This book analyzes the ways in which China's soft power growth faces dilemmas in East Asia through both online and offline platforms. One dilemma for China's transnational soft power-field expansion lies in the intersection of its source and receiving countries. The author discusses how transnational audiences' consumption and reception of Chinese television series are shaped by domestic factors, with interpretations of and desires for different forms of capital, further inhibiting the foreign export of these series. Another dilemma is the "outsourced soft power." While Hong Kong and Taiwan play significant roles as outsourced soft power mediators, their under-established emerging digital media platforms have yet to meet the expectations of transnational audiences in a virtual transnational soft power field. Grounded in the author's multi-site field research focused on television spheres, Soft Power Made in China argues that China's soft power paradox in South Korea and Japan-two quasi-Sinophone countries-is not due to a lack of state-level strategy, but linked to soft power pathways that rely on production in one source country, and both distribution and reception in a receiving country.

This book is the first full-length study to focus on the various film adaptations of Patricia Highsmith's novels, which have been a popular source for adaptation since Alfred Hitchcock's Strangers on a Train (1952). The collection of essays examines films such as The Talented Mr. Ripley, The Two Faces of January, and Carol, includes interviews with Highsmith adaptors and provides a comprehensive filmography of all existing Highsmith adaptations. Particular attention is paid to queer subtexts, mythological underpinnings, philosophical questioning, contrasting media environments and formal conventions in diverse generic contexts. Produced over the space of seventy years, these adaptations reflect broad cultural and material shifts in film production and critical approaches to film studies. The book is thus not only of interest to Highsmith admirers but to anyone interested in adaptation and transatlantic film history.

This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television's existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix's position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix's iteration of giving control to the viewers. By focusing on Netflix's relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix's role within the processes of TV IV.

This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, including academic researchers, software developers and engineers, it analyzes the needs of the creative industry when using civil drones both outdoors and indoors. The book also provides timely recommendations to the industry, as well as guidance for academics and policymakers.

This book examines the ways in which the histories of racial violence, from slavery onwards, are manifest in representations of the body in twenty-first-century culture set in the US South. Christopher Lloyd focuses on corporeality in literature and film to detail the workings of cultural memory in the present. Drawing on the fields of Southern Studies, Memory Studies and Black Studies, the book also engages psychoanalysis, Animal Studies and posthumanism to revitalize questions of the racialized body. Lloyd traces corporeal legacies in the US South through novels by Jesmyn Ward, Kathryn Stockett and others, alongside film and television such as Beasts of the Southern Wild and The Walking Dead. In all, the book explores the ways in which bodies in contemporary southern culture bear the traces of racial regulation and injury.

This is the first book to critically examine the recruitment and working practices of screenwriters. Drawing on interviews with screenwriters and those that employ them, Natalie Wreyford provides a deep and detailed understanding of entrenched gender inequality in the UK film industry and answers the question: what is preventing women from working as screenwriters? She considers how socialised recruitment and gendered taste result in exclusion, and uncovers subtle forms of sexism that cause women's stories and voices to be discounted. Gender Inequality in Screenwriting Work also reveals the hidden labour market of the UK film industry, built on personal connections, homophily and the myth of meritocracy. It is essential reading for students and scholars of gender, creative industries, film and cultural studies, as well as anyone who wants to understand why women remain excluded from many key roles in filmmaking.

This book discusses an exciting laboratory that has been developing the practice of theatre music composition and sound design since 1961: the Royal Shakespeare Company. Musical practices have evolved as composers and musical directors inherited from the past and innovated with new technology; different interpretations of single plays in multiple iterations have provided a picture of developing styles, genres, working practices, technologies and contexts; actor musicianship has been practiced quietly and without fuss; and the role of the sound designer has appeared and transformed the theatrical soundscape. This book moves to musical theatre to evidence a continuum between its rich interdisciplinary textures and the musicodramatic world of Shakespeare's plays, positioning the RSC as an innovative company that continually expands the creative and collaborative possibilities of the theatre.

Contemporary European Science Fiction Cinemas charts the evolution of European science fiction cinema in the 21st century, a period in which Europe itself has faced myriad crises. Key to this study is an exploration of how European science fiction responds to prevalent issues such as the financial crisis, political extremism and violence, large-scale migration and indeed the potential breakup of the European Union itself. What futures does science fiction cinema envision for Europe? Is it capable of moving beyond dystopian visions of a continent beset by seemingly omnipresent turbulence? Emphasising science fiction's unique ability to estrange, exploit and reflect upon popular concerns, this book directly engages with such questions, accounting for ongoing mutations in the very nature of the European project as it does so.

This edited collection explores the representations of identity in comedy and interrogates the ways in which "humorous" constructions of gender, sexuality, ethnicity, religion, class and disability raise serious issues about privilege, agency and oppression in popular culture. Should there be limits to free speech when humour is aimed at marginalised social groups? What are the limits of free speech when comedy pokes fun at those who hold social power? Can taboo joking be used towards politically progressive ends? Can stereotypes be mocked through their re-invocation? Comedy and the Politics of Representation: Mocking the Weak breaks new theoretical ground by demonstrating how the way people are represented mediates the triadic relationship set up in comedy between teller, audience and butt of the joke. By bringing together a selection of essays from international scholars, this study unpacks and examines the dynamic role that humour plays in making and remaking identity and power relations in culture and society.

Subverting Mainstream Narratives in the Reagan Era explores how artists, novelists, and directors were able to present narratives of strong dissent in popular culture during the Reagan Era. Using but subverting the tools of mainstream novels and films, these visionaries' works were featured alongside other books in major bookstores and promoted alongside blockbusters in movie theatres across the country. Ashley M. Donnelly discusses how the artists accomplished this, why it is so important, and how new artists can use these techniques in today's homogenous and mundane media.

This collective book offers new insight on the genres of biography and autobiography by examining the singular path of those deemed to be 'outsiders', such as Winnie Mandela, Ida B. Wells, Malcolm X and Harvey Milk. Its specific focus on these female leaders and civil rights activists, who refused to be constrained by gender, race and class, shifts attention away from the great men of history and places it solely on those who have transformed their personal lives into a fight for collective goals. With an interdisciplinary approach that looks at literature, cinema and cultural studies, Women Activists and Civil Rights Leaders in Auto/Biographical Literature and Cinema argues that life writing is a key source of artistic creativity and activism which enables us to take a fresh look at history.

This unique study opens up a new dimension of Terrence Malick's cinema - its expressions of unseeing and hearing. 'Unseeing' is Malick's means of transcending the moment in order to enter the life that unfolds; to treat cinema as a real experience for those who live its reality. In this way, Terrence Malick's Unseeing Cinema moves beyond film theory to advance a work of original philosophy, bringing together two thinkers not normally associated with one another: Gilles Deleuze and Soren Kierkegaard. It investigates how Malick's gatherings of time allow one to explore new philosophical questions about immanence and transcendence, ethics and faith, time and infinity, and the foldings of subjectivity that are central to both philosophers. Beyond cinema, it offers a way to think about our everyday repetitions and recollections and our ephemeral points of connection with those we love.

Studying the case of Latin American cinema, this book analyzes one of the most public - and most exportable- forms of postcolonial national culture to argue that millennial era globalization demands entirely new frameworks for thinking about the relationship between politics, culture, and economic policies. Concerns that globalization would bring the downfall of national culture were common in the 1990s as economies across the globe began implementing neoliberal, free market policies and abolishing state protections for culture industries. Simultaneously, new technologies and the increased mobility of people and information caused others to see globalization as an era of heightened connectivity and progressive contact. Twenty-five years later, we are now able to examine the actual impact of globalization on local and regional cultures, especially those of postcolonial societies. Tracing the full life-cycle of films and studying blockbusters like City of God, Motorcycle Diaries, and Children of Men this book argues that neoliberal globalization has created a highly ambivalent space for cultural expression, one willing to market against itself as long as the stories sell. The result is an innovative and ground-breaking text suited to scholars interested in globalization studies, Latin-American studies and film studies.

This volume explores film and television sources in problematic conversation with classical antiquity, to better understand the nature of artistic reception and classical reception in particular. Drawing inspiration from well-theorized fields like adaptation studies, comparative literature, and film, the essays in this collection raise questions fundamental to the future of reception studies. The first section, 'Beyond Fidelity', deals with idiosyncratic adaptations of ancient sources; the second section, 'Beyond Influence', discusses modern works purporting to adapt ancient figures or themes that are less straightforwardly ancient than they may at first appear; while the last section, 'Beyond Original', uses films that lack even these murky connections to antiquity to challenge the notion that studying reception requires establishing historical connections between works. As questions of audience, interpretation, and subjectivity are central to most contemporary fields of study, this is a collection that is of interest to a wide variety of readers in the humanities.

This book explores the monstrous-feminine in Japanese popular culture, produced from the late years of the 1980s through to the new millennium. Raechel Dumas examines the role of female monsters in selected works of fiction, manga, film, and video games, offering a trans-genre, trans-media analysis of this enduring trope. The book focuses on several iterations of the monstrous-feminine in contemporary Japan: the self-replicating shojo in horror, monstrous mothers in science fiction, female ghosts and suburban hauntings in cinema, female monsters and public violence in survival horror games, and the rebellious female body in mytho-fiction. Situating the titles examined here amid discourses of crisis that have materialized in contemporary Japan, Dumas illuminates the ambivalent pleasure of the monstrous-feminine as a trope that both articulates anxieties centered on shifting configurations of subjectivity and nationhood, and elaborates novel possibilities for identity negotiation and social formation in a period marked by dramatic change.

This book is the first of its kind to trace the development of one of the largest and most important companies in British cinema history, EMI Films. From 1969 to its eventual demise in 1986, EMI would produce many of the key works of seventies and eighties British cinema, ranging from popular family dramas like The Railway Children (Lionel Jeffries, 1970) through to critically acclaimed arthouse successes like Britannia Hospital (Lindsay Anderson, 1982). However, EMI's role in these productions has been recorded only marginally, as footnotes in general histories of British cinema. The reasons for this critical neglect raise important questions about the processes involved in the creation of cultural canons and the definition of national culture. This book argues that EMI's amorphous nature as a transnational film company has led to its omission from this history and makes it an ideal subject to explore the 'limits' of British cinema.

American Revenge Narratives critically examines the nation's vengeful storytelling tradition. With essays on late twentieth and twenty-first century fiction, film, and television, it maps the coordinates of the revenge genre's contemporary reinvention across American culture. By surveying American revenge narratives, this book measures how contemporary payback plots appraise the nation's political, social, and economic inequities. The volume's essays collectively make the case that retribution is a defining theme of post-war American culture and an artistic vehicle for critique. In another sense, this book presents a scholarly coming to terms with the nation's love for vengeance. By investigating recent iterations of an ancient genre, contributors explore how the revenge narrative evolves and thrives within American literary and filmic imagination. Taken together, the book's diverse chapters attempt to understand American culture's seemingly inexhaustible production of vengeful tales.

This book confronts the question of why our culture is so fascinated by the apocalypse. It ultimately argues that while many see the post-apocalyptic genre as reflective of contemporary fears, it has actually co-evolved with the transformations in our mediascape to become a perfect vehicle for transmedia storytelling. The post-apocalyptic offers audiences a portal to a fantasy world that is at once strange and familiar, offers a high degree of internal consistency and completeness, and allows for a diversity of stories by different creative teams in the same story world. With case studies of franchises such as The Walking Dead and The Terminator, Transmedia Storytelling and the Apocalypse offers analyses of how shifts in media industries and reception cultures have promoted a new kind of open, world-building narrative across film, television, video games, and print. For transmedia scholars and fans of the genre, this book shows how the end of the world is really just the beginning...

Feminism, Women's Agency, and Communication in Early Twentieth-Century China focuses on a sensational elopement in the Yangzi Delta in the late 1920s to explore how middle- and lower-class members of society gained access to and appropriated otherwise alien and abstract enlightenment theories and idioms about love, marriage, and family. Via a network of communications that connected people of differing socioeconomic and educational backgrounds, non-elite women were empowered to display their new womanhood and thereby exercise their self-activating agency to mount resistance to China's patriarchal system. Qiliang He's text also investigates the proliferation of anti-feminist conservatisms in legal practice, scholarly discourses, media, and popular culture in the early Nanjing Decade (1927-1937). Utilizing a framework of interdisciplinary scholarship, this book traverses various fields such as legal history, women's history, popular culture/media studies, and literary studies to explore urban discourse and communication in 1920s China.

This book takes a journey into the new and exciting created by a the wave of Indian comedians today, described affectionately here as the New Indian Nuttahs, and looks at what these tell us about identity, "Indianness", censorship, feminism, diaspora and millennial India. It provides a unique analysis into the growing phenomenon of internet comedy and into a dimension of Indian popular culture which has long been dominated by the traditional film and television industries. Through a mixture of close textual readings of online comedy videos and interviews with content creators and consumers in India, this book provides a fresh perspective on comedy studies in its approach to a global South context from a sociocultural perspective. As a protean form of new media, this has opened up new avenues of articulation, identification and disidentification and as such, this book makes a further contribution to South Asian, communication, media & cultural studies.

Finalist for the 2019 Edinburgh Gadda Prize This book explores intersectional constructions of race and whiteness in modern and contemporary Italy. It contributes to transnational and interdisciplinary reflections on these issues through an analysis of political debates and social practices, focusing in particular on visual materials from the unification of Italy (1861) to the present day. Giuliani draws attention to rearticulations of the transnationally constructed Italian 'colonial archive' in Italian racialised identity-politics and cultural racisms across processes of nation building, emigration, colonial expansion, and the construction of the first post-fascist Italian society. The author considers the 'figures of race' peopling the Italian colonial archive as composing past and present ideas and representations of (white) Italianness and racialised/gendered Otherness. Students and scholars across a range of disciplines, including Italian studies, political philosophy, sociology, history, visual and cultural studies, race and whiteness studies and gender studies, will find this book of interest.