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Books > Business & Economics > Industry & industrial studies > Primary industries > General
Fresh? Juice? Paste? Canned? Stewed? Diced? Pureed? Sun Dried?
Salsa? Sauce? Ketchup? Rare is the cuisine that does not make use
of the tomato in some way, shape, or form, and the resulting
culinary popularity of the tomato has led to its proliferation in
fields and farms around the world. While some may still argue
whether the tomato is a fruit or a vegetable, few would argue that
tomato crops are highly lucrative, attractive to farmers in both
developing and developed countries and on large and small farms
alike. In fact, for those crops with significant global volume and
market share, tomatoes are the highest valued among those crops
that lack an affiliation to mind-altering drugs. But, the tomato
can be a persnickety critter. The tomato doesn't like it too hot,
too chilly, too wet, too dry, or too fertile. Many don't ripen at
the same time. Most are easily bruised. And, the selective breeding
that has yielded a larger, more attractive, and deep red tomato has
also mercilessly drained much of the taste and flavor from a once
sweet and delectable fruit. Enter the world of sensors and modern
sensing technology. The Internet of Things (IOT), when using well
chosen, well networked, and well aggregated sensors, has shown
tremendous potential to support precision agriculture, providing a
more detailed picture of crops than was previously possible using
conventional crop monitoring techniques. But, the stringent
resources and tight profit margins that are a fact of life among
many tomato growing operations, large and small, mean that sensor
technologies must be chosen and used carefully. There is no doubt
that each sensor must earn its keep in producing the perfect
tomato. With that in mind, this book explores key opportunities to
marry the potential of sensors that are networked within the IOT to
the needs of tomato production in ways that are economically
fruitful, technologically robust, and sustainable overall.
Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer
Book Archives mit Publikationen, die seit den Anfangen des Verlags
von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv
Quellen fur die historische wie auch die disziplingeschichtliche
Forschung zur Verfugung, die jeweils im historischen Kontext
betrachtet werden mussen. Dieser Titel erschien in der Zeit vor
1945 und wird daher in seiner zeittypischen politisch-ideologischen
Ausrichtung vom Verlag nicht beworben.
Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer
Book Archives mit Publikationen, die seit den Anfangen des Verlags
von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv
Quellen fur die historische wie auch die disziplingeschichtliche
Forschung zur Verfugung, die jeweils im historischen Kontext
betrachtet werden mussen. Dieser Titel erschien in der Zeit vor
1945 und wird daher in seiner zeittypischen politisch-ideologischen
Ausrichtung vom Verlag nicht beworben.
Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer
Book Archives mit Publikationen, die seit den Anfangen des Verlags
von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv
Quellen fur die historische wie auch die disziplingeschichtliche
Forschung zur Verfugung, die jeweils im historischen Kontext
betrachtet werden mussen. Dieser Titel erschien in der Zeit vor
1945 und wird daher in seiner zeittypischen politisch-ideologischen
Ausrichtung vom Verlag nicht beworben.
This is a reproduction of a book published before 1923. This book
may have occasional imperfections such as missing or blurred pages,
poor pictures, errant marks, etc. that were either part of the
original artifact, or were introduced by the scanning process. We
believe this work is culturally important, and despite the
imperfections, have elected to bring it back into print as part of
our continuing commitment to the preservation of printed works
worldwide. We appreciate your understanding of the imperfections in
the preservation process, and hope you enjoy this valuable book.
++++ The below data was compiled from various identification fields
in the bibliographic record of this title. This data is provided as
an additional tool in helping to ensure edition identification:
++++ Die Milch: Gemeinfassliche Darstellung Der Eigenschaften,
Bestandteile Und Verwertung Der Milch, Der Versorgung Der Stadte
Und Der Ernahrung Durch Milch Alexander Bernstein Springer, 1904
Technology & Engineering; Food Science; Milk; Technology &
Engineering / Food Science
"Remember the Cola Wars, with Coke and Pepsi battling it out year
after year for supremacy in the soft drink market? Or what about
the Burger Wars, the legendary slugfests between McDonald's and
Burger King? Then of course, there were the Sports Drink Wars. If
you blinked, you might have missed them, because Gatorade has
swiftly and decisively fended off every would-be rival. Although a
few other brands hold slim market shares, the fact is that Gatorade
single-handedly created the sports drink industry 40 years ago and
has absolutely ruled it ever since. But Gatorade is more than just
a triumph of branding. First, it's a trusted product that has been
scientifically proven to do what it claims to do. Second, Gatorade
is an enthralling story, brought to life in bright color and sharp
detail in First in Thirst. Author Darren Rovell, a skilled,
objective, and passionate journalist, chronicles every astonishing
milestone of the company's history. With unprecedented access to
the inventors, the marketers, the analysts and observers, and key
company figures past and present, Rovell recounts the
sweat-drenched University of Florida football practices, the first
(unpalatable) prototypes, and the commercial and financial interest
that quickly took hold following the drink's first on-field
successes. Then came the advertising, sponsorships, product
placements (many of them fortuitous), and finally the two
milestones that cemented Gatorade's iconic status once and for all
-- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like
Mike"" endorsement deal. With refreshing candor, First in Thirst
also offers an inside look at the negotiations, battles, lawsuits,
mergers and acquisitions, product strategies, lucky breaks, and
even the missteps (there have not been many) that have attended
Gatorade's reign as the 800-pound gorilla of the sports-drink
scene. Rovell places the reader inside labs and brainstorming
sessions, at board meetings and ad shoots, on the sidelines and in
the dugouts, even in the winner's circle at NASCAR events -- where
Gatorade manages maximum exposure even at tracks whose official
sponsors include chief rival POWERade. The book identifies the nine
Gatorade Rules, business principles that have helped Gatorade
become one of the most dominant brands ever. By adhering to these
principles, businesses in other industries may achieve greater
brand recognition and market share. Long before America knew what
""deep-down body thirst"" was, a team of university scientists had
already invented something to quench it. First in Thirst is the
story of the product and the company, and of America's fascination
with the one and only Gatorade."
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