contribution within different clinical fields: developmental disorders, neurological disorders, psychiatric disorders, and aging.
Single-Case Methods in Clinical Psychology: A Practical Guide provides a concise and easily-accessible introduction to single-case research. This is a timely response to the increasing awareness of the need to look beyond randomised controlled trials for evidence to support best practice in applied psychology. The book covers the issues of design, the reliability and validity of measurement, and provides guidance on how to analyse single-case data using both visual and statistical methods. Single-case designs can be used to investigate an individual's response to psychological intervention, as well as to contribute to larger scale research projects. This book illuminates the common principles behind these uses. It describes how standardised measures can be used to evaluate change in an individual and how to develop idiographic measures that are tailored to the needs of an individual. The issue of replication and generalising beyond an individual are examined, and the book also includes a section on the meta-analysis of single-case data. The critical evaluation of single-case research is examined, from both the perspective of developing quality standards to evaluate research and maintaining a critical distance in reviewing one's own work. Single Case Methods in Clinical Psychology will provide invaluable guidance to postgraduate psychologists training to enter the professions of clinical, health and counselling psychology and is likely to become a core text on many courses. It will also appeal to clinicians seeking to answer questions about the effectiveness of therapy in individual cases and who wish to use the method to further the evidence-base for specific psychological interventions.
The question of whether someone is psychologically healthy or mentally ill, and the fundamental nature of mental health underlying that question has been debated in cultural, academic, and clinical settings for millennia. This book provides an overview of how people have conceptualized and understood mental illness through the ages. The book begins by looking at mental illness in humanity's evolutionary past then moves through the major historical epochs: the mythological, the Classical, the Middle Ages, the Renaissance, the Enlightenment, and modern, and the postmodern. At each point, it focuses on major elements that emerged regarding how people judged sanity and insanity and places major emphasis on the growing fields of psychiatry and psychology as they emerged and developed. As the book moves into the twenty-first century, Dr. Jenkins presents his integrated model of knowledge, a systemic, holistic model of the psyche that creates a conceptual foundation for understanding both psychological wellness and disorder and approaching assessment and diagnosis. This text provides a valuable exploration of mental health and illness across the ages and gives those already well versed in the subject matter a fresh perspective on the past and new model of knowledge and assessment for the future.
Writing with Clarity and Style, 2nd Edition, will help you to improve your writing dramatically. The book shows you how to use dozens of classical rhetorical devices to bring power, clarity, and effectiveness to your writing. You will also learn about writing styles, authorial personas, and sentence syntax as tools to make your writing interesting and persuasive. If you want to improve the appeal and persuasion of your speeches, this is also the book for you. From strategic techniques for keeping your readers engaged as you change focus, down to the choice of just the right words and phrases for maximum impact, this book will help you develop a flexible, adaptable style for all the audiences you need to address. Each chapter now includes these sections: Style Check, discussing many elements of style, including some enhanced and revised sections Define Your Terms, asking students to use their own words and examples in their definitions. It's in the Cloud, directing students to the Web to locate and respond to various rhetorically focused items, including biographies and speeches. Salt and Pepper, spicing up the study of rhetoric by stretching students' thinking about how their writing can be improved, sometimes by attending to details such as punctuation, and sometimes by exploring the use of unusual techniques such as stylistic fragments. Review Questions, providing an end-of-chapter quiz to help cement the chapter ideas in long-term memory. Questions for Thought and Discussion, a set of questions designed for either in-class discussion or personal response. New to the Second Edition Additional examples of each device, including from world personalities and the captains of industry More and longer exercises, with a range of difficulty Advice from classical rhetoricians including Aristotle, Horace, Longinus, Cicero, and Quintilian.
The Data Book: Collection and Management of Research Data is the first practical book written for researchers and research team members covering how to collect and manage data for research. The book covers basic types of data and fundamentals of how data grow, move and change over time. Focusing on pre-publication data collection and handling, the text illustrates use of these key concepts to match data collection and management methods to a particular study, in essence, making good decisions about data. The first section of the book defines data, introduces fundamental types of data that bear on methodology to collect and manage them, and covers data management planning and research reproducibility. The second section covers basic principles of and options for data collection and processing emphasizing error resistance and traceability. The third section focuses on managing the data collection and processing stages of research such that quality is consistent and ultimately capable of supporting conclusions drawn from data. The final section of the book covers principles of data security, sharing, and archival. This book will help graduate students and researchers systematically identify and implement appropriate data collection and handling methods.
First Steps in Research and Statistics is a new, very accessible approach to learning about quantitative methods. No previous knowledge or experience is assumed and every stage of the research process is covered.Key topics include: Formulating your research questions How to choose the right statistical test for your research design Important research issues, such as questionnaire design, ethics, sampling, reliability and validity Conducting simple statistics to explore relationships and differences in your data Using statistics to explore relationships and differences in your data Writing up your research report and presenting statistics Simple and helpful worksheets and flow diagrams guide you through the research stages. Each chapter contains exercises with answers to check whether you've understood.
This practical guide explains the use of randomization tests and provides example designs and macros for implementation in IBM SPSS and Excel. It reviews the theory and practice of single-case and small-n designs so readers can draw valid causal inferences from small-scale clinical studies. The macros and example data are provided on the book s website so that users can run analyses of the text data as well as data from their own studies. The new edition features:
The book opens with an overview of single case and small n designs -- why they are needed and how they differ from descriptive case studies. Chapter 2 focuses on the basic concepts of randoization tests. Next how to choose and implement a randomization design is reviewed including material on how to perform the randomizations, how to select the number of observations, and how to record the data. Chapter 5 focuses on how to analyze the data including how to use the macros and understand the results. Chapter 6 shows how randomization tests fit into the body of statistical inference. Chapter 7 discusses size and power. The book concludes with a demonstration of how to edit or modify the macros or use parts of them to write your own. Ideal as a text for courses on single-case, small n design, and/or randomization tests taught at the graduate level in psychology (especially clinical, counseling, educational, and school), education, human development, nursing, and other social and health sciences, this inexpensive book also serves as a supplement in statistics or research methods courses. Practitioners and researchers with an applied clinical focus also appreciate this book s accessible approach. An introduction to basic statistics, SPSS, and Excel is assumed.
Synthesizing a vast body of empirical research and organizing it around a comprehensive conceptual model, this book is recognized as the definitive reference on adult attachment. The authors explain how what began as a theory of child development is now used to conceptualize and study nearly all aspects of social functioning across the lifespan, including mental representations of self and others, emotion regulation, personal goals and strivings, couple relationships, caregiving, sexuality, psychopathology, psychotherapy, and organizational behavior. The origins and measurement of individual differences in adult attachment are examined, as is the question of whether and how attachment patterns can change. New to This Edition: *Reflects major advances, including hundreds of new studies. *Clarifies and extends the authors' influential model of attachment-system functioning. *Cutting-edge content on genetics and on the neural and hormonal substrates of attachment. *Increased attention to the interplay among attachment and other behavioral systems, such as caregiving and sexuality. *Expanded discussion of attachment processes in counseling and psychotherapy. *Additional coverage of leadership, group dynamics, and religion.
This book provides a comprehensive introduction to psychological assessment and covers areas not typically addressed in existing test and measurements texts, such as neuropsychological assessment and the use of tests in forensics settings. The book introduces the vocabulary of the profession and the most basic mathematics of testing early as being fundamental to understanding the field. Numerous examples are drawn from tests that the authors have written or otherwise helped to develop, reflecting the authors' deep understanding of these tests and their familiarity with problems encountered in test development, use, and interpretation. Following the introduction of the basic areas of psychometrics, the book moves to areas of testing that represent various approaches to measuring different psychological constructs (memory, language, executive function, etc.), with emphasis on the complex issue of cultural bias in testing. Examples of existing tests are given throughout the book; however, this book is not designed to prepare students to go out and administer, score, and interpret specific psychological tests. Rather, the purpose of this book is to provide the foundational core of knowledge about tests, measurement, and assessment constructs, issues, and quantitative tools. Explains what constitutes a psychological test, how tests are developed, how they are best used, and how to evaluate their strengths and weaknesses; Describes areas of testing that represent different approaches to measuring different psychological constructs; Explains applications of psychological testing to issues in the courts; Addresses how test authors and publishers design and research tests to address the difficult and demanding issues of cultural differences in test performance and interpretation of test results.
By revealing underlying assumptions that influence the field of psychology, The Hidden Worldviews of Psychology's Theory, Research, and Practice challenges psychologists to reconsider the origins of ideas they may take as psychological truths. Worldviews, or the systems of assumptions that provide a framework for psychological thinking, have great influence on psychological theory, research, and practice. This book attempts to correct assumptions by describing the worldviews that have shaped psychological theory, practice, and research and demonstrating how taking worldviews into account can greatly advance psychology as a whole.
No single factor determined the growth of this book. It may have been that as a novice researcher in Behavioral Psychology I experienced growing discontent with the direction of intellectual activity in which the accent was on methodology and measurement, with a distinct atmosphere of dogmatism, insecurity and defensiveness. The anathema of tender-mindedness was attached to any study of mental manifes tations that avoided laboratory confirmation and statistical significance. Man in his uniqueness and unpredictable potentialities remained un explored. Yet outside the systematic vivisection of variables and their measurement men of originality and genius were studying the mind in its complex yet natural interaction of aspirations, values and creative capacities. It was almost too easy for me to turn to them for the re orientation of my psychological interest, and it was not difficult to find in Freud the most daring and penetrating representant of humanistic psychology. Furthermore, it could have been the fact that Freud's thoughts on creative processes appeared to me at once starkly original and yet incomplete and fragmentary, that led me to reconsider and expand on them. Freud's fascination with culture and creativity, although frank and serious, led him to a peculiar indecisiveness and overcautiousness which was radically different from the dramatic boldness of his thera peutic methods and the depth of his personality theories."
This comprehensive volume explores the set of theoretical, methodological, ethical and analytical issues that shape the ways in which visual qualitative research is conducted in psychology. Using visual data such as film making, social media analyses, photography and model making, the book uniquely uses visual qualitative methods to broaden our understanding of experience and subjectivity. In recent years, visual research has seen a growing emphasis on the importance of culture in experience-based qualitative methods. Featuring contributors from diverse research backgrounds including narrative psychology, personal construct theory and psychoanalysis, the book examines the potential for visual methods in psychology. In each chapter of the book, the contributors explore and address how a visual approach has contributed to existing social and psychological theory in their line of research. The book provides up-to-date insights into combining methods to create new multi-modal methodologies, and analyses these with psychology-specific questions in mind. It covers topics such as sexuality, identity, group processes, child development, forensic psychology, race and gender, and would be the ideal companion for those studying or undertaking research in disciplines like psychology, sociology and gender studies.
Qualitative Inquiry in Neoliberal Times is written from the perspective that the scholarly lives of academics are changing, constantly in flux, and increasingly bound to the demands of the market - a context in which the university has increasingly morphed into a business enterprise, one that treats students as consumers to be marketed to, education as something to be purchased, and research as something to be capitalized on for financial gain. The effects of this market-orientation of scholarly life, especially on those in the social sciences and humanities, are ones that demand serious examination. At the same time, qualitative inquiry itself is changing and evolving within and against the rhythms of this 'new normal'. This volume engages with these emerging debates in qualitative research over new materialism, 'data', public policy, research ethics, public scholarship, and the corporate university in the neoliberal age. World-renowned contributors from the United States, United Kingdom, Spain, Norway, Australia, and New Zealand present a global perspective on these issues, framed within a landscape of higher education marked if not marred by efficiency metrics, accountability, external funding, and university rankings. Qualitative Inquiry in Neoliberal Times is a must-read for faculty and students alike interested in the changing dynamics of their profession, whether theoretically, methodologically, or structurally and materially. This title is sponsored by the International Association of Qualitative Inquiry, a major new international organization that sponsors an annual congress.
A Practical Guide to Teaching Research Methods in Education brings together more than 60 faculty experts. The contributors share detailed lesson plans about selected research concepts or skills in education and related disciplines, as well as discussions of the intellectual preparation needed to effectively teach the lesson. Grounded in the wisdom of practice from exemplary and award-winning faculty from diverse institution types, career stages, and demographic backgrounds, this book draws on both the practical and cognitive elements of teaching educational (and related) research to students in higher education today. The book is divided into eight sections, covering the following key elements within education (and related) research: problems and research questions, literature reviews and theoretical frameworks, research design, quantitative methods, qualitative methods, mixed methods, findings and discussions, and special topics, such as student identity development, community and policy engaged research, and research dissemination. Within each section, individual chapters specifically focus on skills and perspectives needed to navigate the complexities of educational research. The concluding chapter reflects on how teachers of research also need to be learners of research, as faculty continuously strive for mastery, identity, and creativity in how they guide our next generation of knowledge producers through the research process. Undergraduate and graduate professors of education (and related) research courses, dissertation chairs/committee members, faculty development staff members, and graduate students would all benefit from the lessons and expert commentary contained in this book.
Interpretative phenomenological analysis (IPA) is a qualitative research approach committed to the examination of how people make sense of their major life experiences. This text provides a detailed guide to conducting IPA research, presenting the theoretical underpinnings of the approach, a comprehensive overview of the stages of an IPA research project, and examples of high-quality IPA studies. Extended worked examples from the authors' own studies in health, psychological distress, and identity illustrate the breadth and depth of IPA research, making this book the definitive guide to IPA for students and researchers alike. New to this edition: - A thoroughly updated chapter dedicated to analysis - An exemplary mini-study - Improved and updated terminology - A chapter discussing innovations in design, data collection, and collaboration 'It is not often I can use "accessible" and "phenomenology" in the same sentence, but reading the new book, Interpretative Phenomenological Analysis...certainly provides me the occasion to do so. I can say this because these authors provide an engaging and clear introduction to a relatively new analytical approach' - The Weekly Qualitative Report
Participatory Action Research (PAR) privileges the involvement of participants as co-researchers to generate new knowledge and act on findings to effect social change. In PAR projects, academic researchers collaborate closely with co-researchers, working from the idea that these individuals, especially those who are usually marginalized from institutions, can be engaged in meaningful research activities to achieve social justice outcomes in addition to answering research questions. When deployed ethically in collaboration with co-researchers, PAR's participatory element facilitates a 'bottom-up' approach where knowledge is co-created through grassroots or community-based activities. This book goes beyond a PAR 'how to' manual on the methodology. Rather it synthesizes key learnings in contemporary research, with a distinct focus on the challenging aspects of undertaking PAR in practice and strategies to address these. It provides a clear and user-friendly collection of practical and contextual examples and presents key pointers on the implications of PAR methods, their strengths and weaknesses, and strategies for the field. These examples will be useful for critical class discussions, as well as to anticipate fieldwork pitfalls and pre-empt challenges through collaborative approaches.
Now in its fifth, expanded edition, Using Sources Effectively, Fifth Edition targets the two most prominent problems in current research-paper writing: the increase in unintentional plagiarism and the ineffective use of research source material. Designed as a supplementary textbook for both undergraduate and graduate courses, this book will help every student who uses research in writing. Included in this edition are coverage of research strategies and source selection (Chapter 2), a chapter on quoting sources effectively (Chapter 4), and a chapter on sentence patterns (Chapter 10). APA and MLA citation styles have been updated throughout the text. To the student: This book was written to give you the knowledge and tools you can use to make your research-based writing more powerful and effective. Here are some examples: Mini-Research Projects at the end of each chapter to sharpen your research and evaluation skills A set of practical, useful rhetorical devices to help improve the clarity and impact of your writing Increased emphasis on synthesis writing-weaving source use into your own thinking-to give your writing more interest and persuasive power Instruction in close reading to help you better grasp what an author is discussing or arguing Strategies for organizing and positioning your sources to strengthen your central argument.
Are you a programmer who wants to get started quickly in a new language? This book is for you. Are you a novice who wants to learn to program? This book is not for you. Are you a Python programmer who needs encyclopaedic information? This book is not for you. Like any mainstream language, Python has loops, if statements, assignment statements, functions, etc. I'll show you what these look like in Python. I won't waste your time telling you what they're good for. Python has features you may not be familiar with--iterators, list comprehensions, maybe even dictionaries. I'll spend more time on these. I'll cover some of the library functions I found most immediately useful, and tell you where to find more. In short, this book will help you hit the ground running. Next week, you'll be ready to buy that Python encyclopaedia. |
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