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Books > Business & Economics > Industry & industrial studies
The Ottoman Press (1908-1923) looks at Ottoman periodicals in the
period after the Second Constitutional Revolution (1908) and the
formation of the Turkish Republic (1923). It analyses the increased
activity in the press following the revolution, legislation that
was put in place to control the press, the financial aspects of
running a publication, preventive censorship and the impact that
the press could have on readers. There is also a chapter on the
emergence and growth of the Ottoman press from 1831 until 1908,
which helps readers to contextualize the post-revolution press.
Better urban transport systems are needed to achieve a healthier
environment and as a result, a wide range of research has
originated from many different countries. These studies highlight
the importance of innovative systems, new approaches and original
ideas, which need to be thoroughly tested and critically evaluated
before they can be implemented in practice. To address the need to
solve important pollution problems the papers included in this book
focus on the relationship with urban transport. There is also a
growing need for integration with telecommunications systems and IT
applications in order to improve safety, security and efficiency.
The variety of topics covered in this volume reflects the complex
interaction of the urban transport systems with their environment
and the need to establish integrated strategies. The aim is to
arrive at optimal socio-economic solutions while reducing the
negative environmental impacts of current transportation systems.
Online shopping has become increasingly popular due to its
availability and ease. As a result, it is important for companies
that sell high-end products to maintain the same marketing success
as companies selling more affordable brands in order keep up with
the market. Digital Marketing Strategies for Fashion and Luxury
Brands is an essential reference source for the latest scholarly
research on the need for a variety of technologies and new
techniques in which companies and brand managers can promote
higher-end products. Featuring coverage on a broad range of topics
and perspectives such as brand communication, mobile commerce, and
multichannel retailing, this publication is ideally designed for
managers, academicians, and researchers seeking current material on
effectively promoting more expensive merchandise using technology.
Topics Covered The many academic areas covered in this publication
include, but are not limited to: Brand Communication Consumer Brand
Engagement Gender Fluidity Mobile Commerce Multichannel Retailing
Omnichannel Strategy Social Identity Social Media User-Generated
Content
In Beyond the Chicken, author and lifelong poultry keeper Kelly
Klober turns his attention to alternative poultry ventures. The
newfound interest in heritage breeds of chicken has created a
unique opportunity for small farmers to reintroduce consumers to
other types of poultry. Ducks, pigeons, and guinea were all once
ubiquitous on the family farm, and the market is opening to them
once again among influential chefs and foodies. From geese to quail
to peahens to turkeys, Klober discusses the pros and cons of each
and how to best fit an alternative poultry venture into your
farming operation. Filled with humorous personal anecdotes and
practical advice on feeding, housing, pricing and marketing, this
book is a must-read for the small farmer interested in an
alternative to the ever-present white egg-laying chicken or any
lover of poultry
Political Economy of Globalization and China's Options offers the
political economy of globalization and China's options in response
to globalization's retrogression, and the construction of world
order. What are the strategies for upgrading the competitiveness of
an emerging major power? Why does world need a new concept of
openness? What are the four major challenges for the world economy?
How do Chinese scholars think of in an "Anti-Globalization"
environment? What are the five major objectives of global politics?
Besides answering these basic questions, we will also consider
other issues: the triangular relationship among China, the United
States, and Russia; Rise of China and transformation of
international order; understanding nuclear security and safety
issues from the perspective of global governance.
Nanotechnology for Drug Delivery and Pharmaceutical Sciences
presents various drug-delivery techniques that utilize
nanotechnology for the biomedical domain, highlighting both
therapeutic and diagnostic applications. The book provides
important facts and detailed studies on different promising
nanocarriers like liposomes, exosomes and virus-based nanocarriers.
Moreover, it explores these nanocarriers' utilization in the
therapeutic applications of various diseases such as cancer,
inflammation, neurodegenerative disorders like Huntington's
disease, Alzheimer's disease, human immunodeficiency virus (HIV),
and inflammatory bowel disease. In addition, the book describes how
nanotechnology has efficiently overtaken conventional dosage forms
and provided comfort and ease to patients. Relevant information
regarding market trends, patents and social-economic factors are
also provided, making this the perfect reference for doctors,
researchers and scientists working in the fields of medicine,
biochemistry, biotechnology, nanobiotechnology and the
pharmaceutical sciences.
New Horizons in Natural Compound Research provides the latest
updates in natural compound research (plant, microbes, algae,
fungi) and their novel applications in health, agriculture and
environment. The book gives recent advances in the extraction of
natural compounds, cutting-edge approaches for natural compound
purifications, and emerging trends in natural compound screening
and identification. In addition, it provides a detailed explanation
of the databases and libraries of natural compounds, as well as
their significance. Sections focus on research and
multidisciplinary practical techniques of natural product research,
encouraging young scientists to pursue unique research while also
generating strong research ideas. From a future perspective, this
book acts as a guide to identify potential areas and new research
opportunities in the field of natural products and their service
towards human beings, animals and the environment.
User opinions about service experiences have been extensively
acknowledged to play a key role in influencing the consumption
decisions of other customers. The widespread adoption of internet
technologies has amplified enormously the volume and the potential
impact of such customer-generated content in the form of electronic
word-of-mouth (eWOM). Exploring the Power of Electronic
Word-of-Mouth in the Services Industry is an essential research
book that explores the importance of consumer perception and the
influence of word-of-mouth in the digital world. Featuring a range
of topics such as data mining, online engagement, and social media,
this book is ideal for academicians, researchers, IT developers,
marketers, managers, media specialists, and professionals.
The growth of internet access and the entry of smartphones into
everyday life has provided a revolutionary way for consumers to
interact with businesses throughout the tourist industry. As a
result, numerous companies are utilizing techniques and concepts
designed to communicate directly with potential clientele all over
the world. Digital Marketing Strategies for Tourism, Hospitality,
and Airline Industries provides innovative insights into how
digital marketing can influence the consumer relationship at every
stage of the tourism process and features emerging tools and
techniques to establish better connections with consumers. The
content within this publication examines topics such as branding
strategies, social media, and influencer marketing for maximum
content exposure. This information is designed for marketing
managers, executives, event planners, tour developers, hotel
managers, airline managers, program directors, advertisers,
restaurateurs, students, business professionals, and researchers.
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