As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need? Is my innovation filling that gap in the market? Who are my competitors? How are they approaching the market? If these questions are unaswered, entrepreneurs meet potential investors or partners with only a basic understanding of their market. The objective of this book is to fill this gap. It is a practical manual that gives entrepreneurs real-world advice and tools to build a solid market model. The book provides tips, models and tools entrepreneurs can use to collect, interpret and present their market and integrate it into their business plan. What the entrepreneur learns in this book will help him throughout his journey. After going over the market research process, he will learn how to design and use a number of market research tools, and how to adapt them in a life science context. From building a web survey to preparing interviews to doing your own secondary research, this handbook will help him gain a comprehensive understanding of how to perform his own market research activities and how to analyze his data. Finally, a number of frameworks (such as the TAM-SAM-SOM as well as the KANO Model) are described so that he can efficiently share what he has learned, using models that simply yet effectively shares findings.

"As elegant as its subject, Denmark's Bang & Olufsen, this affably written and sharp-eyed ethnography achieves a new standard in the emerging field of the anthropology of corporate organization." . George E. Marcus, author of Writing Culture. The Poetics and Politics of Ethnography

Bang & Olufsen, the famous Danish producer of high-end home electronics, is well known as an early exponent of value-based management: the idea that there should be consistency in what the organisation does, a certain continuity between what the company develops and sells, and the beliefs and practices of the employees. This study investigates how company values are communicated and the collective identity is articulated through the use of such concepts as 'culture', 'fundamental values', and 'corporate religion', as well as how employees negotiate these ideas in their daily working lives. As this book reveals, the identifi cation of values, meant to create cohesion and solidarity among employees, came to symbolise and engender a split between the staff and the other parts of the company. By examining the rise and fall of the value-based management approach, this volume offers the indispensible insight of anthropological enquiry to expose how social realities challenge conventional management strategies and therefore must be considered in the development of new management techniques.

Jakob Krause-Jensen is an anthropologist and Associate Professor at the Danish School of Education, Aarhus University. His research focuses on the way ethnographic methods and anthropological theory can be used to understand organizations and the life within them in critical and creative ways."

This book is an everything-included approach to understanding drones, creating an organization around using unmanned aircraft, and outlining the process of safety to protect that program. It is the first-of-a-kind safety-focused text book for unmanned aircraft operations, providing the reader with a required understanding of hazard identification, risk analysis, mitigation, and promotion. It enables the reader to speak the same language as any civil aviation authority, and gives them the toolset to create a safety risk management program for unmanned aircraft. The main items in this book break down into three categories. The first approach is understanding how the drone landscape has evolved over the last 40 years. From understanding the military components of UAS to the standards and regulations evolution, the reader garners a keen understanding of where we came from and why it matters for moving forward. The second approach is in understanding how safety risk management in aviation can be applied to drones, and how that fits into the regulatory and legislative environment internationally. Lastly, a brief synopsis of the community landscape for unmanned aircraft is outlined with interviews from important leaders and stakeholders in the marketplace. Drones fills a gap in resources within the unmanned aircraft world. It provides a robust understanding of drones, while giving the tools necessary to apply for a certificate of authorization, enabling more advanced flight operations for any company, and developing safety risk management tools for students and career professionals. It will be a mainstay in all safety program courses and will be a required tool for any and all individuals looking to operate safely and successfully in the United States.

Strictly off limits to the public, Plum Island is home to virginal beaches, cliffs, forests, ponds -- and the deadliest germs that have ever roamed the planet. "Lab 257" blows the lid off the stunning true nature and checkered history of Plum Island. It shows that the seemingly bucolic island in the shadow of New York City is a ticking biological time bomb that none of us can safely ignore.

Based on declassified government documents, in-depth interviews, and access to Plum Island itself, this is an eye-opening, suspenseful account of a federal government germ laboratory gone terribly wrong. For the first time, "Lab 257" takes you deep inside this secret world and presents startling revelations on virus outbreaks, biological meltdowns, infected workers, the periodic flushing of contaminated raw sewage into area waters, and the insidious connections between Plum Island, Lyme disease, and the deadly West Nile virus. The book also probes what's in store for Plum Island's new owner, the Department of Homeland Security, in this age of bioterrorism.

"Lab 257" is a call to action for those concerned with protecting present and future generations from preventable biological catastrophes.

In this timely title Professor Arti Rai brings together a wide range of articles that reveal the important role of intellectual property law in the formation and development of the dynamic and economically significant biotechnology industry. The collection encompasses theoretical articles that present principles of patent economics important to the industry, articles that discuss the patent law doctrines most relevant to biotechnology and empirical studies on the 'real world' effects of patents and secrecy. These are resonant issues in an ever-expanding field, and will establish this book as an essential reference point for lawyers, researchers and students.

The semiconductor industry is a vital industry for military establishments worldwide, and the control of, or loss of control of, this key industry has enormous strategic implications. This book focuses on the globalization of the strategic semiconductor industry and the security ramifications of this process. It examines in particular the migration of the Taiwanese chip industry to China as part of the globalization of production processes, and the extent to which such a globalization process poses security challenges to the United States, China and Taiwan. Transcending disciplinary boundaries between international political economy, security studies, and the history of science and technology, this multidisciplinary work provides an in-depth understanding of the globalization-security nexus, and disentangles the key policy issues connected to a potential explosive flashpoint in world politics today.

The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. With the slowdown in Japanese economic growth however, this book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a driving force for, successful globalization. As a long-term employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has a unique perspective on the world of Japanese corporate culture in Britain. No other corporate history has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and present.

This is the first book to comprehensively record the authors authoritative knowledge and practical experience of IC manufacturing, including the tremendous developments of recent years. With its strong application orientation, this is a must-have book for professionals in semiconductor industries.

Public institutions, academic researchers and financial analysts among others hail nanotechnologies as one of the most promising sectors of social and economic development. Calculations predict that it will become a trillion euro industry by 2015 and that it will bring about economic change of at least the same magnitude as the industrial revolution. Nanotechnology is recent, younger by some thirty years than biotechnology, but it appears at a point in time in human history where there is a convergence between the globalization of access to information and increasing awareness of the importance of sustainable development. Nanotechnology and Sustainable Development explores the ways in which this convergence leads to a change in the management of innovation - and ultimately a reshaping of technological democracy. The scope of the study is global, with a particular focus on Europe and the United States, utilizing several case studies of stakeholders including entrepreneurs, commentators, end users, scientists, and policy makers.

This accessible work provides a detailed picture of the history of one of the most important companies in the electronic industry.

* Focus on seven critical, fast-paced industries where innovation capability is essential * Written by two prominent thought leaders with 50 years of combined experience working with hundreds of companies across industries * Provides templates to immediately put the book's frameworks in place to develop an organization's innovation plan

When the videocassette recorder was launched on the consumer market in the mid-1970s, it transformed home entertainment. Bringing together complementary but also competing interests from the consumer electronics industry and the film, television and other copyright industries, video created a new sector of media business. Two decades later, DVD reinvented video media for the digital age. DVD provided consumers with an innovative form of entertainment technology and almost instantaneously became the catalyst for a huge boom in the video market. Although the VCR and DVD created major markets for video hardware and software, the video business has been continually shaped by industry conflicts and tensions. Repeatedly the video market has become divided when faced with the introduction of competing formats. Easy reproduction of films and other works on cassette or disc made video software a lucrative market for the copyright industries but also intensified struggles to combat the effects of commercial piracy. "Video and DVD Industries" examines the business of video entertainment and provides the first study looking at DVD from an industrial perspective. Detailing divisions in the video business, the book outlines industry battles over incompatible formats, from the Betamax/VHS war, to competing laserdisc systems, alternatives such as video compact disc or Digital Video Express, and the introduction of HDDVD and Blu-ray high-definition systems. Chapters also look at the formation of international markets in the globalization of video media, the contradictory responses of the Hollywood studios to video and DVD, and the legal and technological measures taken to control industrialized video piracy.

The semiconductor industry is a vital industry for military establishments worldwide, and the control of, or loss of control of, this key industry has enormous strategic implications. This book focuses on the globalization of the strategic semiconductor industry and the security ramifications of this process. It examines in particular the migration of the Taiwanese chip industry to China as part of the globalization of production processes, and the extent to which such a globalization process poses security challenges to the United States, China and Taiwan. Transcending disciplinary boundaries between international political economy, security studies, and the history of science and technology, this multidisciplinary work provides an in-depth understanding of the globalisation-security nexus, and disentangles the key policy issues connected to a potential explosive flashpoint in world politics today.

Interfirm Networks in the Japanese Electronics Industry analyses changes in production networks in the Japanese electronics industry. Japan's post-war success in the assembly industries is frequently attributed to innovative approaches to the organization of production: Japanese assemblers have tended to forge intricate networks of long-term interfirm business relationships. Traditionally, these networks have been characterized by hierarchical interfirm relationships resembling a pyramid. Paprzycki argues that as a result of global industry dynamics, such monolithic 'pyramidal' production networks have come under mounting pressure and are giving way to an increasing diversity of network arrangements. A major contributing factor is the growing cost and complexity of technology, which forces even the largest manufacturers to look beyond traditional network boundaries in order to gain access to complementary (technological) assets and capabilities.

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

With the global economy in a precarious position, nurturing new entrepreneurial high-technology firms is likely to comprise a key component of any policy to encourage economic growth, both in developed and developing countries. Recent high-technology ventures - such as retailing in the music industry - have shown how entrepreneurs can radically change, or even replace, the structure of existing industries. High-Technology Entrepreneurship introduces and analyzes all the major aspects of high-technology small-firm formation and growth. Locational and functional aspects of the process, as well as how contexts for development may vary between developed and developing economies are also discussed. Other key topics that are addressed include: how high technology firms originate in theory and practice entrepreneurship theory incubators, science parks and clustering entrepreneurial strategy and finance. Students taking Master's-level courses in entrepreneurship, technology, innovation, academic enterprise and industrial development will find this an essential textbook for completing their studies.

With the global economy in a precarious position, nurturing new entrepreneurial high-technology firms is likely to comprise a key component of any policy to encourage economic growth, both in developed and developing countries. Recent high-technology ventures - such as retailing in the music industry - have shown how entrepreneurs can radically change, or even replace, the structure of existing industries. High-Technology Entrepreneurship introduces and analyzes all the major aspects of high-technology small-firm formation and growth. Locational and functional aspects of the process, as well as how contexts for development may vary between developed and developing economies are also discussed. Other key topics that are addressed include: how high technology firms originate in theory and practice entrepreneurship theory incubators, science parks and clustering entrepreneurial strategy and finance. Students taking Master's-level courses in entrepreneurship, technology, innovation, academic enterprise and industrial development will find this an essential textbook for completing their studies.

Rapid advances in the life sciences means that there is now a far more detailed understanding of biological systems on the cellular, molecular and genetic levels. Sited at the intersection between the life sciences, the engineering sciences and the design sciences, innovations in the biomaterials industry are expected to garner increasing attention and play a key role in future development. This book examines the biomaterials innovations taking place in corporations and in academic research settings today.Biomaterials Innovation offers a comprehensive overview of life science innovation and presents empirical research in the field of biomaterials innovation. Alexander Styhre examines innovation management practices in the field of biomaterials development and explains institutional changes in the biomaterials industry. The demand for accomplishing biocompatibility between the human body and the materials developed is highlighted, as is the relationship between financial markets and biomaterials companies. Finally, the author discusses the therapeutic, regulatory and managerial implications of biomaterials innovation. Biomaterials Innovation will be required reading for any researcher, policy-maker or student interested in innovation management, the life sciences and the development of health care therapies. Contents: 1. Life and Materiality, Nature and Artifice: Transgressing the Divide 2. Bios, Materiality, and Biomateriality 3. Innovation Management and Innovation in the Life Sciences 4. Shifting Institutional Logics in Biomaterial Companies 5. The Epistemology of Biomaterials: How Biomaterials Become Embodied 6. Financing Biomaterials Innovation: Selling Science in Venture Capital Markets 7. Biomaterials Innovation: Re-creating the Human Body Appendix: Methodology of the Studies Bibliography Index

Public institutions, academic researchers and financial analysts among others hail nanotechnologies as one of the most promising sectors of social and economic development. Calculations predict that it will become a trillion euro industry by 2015 and that it will bring about economic change of at least the same magnitude as the industrial revolution. Nanotechnology is recent, younger by some thirty years than biotechnology, but it appears at a point in time in human history where there is a convergence between the globalization of access to information and increasing awareness of the importance of sustainable development. Nanotechnology and Sustainable Development explores the ways in which this convergence leads to a change in the management of innovation -- and ultimately a reshaping of technological democracy. The scope of the study is global, with a particular focus on Europe and the United States, utilizing several case studies of stakeholders including entrepreneurs, commentators, end users, scientists, and policy makers.

To understand technological dependence and self-reliance in the manufacturing industries of the Third World, Sahu tests the main propositions of the two theories on technology transfer. He focuses particularly on understanding the shifting bargaining power of the multinationals, the state and private national capital; the process of acquisition, assimilation, adaptation, and generation of technology at the firm level; the role of the public sector and state regulations and control in the development of technological capability and self-reliant development; the conditions—domestic and international—that allow a developing country to move from a situation of dependency to self-reliance; and the phenomenon of reverse flow of technology from the Third World. According to Sahu, dependency theory is inadequate because of its structural mode of analysis, which portrays dependency as a determinant international structure rather than as a set of shifting constraints within which states seek to maneuver. Though its single-cause explanation of technological dependence in the Third World is helpful in explaining the phenomenon of the technological gap between India and its technology suppliers, it does not explain the growing bargaining power of the state and the national capital vis-a-vis multinationals in the last two decades. But according to Professor Sahu, the more sophisticated and dynamic bargaining framework, which considers dependency to be one of the many possible outcomes of technology transfer, helps researchers better understand the changing situations of developing countries, particularly the Indian situation since the early 1970s. An important study for researchers and policy makers dealing with economic development in emerging markets, particularly India.

The process of development in recent times has been characteristically marked by the expanding reach of multinational enterprises, flows of foreign direct investment, unprecedented growth of information and communication technologies (ICT) and knowledge-based industries, and infusion of ICT across the entire spectrum of industries and activities. High-tech knowledge-based industries like information technology, biotechnology, pharmaceuticals and so on have played an important role in the transition of Chinese and Indian economies the two largest and fastest growing economies.

This inter-disciplinary book offers an in-depth understanding of the behaviour of firms in these industries, analysing the strategies they adopt in a globally competitive environment, the role they have played in ushering in the growth revolution in China and India, and the contribution they have made to the nature and growth of employment. This study also dwells upon the emerging nature of scientific and technological developments like nanotechnology, novel materials, spintronics and quantum computers, with the conclusion that in the future, knowledge and technology are going to be the real sources of wealth for nations.

The Silicon Dragon is a systematic study of the growth of high-tech giants in the Greater China Region, depicting the success story of the microelectronics industry in Taiwan. Literature and studies on Taiwan's success are surprisingly limited, and this book aims to fill this gap, addressing questions such as: How has Taiwan achieved such an outstanding performance in the information industry? How did Taiwan obtain and maintain its competitive advantage? What was the secret of success? What role did the government and manufacturers play during the development process? What insights can newcomers gain from these achievements? The book examines the government policies that acted as catalysts to the growth of high-tech industries in Taiwan, along with the roles of high-tech 'incubators' and government-administered science parks. The authors provide case studies of high profile companies including Acer, Philips Semiconductors and Macronix International, and interviews with key decision makers to highlight the corporate strategies adopted in response to government policies and global commercial demand. Finally, insightful narratives on the birth and growth of a government-fostered strategic industry are provided, as is a synopsis of the Asian contribution to the evolution of the global microelectronics development. This book will strongly appeal to academics, researchers and students with an interest in engineering, technology and business management. Business managers and government officials will also find much to interest them in this book.

The Future of Work in Asia and Beyond presents the findings and associated implications arising from a collaborative research study conducted on the potential impact of the Fourth Industrial Revolution (4IR - or Industry 4.0) on the labour markets, occupations and associated future workforce competencies and skills across ten countries. The 4IR concerns the digital transformation in society and business - an interface between technologies in the physical, digital and biological disciplines. The book explores many related issues: the nature of the 4IR, as well as demographic, generational and socio-cultural issues, economic and political perspectives, public and private sector similarities and differences, business strategy and managerial implications, human resource management/planning strategies, policies and practices, industry innovations, 'best practice' cases and comparative country studies. Chapters are based on a framework which combines labour market and multiple stakeholder theories. Issues are explored through the perceptions of organisational managers based in Australia, China, India, Indonesia, Malaysia, Mauritius, Nepal, Singapore, Taiwan and Thailand to provide an analysis of organisational, industry and government preparedness for the 4IR. This book is recommended reading for anyone wanting to gain an understanding of the 4IR and a range of related challenges and issues, as well as suggested strategies for governments, education and industry that are necessary to address them.

High-tech businesses form a crucial part of entrepreneurial activity in some ways representing very typical examples of entrepreneurship, yet in some ways representing quite different challenges. The uncertainty in innovation and advanced technology makes it difficult to use conventional economic planning models, and also means that the management skills used in this area must be more responsive to issues of risk, uncertainty and evaluation than in conventional business opportunities.
While entrepreneurial courses do reflect the importance of high-tech businesses, they often lack the resources needed to teach this in a way that goes beyond standard how to start up a business courses whilst not focusing solely on theoretical models. This book specifically focuses on the mix of theory and practice needed to accurately inform students. Key topics covered include:
* uncertainty and innovation
* entrepreneurial finance
* marketing technological innovations
* high-tech incubation management.
Including case studies to give practical insights into genuine business examples, this comprehensive book has a distinctly real-world focus throughout. Edited by a multi-national team, it draws together leading writers and researchers from across Europe, and is therefore a must-read for all those involved in advanced entrepreneurship with specific interests in high-tech start-ups.

During its boom phase, Silicon Valley was a center of attention for many reasons, but especially for its labor market arrangements. With the dot.com burst of 2000, many will be tempted to view the institutions that surrounded Silicon Valley as yesterday's news. But they would be wrong to do so, for a high-tech labor market adjusts to the ups and downs of the business cycle. Job market mobility -- what Alan Hyde in this volume terms "high velocity" -- was and is a key characteristic of Silicon Valley's labor market. As such, an understanding of Silicon Valley employment practices provides an understanding of labor market practices in any industry where mobility is high and the employment relationship is loose. Hyde suggests that while the work practices associated with high technology are somewhat unorthodox and may present legal problems, they play essential roles in high growth. Hyde addresses such issues as whether trade secret laws ought to give employers more power against departing employees or should be liberalized to facilitate start ups. Why do Silicon Valley employers use temporary help agencies at twice the national rate? Why do they employ so many engineers and programmers on temporary visas, and what would happen if that program were cut back? Why are so few Silicon Valley employees represented by unions? Could new unions serve their needs? How do well-compensated, highly mobile employees provide for their retirement or health insurance? Answers to these and many other questions about today's newest labor markets can be found in this book. The author shows how understanding these unusual features of high-velocity labor markets requires an understanding of how labor marketsfunction like information markets and can be made to contribute to economic growth.